Luxury Apartment Case Studies by thelarsongroup

THE LARSON GROUP creative marketing llc

L U X U RY A PA RT M E N T C A S E S T U D I E S

INNOVATORS

THE WORLD OF REALITY HAS ITS LIMITS THE WORLD OF IMAGINATION IS BOUNDLESS.

STRATEGIC THINKERS

THE LARSON GROUP IS A FULL-SERVICE CREATIVE COMMUNICATIONS FIRM THAT INTEGRATES MARKETING STRATEGY WITH WORDS AND IMAGES TO EVOKE EMOTIONAL IMPACT AND SECURE TANGIBLE RESULTS. LEVERAGING PROMOTIONAL EXPERTISE AND TRENDSETTING INNOVATION, THE LARSON GROUP CREATES BRAND CAMPAIGNS AND BUILDS MARKET PRESENCE BY COMMUNICATING INTUITIVELY TO INDIVIDUAL TARGET AUDIENCES.

The Larson Group was founded by Michelle Larson in 1989. The boutique agency has worked on a diverse mix of industry clients including retail shopping centers, residential developers, hospitality and resorts, luxury apartment communities, medical institutions and more. Our passion lies in the process. Nothing leaves the agency without being measured against the highest of standards for qualitative creativity.

CAPABILITIES: BRAND POSITIONING / MARKET RESEARCH / CAMPAIGN CONCEPTING / PHOTOGRAPHY PRINT / BROCHURES / WEB DESIGN & DEVELOPMENT / DIGITAL ADVERTISING / OUTDOOR / CORPORATE IDENTITY / COLLATERAL & EVENT SUPPORT

INSPIRATION SEEKERS

WE MARVEL AT THE WORLD AS WE TRAVEL FAR AND WIDE IN SEARCH OF CULTURAL RICHES AND PERSONAL CONNECTIONS THAT LEAVE US SOUL-EXPANDED AND INSPIRED.

CASE STUDIES

WE ARE PLEASED TO SHARE THE FOLLOWING PAGES FEATURING RECENT WORK FOR SEVERAL OF OUR CLIENTS: 1. VERVE APARTMENT HOMES 2. IRVINE COMPANY APARTMENT COMMUNITIES 3. FIFTH+BROADWAY 4. GREY HOUSE 5. LILIA

A MORE EXPANSIVE VIEW OF OUR WORK, INCLUDING VIDEOS, CAN BE SEEN ON OUR WEBSITE: WWW.THELARSONGROUP.COM

M A G A Z I N E

A D S

VERVE APARTMENT HOMES LUXURY LIVING

An intimate new development project in Mountain View, CA by UDR with just 155 units, but uniquely includes all of the amenities of a larger luxury living community. The property is centrally located in the heart of booming Silicon Valley, encouraging residents to discover the flavors of the surrounding area and draw inspiration from a thriving local arts & cultural district.

CAMPAIGN: BE INSPIRED. BE ENERGIZED. BE MOVED. The word Verve is defined as spirit, enthusiasm, vitality. Our task was to bring this energy to life in the marketing of this brand new exciting property. The palette of the campaign compliments perfectly the exteriors and interiors. The feel is bold, modern and dramatic while maintaining a sense intimacy and comfort. The brand graphics and language are carried through several mediums including print ads, signage, social media and an innovative installation on a pre-leasing Airstream trailer. The mission of the creative is to entice qualified residents to...BE MOVED... literally and figuratively.

