READY, SET, GO: THE SECOND EDITION OF RALLY JAMEEL RETURNS JEDDAH

• The first women’s only navigational rally, Rally Jameel, returns for its second edition from 07 - 11 March 2023

• Applications are open to participants globally via the Rally Jameel website

• This year’s track will start and pass through some of the Kingdom’s landmark scenery from AlUla to Hail to AlQassim

• The platform is an integral part of Saudi Arabia’s initiatives to further women’s empowerment and advances the motorsports ecosystem

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, today announced details of the second edition of Rally Jameel – the region’s first-ever women’s-only navigational rally. The pioneering event will be hosted alongside Bakhashab Motorsport and is set to take place between March 07 – 11, welcoming all to participate.

His Royal Highness Prince Khalid bin Sultan Al-Abdullah Al-Faisal, Chairman of Saudi Automobile and Motorcycle Federation (SAMF), said, “We are thrilled to be backing this stellar initiative, designed to empower women in the Kingdom further. Rally Jameel is a platform for mavericks who want to express passion and expertise in a radically changing and rewarding motorsports environment. We are committed to encouraging women from a diversity of cultures and broad experiences to take part in the excitement of this event.”

Building on the success of its inaugural edition in 2022, Rally Jameel is witnessing yet another exciting year of motorsports action in the Kingdom, with registrations open to participants globally. This year’s track will start and pass through some of the Kingdom’s most spectacular scenery and historical landmarks, from AlUla to Hail to Qassim. Marking a significant moment for women in sports and Saudi Arabia, the event underpins the Kingdom’s Vision 2030 development and diversification program to empower women.

Hassan Jameel, Chairman of the Board of Managers of Abdul Latif Jameel Motors, said, “I am delighted to help facilitate the second edition of Rally Jameel, excited in the knowledge that historic and inclusive platforms like Rally Jameel are driving the transformational change towards achieving the Kingdom’s progressive Vision 2030 objectives.

At Abdul Latif Jameel Motors, we are committed to nurturing local talent and accelerating women’s participation in sports – particularly motorsports – with last year’s highly competitive and inaugural Rally Jameel highlighting the enormous potential of increased women’s participation in motorsports.

Rally Jameel is a testament to Saudi Arabia’s historic transformation and the opportunities that can be found in the country. We are extremely thankful to everyone who made Rally Jameel possible.”

With a 1,600 km route that starts in AlUla, the rally is focused on testing the navigation and skills, on a route that varies between 300 to 500 km per day over the course of five days. The route will feature checkpoints and navigation through heritage sites, with exciting details to unfold.

Abdullah Bakhashab, General Manager of Bakhashab Motorsport, said, “The second edition of Rally Jameel coincides with International Women’s Day, which affirms our commitment to empowering women and honing the potential of the next generation of leaders and athletes. This year’s track will be extended to 1,600 km, crossing AlUla, Hail and Qassim. The first day of the event on March 7 will cover team registrations, followed by the AlUla stage on March 8, with participants moving on to the AlUla-Hail stage on March 9, followed by Hail-Hail on March 10, and finally to Hail-Qassim on March 11.”

The first edition of Rally Jameel was designed to follow road and off-road routes that started from Hail to Qassim to Riyadh for over three days and 1,000 kilometers. With over 34 teams from 15 countries, several well-known rally racers and motorsports champions were involved, alongside most emerging entrants who had their first motorsports experience.

Since 1997, Abdul Latif Jameel Motors is committed to creating opportunities and bolstering Saudi Arabia’s motorsports scene. Offering a world-class sporting event, Rally Jameel is the perfect opportunity for adventurous women with a passion for motorsports and off-roading.

For additional information and to participate in Rally Jameel, visit: rallyjameel.com

ALTANFEETHI WINS BEST GUEST EXPERIENCE & BEST CX

Operational Excellence Among 150 International Competitors

and achieving international leadership as the world’s reference in the enrichment and excellence of traveling experience overall.

ALTANFEETHI, the leading company in the operation and management of executive lounges in Saudi airports, wins Best Guest Experience Award along with & Best CX & Operational excellence among many local and international competitors during the Customer Experience Live Show 2022 held recently in the United Kingdom between November 8-9, 2022, with participation of more than 150 companies.

This award is granted in celebration of ALTANFEETHI’s outstanding efforts in providing VVIP guests the most luxurious services in their executive lounges across the Kingdom, in addition to its strategic vision in developing and enhancing passengers experience,

After meeting the criteria and requirements specified, ALTANFEETHI won Best Guest Experience Award, as well as Best CX & Operational excellence for providing high-level services and facilities to its guests based on proven strategic pillars built to create experiences that score high performance indicators. These pillars have enabled ALTANFEETHI to provide modern services and distinctive experiences with excellence that sets executive lounges at the top of service across the Kingdom’s airports. Moreover, ALTANFEETHI has profoundly transformed the level of VIP services, granting its guests utmost comfort with private lounges and offices designed to meet all their requirements prior to boarding the plane.

Worth noting, ALTANFEETHI has acquired multiple awards in the field of Customer Service, top of which is earning 1st place as the Best customer service and Best contact center and 2nd place as the Best social media in the contact center among 80 countries participating in the Contact Center World Awards, in addition to CHSA Award as the Best Use of Digital & Social Media to enhance customer happiness among 50 local and international participating companies. These achievements come in line with ALTANFEETHI’s strategy in providing guests with the most luxurious services.