THELMA ARAUJO
DESIGN + PORTFOLIO
DESIGN + CONTENT 1. Interior of a Refrigerator 2. Knife Holder 3. COCO 4. Ceramics 5. Graphic Design 6. Kit for Hot Chocolate 7. Ekio 8. Embrace Fiction
ICONOGRAPHY: Location
Target
Company
1. DESIGN + INNOVATION
Mariestad
Chinese people 35-65 years old High income
Electrolux AB
ABOUT: INTERIOR DESIGN OF A REFRIGERATOR (BA Thesis project) In collaboration with Electrolux, in Mariestad, Sweden, this project aimed to design the interior of a Super Premium refrigerator and freezer directed to a Chinese Market. After a deep reaserch about the user and its environment and the analysis of the competitive products some concepts were proposed. The final concept allows the users the refrigerator depending on creating a unique experience and project was made in collaboration
to personalize their needs, product. This with Jone Ruiz.
Considering the feedback from the specialist at the company and from the users, the final product should have the features that better suits the customer. Users can select drawers and shelves between a various options and configurations, allowing them to select the ones they like the most. As a result every refrigerator becomes unique and totally personalized giving to our selective market the exclusivity they want in household appliances. This project was part of a thesis in the field of Product Design, helded at the University of Skรถvde.
2. DESIGN + PRODUCTION
Mexico City
Young couples
Estudio Juskani Alonso
ABOUT: KNIFE HOLDER During my work at Estudio innovative design studio developed some projects designer. The products should meet local production, mexican assembly.
Juskani Alonso, a young and based in Mexico City, I in collaboration with the specific requirements like: wood, less pieces and easy
This knife holder was inspired by the traditional architecture found in the Vasc country, Spain. I tried to abstract the main structure into something visible and harmonious for the final look. The product is made by a walnut wooden piece that complements with a piece of brass metal, behind the wood there are some magnets for holding the knives. This piece were exhibited during Design Week Mexico 2015 and is also available for buying.
3. DESIGN + FUN
Mexico City
Kids 3-12 years/ Parents
Ariel Rojo + Educal
ABOUT: COCO, THE BOOKEND. Lack of reading is a problem in Mexico, and that is why COCO is here for. It is a bookend that represents the appetite for reading, motivating children to read. Due to its shape, books are placed inside its “mouth” so kids could see how much they have “eaten” The project was developed for a mexican library in collaboration with the well known mexican designer Ariel Rojo during a workshop at the University. The final product was presented during “Abierto Mexicano de Diseño” a mexican design fair. For the second phase a complete collection was delveloped, including different animals and colours. The original character, “Coco” was modified and detailed.
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4. DESIGN + HANDMADE
Mexico City
Everyone who loves ceramic objects
ABOUT: CERAMICS With the idea of “capturing a moment forever� I started experimenting with clay and some finishes to design a collection that reflects this concept. The result was some functional and simple pieces that are finished with the bubbles`glaze. This technique consists in blowing air bubbles in the glaze to create amazing and quite unique patters on the surfaces. The absence of glaze in a large portion of my pieces allow me to focus on the qualities of the materials and the bubble textures.
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5. DESIGN +
Mexico City
GRAPHIC Potential costumers of the company
Aldecoa + Patrans
ABOUT: I was commissioned to design the branding material of PATRANS and ALDECOA, two companies specialized in translating patents. The design reflects the identity of the companies and shows in a dynamic way the bussiness field.
6. DESIGN +
Mexico City
CULTURE Chicanos (mexicans who live in USA)
CIDI UNAM
ABOUT: KIT TO PREPARE HOT CHOCOLATE Mexico has many traditions but one important is to prepare hot chocolate for sharing with family and friends. For preparing hot chocolate, we use a turned-wood whisk named: �Molinillo�, its main function is to create the froth in the drink. It is also functional for mixing the milk with the chocolate bar. Molinillo is placed between the palms and then rotated to create the movement. In this project the objective was to transform this tradition into a contemporary product for the specific target and thinking about the company aesthetics. This project was made in collaboration with Abril Casillas and Iliana Campa as a university project.
A NEW WAY TO PREPARE CHOCOLATE!
tasty!
7. DESIGN +
Stockholm
ENVIRONMENT Tourists
Royal Sea Port
ABOUT: EKIO It is a living and ecological kiosk that offers multi-sensorial experiences to the people, saving the sun energy in the morning to transform into spectacular lights at night. Designed for tourists and locals that want to make an amazing experience when visiting the city, using solar energy for creating an interactive space where you can find maps, info of the city, water refill, free wi-fi and lights! This project was developed with Pamela Ruiz.
i
How
e
works? DAY: Save Solar Enegy.
ALL OVER THE CLOCK:Offers services.
NIGHT: Magic Lights
8. DESIGN +
Mexico City
ART Everyone
NiĂąos Heroes
ABOUT: EMBRACE FICTION As an art assistant I am responsible for the development of the ideas of Luis Ăšrculo. This project has the objective of bring fiction into a reality. Many experiments with a lot of materials were done in order to come up with fascinating objects, the following results are an example of this process.
DESIGN +
CONTACT
Reclamo a mi universo, Rufino Tamayo, 1988
LETS TALK! thelm.arau@gmail.com +521 55 4549 9143