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ABOUT US
ABOUT US The Manufacture is a pop up store, showroom and art gallery showcasing lifestyle, fashion brands and art we love, direct from Paris, to Cape Town. An encounter where casual meets upmarket to showcase what we call "the new luxury" to the cool and trendy influencers of the African continent. The new El Dorado of luxury and the African economy, Cape Town is the latest hip capital and tourist destination, with an expanding shopping experience in line with cities such as LA - Tokyo - Sao Paulo - Paris - NY . Our events are aimed at introducing lifestyle arbiters and potential brand stakeholders such as fashion buyers, art collectors, style makers, trend setters, it-girls, bloggers, media, stylists, influencers, designers, décor and art aficionados, stylists and interior designers, to our select French contributors.
PRODUCTS OVERVIEW
WHAT IS OBJECTIVE OF THE MANUFACTURE Create an unique event in an ephemeral place, which launches in February 2016 in Cape Town. A launch party introduces the concept to an exclusive audience in the chic neighborhood of Cape Town on 3 February 2016.  A combination of a showroom, corner pop-up store, lifestyle, fashion, beauty, music ‌ Creating The Manufacture of the brands & designers we love . A pop up store will be hosted at 91 Loop from the 4th- 12th February 2016 for lifestyle arbiters and fashion lovers to shop their favourite pieces. On the very popular evening of #FirstThursdays on 4th February 2016 we will host An evening of music, drinks , live art installation painted by Clement Mougel and DJ
OUR VENUE
OUR HOST VENUE IN CAPE TOWN 91 Loop Street, In the heart of Cape Town and its buzzing cafes and art galleries, 91 Loop has recently opened doors as a chic and hip boutique hostel where our event will take up its residence.
CONTRIBUTORS
THE CONTRIBUTORS Jérôme Dreyfuss Zelda Citroën Twins For Peace Trente-Cinq° Frëda Banana Le Short By CL Yato Clement Mougel alias CM Artist Lea Arnezeder Gas Bijoux
FASHION HANDBAGS
JEROME DREYFUSS Jerome Dreyfuss is a design genius, whose career spans almost 15 years in the making. Over that time, he’s won numerous awards, including the “Venus de la Mode” and ANDAM, designed a costume for the King of Pop, Mr. Michael Jackson, opened stores in Paris and New York, tied the knot with a little-known designer by the name of Isabel Marant and recently found time to launch a men’s line, “Monsieur Dreyfuss.”
Since launching his namesake line in 1998 during Paris fashion week, Dreyfuss’ accessory line has grown into a cult-favourite brand, which caters to the likes of the uptown/downtown crowd.
PROUCT DESIGN FURNITURE
KOSKA MickaĂŤl Koska is a passionate designer and artist who combines the nobility of wood mainly to the dynamism of modern materials to create original pieces sold in galleries, luxury hotels and individuals. Each creation is designed and manufactured by hand in his workshop, the wood used comes from French forests managed and recovered materials. Discover custom furniture to energize living and working spaces.
FASHION EYEWEAR
FREDA BANANA Freda Banana is a new brand of sunglasses which are bright, bold and daring. Designer Alexia Jane Hebert's memories daily travels and love of summer inspired her to launch her line of sunglasses, her favorite accessory. The collections feature tinted glasses in blue, green or pink, fringed with pearls and embellished with colored rhinestones. All styles are unique, handmade and the best way not to go unnoticed!
FASHION – JEWELLERY
GAS BIJOUX The Gas Bijoux's history is intimately linked to the history of the family. The first chapter is written in the late 1960s, with the backdrop of the beautiful beaches of St. Tropez, where Andre first started to sell his first creations. Today, AndrĂŠ Gas works with her two children and her jewellery creations now have an international reputation.
ARTIST
CM ARTIST ClĂŠment Mougel is a contemporary artist from Compiegne, France. Always Connected from a young age with painting, theater and music. Inspired by Combas, Picasso and Basquiat he transcribes through his brush ,the blurred and abstracted vision from humans today. The expressionist gesture of Clement describes emotional prospects in constant motion. It makes us discover a visual universe and a language in which he crosses abstracted expressionism, an inspirational graffiti, a certain architectural and mathematical control and a symmetry hidden under a resolutely modern marked colored esthetics. Anxious to convey a humanistic value in its work. The clear and generous energy of his paintings gives us enough space & time to react about the comedy of our lives.
FASHION HEADWEAR
ZELDA CITROEN Reinvented by Paul Poiret in 1911, the turban is the only fashion accessory never out of fashion for over a century. It is this timelessness that appeals to creative Zelda CitroĂŤn and pushes her to look more closely at turbans. A graduate of the French Institute of Fashion in 2013 where she was fascinated by Paul Poiret , Zelda CitroĂŤn is also shaped by his travels , particularly in India , where she has a passion for Sikh turbans and then Shanghai, where she designs her first collection of turbans inspired by the energy of this city at the cultural boundary between East and West . The turban is more than a fashion accessory , it has become a dream object , timeless, which mixes all styles and provides an exotic touch .