P R E - L E A S I N G

O F F I C E

VERVEAPTS.COM

C E N T E R PA N E L O P E N S TO T H E R I G H T - R I G H T S I D E H A S A N G L E D P O C K E T , B U S I N E S S C A R D S L I T S & S P OT U V T E X T U R E B E H I N D P O C K E T 1 9 UV 8 4 W on . EL C A M I N“V” O REAL 3x3 Square Business Card - spot the M O U N TA I N V I E W , C A 9 4 0 4 0

LE T TERHEA D - 8.5x11 - FR ONT

L E T T E R H E A D - 8 . 5 x 1 1 - W AT E R M A R K “ V ” A N D S I L V E R F O I L L O G O

F L O O R P L A N T E M P L AT E - 8 . 5 x 1 1

844.48.VERVE

J O H N TA C C I SR. COMMUNIT Y DIRECTOR

L O G O

D E S I G N

S T A T I O N E R Y

J TA C C I @ U D R . C O M 650.242.4612

P A C K A G E

V E R V E M O U N TA I N V I E W 1984 W. EL CAMINO REAL M O U N TA I N V I E W , C A 9 4 0 4 0

BE INSPIRED. BE ENERGIZED. BE MOVED.

A PA R T M E N T HOMES

V E R V E A P T S . C O M / 1 9 8 4 W . E L C A M I N O R E A L / M O U N TA I N V I E W , C A 9 4 0 4 0 / 8 4 4 . 4 8 V E R V E

FRONT

BACK BE INSPIRED. BE ENERGIZED. BE MOVED.

INTE D LOGO / BL ANK BACK

A N E L E VAT E D A PA R T M E N T E X P E R I E N C E

V E R V E A P T . C O M / 1 9 8 4 W . E L C A M I N O R E A L / M O U N TA I N V I E W , C A 9 4 0 4 0

B A C K S I D E F U L LY O P E N E D - L E F T P A N E L I S T H E F L A P , C E N T E R P A N E L I S B A C K O F F O L D E R & R I G H T P A N E L I S C O V E R VERVEAPTS.COM 1984 W. EL CAMINO REAL M O U N TA I N V I E W , C A 9 4 0 4 0 844.48.VERVE

3x3 Square Business Card - spot UV on the “V”

J O H N TA C C I SR. COMMUNIT Y DIRECTOR

J TA C C I @ U D R . C O M 650.242.4612

1984 W. EL CAMINO REAL M O U N TA I N V I E W , C A 9 4 0 4 0

V E R V E M O U N TA I N V I E W 1984 W. EL CAMINO REAL N TA I N V I E W , C A 9 4 0 4 0 B E I N S P I R EMDO. U B E ENERGIZED. BE MOVED.

A PA R T M E N T HOMES

V E R V E A P T S . C O M / 1 9 8 4 W . E L C A M I N O R E A L / M O U N TA I N V I E W , C A 9 4 0 4 0 / 8 4 4 . 4 8 V E R V E

FRONT

BACK BE INSPIRED. BE ENERGIZED. BE MOVED.

S TA N D A R D B U S I N E S S E N V E L O P E - P R I N T E D F R O N T / S I L V E R F O I L P R I N T E D L O G O / B L A N K B A C K

A N E L E VAT E D A PA R T M E N T E X P E R I E N C E

V E R V E A P T . C O M / 1 9 8 4 W . E L C A M I N O R E A L / M O U N TA I N V I E W , C A 9 4 0 4 0

S O C I A L

M E D I A C O N S T R U C T I O N

B A R R I C A D E

G R A P H I C S

3x3 Square Business Card - spot UV on the “V”

JO SR

1984 W. EL CAMINO REAL M O U N TA I N V I E W , C A 9 4 0 4 0

1 M

FRONT S TA N D A R D B U S I N E S S E N V E L O P E - P R I N T E D F R O N T / S I L V E R F O I L P R I N T E D L O G O / B L A N K B A C K

BACK

M A G A Z I N E

IRVINE COMPANY APARTMENT COMMUNITIES LUXURY APARTMENT RESIDENCES

A D S

THE COASTAL COLLECTIVE

Irvine Company Apartment Communities owns and manages upward and over 150 communities throughout California. Up until recently, the portfolio had a single

VILLAS FASHION ISLAND COLONY

unififying campaign across all properties, in all regions. ICAC determined that the 10 Newport Beach properties warranted an elevated/distinctive campaign of its own. The Larson Group was tasked with branding these special communities as a collective, and telling the story of living in sought-after Newport Beach, one of California’s most prestigious coastal enclaves.

