Island Business Magazine, September 2010

Page 1

Training for work Delivering skills for the future



CONTENTS

SEPTEMBER 2010

President’s foreword

W

elcome to this, the September edition of Island Business Magazine – I’d like to say it’s been a long summer, but it really seems to have flown by! Despite the challenging economic climate, it appears that the Island has held up well with its visitor numbers, no doubt boosted by the big annual events that are now embedded into local life. I recently passed Gore Basin at Arreton and felt bemused at the lost opportunity of the world and British moto-cross rounds which brought in over 35,000 visitors for a long weekend and introduced the Island to a whole new group of people. The Prime Minister recently said that the UK should be in the “top five tourist destinations in the world” and that the focus should be on “national parks, seaside towns, castles, country houses, museums, galleries, theatres, and festivals”. The Government also wants to increase ‘staycations’ with the proportion of spending on UK holidays rising from 36% to 50% over the next few years. This encouragement presents a great opportunity for us, as the tourist industry is at the core of Island life and business. We will continue to work closely with the local authority and the industry to ensure that we get our fair share of the predicted doubling of visitor spend by 2020. With the Coalition Government’s new agenda for de-centralising economic development, regional bodies are being replaced by new Local Economic Partnerships. The Chamber has already been in discussion with the local authority and it seems likely that the Island will be part of a larger Solent LEP. This and the current ‘One Wight’ campaign highlight the need for the Island to have the strongest possible representation to make its case, because we face unique challenges which are out of step with the rest of the local region. Kevin Smith, our Chief Executive, myself and our wives were proud to represent the Chamber at the recent Queen’s Garden Party – a unique experience and an invitation that I never had expected to receive. The Chamber’s AGM will be held at Newclose Cricket Ground on Friday, 8 October and we look forward to welcoming you to both the formal and informal parts of the day. We will report on the last year’s activities and this will be followed by lunch and the chance to meet up with friends and colleagues. I know that the autumn is approaching – the Ducati race bike is back in the shed and I’m getting ready for my weekly trip to support the Wightlink Raiders ice hockey team. The next thing you know, we’ll be counting down to Christmas!

2

NEWS A roundup of business news

10

BETTER BUSINESS Using factoring to improve your cash flow

11 THE EXPERT’S VIEW Information and communications technology

12

FEATURE Training for work – delivering skills for the future

20

SPECIAL REPORT Island exporters and international trade

Steve Porter, President IWCCTI

21 THE EXPERT’S VIEW Security for business

Published by The Knowledge Zone Ltd Editor Steve Sleight Art Editor Karen Holloway

Administration and enquiries Tanya Sleight

24

Advertising Sales Mary Collis mary.collis@theknowledgezone.net

01983 245505 For IW Chamber Editor (Chamber) Kevin Wilson

Contact the team ib@theknowledgezone.net

Managing Editor (Chamber) Zoe Stroud

kevin.wilson@iwchamber.co.uk

While every care has been taken to ensure the accuracy of Island Business magazine the publishers do not accept any liability or provide any guarantee that the information is accurate, complete, or up to date. The publisher and its employees and contractors have used their best efforts in preparing these pages and this publication but make no warranty of any kind, expressed or

www.islandbusinessonline.co.uk Contact TKZ The Knowledge Zone Ltd. 5-9 Baring Chambers 13 Denmark Road, Cowes Isle of Wight PO31 7EX 01983 245505 ib@theknowledgezone.net www.islandbusinessonline.co.uk Isle of Wight Chamber of Commerce Mill Court, Furrlongs, Newport Isle of Wight, PO30 2AA 01983 520777 chamber@iwchamber.co.uk

30

Certified as FSC mixed sources – ideal when an environmentally friendly paper is required. Island Business magazine is printed by Crossprint, an ISO 9001 registered printer based on the Isle of Wight.

See digital editions of Island Business Magazine on www.islandbusinessonline.co.uk

CHAMBER MATTERS New members, Chamber people, member benefits, and diary dates

34

CLASSIFIEDS Our classified section

To join the Chamber call 01983 520777 implied, with regard to the information supplied. The views of contributors do not necessarily represent those of the publisher or the IW Chamber of Commerce. The Knowledge Zone Ltd. and its employees and contractors shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the providing of the information offered here.

COMPANY PROFILE Shanklin Chine - from footpath to historic gorge and enduring Island attraction

tanya.sleight@theknowledgezone.net

Editorial team Louisa Mamakou Zara MacAlister Sara Coombes Debs Allan

TKZ

For more great content visit

36

THE BACK PAGE Steve Blamire on the evolution of customers and markets, with Rupert Besley's unique visual comment. Plus RUBS – Really Useful Business Stuff

1


THE STARTING LINE BY THE EDITOR

A

lthough over 10,000 people had signed the OneWight petition as we went to press, with three thousand of those pledging their support at the Garlic Festival alone, it is perhaps quite surprising that less than 8% of the Island's population responded to a campaign that was supported by all the Island's media and so many opinion formers, as well as being featured in prominent national media. This is one of those once in a generation moments that can have significant longstanding and far-reaching consequences. There has been no shared Island-mainland constituency since 1832 and if one is to be imposed on us now it is unlikely that the present situation will ever be restored. If that is the case, what impact will it have on the Island's economic prosperity? It is important for the Island's economic development that our situation is seen clearly and not confused by having our economic statistics combined with Hampshire's. Combining part of the Island's electorate with that of a mainland constituency will do nothing to help address the Island's special situation or to provide the support we need to develop our economy. Let's hope that sense prevails and that the Island is recognised as having a special situation and receives the same treatment as Orkney, Shetland, and the Western Isles, which have not been included in the electoral re-organisation. We want your opinion too! Do you have an opinion on Island Business Magazine and Island Business Online? We are always keen to improve our titles and to give you the content you want so we are running a survey on Island Business Online to get your views on how the two titles meet your needs. As an added encouragement, all respondents who supply their contact details will be entered into a draw to win a free advert in the November issue of the magazine and a free online advert. So please visit Island Business Online and give us your views. Contact the editorial team at: ib@theknowledgezone.net or telephone 01983 245505. Visit Island Business Online at: www.islandbusinessonline.co.uk

IN THE NEXT ISSUE October 2010 Published 5 October • Marketing - how Island businesses make an impact • Better Business – recycling for business - reducing business waste • Special Report – The Prince's Trust helping change young lives • Company Profile – PGL • Chamber Matters – monthly update

2

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Island's shoreline - your chance to comment

T

he Isle of Wight Council is seeking comments from people who live or work near the Island's coast, to ensure that the Shoreline Management Plan (SMP) considers all concerns. The Island's coast is important for recreation and leisure activities, particularly those that rely on good quality beaches and easy access to the sea. It supports a thriving tourist industry and a number of commercial and industrial interests along the coast. The continuation of these industries is essential to the economy of the Isle of Wight as a whole. The Shoreline Management Plan sets out policies for the management of the Island's coastline and our response to coastal flooding and erosion risks over the next 20, 50, and 100 years. It provides a large-scale assessment of the risks to people and to the developed, historic, and natural environment. It addresses the risk in a way that does not tie future generations to costly unsustainable management, and attempts to balance potential conflicting interests along the coastline. The coastline covered by this plan is extremely varied, ranging from key

coastal towns and ferry links to natural areas that are protected for their heritage, landscape, geological, and biological value. This combination of assets creates a coastline of great appeal and a tourism economy of regional importance. There will be public exhibitions during September about the draft SMP at: • Cowes: Monday, 13 September • Ryde: Tuesday, 14 September • Wootton: Wednesday, 15 September • Yarmouth: Thursday, 16 September • Sandown: Friday, 17 September The closing date for comments is 23 October 2010. The final version of the SMP will be published at the end of 2010. For more information visit www.coastalwight.gov.uk/smp/.

Outer Harbour Project at planning stage

T

he Cowes Outer Harbour Project (OHP), the next phase in the East Cowes Regeneration Project, moved closer to reality with the submission by SEEDA of a planning application. The revised application covers the provision of a marina along with a 60bed hotel, 12 town houses, and a small amount of supporting commercial floor space, which together aim to bring life back to the town and provide active areas that locals and visitors can enjoy. SEEDA is now waiting for tender applications from three short listed companies for the contract to help develop the OHP and marina. The applications from Marina Developments Limited, Premier Marinas, and Sutton Harbour Holdings have to be in by mid-September. Roger Mathias, the newly elected chair of Cowes Harbour Commission commented: "The Cowes Harbour Commissioners are unanimous in their

support for the Outer Harbour Plan. Cowes is an exposed harbour to the north and northeast and there has been an ambition to provide protection for many years. With CHC working together with SEEDA, the partnership of the OHP and East Cowes Regeneration Plan provides the financial vehicle to realise this long-needed improved protection. "This will transform Cowes into a sheltered harbour. We strongly believe this to be the most important single event in the future development of the harbour, bringing significant benefit to the West and East Cowes communities."


NEWS

SEPTEMBER 2010

Lord Jones at the Minster

T

he Friends of Newport Minster and the Isle of Wight Chamber of Commerce are offering a rare opportunity to spend ‘An Evening with Lord Digby Jones’. The former Director General of the CBI, who also served as Minister of State for UK Trade and Investment, will be sharing his thoughts and ideas about business and society at Newport Minster, St Thomas’ Square, on Friday, 1 October. The event starts at 1800 for 1830 and tickets cost £25 plus VAT, including canapés and drinks. All proceeds go to the The Friends of Newport Minster. In addition to his role as an active crossbencher in the House of Lords, Lord Jones is Chairman of the International Business Advisory Board at HSBC,

Jason Swain

Chairman of Triumph Motorcycles Limited, and a Corporate Ambassador for Jaguar Cars and JCB. His presentation will be on the theme of ‘Spending Cuts and Higher Taxes – Great Business Opportunity’. Tickets will be allocated on a first come, first served basis. To book, send a message to chamber@iwchamber.co.uk.

Countdown to extra special awards

T

he clock is clicking down to the closing date for the Island’s 2010 Business Awards for Excellence. These highly sought after awards give businesses across all sectors the opportunity to win recognition. The awards are even more special this year, which is the Isle of Wight Chamber of Commerce’s centenary. Completed application forms need to be submitted to the Chamber by Friday, 1 October. They can be downloaded at www.iwchamber.co.uk. Shortlisted businesses will be invited to a gala evening at Cowes Yacht Haven on 26 November, when the winners will be revealed. Presentations will also be made on the night for the Chamber’s special awards – Business of the Year, Member of

the Year, and Business Person of the Year. Award categories and their sponsors: • New Business Award • IW Lottery Small Business Award (Lloyds TSB) • International Business Award (Moore Stephens) • Green Business Award • Employee Development Award (Wightlink) • Business in the Community Award • Manufacturing and Technology Award (Inflight Peripherals) • Accommodation and Hospitality Award • Tourism and Leisure Business Award (Southern Vectis) • Professional and Business Services Award • Retail and Service Industry Award

OneWight campaign is well supported

T

housands of supporters joined the OneWight campaign in an attempt to preserve the Island’s unique and special identity, and the Isle of Wight Chamber of Commerce, Tourism and Industry is a strong supporter. The campaign was launched following the publication of proposals by the Deputy Prime Minister to redraw the boundaries of every constituency in Britain – except two in Scotland – to ensure that all UK Parliamentary constituencies are of roughly similar numbers. Kevin Smith, Chief Executive of the Isle of Wight Chamber, said recognition that the Island stood apart from the prosperous South East was vital to its economic future. “We have been involved www.islandbusinessonline.co.uk

Images inspired by the Island

in the OneWight campaign from the start because we are a forgotten Island economy, and we need a strong voice at Parliamentary level,” he said. “We as a Chamber have been lobbying successive Governments on this issue for many years, and will continue to do so until we are successful. The OneWight campaign is significant because it has allparty support, is backed by the public, and is a unified campaign to protect the Isle of Wight. “I fail to see how we will ever get the support we need to develop the economy if the Island is divided and becomes part of mainland constituencies. This would only exacerbate issues that are unique to small island economies.”