FASHION FOOTWEAR
TWINS FOR PEACE Twins for Peace was originally founded in 2009 by twins Maxime and Alexandre Mussard along with Louis-Félix de Fenoyl. The twins have continued their French lifestyle brand promoting humanitarian values through its shoes, clothes and accessories. For every pair of shoes purchased, they donate a locally and sustainably produced shoe in a country they have chosen for a “Shoe Project”. In addition, a percentage of sales go to funding the development of education programs and our clothes help fund accessibility to healthcare. Needless to say, they take being good very seriously and wherever they go, they hand deliver these items in conjunction with humanitarian organizations who have a deep working knowledge of the chosen country.
DESIGN PORCELAINE
YATO Custom handmade fine porcelain which is totally personal and individual.
Luxury MADE IN FRANCE.
Dinnerware Collections, Baby’s gifts, Wedding Lists, Birthday Gifts, Christmas Presents, Guests Gifts, House Dishes or Boat Dishes, Pets dishes, Every piece is personalized.
MEN’S FASHION
TRENTECINQ° 35 degrees is the threshold temperature where it is just too hot to stay in town – you must go to the beach! Benjamin Armand and Gauthier Lefèvre, both passionate surfers, have a double life. Part in town, part at the ocean. Benjamin has a solid men fashion background and mostly works as an artistic director and stylist. Gauthier is a former pro-surfer and now a commercial manager for a wide panel of fashion brands. From going back and forth to their office and to the beach - 35 degrees was born. The concept of 35 degrees was born by the complicity of having to go back and forth from the office to the beach. So their aim was to combine the “chic” standing of their Parisian life with original pieces from their wet wardrobe into an unique, dedicated men collection. All products are made of high end fabrics, chosen because they are known to be water and pollution proof. The printings are all edited from real photographs. The smart design and meticulous final touch will finally insure a singular matchless look. 35 degrees is pure elegance for an Urban Sea way of life.
ARTIST
LEA ARNEZDER I do not paint to abandon a message. No more to cherish and embrace a cause. First I paint in need. A long repressed need, because I had the defect of my youth, the anguish and indecision. I had inherited the artistic sensibility of my family. Quickly bored by my studies in literature, I decided to abandon the ambition to write, and enrolled at the Lee Strasberg Institute in New York in a school that trains actors. One day our teacher asked us to reproduce on stage, a table that we had studied. I realized in that year all the evocative power of the table. I started to paint. I discovered a means of expression. I realized it was even my strongest medium. Paint was prolonging my sensitivity by the grace of a brushstroke. The idea of making portraits came naturally to me because I always had a sensitivity for faces; although being an actress I could see myself as the strength and personality of a faces could be used to express emotion. Somehow I am less attracted by the beauty of a face, but more to their expression. Less physical than it conceals. The meaning of a face fascinates me more than its content.
FASHION
LE SHORT BY CL LE SHORT is a simple, practical item of quality that you can take with you wherever you go. They are designed and made in France. All our shorts are made with quality fabrics carefully selected. It is a fun and beautiful item, created by women, for women. We also have a collection for men on the way! Each item has its own uniqueness and character. We love colours, art, travel, cultures and LE SHORT is our companion wherever we go. Welcome to our journey. Warning‌ Le Short is very addictive!
PRODUCTS OVERVIEW
POP UP STORE
THE AESTHETIQUE
Sleek and spacious, Predominantly white, Decorated with a few splashes of color, Touches of green with plants and flowers, In an arty spirit, exhibiting work of artists, And furnishings combining wood and wrought - iron...
EVENTS IN FEBRUARY 2016
The Arty Party 4th February at 7pm
The Pop Up Store 4th – 12th February
WHAT IS THE ARTY PARTY?
THE ARTY PARTY Every first Thursday of the month, is organized in Cape Town, a major artistic event named, with ease, The First Thursday. On this occasion, the French & contemporary artist, Clement Mougel, which will be exhibited in our showroom, will conduct a live performance, that will enliven our arty evening, on this Thursday, February 04, among many other surprises.
THE POP UP STORE
THE POP UP STORE Discover new, responsible fashion brands through the in-store corners. Taste the flavours of the wonderful gourmet deli. Be taken on a journey of a French exhibiting artist. A pop-up bar in collaboration with “maisons� of spirits. A launch party to promote the event.
THANK YOU
Thank you! Julie Bex Caroline Tomlinson Katie Scott hello@themanufacture.co.za @the_manufacture - Instagram @the_manufacture – Twitter The Manufacture SA - Facebook