GRANDMASTER Eric O’ Neal • Holds an unprecedented record of winning seven world mar;al arts ;tles – Selected to represent the United States at the Goodwill Games • won an impressive two Gold Medals and one Silver Medal
• Inducted into Interna;onal Karate Hall of Fame • CommiEed himself to improving educa5on for our na5on's children for over 40 years – founder and CEO of the Lionman Founda;on, Inc
David Simon, Chief Advisor, Lionman Founda<on Inc. • A uniquely qualified entertainment industry execu;ve • professional career has covered the U.S. and the world represen;ng major media giants: – Fox, – Disney – DreamWorks
The Lionman Founda<on, Inc • Bullet One • Bullet Two
• Bullet Three • Bullet Four
Mar<al Arts Demographics Ties to current & new demographics of AFLAC
• 18.1 million Americans par;cipated in karate or some other form of mar;al art at least once in the past year. That includes – 9.4 million adults – 5.5 million teenagers – 3.2 million kids. • Age break down: – 18‐34 63% – 35‐49 25% – 50 or older 11%
Mar<al Arts Demographics Ties to current & new demographics of AFLAC •
13 % of children ages 6 to 11 have par;cipated in some kind of mar;al arts ac;vity in the past year.
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With kids,boys are significantly more interested than girls: 61 % are boys, and only 39 % are girls.
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The likelihood that a child will partake in mar;al arts increases propor;onately with the income of his or her parents. – 15 % of kids whose parents earn $75,000 or more a year par;cipate in mar;al arts – compared with 13 % of those whose parents make between $50,000 and $75,000. – Only 10 % of kids whose parents earn $50,000 or less par;cipate in the sport.
The 1 Million Kick Challenge Kicking Obesity Out of America
More than one million people kicking simultaneously to jumpstart a healthy lifestyle and fight to end childhood obesity. Selected to be an component of the President’s Ac<ve Lifestyle Award (PALA) program through mar<al arts. BACKED BY MICHELLE OBAMA’S “LET’S MOVE!” OBESITY CAMPAIGN History in the making, a GUINNESS BOOK OF WORLD RECORDS
The 1 Million Kick Challenge Kicking Obesity Out of America
• Event to be held May 2012 – Either Washington DC or Disney World, FL
• A jammed packed event, promo;ng healthy lifestyles – Concerts with well known musical talent – Symposiums to discuss health life style choices • Well know professional athletes , celebri;es & guest speakers
– Mar;al Arts Events
The 1 Million Kick Challenge Kicking Obesity Out of America • Special Guest to include: – – – –
THE 1ST LADY, MICHELLE OBAMA! THE WORLD CHAMP, MANNY PACQUIAO MISS BLACK AMERICA NFL, NBA, & other notable celebri<es
Sponsorship • Sponsorships offer a cost effec;ve solu;on (Fast Facts from IEG, 02/2010) • Why? • Because they combine all the value of: – Direct & Email marke;ng – Online / Social media – Face to Face / Personal Interac;on / Word of Mouth – B2B rela;onships – PR campaign – Individually implemented, these are costly……..
Sponsorship Proposal • SILVER ‐ $10K‐99K (LOCAL EXPOSURE) • GOLD‐ $100K‐$499K (REGIONAL EXPOSURE) • PLATINUM ‐ $500K‐$1.99MIL (NATIONAL EXPOSURE) • DIAMOND‐ $2MIL‐$10MIL (PRIMARY SPONSOR)
Sponsorship En<tlements Designed strategically around corporate images Highly customized
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Event Signage Na;onal, Regional, & Local TV &Radio Internet Live Feeds Social Media – Facebook, TwiEer, & You Tube
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Co‐Branding – – – –
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Merchandise/Paraphernalia AEendee‐based Marke;ng Ini;a;ve Internet Marke;ng Adver;sing
At Event Promo;ons & Displays Public Appearances & Public Rela;ons
Recap • Bullet One • Bullet Two
Next Steps • Bullet One • Bullet Two
Contact Informa<on LIONMAN Foundation 7400 New Castle Street New Orleans, LA 70126 info@lionmanfoundation.com (504) 258-7773 www.thelegendoflionman.com/ www.facebook.com/#!/LIONMAN7777777 www.youtube.com/LegendofLionMan