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Photography

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Introduction

Introduction

Photography

STYLE GUIDE 2021 EDITION Photography is one of the major components that conveys our brand. There are two styles of photography, Formal and Organic.

Formal Photography is staged by a professional to look set-up but also allows the subjects to appear candid in nature. This style of photography can be used in display advertising, brochures, and social media.

The King’s School, Preparatory School

The King’s School, Senior School

The King’s School, Tudor House

General

Organic Photography

Organic Photography is active, powerful, and emotion generating photography which draws on or connects with the image. Action images are preferred.

The King’s School, Preparatory School The King’s School, Senior School

Organic Photography

The Organic style should be used to capture the pillars of the King’s distinctives – Academic, Character and Christian Community.

The King’s School, Tudor House

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