BRAND IDENTITY MANUAL NKRABEA ROYAL APARTMENTO
INSPIRATION FOR LOGO ADINKRA HENE - THE KING OF ADINKRA A symbol of royalty, leadership
LOGO FABRICATION
SAFE AREA SPECIFICATIONS To ensure consistency in all our identity, the application guidelines below are mandatory. Irrespective of where our brand signature is printed or exhibited, there should always be a safe area around it.
LOGO & RATIONALE COLORS Green depicts freshness, confidence, loyalty, professionalism gray depicts premium, experience ICON The icon is an abstract of the Adinkra Hene Symbol which depicts royalty, luxury and leadership. CHARACTERS Semi bold straight typeface creatively rendered to depict premium.
LOGO EXECUTIONS
Acceptable
Unacceptable
LOGO APPLICATION
COLOR POSITIVE
COLOR NEGATIVE
MONOCHROME NEGATIVE
MONOCHROME POSITIVE
PRIMARY COLORS
Pantone
Pantone
Pantone
371 C
-
173 C
CMYK
CMYK
CMYK
43. 0, 100, 56
0, 0, 0, 90
0, 69, 100, 4
RGB
RGB
RGB
79, 111, 25
65, 64, 66
232, 109, 31
SECONDARY COLORS
Pantone Process Cyan C CMYK 100, 0, 0, 0 RGB 0, 174, 239
Pantone 350 C CMYK 79, 0, 1OO, 75 RGB 0, 71, 18
Pantone 382 C CMYK 29, 0, 100, 0 RGB 193, 216, 47
Pantone 383 C CMYK 20, 0, 100, 19 RGB 178, 187, 30
TYPEFACE - WHITNEY
AaBbCc1234 MARKETING COMMUNICATION
ELECTRONIC COMMUNICATION
OFFICE COMMUNICATION
ABCDEFGHIJKLMNOPQRSTUV W X Y Z a b c d e f g h i j k l m no p q r s t uvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUV W X Y Z a b c d e f g h i j k l m no p q r s t uvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrs tuvwxyz1234567890
Our font family for Advertising, Stationery and Exhibition materials is WHITNEY
Our font family for electronic view eg. website, electronic presentation etc is WHITNEY
Our font family for administrative work in the oямГce is CALIBRI
STATIONERY
Post Office Box AN 12453 Accra - North No. 78/5, 1st Norla St. Labone, Accra - Ghana T +233 (0) 30 2770834 www.info@nra.com
Lorem Ipsum is simply dummy text of the
LOREM IPSUM IS SIMPLY DUMMY TEXT OF THE typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only ďŹ ve centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets contaidesktop publishing software like Aldus PageMaker including vers Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only ďŹ ve centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets contai
Yours faithfully
Sales office: 1st Floor, E-Plaza Building; Osu Badu Street, Dzorwulu
E info@cwlghana.com C 0302-775627/ 0204352221
Letterhead - Front
Letterhead - Reverse
FLYER TWO-FOLD FLYER
THIRTY ONE EXCLUSIVE APARTMENTS & PENTHOUSES 0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
Sales starting at $230,000 SOME OF THE ROYAL EMBELLISHMENTS INCLUDE:
Porcelain tiled floors, Back-up generator, Fitted kitchens Swimming pool, Fully fitted bathrooms(w/heaters), Maintenance supervision, Cable and Internet connectivity, 24-hour manned security, Intercom facility to main gate, Electric Fencing, Rooftop bar, Ample car parking, Gym, Ample storage * Dry Cleaning & Laundry Services . *Housekeeping services Back-up water system On-site concierge. *These services are at an additional cost and per client request.
A great place for both family and fun. Premium residential lodging away from noise and yet close enough to all the premier shopping, dining and business centers.
