Print NY Pets Magazine covers the topics that really matter. We explore the latest trends and subject areas that our readers find interesting. It’s an approach that keeps our readers wanting more.
If you think print is dead, think again. It is very much alive. In fact, print continues to be a powerful tool, especially when combined with online strategies. Digital solutions only work when consumers are aware – and that often takes the printed word.
The key is distribution. Our delivery is ideal – directly to the pet owner through pet stores, veterinarians, pet spas and more.
“ Congratulations to you and your staff for a fantastic inaugural issue of NY Pets Magazine! In this time of most everything being digital, it was a pleasure to actually hold something in hand and enjoy all the gorgeous photos and informative articles. Who could resist all the beautiful animal photos! … Keep up the great work! I’m looking forward to the next issue!”
But don’t take out word for it. Here is what one of our readers has to say:
Marjie Wagner, Morris County, NJ
We’re more than merely print. Our digital offerings give you greater value for your advertising dollar. We coordinate your print advertising with an online campaign that gives you a blockbuster strategy – creating more awareness for your business.
Advertise in NY Pets and you will get FREE in the first month:
The truth is, how much time can you devote to Facebook and Twitter? If your time is better spent with customers, allow us to put you out there and generate the sales leads.
WHAT YOU GET
If you’re sold on the program, let us set you up with a more permanent plan and help you jump into social media with both feet – with an affordable offering.
Social media is the biggest marketing trend today and we have embraced it with passion. And we’re sharing that passion with you.
• Ad on our website • Ad space on our NY Pets Facebook page • A Tweet as part of our Twitter program
Digital
NYpets magazine
Advertising Rates* Double page spread (DPS) $5,995 Outside back cover $3,500 Inside front cover $3,500 Inside back cover $3,500 Full page $3,200
Desirable Audience
1/2 page $1,700
NY Pets reaches 40,000 New York consumers deeply interested in pet
1/4 page $850
products and services. Distributed through 120+ prominent locations
1/6 page $650
including 50 top pet stores and 70 veterinarians, pet stores, groomers
Directory Listing $100
and more, NY Pets is read by a highly engaged and committed
* 10% frequency discount
audience – pet owners. Our readers are deeply devoted to their pets and our mission is to educate them to provide the best care for happy and healthy animals. Let NY Pets Magazine be a powerful tool in your marketing efforts to
DISTRIBUTION 40,000 copies to 120+ pet stores, veterinarians, pet spas, groomers and more in Hudson Valley and NY Metro areas
MECHANICAL SPECS*
attract consumers ready to buy quality products and services.
DPS image area 14.75” x 9.875”
Pet Stat ist ic s n estimated $52.87 • A billion dollars will be spent on pets in the US, this is up from . $50.96 billion in 2011 olds • 62% of US househ .9 own a pet, that is 72 s. me ho million
-2012 APPA According to the 2011 Survey, the National Pet Owners owned in the total number of pets millions): United States are (in
DPS trim 16.75” x 10.875” DPS bleed 17.5” x 11.375” Full page image area 7.375” x 9.875” Full page trim 8.375” x 10.875” Full page bleed 8.75” x 11.375”
Bird 16.2 .4 Cat 86 .2 78 Dog 1.1 15 h Freshwater Fis 1 Saltwater Fish 8.6 .0 13 Reptile 16.0 Small Animal
1/2 page (horizontal) 7.375” x 4.875” 1/2 page (island) 4.667” x 7.375” 1/4 page (horizontal) 4.1875” x 5.4375” 1/4 page (vertical) 2.125” x 10.875” 1/6 page (horizontal) 4.667” x 2.375”
anpetproducts.org/ Source: http://www.americ press_industrytrends.asp
1/6 page (vertical) 2.25” x 4.875” Directory Listing 3.5” x 2” * Dimensions are width X height
Issue: Fall/WINTER 2013 Ad Closing: September 13 1/2 Horizontal
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Materials Due: September 20
Publish Date: October 1 To book your ad or for more information contact:
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Alan Luff – NY Pets Magazine Email: alan@nypetsmagazine.com Phone: 845-721-5376