[...]
p.08—15 M E E T T H E K E N N E DYS
(A l varo’s foreword se n t at 5:00 a. m a fte r ou r l e a v ing pa r t y )
Yea r 3 of th e Ke n n e d ys h a s b een a yea r pump ed on kerosen e, ful l th rot tl e, 2 60 km fo r wa rd s and G 4 force s o f g re atn e s s , f r ien d sh ip a n d kic k ass op p or t un i t i e s . I t i s be e n a h ell o f a r id e. An d yet , we’re a l l s t i l l s m i l in g.
p.1 6-31
p.32-47 NUIT BLANCHE A M S T E R DA M
ALLIVE
L ove won th i s o n e. p.48-51
p.52-5 7 FA B L A B PROSTHESIS
PROJECTS
HEINEKEN U E FA T I C K E T S
p.58—61
p.62-73 NIKE KEVIN DURANT
p.74-7 9
FREE THEIR VO I C E S
p.80-85 NIKE ICONS
S U P E R M OTO R
p.86-89 N SA S C R I P T
p.90-115
p.11 6-1 25
SIDE PROJECTS
K E N N E DYS L I F E
e
el
tte J
Gabri
on
Coraz
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za
jan
be
rg
Ch ar lo
r e t Wes
n cent Vi ng a R
ra a K er s a r F
or t c Vi
Qu entin V an Den Bo ssche
go leau Bran
Al va ro
S r ayo om ot
Alvaro Sotomayor, Judd Caraway and Charlotte Jongejan present
THE KENNEDYS
Quentin Van Den Bossche FR / NL
Gabriele Corazza IT
Vincent Rang NL
Oskar Westerberg SE
Kara Fraser AUS
Victor Brangoleau FR
Kara is the most unique Kennedys of them all. She’s a she, she’s got a passion for words, wine, the analog and beards. With an unquenchable thirst for knowledge, Kara is always bringing that extra to a project. Her curious personality always on the lookout for the next story to write. Her lack of photoshop skills is amply made up by her amazing cooking skills. Her dinners would oil the Kennedys engine, usually ending in an overflow of wine while we traded war stories until late night. As an analog person, she was ironically enough the only person diligently keeping up the Kennedys’ social media and blog, putting down some dope words about our crazy experiences. Being part of a 5:1 ratio of guys to girls, her caring personality was a very welcome addition to the third class of the Kennedys.
Have you heard the story of a boy with flaming red hair, Charming and nice, with a face both freckled and fair. He was the best director that the Kennedys ever had, We would watch movies and talk about Breaking Bad. Everyday an adventure, O boy did we have a great time, Drinking Heineken, wine and Tequila with lime. You can drink all you want, you can drink what you’re able, If you drink with Quentin, he’ll drink you under the table. Still he is always so nice, never ever obscene, ask him and he’ll tell you about all the movies he’s seen. All day long he would work in front of his computer, where he edits movies and flirts with our recruiter. So there he was working away, didn’t care for a fling, When he met a girl and she was a-Mei-Ching. Now it’s soon christmas and separated we’ll be, but I’m sure this is not the last of Quentin that I’ll see.
Thanks for the awesome times!
Kara Fraser by Vincent Rang
Quentin Van Den Bossche by Oskar Westerberg
The youngest of the Kennedys, he is an unpredictable and multilingual art director. Maniac in the execution and meticulous in the concept, to balance the effort he puts into the ideas he has to play some intense games of online tetris. Also known as “The Voice” for his powerful voice. The guy is full of energy. Often this energy is too much and he struggles to contain it. Tireless worker, he’s the right person for the tough times and nights in the agency. His favorite weapons for these moments? Funny faces, beers and dubstep music. Rock’n’roll brobro! One of the pillars of the Kennedys 3, he’s a volcano of positivity and enthusiasm. It was a pleasure and an honor to share our work and personal life with him the last 7 months. Bravo Vincent! Rating: 9.0 (IMDB rating)
The Brangolo Idendity (2013) Creative Director: Alvaro Sotomayor Producer: Judd Caraway Written & Performed: Victor Brangolo Certificate: Rated R for strong language, disturbing images, and partial nudity. Children Under 17 Require Accompanying Parent or Adult Guardian.