AT FA S H I O N ISLAND

V I L L A S FA S H I O N I S L A N D C O L O N Y FA S H I O N I S L A N D PROMONTORY POINT

NEWPORT BLUFFS BORDEAUX NEWPORT RIDGE

CAMPAIGN: LIVE NEWPORT BEACH

B AY P O I N T E

PROMONTORY

LIVE NEWPORT BEACH

TURTLE RIDGE NEWPORT NORTH T H E B AY S - B AY W O O D

The LIVE NEWPORT BEACH campaign beautifully conveys life in Newport Beach with a serene palette that mimics water and sand, along with clean and elegant typography. The positioning statement is succinct and telling. There’s no question what we are selling...LUXURY APARTMENT RESIDENCES boldly stated on each ad, to reinforce the headline, is all that is really needed. The campaign was designed

Schedule a Tour 866.261.0463 IrvineCompanyApartments.com/NewportBeach

fitness centers, resort-style pools and services that make everyday life a luxurious experience. Come for a tour and see why living in Newport Beach is your next best move.

to be versatile enough to advertise all 10 communities together, a collection of three communities that reside in the same neighborhood, or a single property feature. Internally, the marketing initiative categorizes the properties into three tiers - Luxury, Premier and Classic. The campaign was launched using existing photography, though The Larson Group will soon be conducting on-site photography at each community to bring the concept fully to fruition.

POINT

D I G I T A L

B A N N E R

A D S

M A G A Z I N E

A D

E M A I L

D R I P

C A M P A I G N

LIVE NEWPORT BEACH

V I L L A S FA S H I O N I S L A N D

CO LO N Y FA S H I O N I S L A N D

PROMONTORY POINT

NEWPORT BLUFFS

BORDEAUX

NEWPORT RIDGE

B AY P O I N T E

TURTLE RIDGE

NEWPORT NORTH

B AY WO O D

NEWPORT RIDGE

L U X U R Y A PA R T M E N T R E S I D E N C E S

THE COASTAL COLLECTIVE

Irvine Company Apartment Communities offers ten unparalleled properties to choose from in Orange County’s stunning coastal enclave. Newport Beach offers some of the best beaches, breathtaking views with incomparable shopping at Fashion Island and dining just outside your doorstep. Come for a tour and see why living in Newport Beach is your next best move.

SCHEDULE A TOUR Or Call 833.505.8113

TAKE A PEEK

THE COASTAL COLLECTIVE

L U X U R Y A PA R T M E N T R E S I D E N C E S Irvine Company Apartment Communities offers ten unparalleled properties to choose from in Orange County’s stunning coastal enclave. European-inspired architecture, sweeping views, state-of-the-art fitness centers, resortstyle pools and services that make everyday life a luxurious experience. Come for a tour and see why living in Newport Beach is your next best move.

SCHEDULE A TOUR Or Call 833.505.8113

TAKE A PEEK

BORDEAUX

B AY P O I N T E

NB COASTAL COLLECTIVE

NEWPORT BLUFFS

L U X U R Y A PA R T M E N T R E S I D E N C E S

STEPS TO THE MOST BEAUTIFUL BEACHES ACCESS TO THE BACK BAY & THE 10.5-MILE BACK BAY LOOP TRAIL BALBOA ISLAND RIGHT ACROSS TH

Ocean-close, European-style architecture, spacious homes with relaxing pools,

MINUTES TO FASHION ISLAND SHOPPING & DINING

EXQUISITE RESORT-STYLE POOLS LUSH LANDSCAPING STATE-OF-THE-ART FITNESS CENTERS GATED ENTRIES ELEGANT CLUBHOUSES

24-hour fitness centers and well-equipped kitchens, are just some of the unique

BUSINESS CENTERS

amenities waiting for you to enjoy. Made for those who love an active, outdoor lifestyle. So many reasons to Live in Newport Beach.

