HENNESSY THE SPIRIT OF NBA

Discover the Spirit that Lives off of the Court

When it comes to culture and community, both Hennessy and the NBA share a common bond. The partnership is anchored by shared core values of integrity, teamwork, and celebrations of local cultures and creative minds.

Giving Back to Communities

Ten cities, ten courts, and many more to come… Get to know how the Hennessy “In the Paint” initiative is celebrating the blend of local communities and artists by refurbishing basketball courts.

Playing the Game on Breathtaking Courts

All over the world, Hennessy’s “Courts Beyond Limits” program embodies and carries the “Game Never Stops” spirit.

How Dominic Wilkins Built a Legacy

For 15 seasons, Dominique Wilkins – The Human Hightlith Film – was the picture of ease on the basketball court. With gravity-defying hops and a tendency to dunk with the greatest authority and strength, Wilkins was entertainment on two legs and he rarely disappointed his audience.

New Season, New NBA Limited Editions

Passionately detailed to reflect the dynamic movement and energy of the game, this season’s limited editions celebrate the extraordinary talents and passions of our fans. Whatever the occasion – the game never stops!