ALICE MCKENZIE’S NOTHING IS IMPOSSIBLE ADVENTURE
£5,000 RAISED!
The CHALLENGE
“Seleta allows me to look after my children, work and make my dreams a reality� Zelia Rufino, a Seleteira
THE
IMPOSSIBLE CHALLENGE
30 DAYS…
MARINA
NATALIA
THAIS
LUANNA
MELISSA
SERGIO
I made their mission, MY mission
Trabalho = WORK
HARRIET
BARNEY
DUKE
MADS
ELLE
MICHELLE
JACK
CREATIVE TEAM
CREATIVE TEAM
CREATIVE TEAM
CREATIVE TEAM
DESIGN TEAM
CHIEF CULTURE OFFICER
ACCOUNT DIRECTOR
We built a brand from scratch
SELETA BUSINESS
PRODUCT
BRAND
COMMS
THE SELETA BRAND
Brand values Seleteiras
COMMUNITY
EMPOWERMENT
ENVIRONMENT
CREATIVITY
INVESTING IN THE FABRIC OF PERNAMBUCO’S SOCIETY = THE WOMEN
OPPORTUNITY INSPIRATION
INCOME
TRANSFORMATION
BEAUTY IN UNEXPECTED PLACES…
They say butterflies have tremendous power. Beautiful and majestic in nature, but‌ a flap of their wings has the power to change the world. That is the butterfly effect, and that is what the Seleta project is all about. Our Seleteiras take rubbish and recycled objects, and transform them into something new and beautiful. They create beauty from the most unexpected of places. Seleta gives these women a chance to not only help the environment, but a chance to help themselves too. The money raised by Seleta goes towards improving the lives of the Seleteiras and their families. So get behind the wings of Seleta and have your effect. Seleta‌ The butterfly effect.
IDEAS
IDEAS
IDEAS
“Through this project, the Seleteiras, despite what they’ve been through in their lives, have reconnected with themselves and regained their self-esteem and their ability to dream and perceive themselves as the writers of their own stories.� Solidare
“The contribution from Saatchi & Saatchi was very very positive. I actually see Saatchi & Saatchi in a different light now, both the agency as a great place to work & the people really amazing. I saw a soft side of Saatchi & Saatchi that I didn’t know about. I hope it’s a culture they continue at the agency because it’s very powerful and amazing to see.” Fontanella, Professor of Ae!
“This experience completely transformed the Seleta project. We’d like to reiterate something that was new and very exciting for us. The involvement of Saatchi & Saatchi, that even from far away, embraced the idea and contributed to the process.” Solidare’s Evaluation
“We’ll never forget ‘Nothing is impossible’, this was Alice’s motto during her entire stay. This was intrinsic in the way she worked and behaved. Her ability to help people see opportunities in what seemed impossible was incredible…This left a mark on us at Solidare, since in order to transform dreams into reality, we have to believe in the hidden potential of the impossible.” Solidare, Evaluation
The story continues…
There are 5 more Seleteiras!
MORE AND MORE BEAUTIFUL PRODUCTS
THEIR 1ST OFFICIAL CLIENT
5 THINGS I WILL REMEMBER… 1. BRILLIANT EXPERIENCE 2. TRAVEL BROADENS THE MIND
3. IMPORTANCE OF FRIENDS AND FAMILY 4. IT WAS NO HOLIDAY AND…. 5. NOTHING IS IMPOSSIBLE!
P.S. BRAZIL IS ACE!
THANK YOU