Schedule a Tour 866.261.0463 IrvineCompanyApartments.com/NewportBeach

IrvineCompanyApartments.com/NewportBeach

Irvine Management Company, a licensed real estate broker DRE LIC. #02041810

IrvineCompanyApartments.com/NewportBeach

Irvine Management Company, a licensed real estate broker DRE LIC. #02041810

P.O. Box 2460, Newport Beach, CA 92658

FIFTH + BROADWAY APARTMENT HOMES

M A G A Z I N E

A D

Fifth+Broadway is the newest downtown destination that’s transforming the former 6.2 acres of the Nashville Convention Center into a vibrant, mixed-use mecca including a contemporary residential tower, Class-A office tower, 200,000sf of walkable shops and rooftop restaurants, as well as a National Museum of African American Music. Ultimately this will become a neighborhood renaissance in the heart of this soulful city. Featured here, the residential tower will offer over 380 units and reaching 34 stories tall. Boasting unbeatable amenities that cater to the local dynamic lifestyle, including: an amenity deck where you’ll be able to swim in the pool, take your dog for a run, or enjoy a yoga class, all without missing a beat. The tower will provide

BACK IN THE HIGH LIFE AGAIN

W H E R E C O M F O R T A N D LU X U R Y C O N V E R G E Dwell in the center of Music City’s colorful and thriving downtown with unbeatable amenities that cater to the local, dynamic lifestyle. Take your dog for a run, find your zen in a yoga class, or lounge in the refreshing resort-style pool. High above it all, from your quiet sanctuary, take in the spectacular views of the vibrant city lights and the Cumberland River. How amazing would it be to call this coveted corner of cool your home?

spectacular views of vibrant Downtown Nashville and the Cumberland River.

CAMPAIGN: LYRICAL ALLURE “It” city attracts the “It” people, those who are always keen to discover what’s new and now…and in Nashville, all streets lead here. Headlines are appropriately borrowed from popular lyrics and song titles and placed prominently and boldly within music-inspired, colorful, light filled imagery. A slick blend that depicts the lifestyle that living/shopping/dining/working here will offer—modern finishes, top of the line amenities, unparalleled views and a central location that puts residents in the middle of Nashville’s vibrant and energetic scene. This campaign has a distinctive voice unique to Nashville and bold visual impact that does not go unnoticed. It perfectly captures the enticing character of the city with an attention-grabbing message...WHERE COMFORT AND LUXURY CONVERGE.

O N E B E D R O O M / T WO B E D R O O M / T H R E E B E D R O O M O P T I O N S

6 0 0 B R OA DWAY | F I F T H A N D B . C O M | 8 0 0 . 5 5 5 . 5 5 5 5

M A G A Z I N E

A D

D I G I T A L

A D

W E B S I T E

H O M E

HOME

WHERE COMFORT AND LU X U R Y C O N V E R G E

LET THE GOOD TIMES ROLL

WHERE COMFORT AND LU X U R Y C O N V E R G E

Dwell in the center of Music City’s colorful and thriving downtown with unbeatable amenities that cater to the local, dynamic lifestyle. Take your dog for a run, find your zen in a yoga class, or lounge in the refreshing resort-style pool. High above it all, from your quiet sanctuary, take in the spectacular views of the vibrant city lights and the Cumberland River.

How amazing would it be to call this coveted corner of cool your home?

