Fashion Markerting Advertising & Design Portfolio

Page 1
















Photographer: Marc Richard Styling: Waina Chancy, Sharifa Wynne Make up & hair: Pablo Model: MC2- Bruna















VENDOR CRITERIA & NEGOTIATION POINTS As a new business we are extremely aware of the importance of developing and maintaining good vendor relationships. We will focus on the following areas: DISTRIBUTION POLICY Exclusive distribution only or exclusive and selective within the trading area. PRICING We will offer great value all items sold at the store, we will have semiannual seasonal clearance sales and also offer promotional prices each month for special items. TARGET MARKUP Our yearly planned target markup will be 65%. DATING AND FREIGHT We will negotiate for the best dating terms 8/10 e.o.m. and F.O.B. destination for freight as the ideal RETURN AND EXCHANGE PRIVILEGES We will return all late deliveries and damages with agreed damage stickers. Slow sellers will be returned on memorandum if possible. ADDITIONAL AREAS FOR NEGOTIATION INCLUDE THE FOLLOWING SERVICES. Cooperative Advertising- Vendor shares cost of advertising Editorial credits - Fashion magazines Sales Training


ASSORTMENT PLAN OVERVIEW Major Classifications

Percentage

Average Retail Price

$

Units

33%

$33,000

$194

170

Total Pants

27%

$27,000

$60

452

Total Skirts

8%

$8,000

$67

120

Total Dresses

16%

$16,000

$98

163

Total Accessories

16%

$22,520

$27

819

Total Apparel

84%

$84,000

$93

905

Total Tops

TOTAL 100%

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Apparel Accessor ies

$106,000

$62

1724

Tops 84%

16%

Bottoms

16% 33%

Skirts

16% 8%

27%

Dresses Accessories




INVITATION








disclaimer& Contributors CREATIVE FASHION PRESENTATION • TREND FORECASTING • TREND REPORTS • PERFUME PROJECT • WINDOW DISPLAY • STYLING

MARKETING & COMMUNICATIONS • ADVERTISING CAMPAIGN (LEFT BANK) • PERFUME PROJECT (DISCO HEAVEN) • KLASIK INC & KLASIK MAGAZINE

TRADEMARK/BRAND/COMPANY LOGOS (WHERE UTILIZED) ARE BEING USED FOR THE EXECUTION AND COMPLETION OF SCHOOL ASSIGNMENTS ONLY AND DO NOT REPRESENT WORK COMPLETED FOR THE RESPECTIVE COMPANY AS AN ACTUAL CLIENT. IT IS NEITHER THE INTENTION OF THE SCHOOL NOR THE STUDENT TO MISREPRESENT SUCH A RELATIONSHIP.

WWW.STYLE.COM WWW.NETAPORTER.COM WWW.HARPERSBAZAAR.COM WWW.POLYVORE.COM WWW.REVOLVECLOTHING.COM WWW.KLASIKMAGAZINE.COM


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.