The Market Magazine Issue 8 by Market Publishing Ltd

INVESTMENTS

BUSINESS

ENTREPRENEURS

FINANCE

From

ENVIRoNMENT

TECHNoLoGY

European Property

CLAuDIA TO CASTRO

Hot Spots

Gérard Rancinan The power of photography

THE MAN WHO

WALKED THE AMAZON!

INVESTMENT How Ethical do you want to be?

Remove the barriers to

SuCCESS

The Retailers

2011

Luxury Cars

RICH LIST PRoPERTY

ART

WINE

MARKETING

PSYCHoLoGY

FASHIoN

HEALTH

ADVENTURE

9 772045 136006

July/August 2011

That don’t cost the Earth...

£3.75

A Daimler Brand

More style per hour. The new C-Class Coupé. Prices from just £30,220*.

Official government fuel consumption figures in MPG (Litres per 100km) for the C-Class Coupé range: Urban: 18.1 (16.1)-44.8 (6.3),

starts from £30,220.00 on-the-road. Model featured is the new Mercedes-Benz C 180 BlueEFFICIENCY AMG Sport (Automatic) at £36,005.00 on-the-road including optional metallic paint at £645.00, Licence, number plates, new vehicle registration fee and fuel). Prices correct at time of going to print.

Extra Urban: 33.2 (8.5)-65.7 (4.3), Combined: 23.5 (12.0)-55.4 (5.1). CO Emissions: 280 -133 g/km.

*The new Mercedes-Benz C-Class Coupé range 2 optional panoramic sunroof at £1,350.00, optional Driving Assistance Package at £1,895.00 and optional Becker Map Pilot navigation system at £495.00 (price includes VAT, delivery, 12 months Road Fund

Welcome... to The Market … “The cynics have been silenced - it is possible to walk the Amazon – we’ve just done it” Ed Stafford

Former army captain, Ed Stafford became the first man to walk the entire length of the Amazon River in South America; from the source to the sea in August 2010. He walked for an incredible 860 days, nearly two and a half years, often in difficult and dangerous circumstances. No one had ever attempted this feat before and many experts advised him that the challenge was impossible. However, Ed Stafford had an unshakable belief that it could be done and that he would be the one to do it. This epic walk has been described by Sir Ranulph Fiennes as being “in the top league of expeditions, past and present”. Glyn Morris catches up with Ed, on page 20 and asks him about the motivation, preparation and determination needed to complete this amazing journey and achieve his seemingly impossible goal. When he finally completed his mammoth and often punishing journey and arrived at the Brazilian Atlantic Ocean, he said, “It proves you can do anything – even if people say you cannot. I’ve proved that if you want something enough, you can do anything!”. Another person who believes in the extraordinary power of the human spirit is flamenco dancer, singer and author, Karen Ruimy page 50, she tells us how she took the plunge and gave up a highly successful financial career to follow her passion and be true to herself. Her life experiences have led her to advise, “Listen to yourself, trust your inner self, know that everyday

is a new day and that everything is possible. By believing you can do it, whatever it may be, you are transforming your life”. Indeed, we are all on our own individual journeys and adventures, be they physical, intellectual, emotional or in business. However, the one thing that is definite is that life is not going to go to plan every step of the way! We all have days when we feel unsure and at those times we may find it hard to take a step forward. On page 62, our regular business expert, Bev James suggests proven methods to address the ‘Fear Factor’ and remove the barriers to success. She is a great believer in gaining self-belief by doing things that take us well outside our personal comfort zone. She suggests that one of the enemies of courage is being too comfortable and tells us that we will often need to take calculated risks, in order to move forward and achieve our goals in business. Here at The Market we are also on our own journey. We are learning and growing with every issue. Despite our very best efforts, there will be problems to overcome and we will sometimes have difficult days. Nevertheless, we are relishing this exhilarating journey and the opportunity to be travelling with our m readers on this voyage of discovery. We hope you enjoy the ride as much as we do! Contact us at info@themarketmagazine.co.uk www.twitter.com/themarketmag Join our LinkedIn Group the Market magazine Download The Market magazine App at the Apple App store

Jul/Aug

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www.twsteeluk.com

contents July/Aug 8

This month you could... Our pick of the best things to try, do or buy

Stop Press Business news and recent events

Big Facts Michelle Martensen investigates quantitative easing

UK Manufacturing Powers Ahead Wilf Altman looks at the growth prospects for UK industry.

Retailers’ rich list We see who in the high street is populating The Sunday Times Rich List

Karen Ruimy She gave up a high-flying career in finance to follow her dream...

Law Jo Tall guides us through the new online cookies laws

Law Ian Gomes examines the pros and cons of UK companies looking to do business with emerging economies

Luxury cars that don’t cost the earth Powerful cars are a lot less profligate than you might think

Body language in business US columnist, Carol Kinsey Goman Ph.D, looks at the art of mirroring

Ethical Investing Richard Willsher asks how ethical do you want to be?

The Fear Factor Business expert, Bev James’s regular column

Investing in maps We look at the undiscovered treasures in the market for rare maps and atlases

Mind your thoughts and change your mind With top business coach Pam Lidford

Dress to Impress Ann Skidmore asks what do your clothes say about you?

Digital business Guy Levine looks at what happens when social media becomes unsocial

Adventure In August 2010, Ed Stafford became the first person to walk the entire length of the Amazon. We talk to him about this amazing feat.

History of timepieces Saul Wordsworth explores the history of wristwatches from 1868 to the present day

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102

20 70

122

110

This month’s competition Win a luxury London break.

112

Employment Lucy Heskins reminds us of the importance of motivating staff in a downturn

Health Nutritional Therapist, Amelia Freer tells is what to eat when we need to focus

114

Fashion Keep your sartorial cool with our selection of smart summer workwear

Fit for Business Fitness advice from Olympic rower and personal trainer, Toby Garbett

116

Real business The inspirations and aspirations of real people in real business

118

Annabel Giles... takes us vintage clothes shopping in Brighton

120

Book review Gordon Ross reviews books on business and culture

Online expert Julie Meyer discusses how fast moving technological developments effect trust, prosperity and society

Wine This summer’s best vineyard vacations with Rebecca Gibb Gérard Rancinan He is perhaps France’s best known photographer. We catch up with him to discuss his life and works.

Gallery View Wonderful art on our gallery wall

122

Global Diary Our pick of the best events and auctions

Made in Brunel We visit the world-renowned school of engineering and design

128

102

Chance favours the connected mind Creative thinking and critique from advertising guru, Dave Trott

Property Rachel Newcombe takes a look at European property hotspots

108

The World Ian Larby visits the luxurious private residential communityat-sea.

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5 Mediterranean

hidden gems of the

It’s not easy to ﬁnd hidden gems in a kaleidoscope of Mediterranean landscapes... so we’ve found some for you.

