CREATING A WORLD OF WOMANITY NATASCHA VEGA-PERTUZ TIE, JANUARY 2015
“Human rights are women’s rights. Women’s rights are human rights.” -Hillary Rodham Clinton Former Secretary of State, US Senator, FLOTUS
WHAT IS WOMANITY? The Womanity foundation is a global organization based mainly in Switzerland, that works to empower girls and women, by providing them with equal rights to education, employment, security and making their voices heard
A Big Global Mission
To contribute to a world where all women have equal & full social, economic, political participation and where men are part of the solution.
The Various Faces Of Womanity Give a Voice: Nisaa Radio
Empower: WomenChangeMakers
Educate: School in a Box
Protect: Womanity Award
The Role of the Awards The Womanity Award was launched in 2013 with the vision to be granted every other year The role of the award is to: • Fight violence against women • Enable women focused organizations to experiment with new models and ideas in fighting violence against women
What Makes It Unique • Innovation partner • Scale up partner
The Collaboration & intelligence exchange between both
Definition of Violence Against Women: THE UNITED NATIONS DEFINES VIOLENCE AGAINST WOMEN AS "ANY ACT OF GENDER-BASED VIOLENCE THAT RESULTS IN, OR IS LIKELY TO RESULT IN, PHYSICAL, SEXUAL OR MENTAL HARM OR SUFFERING TO WOMEN, INCLUDING THREATS OF SUCH ACTS, COERCION OR ARBITRARY DEPRIVATION OF LIBERTY, WHETHER OCCURRING IN PUBLIC OR IN PRIVATE LIFE."
The Impact of VAW
But They Face Multiple Challenges • VAW is a taboo subject (no one is really talking about it) • There is low awareness of Womanity and the award • Those who are aware of the award, may perceive the application process as complicated, turning many off from applying or learning more
The Assignment • Raise awareness of the Womanity Award in order to increase “quality submissions” (15-20) in the next round AND • Reach a wide range of experts and NGO’s (NonGovernment Organizations) to expand current network
IN ORDER TO ACCOMPLISH THIS WE MUST GENERATE GREATER AWARENESS OF WOMANITY
LEVERAGE THE CURRENT MOMENTUM BEHIND THE CAUSE
AND MAKE WOMANITY THE CULTURAL REFERENCE POINT FOR GENDER EQUALITY BY CREATING A GLOBAL MOVEMENT
Our Targeted Approach Phase 1 Raise awareness of Womanity by leveraging influencers to help put a Create a spotlight on the topic movemen t
Phase 2 Capitalize on the momentum to drive interest of the award and convince influencers to get involved
Why It Works CREATE A REASON TO CARE ABOUT WOMEN EMPOWERMENT AS A WHOLE: RAISE AWARENESS OF WOMANITY
INTRODU CE VAW ENGAGE A BROADER AUDIENCE
Our inspiration lies not in the suffering, but in the empowerment. It’s about the small moments that start with one person & inspire a massive cultural change
Giving a New Meaning for Womanity Live with Womanity Teach with Womanity Build with Womanity Love with Womanity Educate with Womanity Hire with Womanity Empower with Womanity PROTECT with Womanity
To A beacon of hope in the fight for women empowerment
Fro m An organization lacking a unique voice
Creating a world of womanity one individual at a time
Consumer Journey CULTURAL AWARENESS: 2 Months Prior to application process/ post ongoing support Broader target knows that VAW exists but are not moved emotionally to get involved in the solution
ADVOCATE: 18 Months Award winners share their experience with Womanity: showcasing the local inspiring stories
EVALUATION/ CONVERSION : 4 Months
Influencers are exploring the Womanity Award & require the right information to avoid confusion & ignite action
BOND/EXPERIENCE: 12 Months
Our target spreads the word about the Womanity Award and/or applies. Winners are identified & adaptation begins
Strategy Coming To Life • Cultural Awareness: Newsletter announcement recommendations • Evaluation/Conve rsion: Website evaluation/recomm endation • Advocacy: Social media best practices
THE “MOVEMENT” BEHIND WOMANITY IS CURRENTLY UNDER CONSTRUCTION
AND THE POSSIBILITIES OF WHAT THIS WILL BE ARE INIFINITE!
THANK YOU TO TIE AND WOMANITY FOR THIS OPPORTUNITY AND FOR EXTENDING THE INVITE TO BE PART OF THE SOLUTION!
INSPIRE IGNITE INFORM