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the machan
THE MACHAN ARCHETYPE www.themachan.com
THE CAREGIVER The Caregiver archetype compassionate, maternal, selfless, nurturing, generous, and strong. The customers of a caregiver archetype are bound to recognize us for our efforts to preserve the environment. This is reflected by our solar and wind energy initiative, our use of solar cookers, and our extreme efforts in maintaining the flora and fauna around the western Ghats. These customers too want to be recognized for their efforts, and the care they have towards the environment. This can be seen in customers who are vegan, and overly cautious regarding any use of environment polluting elements. Aggressive marketing advertisements usually repel these customers, while emotionally driven advertisements can strike an emotional chord.