Small Luxury Hotels of the World™

2. Casa Angelina Lifestyle, Amalﬁ Coast, Italy

3. Villa Marie, near St Tropez, France

Clinging to the hillside

corners and shaded patios

on the Amalfi Coast

at Villa Marie where you

overlooking the clear

can tuck yourself away,

blue Mediterranean,

plus charming terraces

An idyllic bolt hole from

this gleaming white

shaded by trees, views over

which to discover the

contemporary hotel is

Pampelonne Bay, beautiful

pleasures of the Italian

blessed with stunning

Mediterranean gardens

Riviera, minutes from

sea views, showcased by

and a spectacular pool cut

Portofino’s renowned

floor-to-ceiling windows.

into natural rock.

piazzetta and delightful

White decor and whimsical

harbour, Eight Hotel

pieces of art enhance the

Portofino offers chic

stylish minimalism.

1. Eight Hotel Portoﬁno, Italy

modern interiors, a private beach and shady garden perfect for siestas.

Download the iPhone App slh.com

There are plenty of quiet

5. Miramar Boutique HĂ´tel, Corsica, France An elegant property located on the coast with sweeping sea views, this is a romantic refuge from which to discover the unspoiled beauty of Corsica. Expect lush

4. San Antonio, Santorini, Greece

gardens with a heated

This romantic boutique

nearby.

pool, outdoor massage gazebo and sandy beaches with crystal clear waters

hotel is dressed to impress: bright white rooms with amazing sea views are seductively splashed with colour; luxurious cave rooms are hewn out of volcanic rock; the infinity pool has views to die for.

Small Luxury Hotels of the Worldâ&#x201E;˘ Over 520 hotels in more than 70 countries View all our special offers at www.slh.com Experience another World

Join

the sailing fraternity… Each year around 100,000 people descend upon the Isle of Wight for one of the UK’s longest running sporting events – Aberdeen Asset Management Cowes Week. The annual sailing regatta stages more than 40 daily races for up to 1,000 boats with competitors ranging from Olympic and world-class experts to weekend sailors. The 2011 Regatta takes place from 6-13 August. www.aamcowesweek.co.uk

Visit

Mozart’s birthplace… Our pick of the best things to try, do or buy...

This summer you

The Austrian city of Salzburg – Mozart was born here in 1756 – will come alive with some of the world’s most influential musicians, performers and conductors this summer, as it hosts the 91st Salzburg Festival. Established in 1920, the annual five-week fiesta offers an assorted programme of events covering opera, drama and an array of contemporary and classical music concerts. This year’s cultural feast runs from 27 July to 30 August. For further details and full programme listings, visit www.salzburgerfestspiele.at

could... Head

to the Côte d’Azur… Easily the most magical soirée on the opera circuit, Les Azuriales on the French Riviera is a must for anyone who enjoys cultural pursuits in a beautiful setting. Held each year in the grounds of Cap Ferrat’s Villa Ephrussi de Rothschild – the Belle Époque mansion built for Béatrice de Rothschild in the early 1900s – it sees performances played out in the cloisters under cover of the villa’s courtyard. Each opera is staged in the round, which makes for an intimate experience, topped only by the after-show dinners held on designated nights overlooking the sparkling waters of the Mediterranean. This year’s programme includes Donizetti’s ‘La Fille du Régiment’, Verdi’s ‘Rigoletto’ and Massenet’s ‘Werther’. Les Azuriales opens on 18 August with a masterclass at Beaulieu-sur-Mer. It concludes with a special gala concert at Villa Ephrussi on 1 September. www.azurialopera.com www.somersethouse.org.uk and www.lissongallery.com

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Say

‘Happy Birthday’ Montreux Jazz…

This year’s Montreux Jazz Festival takes place during the ﬁrst two weeks of July. Celebrating its 45th anniversary, the festival boasts an impressive line-up that includes legendary blues singer BB King (pictured), who returns to perform for the 20th time. The artist will play two nights in a row. On 2 July, he’ll perform in the intimate atmosphere of the Miles Davis Hall. The following night he’ll play at the Auditorium Stravinski for his show ‘BB King: Welcome to the Chairman of the Board’. Special guests will include guitarist Carlos Santana and singer-songwriter Paolo Nutini. This year’s festival takes place 1-16 July. For further details, visit www.montreuxjazz.com

View

the Jules George war exhibit…

Return: A ‘2 Yorks (Green Howards)’ foot patrol returns weary after a ﬁreﬁght, two IEDs and ten hours under the sun

Enjoy

a lazy day at the cricket… For further details and ticket information, visit www.lords.org

Suffolk-based artist, Jules George, is to exhibit works from his time with the British Army in Afghanistan as an officially sanctioned war artist. George, who was embedded with ‘2 Yorks (Green Howards)’ last year, part of the 11th Light Brigade, was based in Shorabak, the main Afghan National Army camp adjacent to Camp Bastion. While there he visited military posts in the Nad-e-Ali district, close to where British and Afghan soldiers launched Operation Moshtarak – described as the largest offensive in Afghanistan since 2001 – aimed at routing Taliban militants that had taken control of the area. The artist also accompanied the Household Cavalry Regiment on foot patrol north to Musa Qaleh and to an outlying military post, where he was caught up in a firefight with Taliban militants who had put IEDs (improvised explosive devices) in the path of the troops. The artist has pledged to donate a percentage of all sales (which will be matched by auction house Bonhams) to the charity Combat Stress, which specialises in the mental-health care of ex-service men and women. ‘Into the Valley – Scenes of an Afghan Conflict’ will be shown at Bonhams in London from 22 July to 5 August (10am-4pm, Mon-Fri only). www.julesgeorge.com

Please send all new product releases and high-resolution imagery to Michele Martensen. Email: info@themarketmagazine.co.uk www.themarketmagazine.co.uk

News Rising inflation hits UK business confidence Three in five businesses that trade internationally have expressed concern about rising inflation, which is negatively impacting their competitiveness abroad. The results form part of the latest Travelex Confidence Index (TCI), which tracks the views of SME importers and exporters in the UK. One importer/exporter said: “Inflation is hitting our bottom line directly; all our overheads are increasing. We are not in a position to put up our prices to compensate.” Importers’ confidence in the UK economy hit an all-time low in May, dropping 26% over the month to 34%. Confidence among exporters also tumbled 15% to 47%. Over half of the businesses interviewed for the report expressed concern over tighter credit conditions as they struggle to obtain the financial support needed to maintain stability and boost growth. May saw a 128% increase in exporters struggling to find capital.

Tech update Android apps are becoming more popular as the Android operating system gains ground in the mobile market. The International Data Corporation expects Android to take more than 40% of the worldwide smartphone market in the second half of 2011.

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Despite these concerns, 68% of importers and exporters say they are confident international trade conditions will improve over the next 12 months (6% higher than the previous month), while three in four (74%) are confident they will see growth in global trade over the next six to 12 months. “Exporters are confident that they can drive the recovery, but in reality, it will be difficult for them to do so when economic and credit conditions are so poor,” said David Sear, global managing director at Travelex Global Business Payments. The TCI is a key indicator of international trade and economic conditions and is released monthly by Travelex Global Business Payments.

The Electronic Privacy Information Center (EPIC), has recently filed a complaint with the Federal Trade Commission, urging them to open an investigation into Facebook’s revised privacy settings. The EPIC complaint, signed by nine other privacy and consumer organisations, states that the “changes violate user expectations, diminish user privacy, and contradict Facebook’s own representations.” EPIC cites widespread opposition from Facebook users, security experts, bloggers, and news organisations.

