GRACE DE MONACO LAUNCHES OMBRE SEREINE

Introducing Ombre Sereine

The world’s first luxury-for-good Maison, Grace de Monaco, unveils Ombre Sereine eau de parfum, a provocative new scent.

Ombre Sereine ignites with a passionate embrace. With top notes of pink berry and mimosa, Ombre Sereine is intriguing and sensual as layers of bergamot, orange blossom, and lavender mingle with deeper notes of leather and musk. Exhilarating and bold — Ombre Sereine is a daring invitation into the world of Grace de Monaco.

What begins as a rich, classic chypre fragrance, elevates with lavender, and sea-fresh, sun-soaked mimosa. As the perfume develops, it conjures up the fragrant fleur d’oranger and jasmine of the mountains of Southern France — Princess Grace’s favourite escape. After a few hours, a subtle, sultry tobacco rises, reminiscent of a richly furnished room where echoes of enlightened conversations linger.

Ombre Sereine is Light and Dark

Whilst the luxury Maison had collaborated with perfumery icons Veronique Gabai and Olivier Cresp for its first two fragrances, Grace de Monaco turned to an exciting emerging talent in the realms of haute perfumery for Ombre Sereine. Xavier Blaizot, a seventh-generation perfumer, crafted a fragrance complex filled with dichotomous delights, Ombre Sereine is light and dark, playful and sombre, a cocktail-fuelled party, and a smoky salon.

I was fascinated by the idea of representing Princess Grace’s seminal transition, without trying to impose something too specific. I was searching for an impression, an aura, an atmosphere. We started playing with something that had a hint of vintage, but with a modern approach – a touch of classic perfumery married with my signature, unusual accords. Personally, what makes this perfume special and unique is the synergy between old and new. It feels familiar, but fascinating and alluring all at once; it’s illusionary rather than precise.

Xavier Blaizot, Perfumer

Unparalleled Craftmanship

Founded on the principles of luxury-for-good; the luxury Maison, Grace de Monaco, insists on captivating creativity and unparalleled craftsmanship. It is modern and forward yet possesses a classic twist of grandeur. A brand that leads, but not in a way that overpowers. Its products are made from the highest quality sustainable materials, ensuring they are enduring and timeless, with clean lines that symbolise the glamour and elegance of Monaco. Ombre Sereine is the Maison’s latest, delectable fragrance, with its premier Promenade Sur Le Rocher and Danse Étoilée collections launching in the UK in early 2023.

The launch of Ombre Sereine marks the next step in the evolution of a brand that is truly precious and unique. Our altruism is a fundamental reflection of the values that embodied Princess Grace and her legacy. A passionate supporter of The Arts, her devotion to the advancement of future talent is reflected in the work of the Princess Grace Foundation US. With this latest creation, we hope to continue to inspire and captivate a new generation.

Claudia Poccia, CEO Grace de Monaco

All Things Beauty

Ombre Sereine EDP will be available exclusively at Harrods and harrods.com from June 23, 2023. RRP £220.

For more information, please contact gracedemonaco@capsulecomms.com.