EVENTS - Beauty Expo Melbourne

The Big Beauty Melbourne Revamp

‘Out with the old, in with the new’ must be Melbourne’s biggest beauty expo’s credo this year with many changes you can look forward to.

Are you ready for a new and improved Beauty Expo Melbourne? The event for all beauty professionals has undergone a massive rebranding, and will now be known as ‘Beauty Melbourne’. This new identity is a subtle change designed to differentiate the event from its national counterpart, Beauty Expo Australia, held in Sydney each year.

But it’s not just the name that got a makeover, Beauty Melbourne is introducing an All-Access Education Pass, which provides access to a non-stop schedule of Look ‘n’ Learn education sessions over the weekend that visitors can pick-and-choose to attend, depending on their preferences. The All- Access pass also includes entry into Beauty Melbourne, with sessions taking place within one dedicated education room, in the midst of the action on the show floor.

Whether it be subjects in aesthetics, skincare, brows, lashes, makeup, clean beauty and wellness, or business; the All-Access Education Pass will provide beauty professionals with 18 Look ‘n’ Learn education sessions over the course of the event for just $189.

Educators confirmed to present at the show this year include Dermalogica educator Lisa Paone, cosmetic tattoo guru Gordana Poljak, social media expert Heather Porter, nutritional skin specialist Chiza Westcarr, clean beauty industry-leader Cindy Lüken, brow henna specialist Jodie Burwood, bridal makeup artist Martha Mok, and dermal scientist Jennifer Byrne.

A range of exciting exhibitors are already confirmed for this year. Covering the spectrum of beauty and aesthetics, visitors can expect brands like Dermalogica, Inglot Cosmetics, Pevonia, Murad, Lycon Cosmetics, Lash Sublime, The Global Beauty Group, Crown Brush, Eco Tan, and many more. From salon software heavyweights like Timely and Shortcuts, to natural beauty brands like Olie Pure Skincare and Indira Organics, there’s plenty to discover at Beauty Melbourne 2019.

If you’re a beauty business owner or entrepreneur, Beauty Melbourne is delighted to offer a free Advice Hub in this year. A selection of experts on various topics in business will be available throughout the event for complimentary one-on-one consultations with commercially-minded visitors seeking advice for their own enterprises – tailored to each individual.

Following on from the success of Beauty Melbourne’s Proudly Australian and Proudly Natural initiatives, which highlight local brands and those exhibitors with products featuring natural ingredients, the event has introduced ‘Launchpad’ in 2019. Visitors can look out for the ‘New Launch’ signs on the stands of those brands that have launched a product in the six months leading up to the event or are launching a product at the show. The signifier will also appear on the Beauty Melbourne Event Guide and website exhibitor directory.

It goes without saying that there will be plenty to discover, learn about, and take home at Beauty Melbourne, and team SPA+CLINIC can’t wait to be amongst all the action. Beauty Melbourne will take place on the 23rd and 24th of March at the MCEC. See you there!