Elegant and creative use of space, the blend of innovative design & fresh architecture makes it feel like home. In every single way
CALL US TO BOOK A TOUR 0302 - 775627 / 020 4352221
info@cwlghana.com / www.nkrabearoyal.com
inside
PROFILE COVER TEMPLATE
Sales office: 1st Floor, E-Plaza Building; Osu Badu Street, Dzorwulu
E info@cwlghana.com C 0302-775627/ 0204352221
AFFORDABLE LUXURY WITH NO COMPROMISE ON QUALITY
PRINT Creative discretion should be applied with regards to size, location and dimension of the rectangular box in which the text is placed in a manner that important image areas are not hidden.
CALL US TO BOOK A TOUR - 0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
CALL US TO BOOK A TOUR - 0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
AFFORDABLE LUXURY WITH NO COMPROMISE ON QUALITY
FEELS LIKE HOME. IN EVERY SINGLE WAY
AFFORDABLE LUXURY WITH NO COMPROMISE ON QUALITY
Premium residential lodging away from noise and yet close enough to all the premier shopping, dining and business centers.
Elegant use of space that provides rooms so large, the blend of innovative design, fresh architecture, and creative use of space is makes it clever design therapy.
CALL US TO BOOK A TOUR - 0302-775 627 / 020 435 2221 info@cwlghana.com / www.nkrabearoyal.com
CALL US TO BOOK A TOUR - 0302-775 627 / 020 435 2221 info@cwlghana.com / www.nkrabearoyal.com
AFFORDABLE LUXURY
AFFORDABLE LUXURY
POWERPOINT TEMPLATE
THIRTY ONE EXCLUSIVE APARTMENTS & PENTHOUSES A great place for both family and fun.
Nulla consequat massa quis enim. Donec pede tae, us ut, imperdiet a, venenatis vitae, us ut, imperdiet a, venenatis vitae,
Elegant use of space that provides rooms so large, the blend of innovative design, fresh architecture, and creative use of space is makes it clever design therapy. Massa. Cum sociis natoque penatibus et magnis dis parturient donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
AFFORDABLE LUXURY
FIRST PAGE
POWERPOINT TEMPLATE
SOME OF THE ROYAL EMBELLISHMENTS INCLUDE:
HEADER / TITLE PAGE
Porcelain tiled floors, Back-up generator, Fitted kitchens Swimming pool, Fully fitted bathrooms(w/heaters), Maintenance supervision, Cable and Internet connectivity, 24-hour manned security, Intercom facility to main gate, Electric Fencing, Rooftop bar, Ample car parking, Gym, Ample storage * Dry Cleaning & Laundry Services . *Housekeeping services Back-up water system On-site concierge. *These services are at an additional cost and per client request.
AFFORDABLE LUXURY
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magnis dis parturient donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede tae, us ut, imperdiet a, venenatis vitae, us ut, imperdiet a, venenatis vitae,
e eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede tae, us ut, imperdiet a, venenatis vitae, us ut, imperdiet a, venenatis vitae, e tae,
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magnis dis parturient donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede tae, us ut, imperdiet a, venenatis vitae, us ut, imperdiet a, venenatis vitae,
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OUT OF HOME PULL-UP BANNER
AFFORDABLE LUXURY AFFORDABLE LUXURY
0302-775627 / 0204352221 info@cwlghana.com www.nkrabearoyal.com
0302-775627 / 0204352221 info@cwlghana.com www.nkrabearoyal.com
0302-775627 / 0204352221 info@cwlghana.com www.nkrabearoyal.com
OUT OF HOME BILL BOARD
AFFORDABLE LUXURY CALL US TO BOOK A TOUR - 0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
OUT OF HOME - BILL BOARD
EXCLUSIVE APARTMENTS & PENTHOUSES CALL US TO BOOK A TOUR - 0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
OUT OF HOME - BANNER
0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
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EXCLUSIVE APARTMENTS AND PENTHOUSES
OUT OF HOME - BANNER
0302-775627 / 0204352221 info@cwlghana.com / www.nkrabearoyal.com
manujeffrey@gmail.com