the machan
THE MACHAN
ARCHETYPE www.themachan.com
THE ARTIST
The artist archetype has personality traits of being imaginative, expressive, innovative, and driven to build things of enduring meaning and value. The artist desires to create exceptional and enduring works, and they are most afraid of mediocrity. The Machan attracts many artists and creators who paint, write poetry, and make amazing digital content. This reflects in our efforts of focusing on unlocking their customer’s creativity, and celebrate, support & assist with the consumer’s creative process. Our efforts of the Machan Gallery, and promoting their work of art is a significant representation of this archetype. The worst thing that can happen is being perceived as is inauthentic or a ‘sell-out’.