THAT’S WHAT I CALL HOME

ONE BEDROOM T WO B E D R O O M

ONE BEDROOM | TWO BEDROOM

THREE BEDROOM OPTIONS

6 0 0 B R OA DWAY | F I F T H A N D B . C O M 800.555.5555

NOW LEASING

OFFICE

P A G E

RETAIL & DINING

RESIDENTIAL

MUSEUM

CONTACT

BACK IN THE HIGH LIFE AGAIN Live in the center of Nashville’s colorful and thriving downtown at Fifth + Broadway. Presenting over 380 units and reaching 34 stories tall, the residential tower will offer unbeatable amenities that cater to the local dynamic lifestyle. On the amenity deck, you’ll be able to swim in the pool, take your dog for a run, or enjoy a yoga class, all without missing a beat. The tower will provide spectacular views of a vibrant Downtown Nashville and the Cumberland River.

PA N E L - 7 . 8 7 5 ” x 8 ”

FOLD LINE

BAC K C O V E R - 8 ” x 8 ”

GREY HOUSE

LUXURY APARTMENT HOMES

FOLD LINE

FRONT COVER - 8” x 8”

B R O C H U R E

INS

COMMUNITY AMENITIES

BE IN TOUCH Gr ey H o u s e R i ve r O a k s . c o m L i ve@ Gr ey H o u s e R i ve r O a k s . c o m

855-736-8223 Grey House is located in the heart of Houston’s top shopping, dining and

GREY HOUSE IS PERFECTLY LOCATED AT THE CENTER OF RIVER OAKS DISTRICT, HOUSTON’S

entertainment destination, River Oaks District. Two high-style buildings and

LUXURY SHOPPING DINING AND ENTERTAINMENT DESTINATION

279 contemporary residences offering luxe features, lavish finishes, resort

BE WELL

style pools, modern decor and alluring views.

ADDRESSED

ACCESS TO RIVER OAKS DISTRICT’S PERSONAL SHOPPER, WHO CAN ASSIST WITH WARDROBE UPDATES, GIFT PURCHASES, PARTY ATTIRE AND MORE ENJOY RESORT STYLE POOLS AND SPAS FOR A REFRESHING SWIM OR RETREAT AND RELAX AT THE CABANAS CLUBHOUSES WITH MODERN DECOR AVAILABLE

CAMPAIGN:

T HERE’ S ON LY ON E T HIN G M ORE FASHION AB LE

TO HOST PARTIES AND MEETINGS YOUR DEDICATED CONCIERGE IS AT YOUR SERVICE

T HAN EXP ERIEN CIN G HOUST ON ’ S

BE WELL ADDRESSED

r O a k s Dis t ric t , where t wo h ig h -s t yl e buil din gs a n d

River O aks is t he hub

FOR: DINNER RESERVATIONS, DOG WALKING, DRY

MOST SOP HIST ICAT ED HAVEN : LIVIN G IT.

CLEANING (PICK-UP/DROP-OFF) AND MORE

er l u xe f eatures, lav ish fin is h e s an d al l ur in g vi e w s.

at Gr ey Ho us e put s yo

ELEGANT SCREENING ROOM WITH PLUSH SEATING

and e ateries t o elit e fit n e s s an d e n t e r t ain m e n t i s l i t e r a l l y

c as ual c afés and t he m o

TO CATCH FIRST-RUN FILMS

This campaign has a contemporary/clean approach with minimal color and a

of v i e ws ranging fro m pool , t o t h e r e t ail an d c i t y,

PROJECTION AND WIFI CAPABILITIES TO HOST

jeweled with a bit of gold metallic for a splash of luxe. This strong and

LO C AT E D W IT H IN RIV E R O A K S DIS T RIC T,

Loc ated on Wes th ei mer, i n s i de th e 6 1 0 l oop

I N S I D EI NS P S IRDEEA D S P-R L EE AFDT -- L8E”FxT 8-” 8 ” x 8 ”

Well Addressed. There’s only one thing more fashionable than experiencing FOLD LINE

STATE-OF-THE-ART FITNESS FACILITY

S URRO UN DE D BY O V E R 5 0 P RE M IE RE

ALONG WITH YOGA STUDIO, OPEN 24/7

S H O P P IN G A N D DIN IN G DE S T IN AT IO N S

Developed and Graciously Managed by

striking stance, synergistic with the visuals, is purposeful and direct...Be

t hr iving t heat r e dis t r ic t

CLIENTS

bit of shine. Blending artful design elements with black & white photography, 4444 Westhei mer R oad, Hous ton , T X 7 7 0 2 7

fine ar t galler ies . Play

CONFERENCE ROOM EQUIPPED WITH TV,

d R i ver Oa k s l uxe l ik e t h is be for e .