I

sland photographer Jason Swain is celebrating a year of achievement, and looking forward to more of the same. His images of the Isle of Wight have won admirers all over the world, and his gallery of pictures has been ranked the 18th most popular out of about 25 million on Flickr. Jason’s work has been published in the Daily Telegraph, is sold around the world by Getty, and achieved third place in last year’s Isle of Wight Photographer of the Year competition. His passion for surfing has led to a commission for Jason from the West Wight Landscape Partnership to develop a comprehensive history of surfing, with fellow photographer Paul Blackley. Jason’s original intention was to become an artist, but photography took over when he realised that taking pictures with a camera could be an art form in itself. “I think the beauty of the Island does give me a head start,” he said. “But people have different ideas about what makes a good picture, so all I can do is continue to take the photographs that inspire me, then use my skills in online marketing to bring them to people’s attention. “It’s amazing to think of people all over the world buying my images. A shot I took of Freshwater Bay in 2006 has turned up on the front cover of a paperback produced by Penguin in New Zealand. And another of St Catherine’s Lighthouse appeared in a Canadian poetry magazine.” Jason intends to continue taking photographs, but he is also working on a new website offering a discount voucher service to small businesses, which he promises will be available on the Island early in the New Year.

3


NEWS

Be in it to win it

T

he Queen’s Awards for Enterprise are among the most highly prized business awards – and recent Island Major General winners can vouch Martin White for the benefits they bring. Physe Limited won the Queen’s Award for Enterprise in Innovation last year, while A J Wells Limited won in the International Trade category. Lord-Lieutenant of the Isle of Wight, Major General Martin White CB CBE JP, said he was proud of the Island’s success in the Queen's Awards. “The Island is home to many businesses which are at the cutting edge of innovation and expertise, and they deserve the recognition which the Queen's Awards bring. I know from speaking to business managers how much of a difference the Award makes, and I look forward to having the privilege of presenting more Awards on behalf of Her Majesty the Queen to Island companies in the future.” Hugh Wells, Sales Director of A J Wells, said: “Winning the Award brought recognition and a sense of pride throughout the team here, and also among our dealer network." Companies wanting the prestige and commercial benefit that comes with a Queen's Award have until the end of October to apply. All applicants get feedback on strengths and weaknesses, showing where they have met the criteria and where improvements are needed. The Awards are available in three categories; International Trade, Innovation and Sustainable Development. For more details and to register to make an online application, go to www.businesslink.gov.uk, and follow the links to Grow Your Business, then Setting A Vision for Growth, then Queen's Awards for Enterprise. If your company meets the application requirements for the Awards, John Owen, Deputy Lieutenant and Chairman of the Board of the Isle of Wight Chamber of Commerce, Tourism and Industry would be happy to talk to companies about the application process. He can be contacted through Vanessa Brozowski at the Isle of Wight Chamber of Commerce. 4

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Clean sweep

A

new, world-leading, Island company is ready to make a clean sweep of the cleaning and sanitising market. Hypotech, based at Landguard Manor, Shanklin, has manufactured a range of cleaning solutions based on hypochlorous acid, a chemical produced naturally by the human body, which is 300 times more powerful than bleach. Although it kills bacteria on contact, it does not require rinsing with water, can be flushed down the wastepipes without any damage to the environment, and does not require precautionary handling procedures. The company has just signed a multi million pound deal to disinfect drinking water in the poorest parts of the world with Swiss company WAL. And, closer to home, the Needles Park has adopted Hypotech’s biocide as its cleansing product, and it will now be rolled out to all Heritage Great Britain plc attractions. Hypotech’s founder Dan Spacie said: “This is brand new technology and there are so many potential applications in a range of industries, such as food and drink, health, and water treatment apart from its uses as a general cleaner and sanitiser on commercial premises.” Dan was working for a global pharmaceutical company when he discovered the compound for hypochlorous acid, and the company granted him ownership. “We worked on an improved formulation to stabilise the chemical, and realised we had synthesised the body’s

Dan Spacie

immune system,” he said. “It was only then that we saw the potential. It is nothing short of a revolution – a product that can destroy the bugs that close down hospitals on contact, without wearing breathing apparatus or moving people from their beds; and is not harmful to the environment in any way.” The company is offering a 10 per cent discount to Isle of Wight Chamber of Commerce, Tourism and Industry members who switch to Hypotech cleaning and sanitising products. Hypotech has six staff working at its headquarters, and is planning to move its manufacturing facility here from Yorkshire.

Waitrose forges new links with RNLI

S

ailing enthusiasts from Waitrose and John Lewis have been busy raising money for a state of the art new lifeboat station at Bembridge, ahead of the late-autumn opening of Waitrose East Cowes. The John Lewis Partnership (JLP) has pledged to raise £24,000 to build the Royal National Lifeboat Institution (RNLI) a new workshop. Its fundraising effort is part of a wider £7 million RNLI scheme to completely re-build the Bembridge lifeboat station and buy a new high tech lifeboat. Waitrose's link with the RNLI will continue when its East Cowes store opens later this year. Staff at the store will continue to work with the RNLI to support local causes. Clare Timbrell, RNLI Area Fundraising Manager, said

the JLP Sailing Club’s fundraising would help the Bembridge appeal to reach its goal. She added: "It’s an incredible amount and will really boost the public appeal for the new Bembridge Lifeboat Station." Meanwhile, recruitment has started for 160 new roles being created at Waitrose East Cowes.


New to the Island UniTrain specialise in improving workplace performance. We have a proven track record of delivering high impact, value added training and development experiences that motivate and inspire your business towards success. From IT applications, bespoke or Technical through to Management and Personal Development skills, we’ll find a solution to get your business in the right shape for success.

Our main areas of training expertise are: • • • • • •

Microsoft Office XP, 2003, 2007, 2010 Desktop Applications IT Technical Technology ITIL ® Management, Sales & Personal Development PRINCE2™ & Project Management

The Events Venue With A Difference Cowes Yacht Haven is host to some of the largest and most prestigious events in the boating calendar and is the ideal venue for your event, whatever the scale.

Reader Offer We are offering 10 Island companies the opportunity to experience our training at a fraction of the daily rate. The first 10 companies to contact us will be selected, so call us now.

Call 0845

643 1611or visit www.unitrain.co.uk

email:sales@unitrain.co.uk

The Events Centre can now be partitioned to make the space two thirds of the size – so even smaller events are still rich in atmosphere. With our superb waterside location, complete event management service and full conference facilities and equipment, we promise you will have an event to remember. Call us today for a free tour.

Looking for support to help your business grow? All businesses need support to help them grow, whether they are start-ups or established companies. At Harrison Black we have the expertise to help your business flourish, offering sound advice on every aspect of finance, from accountancy, audit, bookkeeping and tax, to business development support.

D Trav iscoun el A ted vail able

To find out how we can nurture your business, call us now on 01983 524731 or email us via our website at www.harrisonblack.co.uk for a free consultation.

TEL: +44 (0)1983 299975 www.cowesyachthaven.com The natural choice for island businesses Cowes Yacht Haven, Vectis Yard, High Street, Cowes PO31 7BD

Fax: +44 (0) 1983 200 332 | info@cowesyachthaven.com

Read national business news on www.islandbusinessonline.co.uk

5


NEWS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

The planned new school for Cowes

Back to school – forward to improvement?

T

he Island is counting down to a major change in its education system, with the switch from a three to a two tier structure, which means that children will only have one major change of school – the move from primary to secondary school at the age of 11. At the same time, the opportunity has been taken to make radical change to the structure and management of the high schools. As pupils, parents, and teachers prepare for the start of a new school year, we asked some of the key players for their thoughts on what lies ahead, and its significance for the business community. Jonathan Russell, Principal Designate, Cowes Pathfinder I am really excited about the opportunity to lead the school as we journey towards the new buildings and set our sights on becoming an outstanding school. Under the education reorganisation, Cowes High School will close and a new secondary school will open on 1 September 2011. Cowes Pathfinder Trust is the organisation selected by the Council as the educational provider for the new school. The new secondary school intends to become an overall ‘Outstanding’ school and as part of this journey will move into a completely new £30 million Learning Centre in September 2012. Students will be encouraged to develop a passion for learning in an environment where they will be challenged and 6

supported to exceed their goals. Through the Business and Enterprise specialism of the school, students will also acquire a further knowledge base and skill set which will enable them to achieve economic wellbeing. David Fuller, Managing Director of Academies, AET – responsible for the new Ryde and Sandown Academies. The Ryde and Sandown Academies aim to ensure that students will be able to move freely from work in the Academy to work placements and projects based in companies and businesses. The intention is to partner with a wide range of companies to help develop the business and innovation specialism. Raising standards of education through the changes will ensure that there are higher quality applicants for a range of jobs, and enterprising people who can make a significant difference to the local economy as they develop businesses and employment streams for others. It is important that the two schools work very closely with the business world to provide the learning and the development of appropriate skills that will be needed when they enter the world of work. Although the AET only has specific responsibility for Ryde and Sandown Schools, we see the changes as a real opportunity for all schools, other education providers, and local businesses to work together to raise the aspirations of the young people across the Island. Pat Goodhead, Principal, Christ the King College. Brand new facilities were opened this year, including state-of-the-art science laboratories, art and technology rooms, a range of new classrooms, and a large

multi-use games area and sports hall. We are immensely proud of the students and the way that the older ones are paving the way for the first Christian High School for the Isle of Wight. Christ the King College has completed another successful year since it was formed in September 2008 from the amalgamation of two previous middle schools, Trinity Church of England and Archbishop King Catholic schools. This year has seen the College undergo two excellent inspections, with the College being described as an “exceptional example of a Christian school.” Indeed, the combination of excellent achievement and exceptional levels of pastoral care, within a very strong and distinctive Christian ethos, make it a very popular, oversubscribed school. Island families who wish their child to be educated in a Christian school up to and including sixth form now have the opportunity to do so. The Island's reorganisation to the two tier system will result in Christ the King College providing very distinctive 11-18 education alongside the other five secondary schools. Judith Richardson, Chief Executive, Island Innovation Trust (Medina and Carisbrooke High Schools) We have to raise standards and we will be looking at a range of measures to achieve that. We will be appointing heads for each school in September and they will work with me to develop an exciting and engaging curriculum which will encompass the new merged sixth forms to be based at Nodehill. My background is in industry as well as in education, and I am very keen to encourage business involvement. The Island has a wide range of industries and we need to play our part to provide the skills that they need, as well as to raise standards and aspirations. Our young people need to understand business and how it works. Medina will continue its arts specialism, and Carisbrooke will specialise in science, with a focus on health – which will be very important in view of the employment opportunities on the Island. The reorganisation has produced new schools, with new structures, so it represents a fresh start. But we must improve results. It is unacceptable that the Island came bottom of the national GCSE league table last year for five or more A* to C grades including English and Maths.



NEWS IN BRIEF Star Chine Blackgang Chine is playing a starring role in a new music video. The park was chosen as a location by the band I Am Arrows, to promote their new single ‘Green Grass’, which has been released on the Vertigo Records label. Simon Dabell, of Blackgang Chine, said: “We were pleased to be able to offer the park’s eccentric attractions as a location for the filming, and the finished result is certainly attractive.” Summer clinic Business Link summer clinics were on offer at the Innovation Centre, Newport, offering free business support services to enterprises on the Island. Since April, more than 180 local companies have had a business review with a Business Link adviser, helping them to clarify their goals and identify areas for improvement. To enquire about a Business Review or the Starting a Business Service call 0845 600 9006 or visit www.businesslink.gov.uk/southeast. Marketing challenge Young Chamber students from across the Island competed in the Brainstrust Challenge this summer. Students from Carisbrooke, Medina, Cowes, Sandown, and Ryde High schools along with St George’s and Christ the King College had to generate ideas for a marketing campaign to encourage people to attend ‘Big Wight Matter’ – to be held on 25 and 26 September to raise money for Brainstrust, which helps support people who have been diagnosed with brain cancer. The winning team was Lauren Noble of Medina High, Elspeth Venn of Sandown High, Scarlett Hayton of Ryde High, Micia Lawrence of Christ the King College, Jack Reed of Carisbrooke High, and Robert Hobden of St George’s School. They focused on social networking as a way of spreading news about the event. Launch of new knowledge network A new network has been set up to bring more innovation to market in the field of advanced materials for challenging environments. This new network seeks to support innovation by bringing South East businesses and the UK knowledge base together, to exploit research opportunities, catalyse collaboration, and bring more innovation to market. The network works in collaboration with other SEEDA Knowledge Networks, the Innovation & Growth Teams, and has close links with the National KTN network. Become part of the network for free; simply visit www.amcekn.co.uk. 8

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Happy holiday win

T

he Isle of Wight Lottery made a dream come true for one lucky family this month – and it couldn’t have come at a better time. Steve and Ann Heard had just celebrated their 30th wedding anniversary when they were told they had won the Lottery’s Dream Holiday Draw, worth £2,000. Now the couple – who run the Rosemere Guest House in Shanklin – are facing the tricky choice of where in the world to go. Steve said: “We are wondering about a cruise, or possibly a trip to Australia, or the Maldives.” Steve has been a Lottery member since it began, almost 10 years ago. He said: “It was a fantastic surprise when we heard we’d won. I’ve always supported the Isle of Wight Lottery because it supports the Island economy, and the chances of winning something are much

higher than the national lottery.” The Isle of Wight Lottery is now approaching its 10th birthday, and will be announcing more special prize draws later this year. The Chamber’s Group Marketing Manager Zoe Stroud said: “We thought there was no better way of rewarding our loyal Lottery supporters than by offering the chance of winning a dream holiday.”

