Mayfair unveiling for first uarter of a million pound Range Rover

Those of us of a certain age are still reeling at the thought of a £100,000 Range Rover. But we’d better get used to it fast, because that figure has now ridiculousnessed its way up to £250,000.

The Range Rover SV Lansdowne Edition was unveiled to mark the opening of Stratstone Land Rover’s revamped showroom so , lu ury bouti ue’ in Mayfair. It features a colourway inspired by Mayfair’s iconic architecture’, which means it’s grey. Inside, it’s trimmed in rosewood and ebony leather.

Given one of the adjectives most fre uently used for people in very e pensive S s, it’s uite appropriate that the vehicle first saw the light of day in a street with a porn mag named after it.

The word curated’ was recently voted the most abused in the English language. And sure enough, Land Rover uses it to describe the Range Rover’s specification. This features the top-of-the-range 530bhp V8 engine and the vehicle rolls on 23” forged alloys.

What else do you get for your money? Apart from concierge levels of personal service in a modern, luxury environment’, of course? Well, the Landsdowne Grey gloss paint is exclusive to the vehicle (it would probably look less like an old Kia colour if you saw it in the metal) and contrasts with a darker roof and darker still accents for the door mirror, rear splitter and so on.

Inside, there are black ceramic controls and mohair carpets, plus a black anodised finisher no, we don’t either and Moonlight hrome accent finishes no again, though this time we’re talking about the name as well as what it actually is . There’s a Tailgate vent Suite at the back we’re not making this up) and SV Bespoke puddle lamps as well as illuminated tread plates bearing a with Lansdowne dition of ’ script. es, si teen. So there’s more than just the one born every minute, then. Each vehicle also gets a pair of black chrome two-piece metal script badges which, says Land Rover, were handcrafted by attorini. ritain’s oldest family-owned eweller, don’t you know.

So how do you get your hands on one of the special sixteen? By being one of the people who pre-ordered the whole lot of them before they were even announced, that’s how. sually when the likes of Aston and Ferrari do special editions like this, they’re bought by speculators who lay them straight down, wait half a decade then punt them through a brokerage for an obscene profit. rofit. A thing you’ll be familiar with if you can even think about spending this sort of dosh. But not to worry, while you’re picking it up you’ll be able to afford another Range Rover as well. That way you’ll have one to actually drive, too.