F O L D L I N EF O L D L I N E

I N S I D EI NS P S IRDEEA D S P-R C EA EN D T-ECRE-N8T”ExR 8-” 8 ” x 8 ”

F O L D L I N EF O L D L I N E

FOLD LINE

I N S I D EI NS P S IRDEEA D S P-R R EA I GDH-TR-I G 7 .H 8 7T5 -” 7x . 8 7” 5 ” x 8 ” FOLD LINE

Houston’s most sophisticated have: living it. All campaign elements and

COMMUNITY COMMUNITY AMENITIES AMENITIES

APARTMENT APARTMENT AMENITIES AMENITIES

marketing efforts are an invitation to live in Houston’s newest and most luxurious enclave.

FOLD LINE

INSIDE SPREAD - LEFT - 8” x 8”

GREY HOUSEGREY IS PERFECTLY HOUSE ISLOCATED PERFECTLY AT LOCATED THE AT THE

HIGH QUALITY, HIGH QUALITY,

CENTER OF RIVER CENTER OAKS OF RIVER DISTRICT, OAKS HOUSTON’S DISTRICT, HOUSTON’S

100% REAL WOOD 100% REAL FLOORING WOODTHROUGHOUT FLOORING THROUGHOUT

LUXURY SHOPPING LUXURY DINING SHOPPING ANDDINING ENTERTAINMENT AND ENTERTAINMENT GOURMET KITCHEN GOURMET INCLUDING KITCHEN INCLUDING

DESTINATION DESTINATION

STAINLESS STEEL STAINLESS APPLIANCES, STEEL APPLIANCES, BEAUTIFUL BEAUTIFUL ACCESS TO ACCESS RIVER OAKS TO RIVER DISTRICT’S OAKSPERSONAL DISTRICT’S PERSONAL

QUARTZ COUNTERTOPS, QUARTZ COUNTERTOPS, DISWASHER DISWASHER AND AND

SHOPPER, WHO SHOPPER, CAN ASSIST WHO CAN WITHASSIST WARDROBE WITH WARDROBE

CUSTOM EUROPEAN CUSTOM KITCHEN EUROPEAN CABINETRY KITCHEN CABINETRY

UPDATES, GIFT UPDATES, PURCHASES, GIFT PURCHASES, PARTY ATTIREPARTY AND ATTIRE MORE AND MORE BEAUTIFUL SPA BEAUTIFUL INSPIREDSPA BATHROOMS INSPIRED BATHROOMS ENJOY RESORT ENJOY STYLE RESORT POOLSSTYLE AND POOLS SPAS FOR AND A SPAS FOR A

