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Target Market
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Freshmen and Sophomores
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Students who: •
enjoys to go out on the weekends
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knows how to get connected around campus
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do not have many resources for safe rides
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spends a lot of time on campus
Target Market Donors
• 35-50 years old who are: • Established in careers • Have children who are in high school or middle school 3
• Larger disposable income than those younger than them
SWOT Strengths: • New, no reputation • Good cause • Free • For students only, segmented market • Good core values Weaknesses: • New, no reputation • No testing done • Possibility of not being user friendly • Not trusted yet Opportunities: • Nothing like it locally • Potential to be marketed as cool and trendy • Ease of raising capital Threats: • Uber • Taxi • Personal rides • Not trusted yet 4
Positioning
Objective
RIDE417 is Springfield’s
• Give 5,000 rides by the end of Spring 2018 semester • Average 50 rides per night by the end of Spring 2018 semester • Raise $40,000 in donations by Spring of 2018 • Increase website traffic by 15% by Spring 2018 semester
only free, safe, confidential ride home from all unsafe situations.
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magnetic Car topper
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swag
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Campus Flier
let us drive you. Choose , Springfield’s only free, safe, confidential ride home from all unsafe situations.
Call 417.595.RIDE or get our app “Ride417”
Hours: 10P.M—3A.M. Thursday—Saturday Available for current college students must show valid student ID at pick up
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LET US DRIVE YOU. CHOOSE
RIDE417 is Springfield’s only free, safe, confidential ride home from all unsafe situations. Hours: 10P.M.—3A.M. Thursday—Saturday
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Call 417.595.RIDE OR GET OUR APP “RIDE417”
Dorm mailbox Flier
Video ad
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Click for Video
Downtown Flier
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downtown Bar coasters #1
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Event Flier
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Sip of Summer Location: The Savoy Ballroom Time: 6-11P.M.
Event Details
Estimated Guest: 150 Cost: $55 Early-bird; $65 At-The-Door Set-up Time: 4-6P.M. Photo Booth: Complete Weddings + Events DJ: Complete Weddings + Events Photographer: 417 Magazine Caterer: Infused Catering Silent bidding all night.
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Sponsorship Levels BRONZE
SILVER
GOLD
P L AT I N U M
• Small logo on Sponsor page • Organization Mentioned • 3 Tickets to the event
• • • •
• Medium logo on Sponsor page • Medium display of logo on PP • ½ Page ad in program • 12 Tickets to the event
• Large logo on Sponsor page • Large display of logo on PP • Premium, full page ad in program • 20 Tickets to the event
$500
$1,000
$5,000
$10,000
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Small logo on Sponsor page Small display of logo on PP ¼ Page ad in program 8 Tickets to the event
Social Media Schedule
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Thank You Questions about design? Contact Carley carleyannebaker@gmail.com Questions about event? Contact Linda lindalehuynh@gmail.com
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