Review From the creative minds that brought you The Kennedys (2011) and The Kennedys: Part Two (2012), comes this new vigorous force of nature that is Victor Brangolo; an epic character piece painted on a kaleidoscopic canvas. As French as one can be, no stereotype would be too unfitting for him. Yet he envelops this persona with daring comfort; anchored down by this irresistible foreign charm that grounds our beloved character. And what a character this is. Holding back no punches, he enters the scene with a bang in the opening act with a blistering party spirit, inviting over a hundred of his friends to the Kennedys welcoming party. No brief is ever challenging enough for Victor as he takes the viewer on crafty brain-bending metaphysical trips, that will be sure to leave the most open-minded artists dumbfounded and baffled by this hybrid of talent and philosophy. He is both the eye of the storm and the chaos that surrounds it; a calm core of artistry exploding into a fury of kinetic tendencies, taking ideas far beyond the limits of rationale. A mind worthy of the sanity of a modern-day Salvador Dalí high on the fumes of Gaspar Noé. It is not, you should understand, a character piece for those who seek the predilection for plot logic. At a whooping seven-month running time, this epic journey navigates the maze of his creativity as we follow him into the deepest bowels of the internet through to an exploding array of colourful decks. And all lavishly punctuated by pumped-up self-made sound effects; a real tour-de-force underlining the frenzied tone of the piece. Nothing about this character is capable of sitting still. And we love him all the more for it. Verdict A crafty psychedelic exploration of a unique mind at work. Oh-la-la... 4 Stars
Vincent Rang by Gabrielle Corazza
Victor Brangoleau by Quentin Van Den Bossche
Gabriele Corazza, the Kennedys Italian stallion, resident unicorn x-pert and user experience oracle.
Oskar is one of the men that sometimes the world needs, in certain occasions. But we needed him for every situation, on any situation.
He is a technical genius and someone who is always on the lookout for the latest technologies and how he can work these in to his/our next project. He loves what he does and his finesse, enthusiasm and inspired ideas make him a pleasure to work with. Often a man of few words this sleeping volcano will make himself heard when it’s necessary. He is connoisseur of bread and risotto with a love of parmesan cheese verging on addiction. In some ways he’s an old soul, you’ll never find him in the house without his chequered slippers on and he is a chivalrous gentleman reminiscent of something of the days when men wore top hats.
Spending 7 months next to him felt like cruising on a canoe, being totally unsure where to go but always relaxed about it. And when on the most perilous seas the winds would shake our raft, we would use his amazing oversized pattern shirts as a sail to make it to safety. But for the most part he made sure we had the best trip of our time, with him the sun is blue, the sea is green and the waves are jokes.
We’ve all come to love his dry sense of humor and he’s always good value on a night out, he is with out a doubt the Kennedys favourite Italian.
Gabriele Corazza by Kara Fraser
We’ve learned a lot from him, his holy Swedishness was a beacon of light in the nothingness of our incompetence. How to pronounce “j” properly, how to use photoshop, how to define humor, how to animate, how to design, how to take nap and finally how to appreciate life! Such unique character (pronounced “sha-ractere” like his own flavory nordic accent), colorful, unexpected, devoted, always ready and always here. No other words such as these from Gandalf would make more sense: “A wizard is never late. Nor is he early. He arrives precisely when he means to”. That’s our Oskar, magician, never late, never early either, always in the right place at the wrong time.
Oskar Westerberg by Victor Brangoleau
Allive We spent a week with the winners of the Hub Amsterdam’s 90 day challenge helping them bring their Strart-Up concepts to life. One of the ideas was so groundbreaking and inspiring we decided to take it a little further. Bieke has a young son with extreme allergies that can lead to potentially fatal anaphylactic shock. She wanted to create an information platform where people and parents of children with extreme allergies could create a profile about their allergies making life with extreme allergies safer and easier. We created the brand identity including the name, logo, as well as the general look and feel and the website skin.
Assignment: Branding, User Experience and User journey analysis.
