Games

to the ultra-orthodox,” noted Albert. “I’m proud to say we have the best shechita in Europe. We shecht around 30,000 chickens a week. We have letters from rabbis around Europe and they are flabbergasted, there is no other shechita like ours. Our operation runs smoothly, with no pressure.”

Albert has seen his business empire grow and the demand for kosher food is increasing although it is hard to predict what will happen in the coming year with a possible recession and energy crisis.

He observed, “Over the past eight months to a year prices have gone crazy, live birds have gone up 52% and that is not taking into account the increases in utilities, wages and so on. And we have not been able to raise our prices by that much, so it’s not easy. People naturally are looking at prices a lot more cautiously when they are shopping. We will continue to monitor the situation but also monitor our business. There is only so much we can subsidise but we will do our best.”

In days gone by, keeping kosher was deemed over expensive. Kosher Deli has taken on the mantle of changing perceptions and bringing people back to keeping kosher at home.

“That is our goal,” said Albert. “There is a push towards eating kosher, there is a younger crowd. You see them going to the kosher restaurants. They are busier. Restaurants are doing much better trade, which means more people are eating kosher. And because we have the ultra-kosher Glatt Mehadrin, it helps. Our emphasis is on Kashrut and bringing down the prices.”

Innovation is also important and Kosher

Rabbi Berger Head of the London Board of Shechita Mehadrin operations Deli scores heavily in this regard.

“We are always looking to innovate,” said Albert. “We are working at improving our products, adding value to what we offer our customers. We have just released our new range of Meat Boards (details on the Kosher Deli website), there is something there for

Another tasty Kosher Deli meat platter

everyone. A lot of things are happening. We are currently looking at a packing machine that will be environmentally friendly so the plastic will be biodegradable. You never stop in the food business.”

He added, “We are looking to expand our online side of the business in the near future. There is a lot to do online and in the provinces with different communities around the country. The modus operandi is always the same, working on Kashrut, to keep it affordable.”

Kosher Deli are social media savvy with Whatsapp deals, Instagram and Facebook accounts. And a Kommunity Kook Up continues to prove popular.

Marketing executive Penina Muyal recalls launching the Instagram series Kommunity Kook Up.

“We had customers coming in asking how do I cook this or make that,” she said. “People tended to use the same repertoire of recipes over and over again. We wanted to change that up and had amazing feedback, customers were really happy. All the recipes are on our Instagram page and website. You don’t have to be a top chef to join, anyone can join and it’s been really special.”

The Koop Up started with 180 followers, it has grown organically and exponentially.

Looking to the future, Albert said, “Our sales are in the hands of Hash-m. Only He knows if they will be better or worse than last year, but I can tell you, they will be the sales we were decreed to get”.

Full details of the kashrut certification including Mehadrin is available on Kosher Deli’s website.

Customers can sign up online for a loyalty card.

To join the whatsapp groups, loyalty card scheme or for further details visit www. kosherdeli.co.uk To join the Kommunity Kookup message Instagram @kosherdeliuk_uk

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