Inappropriate dress harms interview chances Dressing inappropriately is the most common mistake made by candidates at interviews, according to a recent survey by office design company Maris Interiors. Three quarters of managers surveyed said people frequently harmed their chances at interview by dressing poorly. Lack of preparation and an arrogant attitude were also cited as common failures. In addition, 13% of managers said they had experienced an interviewee either answering a phone call or replying to a text message during an interview. Another 5% said they had suspected a candidate of being drunk. Other interview mistakes included showing off scars, repeatedly calling the interviewer ‘mum’, filing fingernails and live-tweeting the interview!

Google Voice Search is a new feature, which enables desktop users to search by voice. The feature is not that different from the service that Google offers to smartphone users with its mobile app. Instead of tapping a microphone icon on a phone screen, users click on a microphone icon in the search box at www.google.com while they are using Google Chrome browser. The user’s computer has to have a built-in microphone, or they will need a headset, in order for the Voice Search to work.

Brits put off by mobile roaming fees Roaming charges remain the biggest barrier to Brits using their mobile phones while abroad, according to a survey by online travel site TripAdvisor. Nearly half (47%) said roaming fees were their “greatest frustration”, while 18% complained of sporadic activity. Some 7% cited using a small screen as the main annoyance. Despite 75% of Brits admitting to using a mobile device when travelling, 79% get annoyed when fellow travellers do the same.

The report also revealed British travellers lag behind their European counterparts when it comes to planning trips in this way. It found 20% of UK travellers have booked accommodation using a mobile, compared to 28% of Europeans, and 32% of French respondents “As mobile, tablet and smartphone-use increases at breakneck speed, the way travellers plan their trips is fundamentally changing,” said Emma O’Boyle at TripAdvisor. “We’re seeing phenomenal growth in the number of travellers planning their holidays on mobile devices – both before they leave and during their trip,” she added. TripAdvisor surveyed 5,013 respondents across Europe – 1,313 were British.

In-brief British Airways is offering travellers up to 50% off holidays when booking the airline’s business class seats in Club Europe. Club Europe passengers can check in two bags per person, have access to exclusive airport lounges, are given extra leg room, as well as a better choice of food and wine onboard. All Club Europe offers are for selected travel dates in 2011 and must be booked by 31 July.

Nearly half of 20-45 year olds say Britain is becoming more like Europe where renting is seen as the norm, according to new research by the National Centre for Social Research. Results from the Halifaxcommissioned report suggest Britain will become a nation of renters within the next generation.

New funding package for export-focused UK businesses Clydesdale and Yorkshire Banks have launched a new funding package for a select group of UK companies planning rapid expansion in world markets. The ‘growth finance’ programme has been designed for companies with rapid sales growth and which expect to deliver profits in the next nine to 24 months. According to the banks, the scheme has been introduced to give companies the confidence they need to invest so that they can fulfil their longer-term business plans. The programme is not intended for start-ups but for businesses with solid governance and existing support from venture capital investors.

Companies must demonstrate healthy revenue growth from patent protected innovations and are expected to operate as “world leaders in their field” with an active focus on export markets. “After looking at the market we think we have taken an intelligent step to provide much needed funding to a niche market,” said Graeme Sands, head of growth finance at Clydesdale and Yorkshire Banks. “The growth finance facility will work for the small number of businesses which make a loss while they fund the expansion of their product in the early stages but that have sound plans for long-term growth,” he added.

Bonhams is to change its buyers’ premium rates with effect from 1 September 2011. A buyers’ premium is payable if you successfully bid for a lot in a sale. It is calculated with reference to the hammer price of the lot and is charged in addition to that. VAT is payable on the premium in the UK. “We are now competing with Sotheby’s and Christie’s globally in all areas of art and antiques, so it is important that we maintain our competitiveness, which means matching their buyers’ premium rates,” said Robert Brooks, chairman of Bonhams. See www.bonhams.com for further details.

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Big Facts

Quantitative

easing What is it and how does it affect us? Michele Martensen reports.

Fact 1

Quantitative easing (QE) is a monetary operation whereby a central bank floods its economy with new cash in a bid to boost spending. It is usually a last-ditch attempt to revive a flagging economy. It is used when other stimuli such as lowering interest rates have been exhausted and aren’t creating the desired effect. Some commentators would argue it’s a tool of last resort used by governments that no longer have the capability to fund their borrowing. A central bank would contend it was a measure for preventing deflation.

Fact 2

The whole process of QE is carried out electronically, so while it is often referred to as ‘printing money’, no physical printing of banknotes takes place. What actually happens is the central bank – which has created money out of thin air – buys assets from private sector institutions such as insurance companies, pension funds, banks or nonfinancial firms. In the UK, for example, the Bank of England’s Monetary Policy Committee (which implemented a £200 billion asset purchase programme during the period 2009-2010), focused on two types of asset – UK government bonds (known as gilts) and debt issued by private companies.

Fact 3

The theory is that by creating extra cash in the system, more money is made available to lend to cash-strapped businesses and consumers, thereby boosting spending and stimulating growth. But many question whether this actually works. For instance, if banks and insurance companies short of capital hold on to cash to shore up their balance sheets (or

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invest elsewhere) rather than onlending to businesses and individuals, you could argue it is a flawed policy. Some fear QE may end up being used on a regular basis in the UK. In its June report on the UK economy, the International Monetary Fund recommended that if the UK experiences a “prolonged period of weak growth and high unemployment”, then the Bank of England should consider expanding its asset purchase programme.

Fact 4

So how can it do this? How is it possible to create money from nothing? The whole practice can take place because most of the world’s economies now operate fiat (or paper) monetary systems, ie, currencies are no longer backed by a physical commodity, such as gold. This means there are no restrictions on the amount of cash that can be created. Its value therefore largely derives from the confidence we place in it. For example, when we transfer funds electronically, no real paper or coins are used. The paper itself has no intrinsic value. Its real value is derived from its ability to be exchanged for things, and the faith we put in it. If this breaks down, the entire system unravels.

Fact 5

There are inherent risks associated with QE. First, pumping cash into the system creates inflationary pressures, which, if left unchecked, can lead to hyperinflation or stagflation (where economic growth is low, unemployment levels remain high and inflation also stays high). Second, it’s arguably a short-term fix – artificially propping up markets that will simply implode further down the line. Ultimately, it undermines currencies, making the majority of us poorer in the process. Martin Durkin, producer of the 2010 Channel 4 documentary Britain’s Trillion Pound Horror Story has called printing money a form of stealth tax “so insidious it amounts to theft”.

UK Manufacturing

POWERS AHEAD In a time when new global forces are dominating the production landscape, Wilf Altman looks at the growth prospects for UK industry.

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TOYOTA AND NISSAN ARE NOW MANUFACTURING IN BRITAIN. EXPORTS IN 2010 ACCOUNTED FOR 85 PER CENT OF TOTAL PRODUCTION...