Client: ALLIVE
SITIES & RESEAR CH IVER N U
SP PUBLIC ACES
FRIENDS
B
D O CTOR
OL IN SU RA NC E
C L UB S
TR
HO
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SC
R CA DAY
CHILD
AN SPO RT
PARENTS
IT YS AB
HEA LTH CA RE SY PLA ST YG RO UN D S FAM ILY
M
TH EAL FH YO TR IS NTS IN RA AU ST RE TER
EM
ALLIVE
User experience analysis
ALLIVE
Website design proposal
ALLIVE
App design proposal
ALLIVE AN ONLINE PLATFORM RAISING AWARENESS OF FOOD ALLERGIES AND ANAPHYLACTIC REACTIONS. DID YOU KNOW…
“17 million people in Europe suffer from food allergies”
…that certain foods like peanuts can cause extreme and sometimes even life threatening reactions in some people? What you probably didn’t know is that 17 million people in Europe suffer from food allergies. Let’s put that into perspective; that’s about the same as the population of Holland and it’s about 6 million more than the entire population of Greece! And, 3.5 million of those people (roughly the population of Lithuania, in case you were wondering) are under the age of 25. Most likely there is someone close to you, in your family, at work or maybe a neighbor who has a food allergy. Food allergies can be dangerous and inconvenient but they are manageable and often people with food allergies have healthier and more varied diets than the rest of us (you were probably expecting that they have to eat boring, tasteless food, weren’t you?). What can be frustrating for people with extreme food allergies is the naivety of those around them. Wouldn’t it be great if we all knew more about the food we eat and how it can affect you? That’s what ALLIVE is: an online tool that’s individually customized to make sharing information about food allergies easier and break the stigma around allergies HOW Living with an allergy can be difficult, especially for children. While the number of people with food allergies increases, the medical approach to educating people about allergies stays the same. We need to find a new approach to making allergies visible in society and make it easier for friends and family to learn more about their allergy. Technology today means we’re better connected than ever before and sharing information just keeps getting easier. So why not harness some of this technology and create an online platform where people (parents for example) can create a profile for their child and share all the information about their allergies. Not just the stuff they can’t eat or do but also all their favorite foods and the things they love to do. ALLIVE is a simple and effective way for parents to share the necessary information about their child’s allergies with those who need it, and it’s easy to update because as we know kids grow and change quickly and allergies can grow and change too.
One pager
Creating a unique app concept (unlike other allergy related apps) linked to the online profile, which allows parents and grandparents, babysitters, teachers, sports coaches etc. access to all the information they need about the child’s allergy on their smart phone. We plan to design a bracelet to complement the app. The bracelet would be fitted with a unique QR that links directly to the child’s online profile when scanned, it would be something fun, colorful and highly visible which kids would also enjoy wearing. THE POTENTIAL ALLIVE has the potential to make a positive impact on the lives of children with severe allergies, make life easier on their families and take away some of the daily worries. ALLIVE can also:
1.
Increase the safety of the child’s everyday environment.
2.
Breaks the stigma of food allergies.
3.
Educate and raise awareness around food allergies.
4.
Make socializing easier for the child and those around him or her.
5.
Support parents and caretakers in making the right food choices and educate them on alternatives to allergens.
LOOKING AHEAD ALLIVE is a much needed product with a unique concept and considerable market potential. It can be easily expanded on by using the online profile concept for other food related health conditions such as diabetes or ADHD.
Bieke van Dijk
ALLIVE
Keynote presentation
Nuit Blanche Amsterdam For the 3rd year in a row the Kennedys set out to make the Nuit Blanche festival shine like a beacon in the dark. It became an insane mix of animals on bikes, a dancing sausage, an exploding donkey and a cat bearded Mary. The night glowed neon, crazy beautiful and bright.
Assignment: Communication, PR, Videos, Signage and party
client: NUIT BLANCHE
NUIT BLANCHE
Limited edition posters & flyers
http://goo.gl/EXDNp2
NUIT BLANCHE
Teaser
http://goo.gl/EXDNp2
NUIT BLANCHE
Teaser
http://goo.gl/6rGP9d
NUIT BLANCHE
Videoclip
http://goo.gl/6rGP9d
NUIT BLANCHE
Videoclip
NUIT BLANCHE
Creatures of the night surrounded by red light
Match your half ticket As part of Heineken’s UEFA Champions League campaign, the Kennedys were tasked with creating a TV bumper for their latest promotion. Hidden in their bottled-six-pack were half tickets which you could match in order to win a ticket to the final. We came up with the creative; an animation that was based on the idea of paper origami where the ticket fuses together before transforming itself from the six-pack into the stadium smashing down onto the Champions League logo. We drew up the storyboards, and worked with VFX house Woodwork who supplied the final animation.
Assignment: TV Commercial
client: HEINEKEN
From simple drawing
To simple animations
Thanks to WoodWork
SBAM! Magic origami!
http://goo.gl/qkdn6h
M AT C H YO U R H A L F T I C K E T
Fab Lab Prosthesis There’s nothing like that warm fuzzy feeling when you can do something for a good cause. Our friend Alex at Fab Lab Amsterdam wanted to design and release an Open Source Design blueprint for a self-adjustable lower leg prosthesis for less than $50. We felt we had to get involved in this inspiring project that could change the lives of thousands of amputees in Indonesia and around the world. We filmed a short introduction documentary film about the project which could be used to help raise funds.
