Versace Lunar New Year Capsule Collection

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VERSACE LUNAR NEW YEAR CAPSULE COLLECTION

LEVERAGING ITS POPULARITY IN THE FAR EAST, THE LUXURY BRAND DECIDED TO HELP ITS CHINESE FANS CELEBRATE THE KICKOFF OF THE 2021 LUNAR NEW YEAR — THE YEAR OF THE OX — IN STYLE.

Embracing the festive occasion, Versace is launching a capsule collection featuring men’s and women’s ready-to-wear pieces and accessories, all adorned with a signature bold print. Celebrating the positive, uplifting power of music, the Milanese house’s signature Medusa symbol was the starting point for a new allover record pattern, rendered in two color variations, one in fresh pastel tones and the other in a very Versace, opulent gold and black combination.

Available at Versace shops in China as well as the brand’s online store for international customers, the capsule

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will feature T-shirts, shirts, hoodies, and tracksuits, as well as a range of bags, sneakers, baseball caps, bracelets, and silk scarves.

For the launch of the collection, Versace asked Shanghai-based photographer Leslie Zhang, who built a name for himself with his precise, detailed images integrating references to China’s past and present, to shoot a series of images, featuring “Under the Power” actor Ren Jialun and model Haowen Pan posing on a red set surrounded by God of Wealth decorative motifs.

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TUMI LEADS INNOVATION IN TRAVEL LIFESTYLE WITH LAUNCH OF FIRST VIRTUAL EXPERIENTIAL STORE

TUMI, the leading international travel, lifestyle, and performance luxury brand, launches the breakthrough TUMI Virtual Store to debut its Spring 2021 collection, delivering an immersive and enhanced omnichannel experience to customers in Asia Pacific and the Middle East.

Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store inspires customers to embark on a journey through thoughtfully designed interactive touchpoints. Guests can explore the Virtual Store’s life-like visual presentation to discover TUMI products via 360° 3D and AR implementations and shop the Spring 2021 collection. They can engage with shareable social photo moments at TUMI’s Magic Mirror and play Instagram and WeChat mini-games.

Further enhancing the overall TUMI O2O (“Online to Offline” also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask questions and place orders, or via the connected local e-commerce websites. Furthermore, those visit-

ing the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience. With the goal of being everywhere the customer is, the Virtual Store adds another dimension to TUMI’s evolving omnichannel retailing approach. As another pioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout its first-ever Regional Livestream Event, bringing all APAC and Middle East customers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th February 2021: https://virtualstore. tumi-asia.com/

“The TUMI Virtual Store is an incredible milestone for the brand. For the last few years, we have been pioneering new digital experiences and looking to enhance and elevate the customer journey. Our new Virtual Store is part of this holistic approach to connect with customers wherever they are. Accelerated digitization and shifting customer habits brought on by 2020 have reinforced this direction and shown that we must continue to create exciting, meaningful interactions both in the physical and digital worlds. Through the TUMI Virtual Store and our Regional Livestream Event, we are excited to welcome fans to experience the latest innovation from TUMI and our new Spring 2021 collection,” says Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.

We’ve gone to every major capital, taken the path less travelled and journeyed to the edge of the map to seek out and select the distinctive, the diverse and the downright delightful.

We’ve personally visited, vetted and verifi ed over 500 boutique hotels in more than 80 countries.