Holiday lets tax reform

L

ocal views are being sought on proposals to change the tax rules for furnished holiday homes which are let out commercially during the year. Furnished holiday lettings currently benefit from various tax reliefs normally only available to people carrying on a trade, such as the ability to claim allowances on items like furniture, kitchen fittings, and household appliances used in the property. A joint HM Treasury and HM Revenue & Customs (HMRC) consultation document, proposes several changes including an increase in the minimum period that a qualifying property must be let out for and available for letting in a year; restricting the use of loss relief.

Launching the consultation, Exchequer Secretary to the Treasury, David Gauke, said: “Furnished holiday lettings play a vital role in any tourism industry, and the UK is no different. These proposals balance the need to make sure the rules are affordable, provide support to genuine commercial businesses, and meet our obligations under EU law." The Furnished Holiday Lettings consultation document can be downloaded from the HM Treasury website at: www.hm-treasury.gov.uk/ consult_holiday_lettings.htm and comments should be sent to: holiday-lettings-consultation @hmtreasury.gsi.gov.uk by 22 October 2010.

Lowest wins highest

T

he Isle of Wight Lottery’s lowest ever winning number came up with the highest prize last month. Lottery number 40 won the weekly top prize of £2,000 – much to the surprise of its owner, 76 years old Michael Eggleton, of Gurnard. “Ever since I joined the Lottery nearly 10 years ago, I have checked the County Press for the winning numbers every week,” he said. “Last week was the first time I missed it, and my number came up!” Michael, who has lived on the Island for 30 years, joined the Isle of Wight Lottery soon after it was launched. “I had two sons looking for work at the

time,” he said, “and I thought the Lottery was a really good cause. I still do and I will certainly continue to support it.” Now he and his partner Millie Ord are planning to spend their winnings on a cruise, proving that life really does begin at 40!


*HWWLQJ D KHDGDFKH ZLWK \RXU credit control and cash collection? Then call the Financial Aspirin JLW Recovery Solutions

• • • •

Outsourced credit control Debt Recovery Consultancy Training No Set Up Costs No Collection - No Fee 6ROXWLRQV WR PD[LPLVH FDVKÁRZ T: 01983 558602 E: info@jlwrecoverysolutions.com PO Box 194, Newport PO30 9DN Contact us for further information or a no obligation discussion

ZZZ MOZUHFRYHU\VROXWLRQV FRP

www.islandbusinessonline.co.uk

9


BETTER BUSINESS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Contributors Lee Edwards, Practice Manager, Tim Lyons & co. lee@timlyonsandco.co.uk Andrew Garner, Director Harrison Black Accountants andrewg@harrisonblack.co.uk Philippa Main and Nick Whitmarsh, Lloyds TSB nick.whitmarsh@bb.lloydstsb.co.uk or philippa.main@ltsb.co.uk Michaela Johns, Director of Business Services, Tenon michaela.johns@rsmtenon.com

Using factoring to improve cash flow Cash flow is one of the most important aspects of running any business, and there are a variety of ways to boost the cash flow of your company. Factoring is a popular method which allows instant access to cash, but what are the costs to your business?

W

hile many reports point towards a recovering economy, albeit a slow one, many companies are still struggling with cash flow problems, particularly in the small business sector. The study of cash flow plays an important part in the financial planning of any business and while the measure of profit can be subjective, the analysis of cash flow is objective. Poor cash flow places restrictions on the ability to grow the company so the key is to forecast cash flow and to be realistic. Micheala Johns, Director of Business Services for Tenon said: "Err on the side of caution, be prudent so that you can over achieve. Forecasting should be for three years going forward so you can have a good look at what you need in that time." Causes of poor cash flow One of the most common reasons for bad cash flow is the trend to offer credit to 10

clients followed by failure to collect payment on time. This problem is heightened during a recession when more businesses are struggling with cash flow. Overtrading is another issue, particularly if you are trading on credit. Overtrading is common with new businesses looking to achieve rapid growth so it's important to aim for gradual business development. Beware of the downfalls of buying in bulk – although it may appear cheap you will end up with valuable cash tied up in assets, which are unproductive and could cost money to store. Ultimately, the key to avoiding all these problems is long-term forecasting and efficient cash flow management. What is factoring Factoring is selling your invoices to a factoring company, or a factor, to get an instant cash injection into your business. Lee Edwards, Practice Manager for Tim Lyons and Co. explained: "Factoring is provision of finance which is secured

Zara Macalister reports on the use of factoring against trade debt which can incorporate credit control and sales ledger services." When an invoice is sent out the factor will receive a copy too. They will pay you an agreed percentage and collect the debt on your behalf. Once the debt has been collected you will receive the balance of the invoice, minus the factor's fees. One of the downsides is that the factor will charge for each invoice they collect. Andrew Garner, Director at Harrison Black Accountants outlined another possible problem associated with factoring: "Factoring may reduce the scope for borrowing as book debts will not be available as security. "Factors may want to vet your customers and influence the way that you do business," warned Andrew, "and how the factor deals with your customers will affect what your customers think of you." Often customers prefer to deal directly with you but there are different forms of


CHAMBER INTERVIEW THE EXPERT’S VIEW

SEPTEMBER 2010

factoring, some of which are more transparent than others, and could suit your client relationship better. Different types of factoring With confidential factoring it is possible for customers to remain unaware that a factor is involved, as they will undertake the collection services in your company's name. Non recourse factoring means that a factor will collect the debt on your behalf but also, if the customer fails to pay, the factor will credit you up to the agreed limit, although you will still need to pay the fees. Export factoring can improve cash flow for businesses involved in international trade. It can be time consuming and costly to collect payment from overseas businesses so export factoring can release cash tied up in domestic and export invoices. Benefits of factoring Factoring can benefit a company by ensuring that sufficient funds are available to meet the day-to-day needs of running the business and the uncertainty is removed as you will know when you are going to get paid. Philippa Main, Regional Manager for Lloyds TSB Commercial Finance, said: "The amount that can be borrowed grows directly with the company's sales, so that the more trading success a firm enjoys, the more funds can be released to pursue new expansion opportunities." Lee Edwards outlined some of the benefits of factoring: "There are set fees involved in using a factoring company therefore you always know what you have to pay and in some circumstances the costs can be cheaper than other forms of financing. "By factoring trade the company can withdraw up to 85 per cent of the invoices straight away, depending on the factoring house being used, meaning cash is available immediately," he said. Who can use it and who can offer it? Factoring is available for many different businesses, and different factors' requirements vary. However, factoring is only available for business to business companies offering goods or services on credit. Often a factor will only want to deal with companies that are turning over £50,000 or more and who have more than just a few customers, but some factors will consider smaller companies. "Factoring is increasingly being utilised by new businesses, as the lending facility is based on the strength of a firm's current sales, so it does not require a company to have been trading long enough to have produced its first set of accounts," said Philippa. "Chasing invoices from valued customers must be treated sensitively and professionally as it reflects directly on your business' reputation," continued Philippa. "Therefore it is paramount, when considering a factoring facility, that you choose a well established and highly regarded company which will look after your firm’s best interests." You will need to be able to make an informed decision about which company to go with so it's worth getting quotes from a few companies and asking to speak to some of their existing clients to check the service they provide. The Asset Based Finance Association (ABFA) has a list of affiliated members and will be able to help you find the right solution for your business. Visit www.abfa.org.uk.

INFORMATION & COMMUNICATIONS TECHNOLOGY Information and communications technology is crucial to many businesses. In his Expert's View column Jonathan Thornton, Technical Services Director of Rydebased IT provider, PC Consultants offers his views on how to get the best from ICT. sponsored by

Disposing of IT equipment

F

or many business owners, extending the life-cycle of IT equipment beyond the traditional three years has been an important requirement during the last few years. Yet at some point software upgrades, performance issues, or irreparable breakdown of hardware will necessitate new equipment and create the need to safely dispose of the old computer systems. Sensitive commercial information in the form of documents, emails and passwords are all types of information you want to prevent from falling into malicious hands. Last year a report by British researchers at BT’s Security Research Centre studied more than 300 computer hard disks bought at auctions, computer fairs, and on eBay. They discovered that over 34 per cent contained “data that could be identified to an individual, or commercial data identifying a company or organisation”. In Windows you hit the delete key, empty the Recycle Bin and you might assume the file is gone but the reality is that only the pointer in the filing system is actually removed. A quick search on the internet will list many tools which recreate these links and allow the file to be undeleted and recovered. In view of this, specialist recycling companies guarantee older equipment is correctly recycled and that your data is effectively destroyed. Local company Jadestone Traders offer such a service for unwanted computer and IT equipment, complying with appropriate standards for information

Watch video reports and business profiles on www.islandbusinessonline.co.uk

security including issuing certificates of destruction if required, and also following necessary WEEE regulations on electrical waste. Yet sometimes even older computers can have value and this was highlighted by a recent study by charity Computer Aid International; this claimed that reusing work computers instead of simply recycling can be 20 times more energy efficient and help bridge the digital divide with countries such as Africa where computers are still rare. You might desire to donate computers to such charities or even for use by staff at home but still want to ensure your data is removed and that you don’t end up donating more than you planned. This is where disk wiping tools are used to securely wipe storage devices. Instead of simply deleting the file pointers they work by overwriting the space multiple times with random data and therefore ensuring compliance with government standards for data recovery possibilities. At this point a fresh install of the computer operating system will result in a working system. Having an effective policy for safe disposal of obsolete IT equipment will ensure your business does not end up with a store room full of old PCs, servers, dot matrix printers, and CRT monitors. Contact: Jonathan at PC Consultants on 01983 811711 www.pcctechservices.co.uk Jonathan.thornton@pcconsultants.co.uk

11


FEATURE A high-fluying student at UKSA

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

James Kerr, Cathy Budden, Zara Macalister, and Debs Allan report on the Island's training sector.

T

he Isle of Wight offers a wide variety of training possibilities for its young people, and the standards maintained by the majority of the Island’s vocational training providers are exceptionally high – according to the most recent Ofsted reports. The Isle of Wight Chamber of Commerce’s Young Chamber initiative has become a national flagship for developing the enthusiasm and drive of young entrepreneurs, but Island wages continue to lag badly behind the rest of the South East, and there is a deepseated view that career development can only occur across the Solent. So what positive messages are training providers and their employment partners able to offer young Islanders?

Training for work –

delivering skills for the future

The Coalition Government has promised to deliver the strong medicine that will safeguard the UK’s future economic health; but with small businesses continuing to fold at an alarming rate and some economists raising the prospect of a double dip recession, will the training sector also become a casualty of the continuing downturn? 12

Business benefits All of the people that Island Business spoke to agreed that investment in quality training and apprenticeships is well rewarded in the long term for businesses. "Research shows that three in four business people believe that their organisation would not succeed without investment in training," according to Gill Rogers, Business Development Manager of SMART Training. Janet Westwood, Training and HR Manager at GKN, said the benefits of training are two-fold; a better skilled and more highly motivated workforce. "The acquisition of new skills improves efficiency of process and increases the capacity of employees to react to new processes and techniques," she explained. Janet went on to explain that a number of senior GKN employees have progressed within the company from the starting point of an apprenticeship. Sarah Edwards, founder of Regional Training and Regeneration Trust (RT2), the organisation that plans to bring a permanent 'pannier' market place to Newport, believes businesses must look


FEATURE

SEPTEMBER 2010

"There are very few programmes when you are age 16 where you can earn £95 per week, plus get all your training free; because £95 per week is less than the national insurance threshold, the young person takes 100% of that home."

