1 minute read
ON THE COVER
FORREST WINES TAKES OVER NZ DISTRIBUTION
For many generations the Forrests have called Marlborough home. With daughter, Beth Forrest, now at the helm, they very much remain a solid, family-owned New Zealand producer.
Founders John and Brigid Forrest first led successful careers in scientific research and medicine before they chose to leave it all behind and try their hand at a fairly green New Zealand wine industry in the late 1980s. Thirty years later, Forrest remains committed to the future of wine. Still very much hands on, they create premium, small batch wines under the Forrest label, alongside the innovative and naturally lighter in alcohol The Doctors’ range.
“Dad’s passion, drive and everinquiring mind has created one of the great consumer wine brands in the world, The Doctors’,” says Beth Forrest. “But more imaginatively, [he] has established an impressive library of alternative varietals, planted throughout our Marlborough Vineyards.”
An enthusiasm for out-of-the-box thinking and a viticultural treasure trove of alternative varieties allows the Forrest family to present a diverse, quality-focused range to the wine lovers of New Zealand.
Celebrating both their history and their future, the family has now put their distinct range of ultra-premium fruit towards their namesake, Forrest. The brand is reserved for these superior wines that truly represent the Marlborough terroir.
The family at Forrest has also taken back control of their own destiny in the domestic New Zealand sales market. Distribution direct from the source allows the team to have full control - from the vineyard to your table, allowing greater access and exposure to both the on and off-trade of their exciting range of wines.
“It is a big challenge; we are a small team and there is a diverse range of opportunities out there, so we face a learning curve,” says Beth. “However, it is also refreshing to be back out in the market meeting old and new faces, knowing who we are and who we want to work with.” ■
WINES PRODUCED AND DISTRIBUTED BY FORREST
Forrest The Doctors’ Tatty Bogler
Contact (03) 5729084 sales@forrest.co.nz