THE NEW EAU DE PARFUM ESSENTIEL

Aromatic Woody Ambery

Conceived for modernity and delight. A powerful, unforgettable 100% natural-origin fragrance which is unexpected and reassuring, drawing on nature’s precious ingredients.

‘For a man of his time, our Eau de Parfum Essentiel is a modern, natural-origin fragrance. A powerful, unexpected and reassuring scent.’

NORBERT STUMPFL BRIONI DESIGN DIRECTOR

A fragrance conceived for modernity and delight

The Grasse-based Master Perfumer, Michel Almairac, has achieved a real feat: composing a subtly faceted, powerful scent solely using materials of natural origin. A rare undertaking since the late 19th century but one that opens up new pathways for contemporary perfumery, both in terms of creativity and sustainability.

Michel Almairac has selected a small number of stellar-quality natural-origin materials, including a unique tonka bean variety used for the first time in perfumery, blending seamlessly with the aromatic woody amber accords of Eau de Parfum Essentiel.

Powerful, intriguing and unexpected

Crafted with the same care and innate style as a Brioni garment, the fragrance perfectly balances technical expertise, artisanal craftsmanship, refinement, fluidity and longevity.

Composition

A formula within the aromatic woody ambery olfactive family. The intriguingly green opening with sparkling bergamot and bright aromatic cardamom creates a play of light through tender tomato leaves. Earthy patchouli enhances the heart’s woody facets which features an exclusive tonka bean variety, used for the first time in perfumery. The enveloping amber drydown brings out two truly spiritual notes – resinous frankincense and creamy sandalwood – and reflects a sense of calm and well-being.

The bottle

All fragrances of the Eaux de Parfum Collection are housed in the same bottle, made of Italian glass with a thick, curvy base. The square-shouldered, beveled bottle is simply adorned with a satin label, inspired by the ones sewn inside Brioni bespoke suits, hemmed by a golden cross-stitching motif. The magnetic cap is engraved with a B, as is the top of the golden pump spray. Echoing the natural inspiration of the Eau de Parfum Essentiel, the glass bottle is lacquered in a green gradient.

Made in Italy by the glassmaker Bormioli Luigi the bottle is recyclable. The production process ensures that no glass is wasted and that the water is cleaned after use. The raw materials used to decorate the bottle are water-based and environmentally friendly. The satin-finish box is recyclable and has obtained FSC certification.

“Creating a natural-origin fragrance is exciting and challenging, because these kinds of perfumes have a ‘living’ signature. I used only the finest ingredients to obtain a high-quality result with a lasting trail.”

MICHEL ALMAIRAC MASTER PERFUMER AT ROBERTET