Plumbing training at IoW College

at long-term career development opportunities with young trainees: "It’s important that businesses see training as more than just the statutory apprenticeship, and wherever possible, businesses should create a pathway for an apprentice to take within a firm. Training is a long-term investment that can create a really good and supportive set of employees," she pointed out. Fidelma Washington, Director for Workforce Skills at Island Training (the Isle of Wight College), agreed, and said that the College tries to practice what it preaches: "We have increased the number of apprentices that we take on, all of whom have progressed onto fulltime employment opportunities within the College." Working together There are plenty of examples of Island businesses working successfully with training providers to deliver the most challenging and fulfilling opportunities for trainees. GKN Aerospace has worked closely with Island Training to deliver a number of its schemes, and the College also has close training links with local schools. "Island high schools are developing strong links with businesses that will open up training opportunities for young people in the future. In September 2009, in recognition of its collaboration with local businesses such as BAE, GKN, Liz Earle, and Strainstall and supported by the Chamber of Commerce through the Young Chamber, Cowes High School was awarded specialist status for Business

and Enterprise," said Phil Segal, the school’s Business Coordinator. "Partnership with other people is really important," said Jon Ely, Chief Executive of UKSA, the marine training charity that provides a variety of training programmes, including a BTEC offered in conjunction with Island high schools and the Isle of Wight College, and a threeyear cadetship programme run with Plymouth University. "We don’t believe we can provide everything for everybody, so working with other training providers is really important," he said. Counting the benefits A crucial element in ensuring that training providers successfully partner employers, in order to provide the best opportunities and outcomes for young Islanders, is full commitment from Island businesses, so it is vital that they are made aware of the benefits of providing training and the financial inducements that currently exist. "We need to make employers aware of the opportunities that are available to them. We’ve got a lot of small and medium-sized enterprises (SMEs) on the Island and some of those employers will see taking on an apprentice as a big commitment," said Fidelma Washington. "I think that if they can see the benefits of taking those apprentices on, they will be more willing to engage," she said, and explained that under current legislation, if the learner in an apprenticeship programme is between 16 and 18 years of age, their training is fully funded.

Read international business news on www.islandbusinessonline.co.uk

Rachael Fidler, Managing Director of training provider HTP

Rachael Fidler, Managing Director of training provider HTP, pointed out: "If an employer wishes to take on a 16-18year-old apprentice, they can currently access £1,500 to support that learner via a European social fund grant that is managed by a company called Aspire on the mainland." And she believes that apprenticeships continue to offer a great deal for young people: "There are very few programmes when you are age 16 where you can earn £95 per week, plus get all your training free; because £95 per week is less than the national insurance threshold, the young person takes 100% of that home," she said. Some employers feel that there should be more in the way of financial inducements when partnering a training provider in apprenticeship schemes. Rachael Fidler explained that HTP was involved in a pilot scheme offering a 'golden hello' to employers: "The grant was worth £2,500 and it did help to encourage employers, particularly SMEs," she said. Red tape Bureaucracy may be seen as a barrier by some firms; however, the individuals interviewed by Island Business concurred that close partnering with the Island’s training providers reduced the amount of form filling, and that the benefits far outweighed the bureaucratic burden. Moreover, Fidelma Washington said that one of the Coalition Government’s 13


FEATURE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

UniTrain

Andrew Turner, MP

UniTrain, established in 2007, provides training courses for a number of international clients, including Fujitsu, O2, Sarah Lee, and Akzo Nobel (formerly ICI) in various areas, particularly IT, personal development, project management, management sales, and HR.

Isle of Wight Member of Parliament Andrew Turner considered the way in which the Island's business landscape has changed in the past 10–15 years and argued that while the number of large employers has fallen, there are far more small employers building up successful businesses and creating opportunities, for example in areas such as training.

Kieren Chapman, UniTrain’s Director, moved to the Island in 2007 "in order to get away from the rat race", but having established a successful new business with mainland clients, is now hoping to break into the local training market. "Our plan is to open a training centre on the Island in the next couple of years, offering a range of public courses. The idea is to offer Island businesses our training courses but have close enough links so that we can attract mainland customers," said Kieren. Kieren believes training should be directed at developing the individual talents of employees, with the benefit to the company springing from a sense of loyalty among staff. While Kieren acknowledged that the training sector has experienced a slowdown in business, he pointed out that companies are looking more closely at the training they provide, in order to create precise, bespoke development programmes that are more closely targeted to their needs. Kieren remains optimistic about the future of the training sector: "I don’t think training is looked upon as a luxury anymore; training is a necessity in order to grow and develop staff. The past couple of years have been particularly hard for businesses and they need to look at their staff as the key to their future success," he said. To hear more about UniTrain, watch the video on Island Business Online and visit www.unitrain.co.uk/index.php.

14

Andrew feels very strongly that one of the key future challenges in the sector is to develop the right training for people who are not going to university, suggesting that this might help to retain young people with practical skills on the Island. He believes that university attendance targets have been set too high in the past: "I’m not suggesting for a moment that the very bright shouldn’t go to university, but I feel that there needs to be much more choice for youngsters," he said. The Conservative MP agreed that there may be a cycle in which a lack of highly skilled employment opportunities creates a drain on the Island’s skilled workforce. "The fact is, at the moment, people are seeing that more opportunities lie on the mainland, but there are far more opportunities here now than there were 15 years ago," he said. Andrew praised the work being done by HTP and UKSA, and the Chamber of Commerce’s Young Chamber initiative, and commented: "What we need is to do well in the areas where we’re special, not necessarily those areas which are on the mainland, but the areas which work on the Island." He concluded: "I think there’s a real flexibility about people on the Island which I’m not so sure exists on the mainland." To hear more of Andrew Turner’s thoughts about training and the Island economy, watch the video on Island Business Online.

priorities is to reduce the amount of bureaucracy for institutions like the Isle of Wight College that are recognised as high-quality training providers. Monitoring progression Clearly, the success or failure of an individual’s training depends not only on the learner’s level of commitment, but also on the level of engagement provided by the employer. "In a really successful apprenticeship programme, an employer will appoint a supervisor who will be the key point of contact for the provider, the employee, and the apprentice," maintained Rachael Fidler. She said it is vital that trainees are regularly monitored and, as much as possible, involved with their training plan. This kind of hands-on approach can also help businesses to hold on to newly trained staff. Once businesses have made a financial commitment to training, they will want to ensure that newly trained members of staff are retained and continue to add value to the business. Janet Westwood said it is incumbent upon businesses to create the right environment so that skilled employees are not lost to competitors: "In order to retain apprentices, businesses need to have fair terms and conditions and to create the possibility of job progression with the right initiatives in place," she said. Island economics A continued commitment to training is fundamentally important to the Island’s future economic success. According to Sarah Edwards: "On the Isle of Wight, there is sometimes a challenge of providing appropriately skilled people to support businesses that move to the Island; training local people is important so that we are ready to support busineses that chose to locate here. "We have a large tourist industry and I know that through the Eco Island agenda there are moves to support a more diverse tourist offering; there would be huge opportunities for employment and training through those," continued Sarah. Andrew Turner MP is clearly enthusiastic about the potential benefits of sustainable business on the Island. Local company Blade Dynamics has recently received a cash injection of £400,000 for developing offshore


FEATURE

SEPTEMBER 2010

turbine technology, much of which will be used in the training of Island people, according to Mr Turner. "We are a small community with perhaps limited opportunities to develop a structured career, so as far as the Island’s economy goes, training is incredibly important," said GKN's Training Manager Janet Westwood. Rachael Fidler agreed, and said it was vital to ensure that young Islanders were given a fair share of the training opportunities provided by new business development. The new Cowes secondary school build will start in October 2010, subject to planning, and Rachael explained that the Cowes Pathfinder Trust will require subcontractors to take on Island apprentices during the construction process. She also expressed the hope that the Private Finance Initiative (PFI) scheme to overhaul the Island’s road infrastructure would facilitate the training of many young Island people. Mainland versus Island One of the difficulties faced by businesses is a perceived lack of opportunities on the Island, which some observers would argue creates a 'brain drain' across the Solent. Andrew Turner acknowledged that talented young Islanders would always be tempted by greater opportunities on the mainland, but argued that conditions were better today than 15 years ago, as a greater number of SMEs offered a more diverse set of employment and training options. The performance of Platform One Music College appears to bear this out. The college offers the first full-time degree on the Isle of Wight, and attracts 50% of its students from the mainland and Europe for its BA(Hons) in Commercial Music. David Pontin, Platform One Director, claims the college has trained graduates who have subsequently remained on the Island and continue to contribute to its financial and cultural economy. Credit crunch The effects of the recession have varied across the training sector, but all of the people that Island Business spoke to stressed the need for employers to maintain commitment to a skilled workforce. "We’re in a big recession and training budgets are one of the first www.islandbusinessonline.co.uk

GKN Aerospace As one of the Island’s largest employers, GKN Aerospace is involved in various apprenticeship and training programmes. Janet Westwood, Training and HR Manager, said: "For some time, we have been running craft and technician training programmes for apprentices; we run NVQ levels 2 and 3 in areas such as warehousing, composites, treatments, and business improvement techniques." The company has worked closely with Island Training in delivering these schemes, and Janet explained how the partnership works: "We select the candidates and Island Training provide the funding up to a certain level. We work together on a collaborative basis to produce the results for apprentices and those on work-based training programmes," she said. "Over the past four years, we’ve had 28 apprentices who have either completed or are going through training. We’ve had 25 Train to Gain candidates and approximately 15 people doing the business improvement techniques NVQ, as well training for NVQ assessors internally," said Janet. Janet believes that the key to enhancing apprenticeship and training experiences for employees is for businesses to put in place the right level of support and to provide adequate training resources. Businesses that are prepared to make that commitment will be wellrewarded over the long term. "There are people that have come out of the apprenticeships 20 years, 10 years, five years ago, who have now reached senior management level," she pointed out. To find out more about training opportunities at GKN, watch the video on Island Business Online and visit www.gknaerospace.com.

HTP HTP training has been established on the Island for more than 10 years and employs nearly 100 people who operate across the whole of the Isle of Wight and the South East, providing apprenticeship training in the service sector, which comprises areas such as hospitality and catering, customer service retail, management development, and child care. One of HTP’s most successful initiatives is the young apprenticeship programme, in which HTP works in partnership with the Isle of Wight College and through the 14–19 Partnership. "The one we are particularly involved in, hospitality, we’ve had 100% retention and 100% progression on those programmes," said HTP Managing Director Rachael Fidler. While future plans for apprenticeship programmes are subject to the Coalition Government’s review, Rachael is keen to stress that HTP has a Young Apprenticeship programme in place for 2011 and wants to get the message across that at the moment, "if you need to do something and want to continue your training, then apprenticeship funding is guaranteed at age 16–18". Rachael believes the Island is well placed to train the next generation Island workforce: "We’ve got an extremely successful training sector, we have a College that is beacon status, HTP training are beacon status and the other providers on the Island are all good on the Ofsted scale. "There is an extremely successful training sector on the Island which our employers use, and there are very few other areas in the country that could boast that," she said. To find out more about HTP, watch the video on Island Business Online or visit www.htptraining.com. 15


FEATURE Island Training / Isle of Wight College The Isle of Wight College is one of the Island’s main training providers, and currently delivers training in areas as diverse as engineering, construction, hospitality, and horticulture, as well as office-based administration including customer service, IT, management, and team leading. Fidelma Washington, Director for Workforce Skills, outlined the College's various training initiatives: "Island Training is the employer engagement arm of the College. We offer a lot of work-based training for people who are already employed; we have assessors who go out into the workplace to assess their competencies and that builds into, for example, an NVQ," she said. "We deliver apprenticeship programmes in a broad range of curriculum areas. We provide courses tailored for Island businesses and we are also involved in programmes for the unemployed," explained Fidelma. With apprenticeships set to become the main training priority for the Coalition Government, Fidelma stressed that the College will expand its delivery in this area. "We deliver level 2 apprenticeships and level 3 advanced apprenticeships. But the Government wants an increased number of level 3 apprenticeships and to move into level 4, so we need to be able to respond to that," she said. "The College is a Grade 1 outstanding provider and we are hoping that in the future, we might be given more trust," she said. And she backed the commitment of the next generation of Island employees to repay this trust: "There is no local shortage of motivated candidates for employers out there," she said. For more on the College’s training opportunities, watch the video on Island Business Online or visit www.iwcollege.ac.uk/default.php. 16