K vehicle production is leading the recovery with output in 2010 up 27%. 40 car companies, including volume manufacturers, Ford, BMW, Honda, Toyota and Nissan are now manufacturing in Britain. Exports in 2010 accounted for 85% of total production, compared with 75% the year before and nearer 60% in previous years: a huge turnaround for a manufacturing sector almost written off a few years ago. The UK could now become the international home of low carbon vehicle manufacture. Nissan is manufacturing its zero emission ﬁve-seater hatchback

in Sunderland. Its battery driven Nissan Leaf has been available since March. Ford planned to start low carbon vehicle production at four sites, including Dagenham and Bridgend. At the same time, the ﬁrst all -new MG for 16 years was due to go into production at Longbridge. Engines and parts are pre-assembled in China, but the MG6 will be ﬁnished at Longbridge; and Toyota, the world's biggest car maker, will start building the petrolelectric Auris Hybrid hatchback at its plant in Burnaston, Derbyshire from the middle of this year. The engines will be assembled at the company's plant in Deeside, North Wales.

Success in the automotive sector apart, what's needed to boost manufacturing still further and faster? "We believe passionately in the future of manufacturing", says Sir John Rose, former chief executive of Rolls Royce, ’ but it needs some government leadership, clarity and consistency so that industry can make investment decisions over the next 15, 20 or 25 years.' The retired Rolls Royce boss, like many other business leaders, also feels strongly that the education system needs to move faster to match the needs of manufacturing. "We need investment in technical colleges. British universities are becoming slaves to foreign students."

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Sir Kevin Smith, chief executive of GKN, warns that the UK has got to make up its mind whether it really wants to participate and establish strong positions in the high value added science and engineering

term industrial strategy that gives manufacturers the motivation and incentive to invest in the future." "Manufacturing is going through the roof", says a leading economist, "my

The unemployed can geT help To sTarT a business wiThouT iniTially losing benefiTs under The expanded new enTerprise allowance. industries. "GKN is prepared to invest. We are here and we are British" â&#x20AC;&#x201C; a view echoed by Sir Anthony Bamford, head of JCB. "We need a long

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concern is that there also seems to be inflationary pressure building up. You would expect policy to start to respond to that, given how loose it is at the moment."

How well is the Whitehall machinery geared to boosting enterprise? The Government's 126 page Plan for Growth is an excellent document in brilliant Whitehallese, put together by some of the best minds at HM Treasury and the Department for Business Innovation & Skills. But can the Plan for Growth really be expected to achieve the necessary results, with its four 'overarching ambitions' - to create the most competitive tax system in the G20; to make the UK one of the best places in Europe to start, finance and grow a business; to encourage investment and exports as a route to a more balanced

economy, and to create a more educated workforce that is the most flexible in Europe. As the plan points out: 'For sustainable growth to be driven by private sector investment and enterprise, the Government needs to act in a way that supports growth rather than hampers it'.

In April, Lord Wolfson, chief executive of Next, warned that Britain's slow, Luddite and backward-looking' planning rules were one of the most powerful brakes on UK economic growth and called on government to seize the chance to overhaul the planning system which had hampered 'every single business in the land at some stage.â&#x20AC;&#x2122;

In a pre-election letter UK business leaders warned that to deliver growth, savings can be made by removing the blizzards of irrelevant objectives, restrictive working practices, arcane procurement rules and Whitehall interference. As taxpayers we would welcome more efficiency in government.'

Britain's high streets are beginning to feel the effect, of on-line and out-oftown shopping centres. Last January the Mothercare shop in the local Lewisham Shopping Centre closed. Five months later and the shop is still empty. In the next two years the company plans to close another 110 shops, nearly a third

of its UK stores. Both the popularity of online and out-of-town shopping, coupled with tighter spending are hitting local shopping centres like Lewisham. Bricks and mortar stores and their landlords could face a gloomy couple of years. In his first year the Prime Minister and the Chancellor have done pretty well by industry. What's now needed is a crack team to redefine growth targets for manufacturing, exports, jobs and investment, plus a team of inspirational 'hustlers,' rather like Lord Beaverbrook, the wartime minister of aircraft production and later minister of supply, and a few progress chasing troubleshooters.

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Mr. Cameron is clearly determined to make the next decade the most entrepreneurial and the most dynamic in our history. The Government is certainly laying out a red carpet to new businesses. The unemployed can get help to start a business without initially losing benefits under the expanded New Enterprise Allowance. It's the small and medium sized business, however, which feels it has been neglected by the banks and still looks for some relief in the form of government pressure on the banks, in addition to freeing labour markets and slashing red tape. Meanwhile the PM has defined key target markets for growth and jobs, such as advanced manufacturing, aerospace, green energy, pharmaceuticals and tourism; and taking groups of business leaders to India and China; and arranging top level business summits at Downing Street. Even so, one has to ask how many business leaders who accompanied the Prime Minister on these visits, or attended Downing Street summits, have followed up these initial contacts and briefed their board colleagues and senior managers?

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UK steel prodUction has performed brilliantly, since the start of this year prodUction in the UK soared 35.4% in JanUary compared with december... The good news – and the bad – is that UK steel production has performed brilliantly since the start of this year. Production in the UK soared 35.4% in January compared with December, reflecting a sharp increase across the country's major steel producing regions, eg Yorkshire and Humber (production up by 50%). Car producers are clearly major customers of the steel sector. Depreciation of sterling is helping car exports. The bad news is that Britain's industrial output overall is showing slower growth than that of the Euro area. UK production rose 0.7% in the year to March, the weakest performance since early 2010, according to the Office of National Statistics. Euro zone industry has shot up by 15 per cent since April 2009, while UK industry m is up by just 2.4%.

By Wilf Altman

VOTE OF CONFIDENCE IN UK MANUFACTURING BMW plans to build the next generation of Minis in Britain and invest £500m at its sites in Oxford, Swindon and Birmingham in the next 3 years, protecting about 5.000 jobs. Two new versions of the Mini – the Coupe and the Roadster – will be manufactured in Cowley. Last year nearly 220,000 Minis were made in the UK. Nissan will build a new version of its Quashqai hatchback in Sunderland, safeguarding about 6,000 jobs. The new car will be designed in London, engineered in Bedfordshire and built in Sunderland.

From The Marketâ&#x20AC;&#x2122;s regular columnist, Bev James www.BevJames.com

Adventure

Take a walk on the

wild side Ed Stafford’s achievement has been applauded by his peers as being in the top league of expeditions of all time. As he says ‘It’s good to stand in the long and distinguished line of British nutters who think it’s clever to put themselves through hell to achieve something that no one else ever has!’

d Stafford’s achievement has been applauded by his peers as being in the top league of expeditions of all time. As he says ‘It’s good to stand in the long and distinguished line of British nutters who think it’s clever to put themselves through hell to achieve something that no one else ever has!’ Starting on the Pacific coast of Peru, he walked over the Andes to the source, and then the entire length of the Amazon River, a journey totalling over six thousand miles, taking him an incredible two and a half years. Carrying a communications kit more than half the weight of his 45 kilo backpack, Ed blogged and tweeted to a growing army of followers, including schoolchildren from the Prince’s Rainforest Project. Facing the toughest part of the journey, Ed ran out of money and luck. How this was resolved is a wonderful demonstration of the positive and beautiful side of the human spirit… Sir Ranulph Fiennes described your achievement as 'truly extraordinary, in the top league of expeditions past and present.' Where did the idea to walk the entire length of the Amazon come from? My head I suppose! I was looking for a big adventure and already had quite a lot of jungle experience. I’d never been

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to the Amazon and so I was Googling to find out what had been done. When I realised that no-one had walked the length of the Amazon I was hooked. Like many great explorers, your early career was in the Army. In what ways did Army life prepare you, and how did you get the nickname Spice Girl? The training and operations taught me how to manage people, think on my feet, orgainise logistics and most importantly taught me that I could push myself further than I previously thought possible. Being called Spice Girl was from wearing clothes that the other officers thought were too trendy and not appropriate dress for an Army Officer! How long have you had a passion for the rain forests? In 2002 I first took a job looking after gap year kids in the Belizean jungle for a charity called Trekforce. I loved the feel of the forest and was hooked from then. What jungle experience did you have before this trip? About a year’s worth of cumulative “jungle time” over various expeditions. I’ve spent the majority of the last decade in South America. I’ve lead soldiers, volunteers, clients and film crews into the rainforest.

