INNOVATION
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Health + Fashion
A U T U M N
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W I N T E R
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27 03 Clarity 04 Our Story 06 So where do we start? 08 Juicing Guide
HELLO TABLE OF CONTENTS
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27 04 Clarity 05 So where do I start ? 10 The Scope 18 Dapper Essentials 24 Style Trends
HELLO CLARITY
30 32 The Brief 44 Techniques 60 Art of Manliness 65 Fashion Politics 85 Motoring
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90 Culture
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OUR STORY
I grew up during the D.A.R.E and Scruff McGruff era during the early 90's and thought that was pretty cool. I feel like today's era is missing out on that. Here at The Juice Box We feel like you can talk about health and still get your point across, while being RAW and sometimes Delirious. Every graphic doesn’t have to have a piece of fruit on a kitchen counter, next to a drink. It can be street, art, sexy/ cool and still be beautiful. Our goal at the Juice Box is to make health cool again, while spreading love through power of art and innovation. We're a health and sustainable fashion brand with an edge. We wanted to spark ingenuity into the mind of the creator and the late night dreamer. "Welcome to the juice box where nothing is impossible.." Juice Box | 04
CEO/ Creative Director Ricky L. Shepherd II The Juice Box
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SO WHERE DO I START? The hardest part of being healthy by far is getting started. If you still have a lot of work to do, that’s perfectly OK. Maybe all you have is an idea, or some creative videos you've seen online. Perhaps you've flirted with the idea, or stopped and started again. Or maybe you’re just trying something new? Whatever it is, we’re here to help you take that next step..
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