BOUCHERON’S JOURNEY IN SAUDI ARABIA CONTINUES WITH OPENING OF EXQUISITE NEW BOUTIQUE IN RIYADH’S KINGDOM CENTRE

Boucheron is delighted to announce the opening of a new boutique in Kingdom Centre, Riyadh, marking a significant step towards strengthening its presence in the vibrant Saudi Arabian market. With a total of four retail points across the country, the Maison recognizes Saudi Arabia as a key location for growth and expansion, with its thriving luxury landscape and discerning clientele.

The new 140 sqm boutique, located on the first floor of the prestigious Kingdom Centre, embodies Boucheron’s refined international retail identity while paying homage to the brand’s illustrious past. Designed to reflect Boucheron’s signature concept and the timeless elegance of 26 Place Vendôme, the historical flagship boutique, the new Kingdom boutique creates a contemporary, warm, and inviting environment for clients to explore the most extraordinary jewelry creations.

At the heart of the boutique lies the exclusive VIP Salon, inspired by Boucheron’s ‘Art Deco’ heritage.

Drawing inspiration from strong geometric lines and bold contrasting colors in shades of yellow, red, and blue, the salon offers a personalized and intimate space for clients to delve into the brand’s history, culture, and free-spirited ethos while receiving exceptional service.

Boucheron’s most iconic collections, including Quatre and Serpent Bohème, take center stage alongside captivating Nature pieces, showcasing the Maison’s unrivaled savoir-faire. To mark the opening, a specially curated selection of Boucheron’s finest creations is making a temporary appearance, offering clients a unique opportunity to see some of the Maison’s rarer High Jewelry. The selection includes the exquisite Hopi the hummingbird necklace adorned with a rare morganite stone, embodying the perfect harmony of nature and craftsmanship.

Additionally, the timeless necklace Papillon Cristal from the Contemplation collection will capture attention with its delicate beauty and intricate design. Furthermore, the signature Parfum bracelet will enchant with its breathtaking combination of diamond brilliance and rock crystal clarity.

Craftsmanship, innovation, timeless designs, and a cherished sense of family spirit come together at the new boutique in Kingdom Centre, Riyadh, creating an inviting and home-like atmosphere that underscores Boucheron’s acclaimed mastery.

With the opening of the new boutique in Kingdom Centre, Riyadh, Boucheron now boasts a remarkable total of 4 boutiques in Saudi Arabia and 11 boutiques across the Middle East, solidifying its presence in the region.