"In 2002 I took a job lookIng after gap year kIds In the belIzean jungle for a charIty called trekforce. I loved the feel of the forest and was hooked from then." www.themarketmagazine.co.uk

Looking back, what advice would you like to have given the Ed Stafford who set off from that Peruvian beach in 2008? Don’t be too proud. Accept that you are going to need help from others and don’t think that this is a weakness. Don’t be threatened by talented people around you that want to help. To reach the Amazon's source you had to cross a desert and climb Mt Mismi. From there how far is it to the rain forest and what types of landscapes and climates did you go through? About another two or three months walk. The terrain is high altitude plains and huge canyons. It’s breathtaking and yet it was really just an extended trekking holiday until I got to the jungle. After 90 days your partner Luke Collyer left the expedition. How important was meeting 'local guide' Gadiel 'Cho' Sanches Rivera? Well there was about a month gap between loosing Luke and finding Cho. During that time I walked with tens of different locals who I roped in to help me get through the closed off indigenous communities of the Apurimac and the Ene. Meeting Cho was like striking gold; he was supportive, patient and selfless throughout. He was he perfect expedition assistant. How long was it before you realized he was going to be with you for the next two years until you reached the Atlantic? About three months I suppose. He didn’t have a passport and had never left Peru so it was a big upheaval for him and we wanted to assess each other before committing to spending two years together every day. You blogged and tweeted the whole trip, what equipment did you need to achieve this and how big did your online following become? We used a BGAN. That stands for Broadband Global Access Network and the unit gave me the ability to be online throughout. I just had to find a fallen tree and a hole in the jungle canopy

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and hey presto! I carried a basic white macbook too. It’s hard to say how big the online following became but the global reach, including all media was assessed as being one billion people. How did you get involved in answering the school childrens’ questions for the Prince's Rainforest Project and what was it like being in touch with so many young followers? We just asked to be involved. It made sense to me as our aims were so in line with each other. I wanted to help and be a part of something important. You became desperately short of funds when your main sponsor pulled out. How did you resolve this? We put a paypal donate link on the website and did a bit on begging! The response was incredible and utterly humbling. We had kids in South Africa donating their pocket money and one man in Hong Kong gave me 6,000 pounds! The expedition was kept alive by the following online that we had created. Nights come quickly in the jungle and they are notoriously long, dark and dangerous. How important were the local guides and were you ever caught out with nowhere to camp? Guides were more important when we were near communities and we didn’t want to alarm or upset people by surprising them. When Cho and I were remote in the forest we didn’t need guides, as we knew how to select nice campsites and look after ourselves. We only spent one night with hammocks above water – and that was only ankle deep water. On the whole we found that there were enough high areas with a water source to be fairly relaxed that we would always come across one about mid afternoon. And the inevitable question! Did you ever have that James Bond moment with a tarantula?.... or worse? We saw loads of giant tarantulas but they are harmless and never bothered us. Various close shaves with snakes anacondas and pit vipers – but we were lucky and never had a bite.

"DON’T BE TOO PROUD. ACCEPT THAT YOU ARE GOING TO NEED HELP FROM OTHERS AND DON’T THINK THAT THIS IS A WEAKNESS. DON’T BE THREATENED BY TALENTED PEOPLE AROUND YOU THAT WANT TO HELP."

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"We saW loads of giant tarantulas but they are harmless and never bothered us..."

What happens to the forest once the loggers have moved on? In some areas the forest is left to grow back. In other areas farmers use the logging roads to come in and clear land and make ranches. Secondary jungle repairs quickly and much of what we walked through was secondary. You say most Brazilians care deeply about what is happening to their forests, but the problem lies with the corrupt people in control. What are your thoughts on the forests’ future? I think that the next generation of Brazilians will be more conscientious. The desire to conserve is there. The problem is that the fat cats that are still in power are stuck in their ways and benefit nicely from resource extraction. I’m optimistic it will change. Can you describe your feelings when you reached the Atlantic after 860 days, achieving what everyone had told you was impossible? It was the best day of my life. Elated and tired and slightly smug I have to admit.

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Is there anywhere on the Amazon you would like to return to, to explore further? Loads of places! Yes, it’s so unexplored that you could spend your whole life searching through different areas. What did you miss most about life in England? Sport, mates, pubs, girls… You say you have one more big expedition in you. Is this what you are planning for Sept 2011? No it will be September 2012 now. It’s massive and will take that long to plan and get off the ground. Since your return you have received nominations, awards and just published a book Walking the Amazon which you are accompanying with a tour of talks. What are your plans for the future? I would love to do this next trip and then meet the girl of my dreams and have kids and live in Argentina in the mountains eating steak and drinking red wine by a glacial lake in an energy self-sufficient log cabin… m By Glyn Morris

All car manufacturers are having to tackle the CO2 issue, whether they make small city cars or high performance sports cars.

Luxury 26 www.themarketmagazine.co.uk

Porsche Panamera S Hybrid

The idea of a green luxury car might sound contradictory, but there are now a surprising number of sumptuous cars, powerful cars that are a lot less profligate than you might think.

ho would have thought, that a £86,476, four-door luxury 380 horsepower coupe could put out carbon dioxide emissions (CO2) that are lower than those of most Vauxhall Insignia family hatchbacks? But the new hybrid version of the Porsche Panamera emits only 159g/km of CO2, and it’s good for around 40mpg if you can resist the temptation of its memorably rapid 6.0 second 0-62mph acceleration. All car manufacturers are having to tackle the CO2 issue, whether they make small city cars or high performance sports cars, and the result is models of increasing ingenuity and sophistication with emissions that a few years ago, would have been much the same as your average small hatchback. The method of achieving these ever-lower ﬁgures, which generally come without any compromise to the car’s performance, comfort or style, is not always the same. But it’s the hybrid solution that ﬁrst opened up the possibility of a luxury car with green credentials.

cars

That don’t cost the earth

A hybrid, in case you’re unsure, is effectively a car with two engines – hence hybrid – one petrol, one electric. It can be propelled by either motor or both, and the point of this apparently complex arrangement is to make use of the momentum that’s wasted every time you slow down, especially when using the brakes. This is how it works. The electric motor instantly becomes an electricity generator whenever you release the accelerator on the move, to charge up a large battery usually mounted under the boot ﬂoor. When you accelerate again, the generator becomes a motor

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Mercedes S Class

Lexus CT 200 h

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hybrid, is effectively a car with two engines – hence hybrid – one petrol, one electric.