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

things, sadly, that get questioned," said Sarah Edwards, "but it is really important that we keep a level of training going to support young people and businesses who need those opportunities." Kieren Chapman, Director of UniTrain, said that while training may have dipped, businesses were still committed, albeit in a more focused way: "Companies are being more precise about what they are actually looking for and they are tending to run more bespoke courses; they are increasingly making sure that what they are investing in is tailored to their specific needs," he said. Training for recovery "During the last recession, everything was cut including training budgets. This time round businesses have recognised that they are going to need people to be able to carry out the work when the economy picks up, so the credit crunch hasn’t hit training organisations in the service sector, in this part of the country anyway," argued Rachael Fidler. Her view was echoed by Claire Turner, Managing Director of the Care Learning Centre in Newport, who said that Island businesses in the health and social care sector remain firmly committed to providing training. Fidelma Washington was similarly optimistic: "There is a belief that employers will cut training in a recession. Luckily on the Island we haven’t seen that; our level of bespoke courses for businesses has continued to increase, and the number of apprenticeships and Train to Gain learners we have has also increased year-on-year," she said. But things are a little tougher in the charitable sector. "The recession has affected us fairly significantly, and as we rely heavily on fund-raising, this has restricted the number of supported places that we can provide," said the UKSA’s Jon Ely. However, the charity recently received a Future Jobs Fund award of around £330,000 to help unemployed young people that fall in the NEET category (not in employment, education or training) to get back into work. Jon went on to express the cautious hope that the charity might continue to receive this kind of help in light of the Coalition Government’s new priorities: "They are very focussed on providing support to people who are out of work

The Chamber’s position in the debate about training priorities: "We believe training belongs in the workplace and that any funds and special assistance should be provided direct to businesses. Too often, training has been about numbers and quotas, and very little to do with the real needs of businesses." Kevin Smith, Chief Executive of the Isle of Wight Chamber of Commerce

and therefore perhaps we’ve seen an increased level of new initiatives; but there is a lot of uncertainty about whether those initiatives are going to stay. I am looking for continuity and clarity; we’ll join in with the programmes and develop creative training courses but what we need to know is what the future looks like," he said. Coalition moves With all areas of Government spending being subject to cuts or reallocation, there is a great deal of 'crystal ball gazing' across the training sector. And while Island Business spoke to a number of national bodies in the sector, very few were able to offer clear information about future funding or legislation for training. One of the things that is clear is the Coalition Government’s commitment to apprenticeships. While Rachael Fidler stated, "there is no security in funding for anybody at the moment, we just have to take each day as it comes," she believes that anybody aged 16-18 remains fully entitled to their apprenticeship, "if you need to do something and want to continue your


Did your last new recruit bring you £1,500? No? Well your next one could. *

HTP is currently offering grants of £1,500 to employers in the South East to take on school or college leavers as Apprentices. What’s more, HTP—the Apprenticeship experts—can make the process of finding an Apprentice and accessing the grant easy. We’ll advertise your vacancy for free on the National Apprenticeship website and manage the whole recruitment process with you. Then, we can provide the highest quality training in Hospitality & Catering, Retail, Customer Service, Business Administration, Team Leading, Management, Childcare and dozens of other roles to help you bring the best out of your Apprentice.

Only available fo new Appre r ntice starts by e nd October 2 010. First come , first served!

Don’t miss out! Call HTP now on 01983 533926

*Supported by the European Social Fund. Other groups also eligible. Terms & conditions apply.

www.islandbusinessonline.co.uk

17


FEATURE Pannier Market, Newport Businesswomen Sarah Edwards is the Founder of the Regional Training and Regeneration Trust (RT2), which aims to bring a pannier market to Newport. "Newport is a market town that needs to find its identity again and this would be a not-for profit, community-based enterprise that will champion both local retail and tourism, giving opportunities to more Island people to bring their produce direct to the market or to train as a new marketeer," explained Sarah. "Pannier means 'large basket', and the market will provide the opportunity for traders of various sizes to attend either on a regular basis or less often, when they’ve got a glut of produce that they want to trade locally," said Sarah. "Training is an important part of the project and will start very soon with marketeering programmes available for new and existing marketers. We’re very keen to see a training programme that links into the construction of the permanent market place, and once that is complete, there will be training space within the market," she said. Sarah hopes training will comprise visits by skilled artisans alongside general business-based training, which will benefit from the support of Job Centre Plus and the Isle of Wight College. Sarah expects the scheme to provide new opportunities to young Islanders: "I am sure that there is a broad spectrum of people who would be really keen for training either as a pathway back in to work or as an adjustment to their career, or to improve their skills so that they feel secure in their workplace," she said. For more on the pannier market, watch the video on Island Business Online; the www.iwpanniermarket.org.uk website is under construction. 18

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

training, then apprenticeship funding is guaranteed at age 16-18," she said. Fidelma Washington understands that Train to Gain programmes will be phased out over the next few years, with some cash diverted into apprenticeship programmes. "Apprenticeships are an absolute Government priority, particularly for 16-18 year olds, and the Government wants to look at increasing the number of apprenticeships and offering these to a higher level," she explained. Training priorities Kevin Smith, Chief Executive of the Isle of Wight Chamber of Commerce stated the Chamber’s position in the debate about training priorities: "We believe training belongs in the workplace and that any funds and special assistance should be provided direct to businesses. "Too often, training has been about numbers and quotas, and very little to do with the real needs of businesses," he said. "Training for the unemployed will be a huge priority," according to Fidelma Washington. "Early indications suggest it will be packaged in a different way; there are quite a lot of schemes to get people back into employment and the message from ministers is that some of those will be scrapped and replaced by one single return-to-work programme," she said. Next generation While Andrew Turner was not able to guarantee that training would be unaffected by cuts, he expressed the hope that it would be spared the kind of swingeing Treasury cutbacks that are likely elsewhere: "I very much hope that the sorts of things that will be saved are training," he said. "We’ve got some very good examples of training on the Island," said the Island MP, "I’m very pleased with the work that is going on at HTP and UKSA. And the Chamber of Commerce have been very successful with their Young Chamber initiative," he continued. Given the current economic climate, it has never been more important that the Island’s high quality training providers and the committed employers who are willing to engage with them can continue to work together to develop the skills and talents of the Island’s next generation workforce.

UKSA The UK Sailing Academy (UKSA) was set up as a charity to help young people in 1986 by MFI founder Noel Lister, a benevolent entrepreneur and keen sailor. "Some of the people who come to us are in need of a great deal of support and what we are trying to do is encourage selfesteem, confidence, and life skills that enable people to engage in society," explained UKSA Chief Executive Jon Ely. The charity aims to provide young people with the opportunity to benefit from personal development while participating in training that will help them to gain employment in the marine sector. Jon believes this area offers great opportunities for employment, and also suits people who don’t perhaps engage well in mainstream education. "We train people to work on large luxury yachts, to be water-sports instructors, and to work for people like Neilson and Mark Warner; we are training for leisure and tourism, which is the fastestgrowing sector in the country," explained Jon. "Success for us as a charity is focused on outcomes for young people. Qualifications are great but the real outcome that we want to achieve is people in employment," said Jon. "A commercial yachtmaster course finished in April, and all of the youngsters that used our services to find employment are in employment," which is typical of the charity’s success rate according to Jon. The UKSA’s Island location plays a big part in the success of UKSA’s work. "We have a vibrant maritime sector on the Island; our focus is to stimulate training in that sector and show people the opportunities are really diverse, in the locality and overseas," concluded Jon. For more on the UKSA, watch the video on Island Business Online or visit www.uksa.org.


www.islandbusinessonline.co.uk

19


SPECIAL REPORT

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Island exporters and international trade With a business economy spanning everything from manufacturing to retail, financial services to IT, the Isle of Wight is a flourishing nexus for international trade, with many local companies and entrepreneurs exploring export and import opportunities for continued business expansion and success.

T

o support export business growth, the Isle of Wight Chamber offers its members a wide range of international trade services and has its own International Trade Department, which is committed to advising on documentation services, trade missions, training programmes, and translation and interpretation services. The Chamber also supports a Middle East desk advising businesses on trade within the Gulf Region. There is now a Dubai office available to members, operated by a man with over 25 years experience in the Middle East. The International Trade Department can also make available books produced by the British Chambers of Commerce on individual countries. These contain useful items of information and contact details that assist potential new importers and exporters to determine whether they 20

could do business in a particular country. The exports market is vital to the success of many Island companies, such as Doncasters Trucast which has experienced rapid growth in overseas trade over the last year. The company, working out of an 8,000 square metre factory and laboratory at Ryde, makes turbocharger wheels for the automotive and power generation industries and exports to Europe, China, India, Mexico, Brazil, and the United States, among others. Operations Manager Malcolm Dredge said: “Last year was tough for us, but the export market has picked up considerably and we are now exporting to more countries than ever before. “The Chamber of Commerce has always been very helpful, and its advice and support is invaluable when we are looking to do business in new markets. Businesses need a lot of

Barry Groves, International Trade Manager for the Isle of Wight Chamber of Commerce, Tourism and Industry explains the help available for Island companies looking to develop into export markets. information to make sure they work within the rules, and the Chamber provides a reliable and prompt guiding hand, as well as acting quickly when we need export documentation cleared," continued Malcolm. Island company Gurit trades throughout the world in the composites market. The company finds the Chamber’s e-certification system fast and efficient and is now considering gearing up to stamp and authenticate documents online, using the Chamber’s new facility.


SEPTEMBER 2010

CHAMBER INTERVIEW THE EXPERT’S VIEW

Gateway to Global Growth

SECURITY FOR BUSINESSES

Gateway to Global Growth is a UKTI service which helps exporters diversify into new markets. International business is complex even for the most experienced of exporters. Markets change. Opportunities come and go – especially in the current climate. Nothing stays the same except your need to maximise your potential in global markets. Gateway to Global Growth is a free service to experienced exporters which offers a strategic review, planning, and support to help grow your company's business overseas. Solutions could be complex, requiring both UKTI services and those offered by other public or private sector organisations. This could involve the acquisition of specialist information and skills or guidance on how to achieve a specific objective, or global value/supply chain engagements. It may even involve sharing your experience and problems with other exporters via group networking. Gateway offers a single route to a wide range of guidance and support from UKTI and others to help take your company to a new level of international success. P a s s p o r t t o Ex p o r t UKTI’s Passport to Export service assesses a company’s readiness for international business, and helps it build international trade capacity. Through the Passport to Export programme UKTI offers new and inexperienced exporters free capability assessments, support in visiting potential markets, mentoring from a local export professional, free action plans, customised and subsidised training, and ongoing support once you're up and running. To find out more contact your local International Trade Team to find out about all of UKTI's services, and their suitability for your business. Contact UKTI South East Unit 10, Fulcrum 2 Solent Way Whiteley, Fareham, PO15 7FN Tel: 08452 789 600 Email: info@uktisoutheast.com Web: www.uktisoutheast.com Marilyn Kemp, who is responsible for export documentation, said: “We are doing more and more exports to India, China, and Korea, and the online facility will make it easier for us to respond quickly to what can often be complex requirements.” UK Trade & Investment UK Trade & Investment (UKTI) is the Government organisation that supports companies in the UK doing business internationally and overseas enterprises seeking to set up or expand in the UK. UKTI is an international organisation with headquarters in London and Glasgow. Across its network, UKTI employs around 2,300 staff and advisers, including overseas in UK embassies, high commissions, consulates and trade offices, and in all the nine English regions.

sponsored by

Security is sometimes treated as an afterthought by businesses but in today's world it is vital to consider all aspects of security at work as part of your essential business operations. In his Expert's View column Mark Lee, Director of Lifeline Alarm Systems will bring you the latest updates, information, and tips to reduce crime locally and increase security within your business.

