Electrogenic ramps up international suppliers for electric

First we made the Land Rovers. Then we sold them to the Americans. Then, many decades later, we developed our own ‘drop-in’ electrification its for o r and overs

And now we’re selling those to the Americans too.

The ‘we’ in this case is Electrogenic, a company based in Oxford which has developed a drop-in kit for a variety of classic British metal.

The kit features everything you need, including high-density battery packs, compact reduction gearboxes digital dashboards fi ed ratio transmissions and a whole heap more, all designed and manufactured in-house.

This is for Defender as well as Jaguar E-Type and Triumph Stag. While that’s all great, actually getting these its fitted to models the other side of the pond is far from straightforward. Which is why it seems good news for British exports that Electrogenic has found two companies to partner with, who will do the work Stateside.

TATC and Xerbera already both have experience of re-engineering, rebuilding and customising the Solihull products, so they’re the first two companies to partner with the British founding company. It’s expected that others will follow, including in other global markets. Converting classic vehicles to

This is home to the very latest Pivi Pro7 infotainment system, providing all the key function controls within the touchscreen – which has the appearance of oating t is in fact probably tethered.

There are some other mild tweaks to things like the redesigned battery pack on the plug-in electric hybrid version, which is claimed to offer 21% range improvement, thus extending the electric-only range to 40 miles. They’ve done this by increasing the battery size by 12%, so there’s probably a weight penalty to be factored in.

So, yes, this is a mild breathe-over rather than a serious make-over.

There’s more technology than you could shake Harry Potter’s wand at, but a lot of it is aimed at enhancing the occupants’ user experience. This includes everything from the non-leather option for the vegan signallers – haha, who bought a Range Rover – to the cleaner air and quietitude thanks to the Active Road Noise Cancellation system.

This latest reductionist approach doesn’t appear to extend to the price tags, which start – but are unlikely to end – at £54,045 on the road.