Contents 3.
OverView mission statement, goals, target audience, values
5.
Research Before, inspiration, sketches 9.
Logo Final, color, typefaces, colorway, space, wrong usage, Icons, pattern 13.
Paper Goods 15.
17.
Promotion Signage
2.
MISSION STATEMENT Rise & Shine’s philosophy is to bring you not only good-tasting food but good for your body t oo. We make our meals out of t he best and freshiest ingredients. Everyt hing is gr own organical ly and bought from our local farmers. We hope that you start your day wel l with us.
3.
Goal Our goal for Rise & Shine’s rebranding project is to bring in a fresh new look inside and out, to get rid of the outdated without sacrificing tradition, and to satisfy clientelle by engaging them in a modern atmosphere.
Target Audience From the young to the old, our target audience is everyone who loves breakfast and has a huge appetite. We welcome families on Sunday mornings, teenagers coming in after a long night of studying, businessmen on the run, and couples going on a date. Everyone is welcomed.
Values Our primary task for Rise & Shine is to keep it’s traditional roots while bringing it into the modern day. We want to show the restaurant’s commitment not only to their customers but also to local farms and businesses. Rise & Shine also believes in buying and cooking with organic and fresh produce and meat.
4.
5.
Current restaurant exterior, interior, signage, and menu.
Research As we studied Rise & Shine’s current branding, we took note of the things we wanted to keep and things we needed to update. We wanted to keep the “mom and pop” charm of the current restaurant. The things we needed to update were all exterior such as the logo, signage, colors, and menu. We pulled inspiration from other sources that we were influenced by and thought would be good for the restaurant.
6.
RiseFamous&Omelettes Shine
Rise & Shine Famous Omelettes
7.
Logo Sketches
R i sFamous e &Omelettes Shine Rise & Shine Famous Omelettes
Rise & Shine Famous Omelettes
8.
Final Logo Letter for m
Rise & Shine Famous Omelettes
Logo Graphic
Expression
This is our final logo design. The letterform is bold and large to represent the energy of getting your day started right with a good breakfast. The expression mimicks a handwritten letterform to represent familiarity and friendliness. The logo graphic represents three different things: omelletes, the sun, and the yolk spilling out of an egg.
Color
Typefaces
9.
Ostrich sans black abcdefghijklmnopqrstuvwxyz
ostrich sans medium abcdefghijklmnopqrstuvwxyz
Jenna Sue ABCDEFGHIJKLMNOP QRST UVW XYZ abcdefghijklmnopqrstuvwxyz
Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Colorway
Rise & Shine Famous Omelettes Rise & Shine Famous Omelettes Space
Rise & Shine Famous Omelettes
R
R
A clear space must be maintained around the logo. The size of the space is equivelant to the size of the letter “R� from RISE.
R
R
Wrong Usage
Rise & Shine Rise & Shine Famous Omelettes
Famous Omelettes
10.
Icons and Pattern Icons and patterns to be used with promotional materials and restaurant exterior/interior.
11.
Women’s
Men’s
Coffee
Omelettes
Pancakes
Drinks
Dining Area
No Smoking
Waiting Area
To-Go
Rise & Shine Famous Omelettes
1815 West Pioneer Parkway Arlington, Texas76013
Rise & Shine Famous Omelettes
1815 West Pioneer Parkway Arlington, Texas76013 (817) 277-3201
13.
1815 West Pioneer Parkway Arlington, Texas76013
Rise & Shine
Paper Goods Here are ways to use the logo for stationary, business cards, and paper goods for the restaurant. All paper products will be printed on recycled paper.
14.
Here are some designs for promotional pieces such as T-shirts and coffee mugs. We’ve also created a mock-up website and app for the restaurant.
15.
Promotional
16.
Signage
17.
We’ve created signage for the exterior and interior of the restaurant. As you can see, it flows well with the modern rustic feel of an urban country dinner.
18.
We hope to bring in new life with our identity system for Rise & Shine. We believe in good design not only to attact future customers and to keep current ones, but also to revive the soul and inner being as you interact and see the designs. Thank you for considering our project.
Best to your business,
Anna P ham