S
miley Publishing Group dba Panoramic Publishing/The Laker
LLC
P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257
2018 Media Planner
Presents
Your Guide to What’s Happening in New Hampshire’s Lakes Region
Along
Route
16
Shop, Play, Dine and Stay the Route 16 Corridor and the Surrounding Area
Central NH’s #1 Tourism Marketing Tool for 35 Years!
2018 Deadlines & Rates: The
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7, 2017
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FREE
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#130 PERMIT , NH PortsmouthTOMER CUS POSTAL
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Region
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or over Three decades, The Laker and Waterfront has been the premiere lifestyle publication in New Hampshire’s Lakes Region. The only publication to win the Media Award from the New Hampshire Travel Council twice; The Laker provides the most effective tool to reach a wide variety of significant demographics to this region.
at See More
IN THIS IS S U E
Tour • pag Boat House e 10 Golf • pag
e3
7 • pages 12-1 What’s Up • page 39 Boat Rentals
Get The
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We are the preferred choice of professionals to market Boating, Real Estate, Dining, Entertainment and Attractions to Tourists, 2nd Home Owners and Affluent Retirees. Our broad reach and cultivated relationships with hotels, motels and rental agencies ensure your message is getting into the hands of the right people, in the right places at the right time, allowing you to reach those people in the Lakes Region each year with the greatest amounts of disposable income. Our seasonally adjusted format of Weekly in the Summer and Monthly in the Winter means you’re only buying 30 issues a year. That’s 22 issues less than most weekly papers. Reaching upwards of 50,000 people each time The Laker goes to press, your annual contract allows you to reach roughly 1.5 Million people annually for under $1800. Your message, designed, printed and distributed to roughly eight people for a penny. It’s no wonder that more and more businesses are choosing The Laker family of publications to effectively market themselves each year.
SPECIAL SUMMER SECTIONS GOLFING
...IN AND AROUND THE LAKES REGION
$59 per issue
BOAT RENTALS $59 per issue
Minimum 12 Week TOWN PAGES Commitment Between Memorial Day & Labor Day $50 per issue
RATES Ad Size
Size 9 (Full Page) 10.25”w x 15.5”h Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h Size 5 ( 1/6 Page) 5”w x 5.75”h Size 4 ( 1/8 Page) 5”w x 3.75”h Size 3 (1/12 Page) 5”w x 2.75”h Size 2 (1/16 Page) 5”w x 1.75”h
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Open | 1 Month
10 Week | 3 Months
$750
$ 675
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Add Along route 16 Pick-Up ads to your Annual Laker Agreemen
Your Guide to What’s Happening in New Hampshire’s Lakes Region
DEADLINE (MONDAY)
Celebrating 35 Years PUBLISH DATE
1/2 .............................................................. January 8 1/29 ...........................................................February 5 2/28 .............................................................. March 5 3/26 .................................................................April 8 4/30 (Mother’s Day) .......................................... May 7 5/7 ................................................................. May 14 5/13 (Memorial Day) ....................................... May 21 5/21 (Memorial Day) ....................................... May 28 5/28 (Bike Week 9-17) ......................................June 4 6/4 (Bike Week 9-17) ......................................June 11 6/11 ...............................................................June 18 6/18 (Fourth of July)........................................June 25 6/25 (Fourth of July)........................................... July 2 7/2 .................................................................... July 9 7/9 .................................................................. July 18 7/16 ................................................................ July 23 7/23 ................................................................ July 30 7/30 ............................................................. August 6 8/6 ............................................................. August 13 8/13 ........................................................... August 20 8/20 ........................................................... August 27 8/27 ........................................................September 3 9/3 ........................................................September 10 9/10 ......................................................September 17 9/17 ......................................................September 24 9/24 ............................................................October 1 10/1 (Sandwich Fair) ....................................October 8 10/8 (Columbus Day) .................................October 15 10/29...................................................... November 5 11/26.......................................................December 2
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The Laker and Along Route 16 Save 20%
Save 35%
20 Week | 6 Months
30 Week | 12 Months
COLOR
75
$600
$488
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Along
Route
16
er 2017
FREE
Along Route SWEET 16
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16
Shop, Play, Dine and Sta y Along Ro ute 16 and the Surrou nding
PUBLISH DATE
1/8 ............................................................ January 16 2/8 ...........................................................February 16 3/8 .............................................................. March 16 4/9 ..................................................................April16 5/8 ................................................................. May 16 6/8 .................................................................June 16 7/9 .................................................................. July 16 8/8 ............................................................. August 16 9/7 ................................................................ Sept. 16 10/8 ..........................................................October 16 11/8 ...................................................... November 16 12/10.....................................................December 16
This combined with over 35 ponds and lakes ranging from 500 to 5000 acres each, the area between Rochester and the White Mountains is one of the most geographically intriguing places on the planet. Born and shaped by extinct volcanoes you’ll find great adventure just off this beaten path. From the Publi
sher of
Let Tourism Marketing allow you to reach more people, with more disposable income, more often.
White Mountains summer 2017
YOUR GUIDE TO BOATING IN THE LAKES REGION SUMMER 2017
2017 EDITION
Scenic New Hampshire
The Who, What, Where and When Guide for White Mountain Wayfarers
fall 2017 • complimentary
COMPLIMENTARY
COMPLIMENTARY
Courtesy of
www.diningoutnh.com BOATING ON THE LAKES • 2017 EDITION • 1
Area
December | Vol. 3 | No.12 Published on the 16th of the Mon th
The affordable entry level pricing of vacation homes in this area continues to drive more and more four season tourism as summer beach fronts become snowmobile central or a quick trip to numerous ski mountains. From the Madison Boulder, to the New Hampshire Farm Museum and everywhere surrounding it, you find more opportunity for less money in greater Carroll County, New Hampshire. Discover this affordable monthly product and you’ll be in the Sweet Spot too.
Shop, Play, Dine and Stay the Route 16 Corridor and the Surrounding Area
DEADLINE
A
long Route 16 is a celebration of the Eastern Lakes and Mountains of New Hampshire. The incorporation of the major highway leading to the White Mountains has left many of the quintessential New England towns unchanged by history just a hair off the highway.
November/Decemb
1
Dining Out in the Lakes Region
Scenic New Hampshire | White Mountains | Summer 2017 | 1
home • fall 2017 • 1
Ask About Magazine Discounts with Your 30 Week Laker or 12 Month Along Route 16 Commitment
The $6 Million Investment in Your Business!
DID YOU KNOW...
In 2018 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state? Over 36 Million visitors will spend Over $5 Billion in the year to come. Smiley Publishing Group helps business people reach this important market while those visitors are here on the ground in New Hampshire. They’re here right now. From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business. Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions. New Hampshire IS our passion and we present it to visitors like nobody else can or does.
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time! Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com
Think about the last time you took a vacation someplace new? Did you find yourself picking up tourism literature and similar publications? Our company will effectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2017. Let us help your business reach this affluent and lucrative audience for a fraction of a penny per person. It’s what we do... for you!