Ruskin Design Trim specialist launches new self-fi t kits for Defender 90

from 4 x 4 January 2023

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Ruskin Design introduces fi t-at-home premium seat sets for Defender 90

Ruskin Design is a well known name in Land Rover circles. The company has a decade-long record of creating top-quality handcrafted interiors, but until now these have always been bespoked to individual vehicles and fi tted on site.

Until now. Because Ruskin has just announced its new range of self-installation seat sets for the Defender 90.

These comprise two fully trimmed front seats, a rear seat set or Ruskin’s own locally fabricated bench seats (depending on model) and a matching signature cubby box. As the name suggests, they are designed simply to be bolted in at home. Because they are supplied already fi tted to brand new hardware, they are immediately ready to replace the vehicle’s existing seat sets and cubby box.

Called the Ruskin Original Trim Set, the new range was developed in response to requests from Defender owners and dealers for whom travelling to Ruskin’s Leicester headquarters was too much of an ask. Instead, now those same owners and dealers can order one of four designs, allowing them to enhance their 90 with the sort of hand-crafted interior for which the company has become known.

These four options are: • The Classic: Designed to be simple, sleek and elegant • The Brunel: Inspired by Isambard Kingdom Brunel’s iconic bridges and featuring Ruskin’s signature quilting • The Boudicca: Embroidered, perforated and embossed with ancient Iceni designs • The Attenborough: Created using sustainably sourced materials to reinforce Ruskin’s commitment to the environment

In addition, Ruskin says there are a further three designs in the pipeline which will be available later this year.

‘We’ve been working on the concept of “bolt in at home” seat sets for a number of years now,’ says Ruskin Design boss Stephen

Castledine. ’So we’re extremely excited to fi nally introduce the Ruskin Original Trim Sets to the Land Rover Defender market.

‘We’ve listened and responded to what customers want from Ruskin Design and, spurred on by hitting our tenth anniversary milestone, we have expanded our offering to satisfy our growing global audience.

‘The Ruskin team has created the Ruskin Original Trim Sets for Defender 90 owners who want the luxury of a Ruskin interior and a Great British brand, but location or logistics are a barrier to ordering. Alternatively, they just want the satisfaction of fi tting a new trim themselves.

‘While the sets differ from our trademark Ruskin Inside, which is a truly bespoke interior, individually designed to refl ect our client’s personality, they are similarly handcrafted with our marque of excellence and have been pre-designed by our in-house design team.

‘There are currently four designs to choose from, but we will be adding a further three self-fi t designs to the Defender 90 range later this year. We’re also planning to roll out ranges for the Defender 110 in 2023 – so watch this space!’

To support the trim sets, the Ruskin Design team are producing a detailed information pack and a selffi t reel (available via the company’s website, social media and YouTube channel). In addition, it will be providing a fi tting tool and technical support helpline to aid fi tting.

Each Ruskin Original Trim Set will be crafted to order and, Ruskin says, will stay true to the company’s marque of quality. You can purchase them directly via the Ruskin website at ruskindesign.co.uk.