Assignment: PR video
client: FABLAB AMSTERDAM
FabLab Amsterdam’s offices at de Waag
Prof Egbert, the oracle on prosthetics
Alex, the driving force behind the project
Mickael working on the prosthesis
http://goo.gl/KAf49L
FA B L A B P R O S T H E S I S
View from the milling machine
Mickael casting a rubber joint
The self adjustable component
Hand-adjustable mechanism
http://goo.gl/KAf49L
FA B L A B P R O S T H E S I S
Nike Kevin Durant 8pm Friday brief. Judd: “Hope you guys didn’t have plans for the weekend.” Kennedy’s: “Uuuummmmmmm……..” Judd: “You guys want to work on Nike?” Kennedy’s: “Hell yes we do!” Judd: “You might need to go to Istanbul.” Kennedy’s: “Sign us up!” We designed a kick-ass mural (with a little help from the phenomenal up-and-coming street artist Samina) for above the Nike shop in the center of Istanbul to promote the Nike 3x3 Basketball Battle and celebrate Kevin “Big Dog” Durant’s visit to Istanbul.
Assignment: PR for Nike, Shop display
client: NIKE EUROPE
NIKE KEVIN DURANT
Samina, hard at work
Detail of the final artwork
Photoshoot space with the athletes
Vincent hand cutting 35000 meter of paper
Free their voices Did you know that child helplines around the world miss millions of calls every year? Helplines don’t have the resources to cover the costs of the toll-free calls the helplines have to pay for these calls that children in distress make to child helplines around the world. We created a campaign centered around a unique voice activated petition website accompanied by a new brand image and an incredible light-inspired film to raise awareness of the issue and convince Telecoms around the world to absorb the costs of the calls.
Assignment: Campaign strategy, web and TV Commercial
client: CHILDREN HELPLINE INTERNATIONAL
http://goo.gl/dVjcsg
FREE THEIR VOICES
Web teaser
Campaign Video
http://goo.gl/lkdDKB
FREE THEIR VOICES
Campaign Video
http://goo.gl/lkdDKB
FREE THEIR VOICES
Campaign Video
FREE THEIR VOICES
Nike icons Nike needed a clear and consistent visual language to present their huge amount of media data in an engaging and interesting way. We created a series of icons and template designs for Europe to get their data into shape.
Assignment: Internal for Nike
client: NIKE EUROPE
NIKE ICONS
GRID
OOH IMPACT
RADIO
MOBILE
GAMING
DESKTOP VIEWING
CINEMA
GLOBAL
BUS
SPORTSWEAR
DIGITAL SPORTS
RUNNING
COMMENTS
WHAT’S APP
FOOTBALL
CLICKS
VIEWS
Selection
NIKE ICONS
Application
Supermotor To help launch this funky scooter and customized motorbike brand, we came up with some fresh and in your face communication, some turbo-charged photography and a fast and furious website design.
Assignment: Digital Branding and PR
client: SUPERMOTOR
SUPERMOTOR
La Super!
Wow! So shiny
La Super! Business Premium Edition
Wanna ride?
SUPERMOTOR
Supermotor in a nutshell
NSA The Netherlands Sport Alliance promotes both the physical and emotional benefits of sport for children and young adults both in The Netherlands and in less developed countries around the world. We worked with film maker Nanno Jiskoot to make a film portraying that the freedom and empowerment of being regularly involved in sport can change lives for the better.
Assignment: Script
client: NSA
NSA SCRIPT
Where you come from
And all it takes is one step
We should quit
Is not who you are
One step which leads to the next
Back down
And where you start
And the next
To them we say
Is not where you’ll finish
One step away from the edge
We are fighters
If you can see where you are going
One step towards a revolution
And we’re ready
You can leave everything else behind
We are who we become To anyone who said we couldn’t do it
WHO WE BECOME
Campaign Video
http://goo.gl/TzD9fO
WE ARE
Kennedys side projects
VITTORIA’S FIRST ALPHABET BOOK The best first alphabet book created for Judd’s daughter with love from all of The Kennedys.
KENNEDYS GAME
THE CREATIVE PROCESS
*REAl fOldERS In OuR dRIVE.
K A R A 08-07-2013
08-06-2013
W A S
T A K I N G
T H E
S
E UR
11-11-2013
T C I P
11-11-2013