Tesla Model S

Audi A8 Hybrid

again, drawing current from the same battery. If the car is moving very slowly, it will often be propelled by the electric motor alone, producing zero emissions. Demand stronger acceleration and the petrol engine kicks in, working in concert with the electric motor. But because it’s being assisted by that motor, it needs less fuel to achieve a given speed. The result is reduced fuel consumption, and lower emissions. It’s a system that works best in cities and urban sprawls rather than on motorways, because you do a lot of electricity generating slowing down and braking. Which is why the first hybrids – the small Honda Insight coupe and the first-generation Toyota Prius – were mostly intended for town use. But the system can be effective in bigger cars too, which is how Toyota’s luxury car division, Lexus has come to offer a hybrid version of almost every model it makes, including the fourwheel drive RX (148g/km) and the LS limousine (218g/km). Porsche also offers a hybrid four-wheel drive option with its Cayenne, which uses the same V6 petrol-electric propulsion system as the Panamera hybrid. These Porsches use a slightly different hybrid system to the Lexuses, in that they allow the drive to coast, with the petrol engine switched off and the electric motor dormant, at speeds of up to 103mph. This eliminates the engine-braking effect that you get in conventional cars when you release the accelerator, enabling the car to coast much further than it otherwise would. So if you’re good at reading the road and anticipating – and these cars encourage you to learn – you can drive in a way that maximises your coasting time. But there are less complex ways of achieving unexpectedly low fuel consumption from a luxury car, and plenty of European manufacturers favour a combination of diesel engines, which are inherently more economical than petrol engines, and weight-saving

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Jaguar XJ

methods. At one time, diesels were noisy, heavy and soot-prone engines, but over the past 15 years they have gained manners, cleaned up and developed spectacular pulling power, to the point that in Europe, few big cars are now sold with petrol engines unless they’re sports cars. Indeed, the best diesel engines can outperform hybrids for fuel consumption, emissions and performance. And in the luxury saloon class, it’s the aluminium-bodied Audi A8 that comes top with its 174g/ km, closely followed by Jaguar’s XJ (177g/km) which also has aluminium bodywork, and the Mercedes S Class, which, though steel-bodied, achieves impressive economy with its excellent BlueTec engines. Of course, not all luxury cars are saloons. Both the Lexus RX and the Porsche Cayenne hybrid previously mentioned are pretty luxurious four-wheel drives, but for the same capability in a smaller, more economical package, look no further than the latest BMW X3. Like so many of these smaller four-wheel drives, it’s effectively a comfortable, high-riding estate, and with a 2.0 litre diesel its 149g/km emissions promise fuel consumption into the low 40s. BMW achieves better-than-expected fuel consumption across virtually all its models (including the Mini range) by using technologies that it labels EfficientDynamics. The aim is to simultaneously improve fuel consumption, emissions and performance with each new model, and it’s been achieving it with a mix of stop-start systems (BMW was first to introduce this technology, which turns

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Mercedes A Class E-CELL

the engine off when you’re waiting at traffic lights, say, instantly restarting the engine when you press the clutch), aerodynamic aids, tyres that require less energy to turn, clever engine tuning and more. None of these modifications is as fundamental as re-engineering a car into a hybrid, but chipping away at the problem on multiple fronts like this produces very real improvements. No car better exemplifies this than the EfficientDynamics version of the BMW 320 diesel, which manages outstanding CO2 emissions of just 109g/km – better than plenty of superminis – while turning in the performance that you’d expect of a sporting saloon like this. No other similarly sized car comes close; BMW will follow this in spring 2012 with an EfficientDynamics version of the next-generation 1 Series that goes on sale this September. Compactly packaged luxury is an increasingly popular way to buy a stylish, comfortable and desirable car that’s as good to drive, as it is economic to run. The most extreme example is the just-launched Aston Martin Cygnet, an extensively reworked version of Toyota’s ingenious city car. This short, tall little car is trimmed with the same leather and painted with the same paint as fullsize Aston, the idea being that buyers

of the cars favoured by James Bond can acquire themselves a high-luxury, and rather exclusive city car for buzzing about town – or to hang off the rear of their luxury yachts for impromptu forays ashore. It costs a breath-freezing £30,995, but Aston already has orders for 400. A more realistic choice for most of us is a compact, premium brand model like the Mercedes A-Class, Mini, Alfa Romeo’s Mito or the new Audi A1. Sales of cars like these are growing fast because they offer the same style, comforts and finish of their bigger brothers, but without the same running costs. They are, however, conventional, and not yet at the cutting edge in terms of emissions-reducing technology, the Mito’s Multiair petrol engines apart. And we’ve yet to see an electric car from a luxury car-maker, the closest we’ve yet come being the Tesla electric sports car. Tesla is a Silicon Valley manufacturer, although its Roadster is made in the UK by Lotus. It has a top speed of 125mph, silently blasts to 60mph in 3.9sec and has a range of 220 miles. It costs an extreme £86,950, but gives us glimpse of the exciting ecological engineering we’ll soon be enjoying from mainstream car-makers. m

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Investment

ethical How

do you want to be? Investors are increasingly choosing to invest ethically. But what does “ethically” mean, how do you go about it and does ethical investing mean sacriﬁcing investment returns?

managing partner at Barchester Green Investment, an independent ﬁnancial adviser (IFA) specialising in socially responsible, environmental and ethical investment.

Ethical and green investing has become mainstream. There is now much more choice available to investors with a conscience. The market was traditionally deﬁned by what not to invest in, no investment in companies that manufactured or traded in arms, or were involved with nuclear power, or purveyed alcohol, tobacco, or pornography or carried out testing on animals. While this is still an approach that suits many investors it has become important to separate out two different investment strategies, explains John Ditchﬁeld,

“One strategy is ethical funds that avoid certain activities, another is about investing in sustainability or environmental investing,” he says. “These are two quiet discrete strategies because there are plenty of environmental funds that don’t have any ethical screens attached to them.” In addition, he points out that while screening for ethical or green credentials does limit the universe of companies to invest in, corporate social responsibility (CSR) is also a powerful measure of how well a company is managed. “There is the argument that says that a company which has good CSR is quite likely to be a well run business. A company which, for example, routinely ﬂouts international regulations on the treatment of workers or human rights, has poor environmental procedures and regularly pollutes the environment is running a colossal brand and reputational risk.”

ccording to the London based Investment Management Association whose members manage over £3 trillion of investors’ assets, ethical funds under management totalled £6.6 billion at the end of December 2010. Just five years earlier the comparable figure was £4 billion. Add to this so called “green” investment funds and EIRIS, which provides research into the environmental, social, governance and ethical performance of companies, calculates that the figure is nearer to £10 billion.

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There is now much

more choice

available to

investors with conscience...

