ONLINE | MARKETING
WWW.THELMA4HARBORHOMES.COM REACHING “CONNOISSEURS OF LIFE”
With 90% of buyers using the Internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi multi--channel digital marketing plan. Therefore your home will receive targeted local exposure on www.thelma4harborhomes.com that compliments the worldwide reach from sothebysrealty.com. Your home home’’s presence on www.thelma4harborhomes.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired lifestyle and unique amenities.
Each office is independently owned and operated.
JUWAI.COM
GREAT RISE OF THE CHINESE CONSUMER China boasts some of the wealthiest people on the planet, most whose personal fortunes can dwarf treasuries of medium-sized countries, and the growing population of upper-middle-class Chinese now also has their eyes set on international property. In the past few years, Chinese buyers have started to make their presence felt on the global property market, snapping up everything from luxurious trophy homes and vineyards, to more modest condominiums and investment opportunities. For many Chinese, global property investment is an emerging opportunity which until recently was out of reach. Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers around the world. CBRE estimates wealthy Chinese will invest as much as $180 billion on international property. Yet, new opportunity brings new challenges in reaching, communicating and engaging this new market. When you list your home with Thelma Channon, your home is featured on our Juwai.com page, which is translated in Chinese showcasing your home’s unique details and photos, and is the only international property portal hosted on both sides of China’s Great Firewall. Property is investment of choice – a stable investment exemplifying wealth & status. Chinese buyers spent US$37 billion on international residential property in 2014 70% pay cash for property purchases 90 million online property seekers
2015 MARKETING UPDATE Google Display Network The Sotheby’s International Realty brand expands its reach through the Google Display Network Building on years of success through Google’s AdWords campaigns, the Sotheby’s International Realty brand’s new display strategy includes extensive placements on some of the world’s top websites, as well as an effective strategy for returning users back to sir.com. The Google Display Network (GDN) is a collection of millions of websites which offer us the opportunity to purchase ad space. These include the following internationally renowned sites… • Vogue • CNN • NASDAQ • Forbes • …and can also incorporate local news sites and blogs. All in all, the GDN reaches 90% of Internet users worldwide. Through recent experimentation and testing, we’ve implemented a new dual-campaign strategy to maximize of Display placements on the Google Display Network: • In-Market Audiences – This ‘learning’ targeting system allows us to reach users actively interested in luxury real estate. This is done as Google anonymously tracks where each user goes while browsing online, using their browsing history to serve our ads based on their overall interest. • Example: A user performs a high-end search on zillow, visits one of our competitor’s websites, browses luxury homes on the New York Times Great Homes and Destinations section, and then shares some luxury lifestyle blog posts on Google+. That users is then added to the similar interest group on the GDN, which allows the brand to serve ads directly to them when they visit a GDN website. • Re-Marketing – When a user visits sir.com, their browser (if enabled) is ‘cookied,’ allowing us to then serve a specific advertisement across multiple GDN websites, reminding users to come back to sir.com to complete their real estate search. • Example: User visits sir.com as normal. Several days after, the user visit Reuters and our ads show up as the user is browsing, as well as on multiple other sites while browsing.
Results Through 6 months of Experimentation (July-December), we’ve accrued… • 87 Million Ad Impressions • 205,000 Clicks • Re-Marketing Conversion Rate of 1.41% (average for traditional display - .02%) We will be continuing to move forward and expand on these campaigns, allowing the brand to serve more relevant advertisements to more luxury home buyers no matter where they browse online.
Thelma l. channon Dedicated, Savvy & Unique Real Estate Services
Top ten reasons to list with Thelma
1. Client Care Team - Dedicated to providing World Class Service and always available to exceed your expectations. Thelma and her team of professionals are committed to assisting you with every detail before, during and after your home sale. 2. Technology Driven – Thelma heavily promotes her listings online, via her professional and informative personal Google Sponsored website www.Thelma4Harborhomes.com, and globally networked on www.SIR.com with the highest luxury home search worldwide, with exclusive partnerships designed to deliver 700 million impressions in an effort to drive incremental brand awareness and direct leads to our network members, including The New York Times, The Wall Street Journal, Google, YouTube, BBC, The Telegraph, Financial Times, South China Morning Post, Hong Kong Tatler and Architectural Digest; and several other syndicated websites, not just one. 3. Print Marketing – Thelma advertises in the local newspapers, high end home magazines like RESIDE by Sotheby’s International Realty, The Catalog distributed downtown at our Gig Harbor Office, and community magazines like Canterwood’s Home by Design providing you maximum exposure. Thelma showcases each of her listings with TLC, providing high quality custom brochures featuring professional photography to set your listing above the rest. 4. Stay Connected – Thelma or her qualified staff is always available via cell or email, and is always connected mobile with her iPhone and iPad. This means when you need to get in touch with her, she’s always available to help with your needs. 5. Direct Mail - Thelma and her staff are highly educated in the art of direct mail and targeting potential buyers in your area by distributing alluring marketing pieces. Thelma regularly distributes quality postcards & newsletters to the Gig Harbor market. 6. Network of Professionals – Thelma is directly connected to lenders, brokers and financing companies. This ensures that with a qualified buyer, Thelma will get your home closed. Thelma has a trusted Service Directory of Home Stagers, Landscape Architects, Handymen, and more that she works with to recommend and help you with any of your home needs.