WITH QUARTZ WITH COUNTERTOPS QUARTZ COUNTERTOPS AND LARGE AND LARGE

REFRESHINGREFRESHING SWIM OR RETREAT SWIM OR AND RETREAT RELAX AT AND THERELAX AT THE

SOAKING TUBS SOAKING WITH SEPARATE TUBS WITH STAND SEPARATE UP STAND UP

CABANAS

SHOWERS INSHOWERS SELECT UNITS IN SELECT UNITS

CLUBHOUSES CLUBHOUSES WITH MODERN WITH DECOR MODERN AVAILABLE DECOR AVAILABLE

DESIGNED WITH DESIGNED 9FT CEILINGS WITH 9FT AND CEILINGS BEAUTIFUL AND BEAUTIFUL

TO HOST PARTIES TO HOST ANDPARTIES MEETINGS AND MEETINGS YOUR DEDICATED YOUR CONCIERGE DEDICATED CONCIERGE IS AT YOUR SERVICE IS AT YOUR SERVICE FOR: DINNERFOR: RESERVATIONS, DINNER RESERVATIONS, DOG WALKING, DOGDRY WALKING, DRY CLEANING (PICK-UP/DROP-OFF) CLEANING (PICK-UP/DROP-OFF) AND MORE AND MORE ELEGANT SCREENING ELEGANT SCREENING ROOM WITHROOM PLUSH WITH SEATING PLUSH SEATING TO CATCH FIRST-RUN TO CATCHFILMS FIRST-RUN FILMS CONFERENCE CONFERENCE ROOM EQUIPPED ROOMWITH EQUIPPED TV, WITH TV, PROJECTIONPROJECTION AND WIFI CAPABILITIES AND WIFI CAPABILITIES TO HOST TO HOST CLIENTS

CLIENTS

CROWN MOLDING CROWNTHROUGHOUT MOLDING THROUGHOUT

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ALONG WITH ALONG YOGAWITH STUDIO, YOGA OPEN STUDIO, 24/7 OPEN 24/7

F O L D L I N EF O L D L I N E

FRONT LOADING, FRONTSTACKABLE LOADING, STACKABLE WHIRLPOOL WHIRLPOOL WASHER/DRYER WASHER/DRYER CABINETRY WITH CABINETRY SELF-CLOSING WITH SELF-CLOSING DOORS ANDDOORS AND DRAWERS THROUGHOUT DRAWERS THROUGHOUT DUAL THERMAL DUAL WINDOWS THERMAL WITH WINDOWS 2” WOOD WITHBLINDS 2” WOOD BLINDS SELECT UNITS SELECT WITH UNITS WALK WITH OUT TERRACE WALK OUT TERRACE

p l a ce where p l al ice v i ng where i s el ev l i vai ng ted i stoelaev n aated r t. to a n a r t.

STATE-OF-THE-ART STATE-OF-THE-ART FITNESS FACILITY FITNESS FACILITY

FLOOR TO CEILING FLOOR TO WINDOWS CEILING IN WINDOWS SELECT UNITS IN SELECT UNITS

F O L D L I N EF O L D L I N E

E B L A S T

W E B S I T E

B I L L B O A R D

CHECK AVAILABILITY

BE WELL

HOME

ADDRESSED AT RIVER OAKS DISTRICT

AMENITIES

FLOOR PLANS

PHOTOS

MAP

EBROCHURE

C O N TA C T U S

G R E Y H O U S E R I V E R O A K S . C O M

NO W LE A S I NG

FIND YOUR NEW HOME

View available floorplans You can easily determine what apartment is right for you and your family and start thinking about how you’ll arrange your furniture.

713-888-0010

NEIGHB ORHOOD

Unparalleled living Overlooking the river encircled by the famous skyscrapers, shopping areas and fine dining that symbolize our city around

GreyHouseRiverOaks.com

the world, Chancellor Properties is a new landmark for a uniquely glamorous neighborhood.

GET IN TOUCH

Address OLIVER MCMILLAN | 4444 WESTHEIMER RD. HOUSTON, TX 77027

First Name*

Last Name*

Email* Phone Number Message*

SEND MY MESSAGE

M A G A Z I N E

A D S

LILIA

LUXURY APARTMENT HOMES

LIFE

In continuing with Hawaii’s beloved Queen Emma’s vision for the revitalization to

Oliver McMillan and the Queen Emma Land Company are proud to present Lilia, a 400+ unit apartment home

benefit the kingdom’s people, Oliver McMillan and Queen Emma Land Company

Queen’s vision and mission of serving the Hawaiian people. We welcome you to discover the attention to detail,

now become Lilia Apartment Homes, a stunning 27-story for-rent community

thoughtful design, and unique amenities offered at Lilia. Reimagine your living space, where preserving Hawaiian

LEGACY

What was a tired walk-up apartment complex, originally built in the 1960’s, will

this bustling city in over 10 years. Built on Queen Emma’s legacy lands, this dynamic community will further the

culture and providing the latest in modern features, meets to create a sanctuary for a life well lived.

