the machan THE MACHAN ARCHETYPE
LOVER ARCHETYPE The lover archetype is passionate, magnetic, committed, and offers experiences of pleasure. Our consumers who share this archetype are intrigued by the aesthetic appearance of the machan, as this is an archetype that cares about how they look and feel. They always prefer premium services that make them feel more attractive. This is reflected from the retractable roof of the starlight machan, the romantic views from each machan, our efforts to make any occasion special, These customers are often influencers, and couples who are looking for a romantic getaway. Hence, we as a brand have to be sensual and glamorous and emphasize strongly on how the machan experience makes the customer feel.