Customer Article - Pleasant Pizza

(860) 423-5442

413 Pleasant St. Willimantic, CT 06226

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PleasantPizzaCT

History: Maria and Stefanos, opened the doors to Pleasant Pizza in 1994. Their sons, Dimitrios and Christos, would help in the pizzeria as much as they could. Dimitrios remembers folding pizza boxes when he was five years old for a cent a box. The business had been consistently operated for years, having made little changes. However, about five years ago, they saw a need to differentiate. Dimitrios says they went through a rebranding effort, changing the menu and implementing different marketing techniques. They dedicated their time to digital marketing and social media. He shares that their food quality has also improved. They transitioned to all fresh products. Almost all of their food is now made from scratch.

What is the most popular item on the menu?

Out of the 40 different specialty pizzas to choose from, the most popular is named Ding-a-ling-a-ling pizza, which has a has a creamy garlic base with baby spinach, grilled chicken, tomatoes, red onion, blue cheese crumble, bacon and mozzarella. Their notable toppings include candied apples, caramelized onions, truffle honey, and roasted garlic.

What sets your restaurant apart from the competition?

First, their food is made from scratch from only quality ingredients. Second, they take pride in their great customer service. Pleasant Pizza constantly trains their employees in better ways to interact with guests. From the second a customer calls, to their last bite of food, they want to make sure every customer’s experience is as pleasant as possible. Pleasant Pizza has most recently been known for its creativity throughout the business. When naming various menu items, they try to highlight cool places in town and think of funny descriptions for certain items. This is just another way Pleasant Pizza strives to stand out from the other pizzerias in town. They also look for unique opportunities to make life a little easier for their customers. A new idea they launched about a year ago is the “Pleasant Marketplace”. They stock around 40 convenience items that customers can add to their delivery order. Instead of customers having to run out for toothpaste or batteries they can just add these staple household necessities to their order and Pleasant Pizza will deliver them along with their food! They believe their customers enjoy when they try out new ideas whether it’s new menu concepts or promotions.

Why work with T&R Foods?

They like their sales rep, Jim, who has always gone above and beyond for them. In the 15 total years of working with T&R as their distributor, they have had good experiences with the drivers.

Any advice for other restaurant owners?

Dimitrios’ advice is to have a well organized operational environment as it will make day to day operations much smoother. This will allow you the time and energy to focus on growing sales.