COSMOPROF ASIA 2023: ATTENDANCE RECORDS SHATTERED FOR HONG KONG HOMECOMING

COSMOPROF ASIA 2023

Attendance records shattered for Hong Kong homecoming

In a highly anticipated comeback, Cosmoprof Asia 2023 returned to Hong Kong with a bang after a four-year absence, solidifying its position as the foremost beauty and cosmetics extravaganza in the Asia-Pacific. With a record-breaking turnout, the 26th edition dazzled with over 2,400 exhibitors and an impressive 65,582 visitors from 119 countries and regions. Retail Beauty had the privilege of being part of this spectacle, immersing ourselves in the cutting-edge trends and innovations firsthand.

The bustling exhibition, comprising Cosmoprof Asia and Cosmopack Asia, showcased a vibrant array of products and innovations, cementing its reputation as the ultimate convergence point for retail beauty professionals, industry insiders, and cutting-edge brands across the globe.

With exhibitors hailing from 44 countries and regions, filling a sprawling 118,900 square meters of show floor space, the event demonstrated remarkable international participation, with 90 per cent of exhibitors originating outside of Hong Kong. The surge in attendance, a remarkable 64 per cent increase compared to the previous Hong Kong edition in 2019, underscores the enduring appeal and global significance of Cosmoprof Asia.

Notable spikes in attendance were observed from key Asian markets, including China, Indonesia, India, Malaysia, Philippines, Singapore, Thailand and Vietnam, as well as Australia. Moreover, steady participation from European counterparts underscored the event’s broad international allure.

Encompassing two main venues, Cosmopack Asia and Cosmoprof Asia showcased a diverse spectrum of products, from raw materials and machinery to branded finished goods tailored for both retail and professional distribution channels. The event’s international flavour was further enhanced by the presence of 17 country and group pavilions, including Australia, China, France, Germany, Hong Kong, Italy, Japan, Korea, Latvia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey and the USA, offering a comprehensive glimpse into global beauty trends and innovations.

Enrico Zannini, General Manager of BolognaFiere Cosmoprof and Director of Cosmoprof Asia, expressed pride in the event’s record-breaking success, emphasising its pivotal role in fostering business opportunities across the AsiaPacific region.

Echoing this sentiment, David Bondi, Senior Vice President - Asia of Informa Markets and Director of Cosmoprof Asia, lauded the event’s ability to unite industry stakeholders and showcase the latest in beauty trends and technologies.

“The two events were home to showstopping products, innovative services and cutting-edge technologies, while attendees also enjoyed expert sessions outlining the region’s future-forward trends, tips and trajectories,” he said. “Hong Kong proved, once again, to be able to host a truly worldwide Cosmoprof edition and remaining the region’s most effective meeting place.”

The esteemed buyers program, a cornerstone of Cosmoprof Asia, facilitated over 400 senior executives from 45 countries and regions, fostering fruitful connections between suppliers and companies through targeted meetings and the AI-driven Match&Meet platform from countries and regions including Australia, China & Hong Kong, Europe, India, Japan, Philippines, South Korea, UK and USA, out of which 200 were selected as Elite buyers representing C-level executives.

With engaging initiatives like the Cosmopack Asia Awards and Cosmoprof Asia Awards, alongside trend insights from CosmoTrends and informative sessions at CosmoTalks and CosmoForum, Cosmoprof Asia 2023 provided a comprehensive platform for industry professionals to explore the latest trends, innovations, and market dynamics.

For further information and updates, visit www.cosmoprof-asia.com , and mark your calendars for Cosmoprof Asia 2024: Cosmopack Asia: 12-14 November 2024 (AsiaWorld-Expo) Cosmoprof Asia: 13-15 November 2024 (Hong Kong Convention & Exhibition Centre).