7. Social Marketing – Thelma stays on the cutting edge of technology, and promotes her listings via social networking sites to engage the community network demographic. 8. Awareness – Thelma is aware of what works and what doesn’t. She is aware of the current real estate trends, style, colors, staging, and design. You can trust her to assist you every step of the way to help your home sell. 9. Community Touch – Thelma is a highly visible community figure and is an integral part of the Canterwood neighborhood. She matches the upper end demographic and buyers connect with her and trust her judgment. Thelma has tailored her business to match her lifestyle, and that’s why she’s become an expert in Canterwood and Gig Harbor Real Estate. 10. Experience and Recognition – Thelma is a Recognized Top Agent having negotiated over $250 million in closed real estate – receiving Gig Harbor Achievement Award by the Pierce County Association of Realtors in from 2005-2014 as well as the number one listing agent in Canterwood Golf & Country Club. She has been nationally recognized as “Seattle’s Best in Real Estate” consecutively for 6 years, as well as the Top Sales in Gig Harbor by volume for multiple years consecutively.
A Specialty Niche: Thelma Specializes in the Upper-End Canterwood Market Thelma cross sells her listings – I have the market share of listings in Canterwood and have the inside advantage of what agents are showing their buyers. I can cross sell my own listings to these agents. Agents with only one or two listings do not have their ear to the ground like I do in Canterwood. Canterwood is my passion – I understand it better than any agent. I can help outside agents navigate the questions with the Canterwood HOA and the Clubhouse. My ability to interface and my personal experience as a resident sets me apart from other agents who do not have the market knowledge and experience that I have. Expert negotiator – In this market it is critical to understand the Canterwood market and negotiate offers. Canterwood is a complex neighborhood with comparables sales often very hard to navigate. Agents understand and respect that my first hand knowledge and history of Canterwood. Seller Bonus – If I bring both the buyer and the seller together as a dual agent I will reduce my commission by 1% from 5% down to 4% so it could save you money! Referrals- I have been selling real estate in Canterwood for the past 14 years and have a long standing list of satisfied clients. I welcome you contacting any of them.
REFERRALS ARE THE LIFEBLOOD OF MY BUSINESS!
Specialty Working in a special niche allows Thelma to excel at an extraordinary level. Being all things to all people doesn’t give someone the chance to become extremely proficient in unique properties. Thelma has come to actually memorize the properties on the market in certain price ranges and areas. How better to market your property with Thelma who knows the competition and can up sell the positive features of your home over the others. If you are searching for a special property, Thelma has the inside track to some of the most unique properties that are coming to market, before they even hit the open market. Thelma is proficient in the Gig Harbor and Canterwood Market. Be it a spectacular new home, view property or waterfront estate, if it is upper end, Thelma usually knows about it. Thelma has brokered some of the most unique and talked about properties, and has set some amazing benchmarks when it comes to price records. With www.GolfPropertySIR.com Canterwood is showcased globally for buyers seeking the golf lifestyle. With www.Thelma4HarborHomes.com, Canterwood has its own search feature found on the home page. There’s no better combination than Thelma’s local expertise and knowledge together with the global audience Sotheby’s International Realty provides.
Client Testimonials Thelma is an incredible agent and I would highly recommend her. She knows the Gig Harbor market better than anyone - especially if you are buying or selling in Canterwood. She is not only knowledgeable, but she is creative in her deal-making and I trust her implicitly. -Michelle Phillips
Ms. Channon is extremely knowledgeable about the Gig Harbor market (particulary Canterwood), has developed a six-sense for connecting a home's attributes with buyers' interests, is my kind of consultant, and I would not hesitate to recommend her to my friends as well as engage her for our next real-estate undertaking. -Paul Rubin
Thelma is a very personable, kind, tell it like it is (transparent) colleague. She delivers on every objective and meets every goal. Putting her clients first is her main priority. She's a creative problem solver in challenging situations with win-win results. -Seana Wohlfiel
Thelma is a Top Notch Agent! She is very knowledgeable and has successfully assisted us in a number of different sales/purchases, one being a very complex short sale. Her expertise and drive is much appreciated and valued. -Melissa Nesland
I would highly recommend Thelma to anyone looking to buy or sell a home in the Gig Harbor area. We listed our home with Thelma and had exceptional results. Not only did we get the price that we wanted but Thelma and her team made sure all of the details were taken care of and made our experience a successful and pleasurable one. She is detail oriented, customer focused, and very creative in actively marketing a home. I would not hesitate in recommending Thelma. -Richard Robertson
Thelma is a very dedicated realtor with excellent professional and interpersonal skills. I highly recommend her. -Jay Zatzkin
Thelma is personable, and has a great knowledge base of the real estate market in Gig Harbor and especially Canterwood. Thelma provides terrific support in the community, is socially active and well respected. She has many years of experience to draw on which she can leverage for her clients. Thelma is always the first agent to come to mind when we need real estate services locally. -David Ashton
We highly recommend Thelma Channon as an expert in the Gig Harbor, WA area. Thelma was the listing agent of a property we purchased in the Canterwood development in Gig Harbor. Not often that I would sing the praises of an agent on the opposite side of the negotiation, however, Thelma worked very hard to execute a fair deal for both sides. Thelma is tenacious and will be our next listing agent if and when we decide to sell our current property. –Phil Smith
DEDICATED. SAVVY. UNIQUE. www.Thelma4Harborhomes.com  Thelma L. Channon is a passionate residential real estate broker with more than 15 years of award award--winning performance in real estate sales and community relations. With more than $200 million in personal career sales, she has proven to be an expert in her field. Thelma and the TLC team proudly represent all property types and price points knowing that what matters most is the goal of her clients. Thelma's unique marketing approach and dedication to her clients strives to meet and exceed your expectations with TLC results.
Thelma L. Channon Morrison House Sotheby's International Realty 3004 Harborview Drive NW Gig Harbor, WA 98335 p: 253.292.9279 c: 25.255.2987
Each office is independently owned and operated.