Featuring Lingerie Shopping has become more sophisticated
Lingerie shopping is no longer what it was.
Over the past few years, the lingerie market has changed considerably. This change is partly due to paradigm shifts in consumers’ view of lingerie and the way women’s underwear stores handle the products.
Over time, the customer’s preferences drifted away from the overly sexualized mass produced lingerie products that are churned out by mass-production stores. The radical public renaissance is rejecting these stereotyped and narrow lingerie choices for a more holistic approach to lingerie.
As a result of this massive shift in the industry, consumers now lean towards garments made with a ‘body confidence’ mindset. As with the recent public acceptance and esteem for various body shapes and sizes, the lingerie industry is adapting to making products that elevate women’s confidence about their skin. Consumers now prefer lingerie that is designed to fit and accentuate their body shape and contours, enhance their asset, and appropriately portray their intriguing silhouettes. Today’s woman cannot be cajoled into buying lingerie designed for just one ‘ideal’ body type. New startup stores have contributed significantly to the new trend in lingerie shopping. These new brands give women the much-needed alternative to large, big-name chain stores. This promising alternative is indeed a breath of fresh air to the industry.
Firstly, the demand for comfortable wear is skyrocketing. Comfortable is now regarded sexy. Moreover, this is not just about clothing. Recently, there has been a massive paradigm shift in what we consider beautiful. Our society is now readily accepting all body types which deviate from the idealized skinny photoshopped models championed by the media.
Secondly, customers are continually opting for brands that offer a unique and specialized experience over high-end lingerie brands. The consumers have discerned that large lingerie chain stores produce products in masses, neglecting the experience and service niched down for individuals consumer. This has increased the demand for smaller specialized online lingerie boutiques that offer top-notch customer services. The passion for quality women’s lingerie has increased substantially in the past few years. The preference of quality over price is a major factor in the shift to women’s underwear that emphasizes comfort and style. This is mainly because the majority of buyers do not care about price technicalities and mass production antiques. Consumers go for quality, and they would do all it takes to find it, even if it means deserting huge brand names.
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