Surviving a fire

I

t is estimated that between 70 - 75% of businesses that suffer a serious fire, do not survive as a result. Can you or your business afford to suffer a fire of any sort? The fire alarm and detection system chosen to protect your business needs to give you total confidence that it will work effectively if and when the time comes. Under fire safety law, employers and others responsible for buildings must provide effective fire precautions to protect employees as well as people who may be visiting or using their property. If you are responsible for business premises, then you need to act now to ensure you have a suitable and sufficient risk assessment in place. Your firedetection and fire-alarm system form part of the fire precautions on your premises. However, a system that causes false alarms may not be efficient, people will lose confidence in the fire alarm and start to ignore its warning. So it is important that you keep the system in good working order and remove the causes of false alarms. The person nominated to supervise your fire-detection and fire-alarm system, should have the skills, knowledge, or experience needed to make sure that: • The system is properly maintained and remains in good working order • Faults are dealt with quickly • Action is taken in the event of out of hours activation • Persons who have to take specific action when a fire alarm goes off have proper training • False alarms are investigated and any problems are solved Many unwanted fire alarm signals can be put down to building work being carried out in

Visit www.islandbusinessonline.co.uk for up-to-date Isle of Wight business news

the vicinity of fire detectors. The responsible person for your company should ensure that staff and visiting contractors are made aware that the building is fitted with an automatic fire detection and alarm system. Where possible, permanent notices should be displayed at the entrance to all areas in which detectors are sited. A suitable text is: 'This area is protected by automatic fire detectors. Before undertaking any work involving heat, flame, dust, or sparks, clearance must be obtained from (Name of responsible person).' You should consider all the activities that go on in your building and develop a plan to avoid false alarms. Make sure you have proper arrangements in place for training staff on work processes and practices, the fire precautions you have, and how work processes and practices may affect the fire-alarm system if they are not carried out properly. Like all electrical systems, your fire detection and alarm system will be effective only if it is maintained and regularly checked by a competent person. Poor maintenance may lead to false alarms, and may also lead to a genuine fire alarm being ignored. Guidance on maintaining your system, together with guidance on reducing false alarms, can be found in BS 5839 Part 1 – Code of Practice for design, installation, commissioning, and maintenance of fire-detection and fire-alarm systems. Contact: Mark Lee at Lifeline Alarm Systems on 01983 521621, info@lifeline-security.co.uk, or www.lifeline-security.co.uk 21


SPECIAL REPORT Export Marketing Research Scheme Successful exporters consider their entry into new markets with care. UKTI’s Export Marketing Research Scheme (EMRS) helps you carry out research on all the major aspects of any export venture. Research can be carried out on topics such as: Market size and segmentation Regulations and legislation Customer needs, usage, and attitudes Distribution channels Trends Competitor activity, strategy, and performance Companies with fewer than 250 employees may be eligible for a grant of up to 50 per cent of the agreed cost of market research projects. This is a subsidised service which the British Chambers of Commerce administers for UKTI. Its role is to help companies realise their international business potential through knowledge transfer and on-going partnership support. UKTI offers services to UK businesses that want to grow their business internationally and to overseas businesses that want to locate in the UK. Specific support for exporters Trade shows Trade shows are a very effective way to meet contacts and customers face-toface. UKTI can help eligible UK businesses take part in overseas exhibitions through its Tradeshow Access Programme (TAP) which replaced the exhibition support scheme, SESA. Intermediaries, mainly trade associations and chambers of commerce, support UK companies in these activities and the Isle of Wight Chamber of Commerce is one of these intermediaries. These Accredited Trade Organisations (ATOs) recruit companies to participate in UK groups at exhibitions all over the world. Grant support for exhibitors is available for small and medium-sized enterprises and focused mainly on those who are new to exporting. If companies are not new to export and want to exhibit in China, Hong Kong, Taiwan, India, Brazil, Gulf Co-operation Council 22

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

States, Indonesia, Japan, Malaysia, Mexico, Russia, Singapore, South Africa, South Korea, Thailand, Turkey, and Vietnam, they may still be eligible for support if they are new to these markets. The requirement to be a new exporter will also be waived in the case of exhibitions that are specifically identified by UKTI as of particular interest to UK businesses in high technology fields. The events database contains around 530 exhibitions for which ATOs are intending to organise groups. If you are eligible, you could receive up to three grants of £1,800 (for separate exhibitions) to help you acquire knowledge and experience of exhibiting effectively overseas, as part of your longer-term export strategy. Solo scheme Eligible businesses may also choose to exhibit at exhibitions not included in the main programme. Applications for this independent, solo participation should be sent to an International Trade Adviser in your local International Trade Team. UKTI will also help to raise the profile of the UK group at key exhibitions and promote the capabilities of the UK sector by providing extra funding for agreed marketing activities. UKTI sector leads are supporting a programme of sector-focussed missions and seminars taking place in 2010-2011. These will be an integral part of the sector strategies. They will run in parallel, but not duplicate, UKTI regional teams’ Market Visit Support programme. Export documentation The Isle of Wight Chamber of Commerce, Tourism and Industry is authorised by the Department of Business, Enterprise and Regulatory Reform and HM Revenue & Customs to certify EC Certificates of Origin, EUR1 and ATR forms, invoices and other documents needed in international trade. Certificates of Origin can be raised to comply with Letters of Credit, foreign Customs requirements, or even a customer request. Certification and authentication is processed from the Chamber offices in Newport and, in most cases, the turn around is immediate. The Chamber also offers a fax service which enables your document to be checked by a team member prior to submission of the documents for certification. The Chamber now has in place eCert, which

Export Communications Review The Export Communications Review (ECR) provides companies with impartial and objective advice on language and cultural issues to help them improve their competitiveness in existing and future export markets. The Scheme offers companies an onsite review of the way the company currently communicates with their export markets. The reviews are undertaken by accredited export communications consultants, who have been trained by the British Chambers of Commerce. All ECR consultants are multi-skilled, have experience in exporting and international marketing, are linguists and have lived and worked abroad. For more information contact: Export Communications Review The British Chambers of Commerce 4 Westwood House Westwood Business Park Coventry CV4 8HS United Kingdom T: 024 7669 4484 E: ecr@britishchambers.org.uk allows documents to be processed completely electronically. The turn around for these documents can be measured in minutes from start of completion to finished paperwork ready for exporting. Personal callers do not need to make appointments, but a call beforehand ensures a shorter waiting time. Certificates of Origin may also be processed by post from the Chamber offices. In addition, blank Certificates of Origin, EUR1/ATR forms can be purchased from the office. The office also holds a Croners Reference Book for Exporters that is updated monthly. There is also a stock of British Chambers of Commerce Country Guides. These are all free of charge to Chamber members. Some are available electronically and can be downloaded straight to your computer. For more information please contact: Barry Groves 01983 554506 or barry.groves@iwchamber.co.uk.


Specialist freight movement for INDUSTRY and COMMERCE Pallet Distribution

Warehousing

Resource Management

MTS Shipping Limited

As one of the longest serving licensees of the Fortec pallet distribution network; able to deliver and collect pallets throughout the United Kingdom and European Union.

Large storage facilities for long and short-term storage in multiple locations with a total capacity of 75,000 feet.

We are able to recruit, manage and train staff to fulfil specific long and short-term customer needs.

International

Technical Packing Services (TPS)

MTS Shipping Ltd. evolved out of our need to use ships to service a number of Project moves and is the newest company in the Steve Porter Transport Group.

Full loads From light trucks and vans through to 13.6 metre curtain-side trailers, we are able to offer you the right solution to meet your requirements.

Contract Distribution Steve Porter Transport Group operate customer liveried vehicles for major parcel carriers and aiso operate shared user contract distribution.

We are able to provide a complete Air, Road and Sea forwarding service throughout the world by working closely with our partners.

Project Management Recent projects have included out-ofgauge equipment, involving road and sea movements to prepare the safest, most expedient routes through towns and villages.

Cases manufactured in Ply / batten, Tongue and Groove, Ply / Tri-Wall card (wraparounds), steel and aluminium. Inner furniture is designed to individual requirements.

Isle of Wight Depot

Portsmouth Depot

Dallmore House, Somerton Industrial Park, Cowes, Isle of Wight, PO31 8PB

South Side Unit 2, Cargo Transfer Centre, Limberline Road, Hilsea, Portsmouth PO3 5JT

Tel: 01983 291732 Fax: 01983 299746

Tel: 02392 620110 Fax: 02392 669625

Trans-Porter A Bespoke Management System for an even faster and more efficient consignment service to you and your customers.

Email: csd@steveportertransport.com Web: www.steveportertransport.com

The Steve Porter Transport Group provides express transport services to businesses based in central Southern England, the Isle of Wight and throughout the UK.

www.islandbusinessonline.co.uk

23


COMPANY PROFILE The attractions of Shanklin Chine

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Kevin Wilson reports on the Island attraction that has been a labour of love for its owner. First opened to the public 300 years ago, Shanklin Chine is one of the Island’s most enduring attractions. Its beauty drew special praise from John Keats and Jane Austen, among many other visitors.

M

Shanklin Chine - from footpath to historic gorge 24

ore recently, it became more of a shortcut to the beach, but now, 100,000 visitors a year will tell you it’s a bit more special than that, and Anne Springman – whose family has owned the land for centuries, and who has been managing the site for just over 30 years – remains infectiously enthusiastic about the Island’s oldest commercial tourist attraction. “I inherited the Chine when my father died in the 1960s,” she said. “But it wasn’t until 1979 that I was able to devote my time to it, and it quickly got me under its spell.” During the war, the Chine was taken over by the Commandos, and used as an assault course, and the famous PLUTO (Pipeline under the Ocean) ran through the site. The pipe – 65 yards of which are still visible – carried petrol under the Channel to Cherbourg for Allied troops. Although the Chine was badly damaged during the War, it was re–opened in 1946. Thirty years later, it was more or less a footpath and people were charged 20 pence for the privilege of making the descent to the beach. Anne – a former High Sheriff of the Isle of Wight – said: “It struck me that it was a sleeping beauty of a place, and I decided that I would devote the rest of my life to protecting and improving it.” She spent the first few years helping her site manager, Geoff Hayles – forever known to her as ‘Mr Hayles’ – clearing and weeding and installing the paths, bridges, shelters, and aviary that are still there today. One of her first initiatives was to install lighting to provide evening


www.islandbusinessonline.co.uk

25


COMPANY PROFILE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Anne Springman and the memorial bench

illumination, with advice from Christopher Ede, who had installed systems at the Queen's House, Greenwich, and Blenheim Palace. The system is still in operation today, with the help of 5.5 miles of cable but has since had replacement LED lights fitted. But, as Anne has found out since, Shanklin Chine is very much a natural world, which presents its own unique set of challenges. The first of these was discovering that the dreaded Japanese Knotweed had taken over large areas of bedding, and having to search for the expertise needed to control it. The battle continues, but is being won… If the Chine is full of challenge, it has also proved full of reward. Anne is proud that, as the weeds have been controlled, new plants have come up for air, including 150 varieties of wild plants, the original wild daffodils, and a collection of mosses and lichens, some of which are unique to the Chine. From a footpath, Shanklin Chine became a nature and heritage trail – a place of interest in its own right – and it has never looked back, although the challenges have never gone away. Anne shakes her head at the memory: “The Chine has always got surprises in store. A whole bank of earth collapsed one day before I was due to open for my first season, and we had to delay the opening. Last year, a tree collapsed onto the path and crashed down to the foot of the waterfall. The good news was 26

Anne in 1979

that it was out of season and the Chine was closed!” Anne felt it was important to add extra interest, and as she explored Shanklin’s history, she realised that the Chine could become an important focal point. Now, there is a 40 Commando Memorial , which was unveiled in June 1984 – on the 40th anniversary of D–Day; and a series of exhibitions and displays which are regularly refreshed. These include aviation, poets, Island flora, the sea, and sailing. “We wanted to make sure that the Chine became a walk through history, as well as through nature,” Anne said. The diversification helped to make sure that every visitor could find something of interest, and the growth in visitor numbers is a testament to the success of Anne’s vision and policy.

Shanklin Chine was first opened to the public in 1817, and John Keats, who spent time on the Isle of Wight in 1817 and 1819, was one of its first visitors. He wrote several letters to family and friends, including this: “Shanklin is a most beautiful place – sloping wood and meadow ground reaches round the Chine, which is a cleft between the Cliffs of the depth of nearly 300 feet at least. This cleft is filled with trees and bushes in the narrow parts; and as it widens becomes bare, if it were not for primroses on one side, which spread to the very verge of the sea, and some fisherman’s huts on the other, perched midway in the Ballustrades of beautiful green Hedges along their steps down to the sand…”


wbsdirect.com new website now absolutely open for business...

telephone

822229 FREE

delivery too!