LAND

have partnered to reimagine a portion of her land at Kuhio Ave and Kanekapolei.

tower in Waikiki. Named for her majesty’s favorite Hawaiian flower, Lilia is the first new for-rent development in

designed to serve the local Waikiki residents who struggle to find housing in the city’s ever-bustling market.

LILIA AT

W A I K I K I

OPENING SUMMER 2021 LiliaLiving.com

STUDIO ONE BEDROOM

CAMPAIGN:

TWO BEDROOM

YO U R SPAC E RE I M AGI N E D

LIFE. LAND. LEGACY.

T H O U G H T F U L LY D E S I G N E D A PA RT M E N T H O M E S

THREE BEDROOM

RESORT STYLE POOL FITNESS CENTER SURFBOARD/BIKE STORAGE DOG WASHING STATION

This campaign highlights the lifestyle that will be found at Lilia Waikiki Apartment

Located on the corner of Kuhio Avenue and Kanekapolei Street

Homes. A modern, clean approach features impactful images, Hawaiian patterns, and a generous dose of white space. The words... LIFE / LAND / LEGACY... act as graphic elements, living on different angles in the layout, expressing a subtle yet meaningful message that defines the prominence these three words have on the overall project. YOUR SPACE REIMAGINED, is boldly placed, beckoning the

LIFE Oliver McMillan and the Queen Emma Land Company are proud to present Lilia, a 400+ unit apartment home tower in Waikiki. Named for her majesty’s favorite Hawaiian flower, Lilia is the first new for-rent development in this bustling city in over 10 years. Built on Queen Emma’s legacy lands, this dynamic community will further the Queen’s vision and mission of serving the Hawaiian people. We welcome you to discover the attention to detail, thoughtful design, and unique amenities offered at Lilia. Reimagine your living space, where preserving Hawaiian culture and providing the latest in modern features, meets to create a sanctuary for a life well lived.

making an aspirational call to those who want an elevated home experience in the center of paradise.

LAND

at Lilia. The people depicted in the imagery are young, fashionable and confident,

YO U R SPAC E RE I M AGI N E D

LEGACY

future resident to look deeper into how their life would improve should they live

OPENING SUMMER 2021 LiliaLiving.com

LILIA AT

W A I K I K I

STUDIO ONE BEDROOM TWO BEDROOM THREE BEDROOM

RESORT STYLE POOL T H O U G H T F U L LY D E S I G N E D A PA RT M E N T H O M E S

FITNESS CENTER SURFBOARD/BIKE STORAGE DOG WASHING STATION

Located on the corner of Kuhio Avenue and Kanekapolei Street

C O N S T R U C T I O N

F E N C E

LILIA AT

B A N N E R S

YO U R SPAC E RE I M AGI N E D

W A I K I K I

D I G I T A L

T H O U GH T F U L LY D E SI GN E D A PA RT M E N T H O M E S

LILIALIVING.COM

LILIA

L I F E . L A N D . L EGACY .

W E B S I T E

home

amenities

f lo o r p l a n s

H O M E P A G E

v i rt ua l to u r

n e i gh b o rh o o d

ga l l e ry

L o c at i o n

C o n tact U s

LILIA AT

W A I K I K I

YO U R SPAC E RE I M AGI N E D

W A I K I K I

B A N N E R

A D

THE LARSON GROUP creative marketing llc 2 4 2 9 W E S T C O A S T H I G H W AY, # 2 0 6 949.270.6690

NEWPORT BEACH, CA 92663

T H E L A R S O N G R O U P. C O M

LARSONCAPTURES.COM