CASE STUDY Emma Johnston-Donne, BBH Shaishav Child Rights February 2017
FUNDRAISING
BAND NIGHT
PHOTOGRAPHY AUCTION
CINEMA NIGHT
JUST GIVING PAGE
£3000 RAISED IN TOTAL
ABOUT SHAISHAV
Shaishav is an NGO working to help children escape child labour in the slums of Bhavnagar, Gujarat, India.
THE BRIEF
WHAT SHAISHAV’S CHALLENGE? Their IS brief
“Develop the strategies and tools to help Shaishav communicate their work, both to companies and individuals, with the goal to secure partnerships and ensure their future sustainability.”
WHAT IS SHAISHAV’S CHALLENGE? The challenge
Shaishav desperately need money But no one knows who they are or whether they’re credible The crux of what they do has been poorly explained to date
THE STRATEGY
Two jobs to do
1.
Help Shaishav define how to present themselves
2.
Bring Shaishav to the attention of an international audience
Core idea
Empower children and all society benefits
THE WORK
THE WORK HELPING SHAISHAV DEFINE HOW TO PRESENT THEMSELVES WITH NEW BRAND GUIDELINES
We recognise that a child who brings about change themselves will enrich not only their own life, but society for generations to come.
We provide the space and support for children to take control of their own destiny
What makes us different is that we work alongside children. They are involved in running activities and all decision making.
Children leading change
How? Only a holistic approach creates genuine change
Children
Youth
Community
A platform for children from different backgrounds to develop together
As they grow up, a platform for youth to support each other and the next generation of children
Local community involvement
Child protection
Gender based adolescent learning programmes
Life skills teaching, to enhance and sustain mainstream education
Access to learning resources
Advocacy and networking with others to collectively strengthen the child rights movement
THE WORK BRAND REDESIGN
THE PROBLEM: DISPARATE COMMS MATERIALS THAT MADE SHAISHAV LOOK UNPROFESSIONAL
THE OPPORTUNITY
A brand that’s
Child led Positive Simple
LOGO REFRESH
Summary
THE WORK WEBSITE REDESIGN
See the site at: shaishavchildrights.org
THE WORK NEW PHOTOGRAPHY
I had the opportunity to work with world renowned photojournalist Adrian Fisk
THE WORK BRINGING SHAISHAV TO THE ATTENTION OF AN INTERNATIONAL AUDIENCE WITH A SOCIAL FILM
I brought on board director Sam Strickland
Watch the film here: https://www.facebook.com/ShaishavChildRights/vi deos/10101642482949732/?notif_t=like&notif_id=1 503725818907852
THE RESULTS
WHAT IS SHAISHAV’S CHALLENGE? Results
Using the new assets Shaishav have been successful in their grant applications to Quest Alliance, Aware Foundation, Azim Premji Foundation and Adarsh Charitable Trust. Shaishav staff & trustees trained and using the new brand assets Increase in social media engagement with the new photos Film results: TBC