Every thing for the office Dodnor Industrial Estate Newport

www.islandbusinessonline.co.uk

27


COMPANY PROFILE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

A rich selection of ferns in the Chine

Born in Shanklin in 1931, Anne’s career has included working for a Russian Prince, as a secretary at the Daily Mirror, and taking dictation for Harold MacMillan, the former Prime Minister, as he prepared his memoirs. Managing the Chine has been a steep learning curve, she said. “My family history goes back to Domesday, and there is something very special about managing this piece of land. “But my career had not prepared me for digging, weeding, cabling, drainage, and all the other skills required.” Anne had many other skills, though, including a love of people, and she has made many friends, all of whom have been only too happy to give her advice and support. “I will always be grateful to those who have helped me and worked with me over the years,” she said. “Being in business can be a lonely life, as many people know, and it is important to have staff you know you can rely on, and family and friends who will stand by you, come what may. “Not everyone was fully in favour of what I wanted to do here, but I hope that people can see that the end result was worthwhile. “It is not easy to strike a balance between maintaining the natural 28

environment and running a tourist attraction, but I like to think that we have done it fairly well,” she said. “It has been a source of delight to millions of people over the years, and I am proud of the hard work that has been put in to protect and preserve this place, as well as to improve it.” Anne is determined that the Chine will be protected and preserved into the future, and is considering establishing it as a charitable conservation trust. Recent improvements, including a Children’s Nature Hide and Learning Zone, reflect that ambition, and the number of school trips is increasing as nature and the environment become ever more significant. Her enthusiasm shows no sign of dimming, and even though she is approaching her 80th birthday, she is more interested in the fact that 2012 will mark the Queen’s Diamond Jubilee. “What a year that promises to be!” she said. “I have some good ideas about how Shanklin Chine could play its part.” Then she dashed off, diverted by the sight of a few strands of bindweed that had infiltrated one of the borders. The bindweed would soon be history, but for Anne, the excitement and the challenge of running Shanklin Chine goes on.

“Tomorrow I shall, if my health continues to improve during the night, take a look farther about the country, and spy at the parties about here who come hunting after the picturesque like beagles. It is astonishing how they raven down scenery like children do sweetmeats. The wondrous Chine here is a very great Lion: I wish I had as many guineas as there have been spyglasses in it.”

The word ‘chine’ is now used only in the Isle of Wight and Dorset. It simply means a deep and narrow ravine, formed by water slicing through soft sandstone down to the sea. Shanklin Chine drops just over 100 feet to sea level (proving that Keats got his estimate wrong!), and covers an area of about three acres.


www.islandbusinessonline.co.uk

29


CHAMBER MATTERS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Zoe Stroud

L

Chamber People

ife is never dull for the Chamber’s Group Marketing Manager, Zoe Stroud. Since joining the Chamber two years ago, she has been responsible for major areas of work including the Isle of Wight Lottery, membership, tourism, and the development of Island Business Magazine. “It is a very exciting time to be at the Chamber,” she said. “Membership is increasing, we are taking a much more proactive role in tourism, the Lottery is going from strength to strength, and we are continuing to improve the magazine. And in the Chamber’s centenary year, it is great that our products and services have been awarded excellent status by the British Chambers of Commerce.” Zoe’s background is mainly in tourism. She completed a BA Honours in Tourism Management, worked for the Cosmos

travel company in London, and was Marketing and Customer Relations Manager at the Needles Park. That experience, combined with her love of the Island, and a spell in advertising sales for the radio station Wave 105, has stood her in good stead, she believes. “It feels that my previous career has been a good preparation for my work here,” she said. “I am lucky because I really feel I am playing my part in promoting the whole Island as a place to live and work.” Zoe was born in Nuneaton, but came to the Island with her parents 28 years ago, and was interested in tourism from an early age. “I worked in Island hotels from the age of 14, and always loved the interaction with people,” she said. Married to Tom Stroud, an IW Radio presenter, Zoe doesn’t get much spare time, but manages to fit in being President and Founder of Cowes Women’s Institute, as well as running her own cake business ‘Tutti Frutti’.

Having a Ball

Guests from the Isle of Wight College enjoy the Ball

The Chamber’s centenary year was celebrated in style at its Cowes Week Ball last month.

G

uests at the event enjoyed a great night out – and raised an incredible £4,600 for charity from an auction and a special fundraising casino, which were among the attractions at the Ball. Guests wined and dined in style, and were also treated to a journey through 30

the last century by entertainers including Charlie Chaplin, George Formby, and Norman Wisdom impersonators, a 1940s singer, and an Abba tribute band. Zoe Stroud, Chamber Group Marketing Manager, said: “It was a special occasion to mark the Chamber’s centenary year, and we were so proud of our guests as they raised so much money for charity.” The money was raised for the Island’s

Ellen Macarthur Trust. Earlier in the week, the annual Chamber Cowes Week Lunch proved another great success as guests enjoyed a buffet lunch and a superb view of the sailing, as well as time for networking.


CHAMBER MATTERS

SEPTEMBER 2010

Living the Limelife Steven Fitzgerald and Katia Di Nallo are the proud owners of a new lifestyle shop in Shanklin.

Specialist training Members in the hospitality, leisure and tourism sector are being encouraged to take advantage of new short courses specially developed on the Island.

Katia Di Nallo and Steven Fitzgerald

L

ime opened its doors last month, aiming to offer fresh and colourful products for the home from around the world. It is the couple’s second outlet on the Island. The Shanklin High Street shop was formerly home to Italian Touch fashions which has now relocated to bigger premises in Union Street, Ryde. Katia said: “The Italian Touch grew so much we had to move, but we didn’t want to leave Shanklin and decided to launch Lime, offering something completely different.” Steven and Katia moved to the Island six years ago, leaving behind successful but stressful retail careers in London, Steven at Fenwicks and Katia at Selfridges. “We wanted a different life,” said Katia, “so we left our jobs to come here. We fell in love with the Island and we are very happy here.” The slogan for their new Shanklin shop

T

is ‘Live the Limelife’ and the range of stock includes candles, clocks, bathroom items, and jewellery. Katia said the aim was to stock items that couldn’t be found anywhere else on the Island. The Italian Touch store now has a thriving website and a new one may also be developed for Lime.

hey have been put together by Island Training - the new specialist training arm of The Isle of Wight College. Island Training is an amalgamation of one of the leading training providers, Isle of Wight Industrial Group Training Services (IWIGTS), with the Isle of Wight College’s Work Based Learning department, and the Business Development Unit formerly branded as BusinessPlus. Meanwhile, Tourism South East (TSE) has funding available for business support and training at heavily subsidised rates, including inhouse delivery. To take advantage, you do need to be either a full member of TSE, a business in the tourism, leisure and hospitality industry, or a small rural tourism, leisure and hospitality business. Contact TSE on 023 8062 5533, and Island Training on 01983 550609.

NEW MEMBERS Becca Charlo Style Coach 07909 580269 becca.stylecoach@btinternet.com Roslin Farm Cottage, Chillerton, Newport, Isle of Wight, PO30 3HG Style Coach offering: Personal stylist service, wardrobe de-cluttering and organising, confidence and self-esteem boosting, body image coaching. Breeze F1 Entertainment Ltd 01983 533388 info@breezeislandharbour.com Island Harbour, Mill Lane, Binfield, Newport, Isle of Wight, PO30 2LA Fully Licensed Bar and Restaurant. Food served daily from 9am. Free parking. Marina views. Creative Partners Ltd 01983 209476 mail@cp-uk.com 6 Union Road, Cowes, Isle of Wight, PO31 7TP Creative Partners is a full service advertising and marketing communications agency, with particular expertise in marine, leisure, travel and luxury goods markets, also covering many other consumer and business-

to-business sectors. Services include advertising, literature design, corporate publishing, corporate identity, new media and PR.

BrightWight 07540 495689 brightwight@tiscali.co.uk www.brightwight.net 73 Sherbourne Avenue, Ryde, Isle of Wight, PO33 3PW The Island’s one stop shop for event planning, services and promotions. Specialising in all events from parties, weddings to corporate conferences and themed weekends. Media, PR, photographic and entertainment agency services also supplied. Clifton House Guest Accommodation 01983 753237 clifton.house@btinternet.com www.cliftonhouse-iow.co.uk Clifton House, Colwell Common Road, Totland, Isle of Wight, PO39 0DD Family-run, 4 star guest accommodation close to

Colwell beach. The bedrooms are light and airy with all the usual facilities, including a generous breakfast. Walker and Cyclist accredited by Visit Britain. Plenty of off-road parking and secure bike storage.

Hypotech 0845 519 0901 dan.spacie@hypotech.co.uk www.hypotech.co.uk Landguard Manor, Shanklin, Isle of Wight, PO37 7JB Greentech company producing ground breaking technology in cleaning and sanitation. Our products are more effective than anything currently on the market. All with zero COSHH and zero environmental impact. Horringford Gardens 01983 865720 01983 862099 robin.oulton@horringford.com www.horringford.com Middle Barn, Horringford, Newport, Isle of Wight, PO30 3AP A diversified rural business

Check the calendar of business events on www.islandbusinessonline.co.uk

consisting of: Growing vegetables and fruit; distributing vegetable and fruit boxes on a weekly basis; manufacturing and wholesaling jams, marmalades, and chutneys; bed and breakfast business AA 4 star; self-catering cottage AA and Visit Britain 4 star (total 3 rooms) The Birkdale Guest House 01983 862949 01983 862949 birkdale-iow@hotmail.co.uk www.birkdalehotel.com 5 Grange Road, Shanklin, Isle of Wight, PO37 6NN Guest House, Bed and Breakfast. Two en-suite twin rooms, 3 en-suite doubles, 2 en-suite superior rooms. Offroad parking. South Fabrications Ltd 01983 521335 rob-censa@supanet.com www.southfabrications.co.uk 27 Manners View, Dodnor, Newport, Isle of Wight, PO30 5FA Welding and metal fabrication. Mainly for marine (superyacht, commercial vessels). Oil spill fabrication. Design and construction of marine cranes. General construction/fabrication.

Lyon Court 01983 865861 info@lyoncourtshanklin.co.uk www.lyoncourtshanklin.co.uk Lyon Court, Shanklin, Isle of Wight, PO37 6PZ Self catering holiday accommodation.

Sealift2 International Ltd 01628 627298 richard.bayley@sealift2.com www.sealift2.com The Old Courtyard, 11 Lower Cookham Road, Maidenhead, Berkshire SL6 8JN Marine services business. Operate fast lift and clean boat lift in Cowes for 60ft vessels weighing up to 50 tons. Eco friendly holding dry dock collects all wash off and disposes of in accordance with environmental guidelines.

31


CHAMBER MATTERS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Cutting card costs Debit and credit cards are the payment method of choice now, and every business needs a secure, reliable processing system that sifts the transaction quickly, and puts the money where it is needed – into the company business account – as quickly as possible.

I

Check our online calendar at www.islandbusinessonline.co.uk for details of all business events

EVENTS

f you have yet to take the plunge, or think it might be time to update your financial systems, the Chamber may be able to help. One benefit that is proving increasingly popular comes from the partnership with Lloyds TSB Cardnet to deliver savings on the costs of processing debit and credit card payments. The Chamber has negotiated special rates for members that make this an opportunity not to be missed. You get the benefit of all the latest technology at point of sale, one monthly statement detailing all transactions, a reduced joining fee, and even advice and support on how to make the move into online trading. And all this is available for the cost of a phone call. Cardnet works on the basis that every business is different, so the company will work with you to create a tailor-made pricing solution to suit your needs.

32

Chamber Events =

Other Events =

6 September Chamber Cricket Experience Come and try your cricket skills and experience an enjoyable evening at Newclose. 1700 arrival, £5 per person • Call 01983 520777 or email chamber@iwchamber.co.uk 7 September Welcome Host – one day event The No. 1 customer service course; core practical skills for all staff to improve their day-to-day performance Northcourt, Shorwell. Member Price £50pp / Non Member Price £55pp / Rural Price £32pp • Call 02380 625533 9 September Search Engine Optimisation – half day event Learn the fundamentals of search marketing. Venue Priory Bay Hotel. Standard Price: £150pp / Limited Special Offer: £65pp • Call 02380 625533 14 September Tapas at Blueberry Café, Shanklin 1730-2000. Guest speaker Rob Ellis - a ThinkUKnow ambassador who will cover the risks to children and the role of the Child Exploitation and Online Protection Centre.

