Electrogenic out to electrify the used Land Rover export market

First we made the Land Rovers. Then we sold them to the Americans. Then, many decades later, we developed our own drop-in’ electrification kits for our Land Rovers. And now we’re selling those to the Americans too.

The we’ in this case is lectrogenic, a company based in Oxford which has developed a drop-in kit for a variety of classic British metal. The kit features everything you need, including high-density battery packs, compact reduction gearboxes, digital dashboards, fi ed-ratio transmissions and a whole heap more, all designed and manufactured in-house.

This is for Defender as well as Jaguar E-Type and Triumph Stag. While that’s all great, actually getting these kits fitted to models the other side of the pond is far from straightforward. Which is why it seems good news for British exports that Electrogenic has found two companies to partner with, who will do the work Stateside.

TATC and Xerbera already both have experience of re-engineering, rebuilding and customising the Solihull products, so they’re the first two companies to partner with the British founding company. It’s e pected that others will follow, including in other global markets. Converting classic vehicles to electric motive power is a growing business and it’s fair to say the UK is the leading global player. Looks like we’re going to keep ahead