VISUAL SOLUTION PROPOSAL
PURPOSE
This brand manual was created to help you communicate and implement the GCGT brand. When you use these branding standards, the GCGT brand will become stronger. By communicating one consistent GCGT identity, the brand will be recognizable and it will accurately symbolize the beneď€ ts and vastness of this great organization we are all proud to be part of. Msevendesign, LLC is excited as we look to the future of the organization. Together, using this consistent look and feel for your organization. The color, the content and the symbol of our organization communicates who you are.
BRAND DEFINITION
What is a Brand? A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences. What is Brand Positioning? The deliberate application of the GCGT brand. The positioning of a brand is what people envision when they think of a brand. It should be distinct and hold unique value. What is a Positioning statement? The statement used to describe a brand's unique place in the market and drive the brand positioning. What is a Value Proposition? The primary beneď€ t a brand provides to its target audience. What is a Tagline? A phrase that concisely communicates an organization's value proposition to its target audience.
OUR LOOK & FEEL (VISUAL ELEMENT)
A comprehensive visual system In keeping with our updated brand approach, we've created a complete set of design guidelines. These guidelines are intended to ensure consistency over just about every instance. The core design elements are the essential visual elements of our brand — GCGT, typefaces, color palettes, imagery.
COLOR PALETTE For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPointÂŽ, video, broadcast, web sites), refer to the RGB/HEX values speciď€ ed.
C100 M99 Y12 K13
C3 M1 Y99 K0
R1 G242 B253 *Variations in color may occur, but try to match the Sterling Partnership color palette as closely as possible. For 4- color printing, use the CMYK values as a beginning reference. Print vendors may have their own values and formulas for matching colors in 4-color process, but the goal should always be to match the CMYK standard of the GCGT color palette. Color variations may also occur on-screen as a result of different screen calibrations and/or software application being used.
TYPOGRAPHY When used correctly, typography can convey image and feeling every bit as much — and sometimes more — than simple graphics.
Dos and Don’ts of typeface usage - Do always set type in a combination of uppercase and lowercase - Do use only approved colors, or colors that are easily read in type - Do use only the approved Sterling Partnership typefaces - Do avoid using all uppercase; - Don't use special effects, such as drop shadow, that compromise legibility - Don't change kerning (space between letters) when setting headlines or body copy - Don't distort the typefaces (e.g., expand, condense, or modify the letterforms) - Don't substitute other typefaces
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Internal Communication Resources
A P P LY I N G B R A N D B A S I C S
| Internal Communication Resources
Social Media
Social Media -
Facebook Covers for contestants
Print Media - Flyer
Print Media - Outdoor
Print Media - Outdoor 2
Print Media - Brochure
MSEVENDESIGNLLC
prepared by C R E A T I V E
D E S I G N
S O L U T I O N S