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FASHION THE DAMEHOOD FROM THE QUEEN

The Damehood from the Queen

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The recent news that flashed across the world was Makeup artist Pat McGrath bestowed with “damehood’ by the Queen. The words like ‘Queen’ “Dame’, then it is definitely something really prestigious and of royal status. But what is ‘Dame’?

In terms of the hierarchy, a damehood is the female counterpart of a knighthood, therefore, the title of Dame is equivalent to Sir. It is regarded as the most senior honour in the Most Excellent Order of the British Empire. The title was created by King George V in the year 1917. The order includes five classes across both civil and military divisions, and many dames hold other honours (such as an OBE or an MBE) before receiving their damehood.

Some of the dames from the fields of entertainment are Judi Dench, Helen Mirren, and Maggie Smith amongst others. Dames can be judges or journalists, politicians, or philanthropists. Many honours are given to those working in academia and research, as well as those holding senior positions at large companies and corporations. In recent years, new dames have included everyone from a mezzo soprano to the former managing director of a publishing house.

PAT MCGRATH

The 51-year-old Briton has also become the first makeup artist to be the dame. She launched her makeup line Pat McGrath Labs in 2015.

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.” Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry. It is undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

For more than two decades, Pat McGrath has been concepting, launching, and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns and editorial spreads.

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Her ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel by supermodel Amber Valleta. Fast friends and symbiotic collaborators, they have created every cover and lead editorial story for every issue of Vogue Italia, indisputably iconic images for leading global publications and countless brand-defining campaigns.

Each season, Pat McGrath conceptualizes and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York for a luminous roster of and New York for a luminous roster of the world’s most prestigious brands and visionary designers: Prada, Miu Miu, Dolce visionary designers: Prada, Miu Miu, Dolce & Gabbana, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Nina Ricci, Calvin Klein, Loewe, and Alexander McQueen, to name a select and Alexander McQueen, to name a select few. few.

With her incomparable mastery and With her incomparable mastery and iconoclastic vision, Pat McGrath has iconoclastic vision, Pat McGrath has transformed the beauty industry. Name transformed the beauty industry. Name any trend of the past two decades, and any trend of the past two decades, and you will find her at its origin, from 1990s you will find her at its origin, from 1990s dewy skin to no-retouching-necessary dewy skin to no-retouching-necessary foundation specifically designed for this foundation specifically designed for this decade’s selfies. decade’s selfies.

Engaged as Global Beauty Creative Design Engaged as Global Beauty Creative Design Director by Procter & Gamble in 2004, Pat McGrath oversees Covergirl, Max Factor and created Dolce & Gabbana: The Makeup. Recently, she also designed and launched Gucci’s debut cosmetic collection. A true creator and innovator at the forefront of the A true creator and innovator at the forefront of the multi-billion dollar global beauty industry with an evermulti-billion dollar global beauty industry with an everexpanding reach on social media, her recent blockbuster expanding reach on social media, her recent blockbuster success with PAT McGRATH LABS further proves that she’s success with PAT McGRATH LABS further proves that she’s poised to elevate beauty to even headier altitudes. poised to elevate beauty to even headier altitudes.

With a creative vision that’s made her a tour de force that With a creative vision that’s made her a tour de force that touches everything from couture to club kids and street touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to culture; her influence is everywhere, from screen to stage to digital: it’s undeniable, Pat McGrath knows no boundaries. digital: it’s undeniable, Pat McGrath knows no boundaries.

A true creator and innovator at the forefront of the multi-billion dollar global beauty industry with an everexpanding reach on social media, her recent blockbuster success with PAT McGRATH LABS further proves that she’s poised to elevate beauty to even headier altitudes.

When Giorgio Armani hired her to develop and launch a line of cosmetics in 1999, the minimalist maestro said, “I was struck by the way she interpreted colour and by her ideas about beauty and femininity.”

With a creative vision that’s made her a tour de force that touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to digital: it’s undeniable, Pat McGrath knows no boundaries. “This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life. I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty; The Power of Makeup.” - Pat McGrath, CEO & Founder of PAT McGRATH LABS

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