So the question is: how far do you take ethics in deciding how and what to invest in? You may decide that investing in Diageo, the giant drinks business or BAT â&#x20AC;&#x201C; British American Tobacco, is not for you. But both of these are constituent companies of the FTSE100 index of leading shares listed on the London Stock Exchange. Will you eschew tracker funds or exchange traded funds that plot this index? And what about the banks that fund these and other businesses or pension funds and insurance companies that invest in their stock or their debt? Will these pass ethical muster or not? Indeed some argue that the ruthless, big bonus culture that they perceive banks and insurance companies to belong to also should be screened out of their investment choices. So does that mean that as an ethical investor you would not bank with large high street banks? Some would say so, choosing to do their banking with building societies or with the Cooperative Bank, others though concerned with ethics and CSR, would not be as strict in their judgement. How to invest ethically One way is to invest in the shares or the bonds of companies that you know, respect and/or admire. The same degree of analysis applies in scrutinising these businesses as for any corporate investment. We covered how, technically to do this in the ďŹ rst three issues of The Market (see www.themarketmagazine. co.uk for these past articles). It is all about focusing on risk and reward. If you say that part of the reward is in knowing that you are investing for good, in companies that are well intentioned, that could be a decision you take. Another, perhaps more analytical, approach recommended by John DitchďŹ eld is to think in terms of investment themes. For example, taking the theme of water. If the business enables access to clean water or deals with waste treatment that prevents the spread of

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"Some ethical funds have consistently outperformed their non-ethical peers, so you don't have to lose out ﬁnancially to invest ethically.”

waterborne diseases, an investor may see this as worthwhile. He or she may also see this as a growing market where such businesses can be expected to prosper in emerging markets for example, which could lead to good shareholder returns. Other themes could be clean transport, renewable energy, pollution control and businesses that address the challenges of providing healthy lifestyles, such as those in the healthcare sector. The concern is always, what makes a useful, ethical or worthwhile investment in the eyes of individual investors? And secondly, does it stack up from purely an investment point of view? Of which more later… The investment route favoured by IFAs and, of course, the fund management industry, is to invest in ethical or green collective investments funds. Mark Robertson of EIRIS says, “There are now around 100 ethical funds available so there's more choice available than ever before.” He adds that you can download a full list at www.yourethicalmoney.org, a website set up by EIRIS to introduce and explain green and ethical ﬁnancial products.

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Always bear in mind that while entrusting your funds to a fund manager, your investment returns will only be as good as the manager. There are also the frictional costs such as management fees and dealing charges that will be met by the fund of which your capital will form part. Investment returns So is it worth it? Mark Robertson says, "Ethical funds are like any other type of fund. There are good and bad performers out there. However, some ethical funds have consistently outperformed their non-ethical peers so you don't have to lose out ﬁnancially to invest ethically.” This addresses the question of whether investors have to necessarily put up with poor performance for their ethical beliefs. IFA John Ditchﬁeld adds, “Not all funds do well. There are some pretty awful ethical funds... my observation is that the poor performers tend to have quite a weak strategy as to how they are going to run their fund. Fund groups that have a well thought out strategy tend to prosper.” So some homework is required. Starting with a list of ethical or green funds, such as that

provided by EIRIS for example, take a look at the prospectuses of the funds that look like they might address your needs. These outline the managersâ&#x20AC;&#x2122; approach. The latest reports on a fundsâ&#x20AC;&#x2122; performance can be found at the websites of the fund management businesses that offer ethical funds such as Aegon, Aberdeen, Scottish Widows or Wheb, a specialist in green funds. Stock brokers such Hargreaves Lansdown www.hl.co.uk or Interactive Investor www.iii.co.uk also contain a lot of relevant information on funds and useful links. Alternatively these sites, www.morningstar.co.uk and www.trustnet.co.uk provide a considerable amount of data and it is possible to compare the performance of competing funds. In summary, ethical and green investing is a growing market with a huge choice of stocks and collective investment funds to invest in, and of course, a wide spread of investment performance. This just shows how ethical has become mainstream, but ethical or not the standard health warnings apply. It is important to strike the right balance between risk and return. Past performance is no guarantee of future investment returns and, as the motto of the London Stock Exchange puts it, caveat emptor, the buyer is always responsible for his or her own investment decisions. m By Richard Willsher

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Here be treasure! How to invest in maps Short of ﬁnding where “x” marks the spot, Daniel Crouch, thinks he has found a path to undiscovered treasures in the market for rare maps and atlases. 36

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I think maps appeal to people’s sense of place. This can come from an affection for the region that they are from, a reminder of where they have been, or where

they live now

Christopher Greenwood, “London”, 1840. On sale for £12,000

aniel may know a thing or two: he has been collecting and dealing in maps since he was 16 years old, and started his own business last Autumn. In a scenario familiar to viewers of Dragons' Den, Daniel approached investors and was given 15 minutes to pitch a multi-million pound business plan. He was successful in gaining their trust and on the 8th of September they will open a gallery at 4 Bury Street, in the heart of St James’ and among the Art World cognoscenti.

Daniel believes the time is ripe for people looking to invest in alternative assets to gravitate towards maps and atlases, and here he provides some top tips on what the savvy map investor should look out for in this emerging market. What’s the oldest map that you have handled? I have it at the moment actually: a fragment of a manuscript working sea chart from 1380 drawn on a piece of vellum (goat’s skin). It was found by a colleague

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Jacobo de Barbari, “Venetiae”, 1500. Sold to the Minneapolis Institute for Arts for £1million.

of mine hidden as a binding on a fifteenth century missal. I also currently have an example of the first printed map: the circular world map from the Rudimentum Novitiorum of 1475. I will be exhibiting both at “Masterpiece” at the Royal Hospital, Chelsea, 30th June – 5th July. And what’s the most expensive? I was responsible for the sale of both the first and second most expensive atlas ever sold: the 1477 “Bologna Ptolemy” for £2.14m in 2007, and the “Doria Atlas” for £1.5m in 2005, as well as the (then) second (now fourth) most expensive printed map ever sold: the 1602 “Ricci” map, which I sold for $1m in 2009. I have also recently sold the only known example in private hands of Jacobo de Barbari’s monumental wall map of Venice, printed in 1500, for £1m to the Minneapolis Institute of Arts. What is the appeal of antiquarian maps? I think maps appeal to people’s sense of place. This can come from an affection for the region that they are from, a reminder of where they have been, or where they live now: If you can show someone their house on a piece of paper over 100 years old, they can seldom resist buying it! With an increasingly mobile population, I believe people have a greater understanding of the layout of the world than previously and so appreciate its representation on a map more than ever. Why invest in maps? The main reason for collecting maps has to be an appreciation for their remarkable historic and aesthetic value. I also believe that, in comparison to the rest of the art world, there are still many treasures to uncover and the material is relatively undervalued. In what other part of the

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market can one still obtain museumquality and historically important works? Even the wealthiest collectors of old master or impressionist paintings, Chinese ceramics, or modern art can never hope to have holdings of a quality to match the likes of the Louvre, the British Museum, or the Met, and yet I have several items in my stock that are at least as good, if not better, than the equivalent examples in, say, the Bibliotheque Nationale, the British Library, or Library of Congress. Further, for the price of a single mediocre impressionist painting, one can obtain a truly world class collection of atlases, and it is also possible to buy an historically important and beautiful map for just a few hundred pounds: even the wealthiest customers enjoy picking up a few inexpensive additions to their collection. For the investor, the ﬁnancial prospects of rare map collecting are promising; while maps have been somewhat ignored in comparison to their artistic counterparts