Networking fun in the sun

The Chamber’s Networking Lunch on the Monday of Cowes Week gave members (who aren’t either fat cats or salty sea dogs with boats of their own) the chance to get out on the water and enjoy the sailing close up.

I

t was another excellent event organised by Zoe Stroud and her team. We set sail from Thetis Wharf in brilliant sunshine aboard the Ashleigh R. Whilst the majority of yachts were becalmed in Cowes Harbour, we motored past Egypt Point taking advantage of the opportunity to network (rather than not work) with other Chamber members and their guests. After passing Newtown Creek we changed course for Calshot whilst being treated to a superb buffet lunch. By then the wind had picked up sufficiently for us to view the sailing on the way home. With so many boats on the water it looked a bit like controlled chaos but you have to marvel at the organisation behind a regatta where the man on the street can compete on the same stretch of water as the man

Must be pre-booked =

on the Olympic podium. Completing our round trip, we kept close to the shore near Osborne House as our captain pointed out a passing craft with a multi-million pound price tag (a case of the haves and the haveyachts?). As we stepped back onto dry land we all felt that our experience of Cowes Week had offered far better value for money. I would encourage you all to give the event a try next year. You can take in the sailing whilst avoiding the crowds and promote your business at the same time. Book early! Alan Limb BRI Business Recovery and Insolvency alimb@briuk.co.uk

Limited spaces so book early. £10 person. • Call 01983 520777 or email chamber@iwchamber.co.uk

Standard Price: £105pp / Limited Special Offer: £75pp. • Call 02380 625533

22 September Deli Event, Seaview Hotel, Seaview An evening of delicatessen delights including a selection of fine cold meats, olives, cheeses and fine wines. Guest speaker to be announced. £7.00 pp. • Call 01983 520777 or email chamber@iwchamber.co.uk

11 October Welcome Host Gold - one day event Venue TBC. Standard Price: £95pp / Member Price: £50pp / Non Member Price: £55pp / Rural Price: £32pp. • Call 02380 625533

5 October Murder, mystery and dinner, Ventnor Towers Hotel Experience an evening of entertainment organised by ‘Caught Red Handed Productions’. Includes a 3 course meal. £15.00 per person. 1900-2230. • Call 01983 520777 or email chamber@iwchamber.co.uk 6 October Welcome Management - one day event For those responsible for leading a team of staff, this training programme can help participants to develop a customer service strategy, design and implement systems that meet customer needs, and lead a customer focused team. Venue Priory Bay Hotel.

2 November Welcome Host – one day event The No. 1 customer service course; core practical skills for all staff to improve their day-to-day performance. Isle of Wight Steam Railway. Member Price £50pp / Non Member Price £55pp / Rural Price £32pp • Call 02380 625533

customer service. New Holmwood Hotel. Standard Price: £95pp / Limited Special Offer: £65pp / Rural Price: £32pp. • Call 02380 625533 15 November Welcome Host Gold - one day event Venue TBC. Standard Price: £95pp / Member Price: £50pp / Non Member Price: £55pp / Rural Price: £32pp. • Call 02380 625533 18 November IW Chamber Centennial Quiz Night 1830-2100, Hot meal included, venue and cost tbc Call 01983 520777 or email chamber@iwchamber.co.uk

5 November Business Breakfast Meeting A networking opportunity at The William Coppin, £4 per person. Call 01983 520777 •

25 November Google Tools – half day event Ensure your website delivers more sales. Venue Brading Roman Villa. Standard Price: £150pp / Limited Special Offer: £65pp • Call 02380 625533

9 November Welcome Host Plus – one day event The ideal next step after Welcome Host. Gives an insight into dealing with challenging situations, how to build a winning team and achieve world class

26 November IW Chamber Business Awards For Excellence 2010 Cowes Yacht Haven, details tbc Call 01983 520777 or email chamber@iwchamber.co.uk



CLASSIFIEDS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Our Classified section is the perfect place to advertise your products and services. It's also incredibly cost-effective with a classified ad costing from just £8 per column centimetre. Call 01983 245505 to book your classified advert. BLINDS / AWNINGS Apollo Blinds Isle of Wight, John Youle. Tel. 01983 402230 apolloblindsiow@googlemail.com apollo-blinds.co.uk/isle-of-wight

Advertise here from just £8 per column centimetre. Call 01983 245505 to book your classified advert.

CATERING & FINE FOODS

BUSINESS UTILITIES

BUILDERS AND PLUMBERS

CORPORATE EVENTS Stagegear Rentals 3 Quivey Cottage, Main Road, Arreton, PO30 3AG. Tel: 0870 3450352 Email: pete@stage-gear.co.uk Web: www.stage-gear.co.uk

COUNSELLING / LIFE COACHING Nova Lifestyles Ltd Health & Wellbeing in the Workplace for staff and management Tel: 0845-426-4817 Email: sara@novalifestyles.co.uk Web: www.novalifestyles.co.uk

COUNSELLING / LIFE COACHING

An emotionally intelligent workforce increases productivity and saves money Help your staff to: Manage Stress, Reduce Anxiety, Increase Self Confidence Manage Time Effectively NLP, CBT, HG Qualified Therapist To find out more, call Relaxing Times Tel: 07791 656 545 Email: michael@michaelackrill.wanadoo.co.uk GRAPHIC DESIGN AND WEB APPLICATIONS

Boost your business! Advertise here from just £8 per column centimetre. 34


CLASSIFIEDS

SEPTEMBER 2010 COMMERCIAL PROPERTIES

SIGNS AND GRAPHICS

SURVEYORS AND ARCHITECTS

Commercial property? We can help you.

R.M.Associates

friendly service local knowledge

www.hose-rhodes-dickson.co.uk

Est.1990 Chartered Architects 44 High Street, Bembridge, IOW. PO35 5SF 01983 873100 Or visit our web site www.rmassociates.org.uk

01983527727

MEDIATION SERVICES

A solution to conflict at work . . . MEDIATION . . . a proven and cost-effective way to reduce conflict, resolve issues and create a healthy work place. We’ve worked successfully with the NHS Trust, IW Council, Island Housing Associations and many IW businesses MEDIATION CONSULTANCY 01983 863694 Email: admin@mediationconsultancy.co.uk Web: www.mediationconsultancy.co.uk MORTGAGES

www.islandbusinessonline.co.uk

ICT Open Sauce Systems Ltd. Low cost, flexible phone systems and servers. Ideal for new businesses. Tel: 01983 220028 www.opensaucesystems.com

TRAINING Creedence Training Academy & Consultancy Freshwater, Isle of Wight info@creedencetraining.co.uk www.creedencetraining.co.uk Tel: 01983 759213

WORKWEAR

35


REALLYUSEFULBUSINESSSTUFF

THE BACK PAGE

From Travel Counsellors The USA Government has announced that from 8 September they will be making a charge for electronic visas - the ESTA. This is compulsory for the USA and is currently free and valid for 2 years (or the validity of the passport). No travel plans need to be in place to apply for one. After 8 September they will be $14 per person. If you think you may be travelling to the USA, or its islands, or transiting the US then you might wish to apply for one now. Every time you travel your flight and accommodation details will need updating. To complete your ESTA visit: https://esta.cbp.dhs.gov/esta. Zopa is where everybody wins, except the fat cats! ZOPA links individual investors, lenders, and borrowers in a pooled fund. The human way of getting a low cost loan. Rather than making the fat cats fatter you pay interest to real people. The money you lend at Zopa is protected using the same safety measures banks use... Plus a few more. http://uk.zopa.com/ZopaWeb/.

Cartoonist: Rupert Besley

36

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Our RUBS section is where we pass on stuff we come across that we think is really useful – it does what it says on the tin! If you have a tip that you think is really useful let us know and we'll share it here. Free business skills training Business Learning Direct is a new website that is set up to help small businesses and start-ups access free training and advice. www.businesslearningdirect.com.

CHANGING TIMES

The 2010 International Trade Awards are now open for entry The 2010 International Trade Awards, sponsored by Santander Corporate Banking are the only UK wide business awards to exclusively recognise the success of exporters, importers and those trading overseas. Despite the current global economic conditions, UK companies are still competing on the international stage and the 2010 International Trade Awards celebrate these ventures and successes. www.internationaltrade.co.uk/. Shell LiveWIRE Shell LiveWIRE is the UK's biggest online community for young entrepreneurs (aged 16-30) who are starting or running their own business. Register for your FREE Shell LiveWIRE account so you can; • Apply for business funding through a monthly £1,000 Shell LiveWIRE Grand Ideas Awards and annual £10,000 Shell LiveWIRE Young Entrepreneur of the Year Award competitions. • Download free guides on 'Writing your first business plan' and 'Market research for the first time'. • Promote your business through an international Social Network. Visit www.shell-livewire.org/ for more information.

Steve Blamire is known as a free-thinking and sometimes radical business consultant who contributes innovation and an inventive flair. In Steve’s monthly column, here and on Island Business Online, he’ll be musing on a wide range of subjects. Contact Steve at steve@steveblamire.co.uk

Are we seeing a paradigm shift? ver the past few months I have been out and about on the Island enjoying what has been an exceptional summer. We will have to wait for the formal statistics to arrive but I got the general sense that things have been particularly good for the tourism industry this year. Everywhere seems to have been very busy and in particular I have never seen so many campsites full to the brim. But as I played tourist with an array of visiting friends and family I started to sense something was different. For a while I couldn’t put my finger on it but the more I observed the more I started to realise that it was the people. It wasn’t just the clothes, cars, newspapers, etc. that would normally indicate a different demographic group; it was what they were engaging in, buying, visiting, and so on. My immediate conclusion was that the Island has started to attract a much broader range of visitors or that there had been massive growth in certain visitor segments. Whilst visiting a popular Island watering hole I asked the landlord how his summer had been and his response was quite intriguing. He said they had been extremely busy but the customers had been much more ‘difficult’ than usual. He went on to explain that they have been demanding specific wines and that they had been going through the entire menu demanding to know the provenance of every dish. I went on to ask if he thought they were ‘different’ visitors to usual and he replied ‘no, they are the same visitors, they have just been educated’ to which he jokingly followed ‘I blame Gordon, Jamie, and Rick’.

I returned to my table thinking that what I had been contemplating was actually much more significant than I first thought. Swings in fashionable products and services are all part of our culture, although the segments involved and affected by those shifts are relatively small. The ‘mainstream’ however takes much more time to evolve, but when there is a significant paradigm shift the effects can be quite dramatic. If we look back to the mid 90s with the YBAs (Young British Artists), Brit Pop, and New Labour there was a major cultural shift that had ramifications far beyond the worlds of art, music, and politics. As a result the Island’s tourism sector underwent significant structural change during this period, which in turn led to, for many, a very successful ten years of trade. So what does this all mean for the Island? If this is the case, those businesses engaged in the mainstream that have not kept pace and evolved with the market could struggle no matter how successful the Island is as a visitor destination over the next few years. It also means that those who are pushing their businesses forward will reap the benefits. The most significant problem would be if not enough businesses evolve in line with the market, as then the overall ‘destination’ would be undermined. For some, the next few years offer the prospect of an exciting new dawn, for others a very daunting challenge. What is for sure is that the future is as yet undetermined, it is simply up to businesses to take the step and make the most of an opportunity that doesn’t come around too often.



HERBERT NITSCH. AIRLINE PILOT. DEEPSEA DIVER. EXTREME RECORD BREAKER. He is said to rarely have his feet on the ground. At the controls of his airliner, he spends most of his time above 30,000 feet. And when he’s not flying, he’s venturing far beneath the water: Herbert Nitsch is the only freediver to have reached the fabulous depth of 700 feet. Whether he’s deep beneath the sea or high up in the air, firmly strapped to his wrist is the new Superocean, an extreme watch cut out for great accomplishments. A peerless athlete with a mind of steel, Nitsch will doubtless soon become the first breath-hold freediver to break the legendary 1,000-foot barrier. He has found the ideal companion for this ultimate challenge in the Breitling Superocean – a rugged, high-performance

*RRP. Subject to change without notice.

watch water-resistant to 5,000 feet.

BREITLING SUPEROCEAN

£2300*

Water-resistant to 5,000 ft (1,500 m), decompression valve. Unidirectional rotating bezel. Officially chronometercertified selfwinding movement.

61 High Street, Cowes, Isle of Wight PO31 7RL England Tel/Fax: 01983 293932 email: sales@benzie.co.uk

W W W. B R E I T L I N G . C O M


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.