The first printed map “Rudimentum Novitiorum”, 1475. On sale for £750,000

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Willem Blaeu, “Americae”, 1646.

in the past, more recently the number of collectors has started to grow. With a limited supply of antique maps on the market, the potential for an increase in value is an obvious analysis. There have also been a signiﬁcant number of people turning to invest in books and maps in an attempt to balance their investment portfolio in a backlash against the recession and volatile stock market. What maps and atlases should I buy? Maps that hold meaning for you. The best collections are those that are focused on a country, a region, a period or a style. Also, in my experience, the maps that hold their value best are those of the highest quality. I warn customers away from anything that has been over-restored or coloured to make more appealing. We are unusual within the antiquarian map trade in that we don’t sell maps that have been cut out of atlases – we only sell separately published maps or whole atlases as we believe that, in the long run, these will be more valuable than bits of ripped up books. What are the potential pitfalls for an investor? Further, apart from total disasters

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such as buying a fake, or a stolen map, the main potential problem for an investor stems from overcoming the initial transaction costs: while you only pay a small percentage to buy stocks and shares, a typical auction house will take over 35% when you combine both the commission and the buyer’s premium. You can combat some of this by befriending a specialist dealer – many nowadays typically work on a smaller margin than auction houses (on material that I have bought for stock, I average 20-25% or so, for example), and most will work on somewhere around 5-10% when sourcing and buying on commission for a favoured customer. Nonetheless, one still needs to think about holding onto a collection for a few years at least if one is to realise a meaningful proﬁt. Do you collect? Yes, I am an obsessive collector of maps of Oxford and Oxfordshire. Like a bad drug dealer, I occasionally get high on my own supply! Where should I buy my maps and atlases? From me of course! www.crouchrarebooks.com. m

The first modern atlas Claudius Ptolemaeus, â&#x20AC;&#x153;Geographiaeâ&#x20AC;?, 1513.

Abraham Goos, World map, 1685.

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Timepieces A Brief History of

What is a wristwatch? More, certainly, than a means by which we track the passage of time…

By Saul Wordsworth

watch is an emblem of wealth and status, a chance to display elegance and taste, an opportunity for self-expression, even a sound investment. The history of the wristwatch is a rich and fascinating one, punctuated as it is by historical events that have shaped its development. “In many ways watch design measures and reﬂects the changes in society,” says Sam Hines, Head of Watches for Christie’s in New York. “You can look at the wristwatch, look at society and see them intertwined.”

EARLY HISTORY Before watches there were clocks and before clocks sundials, sandﬁlled hourglasses and the measuring of running water. However our story begins in 16th century Tudor England. Up until then clocks had been dependent on swinging pendulums for accuracy. For the ﬁrst time springs were developed that could drive the movement, removing the need for pendula and thereby dramatically reducing the size of the timepiece. Thus was born the pocket watch.

Cumbersome and inaccurate, these early ‘clock-watches’ featured only an hour hand and were worn on a chain around the neck. It wasn’t until the 17th century that men – mostly nobility – wore them in their pocket instead of as pendants.

WORLD WAR I Fast-forward two centuries. Although there has been gradual mechanical advancement, it wasn’t until 1868 that Patek Philippe of Geneva designed and manufactured the world’s ﬁrst watch made especially for the wrist. This was unquestionably an historic event, albeit one that passed almost unnoticed. From 1868 until 1914 watches – or ‘wristlets’ – were worn almost exclusively by women as fashion accoutrements. Records suggest that the German Navy issued 2,000 wristwatches in the early 1880s to aid the sychronising of attacks, but the watch as we know it didn’t truly make its mark until the outbreak of World War One. “Necessity is the mother of invention,” says Hines. “Wartime took watches from the pocket to the wrist. Soldiers were issued with ‘trench watches’, which, though bulky, enabled them to glance at the wrist rather than fumbling around in their uniform.”

Unlike those manufactured at the start of century, these wartime watches were designed for more rugged use. When the war ended in 1918 soldiers were allowed to keep their army-issued timepieces. Although the likes of Cartier, Longines and Movado were already making small inroads into the male watch market, a man wearing a wristwatch in public became commonplace for the ﬁrst time. Manufacturers took heed. The touchpaper had been lit…

ACCEPTANCE Inspired by the new Renault tanks on the Western Front, the Cartier Tank – all style and straight lines – was released at the end of the war. Other manufacturers such as Audemars Piguet, Jaeger LeCoultre and Vacheron Constantin also saw success, as did Rolex who in 1926 developed the world’s ﬁrst waterproof watch, the Oyster. The post-war world was very different to the one it had left behind. The United States, at that time the world’s largest watch market, was the driving force behind much of the change; skyscrapers were being erected, including the Empire State Building and the art deco-

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inspired Chrysler Building. Fashion was increasingly for the mainstream, affluence was on the rise and capitalism was booming, which in turn fed the need to keep to a tighter schedule. Time became increasingly of the essence. “This was a period of revolution,” says Hines. “It had taken people – and men in particular – some time to acclimatise to the wristwatch but by 1930 the ratio of wrist to pocketwatches was 50 to one. The balance had truly swung.”

Golden AGe There followed what many would regard as a truly golden age for the mechanical wristwatch. Production swelled, prices came down (whilst also going up for the most exclusive models, embedded with diamonds and emeralds). Though sales were impacted by the Great Depression and World War II, the wearing of a wristwatch was fast becoming standard. Manufacturers such as Tissot, Omega and Breitling were by now making many reliable, accurate and attractive pieces for both sexes. The watch became a prized asset, an expensive and glamorous accessory

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that could be further enhanced by its manufacturer. Rolex was the first to do this, going to great lengths to associate itself with adventurers, sportsmen and high profile actors. Sean Connery sported a Rolex Submariner in 1962’s, Dr No. The marque would go on to feature in a further eight films in the Bond franchise. Throughout this period Switzerland was a byword for precision and reliability in watchmaking. By remaining neutral during World War II it had been left alone to focus on what it did best. By 1970 the Swiss were manufacturing 50% of the world’s timepieces. This, though, was all about to change…

The QuArTz revoluTion Known in Switzerland as ‘the Quartz Crisis’, the introduction of the quartz watch in 1969 was the biggest revolution in watch history since The Great War. By replacing the traditional balance wheel with a battery-powered quartz crystal resonator, watches could be infinitely more accurate and, due to the lack of moving parts, more resistant to shock.

The Swiss hesitated when action was required and were gradually superseded by American and Japanese manufacturers like Timex and Seiko. Swiss hegemony was dismantled, its industry thrown into crisis and its sense of national identity threatened. By 1978 quartz watches overtook mechanical in terms of popularity. Very soon the digital watch market would deal a further body blow. By 1983 the Swiss watch industry, which boasted 1,600 watchmakers in 1970, had declined to a mere 600. In the end a research consortium, the Swiss ASUAG group, was formed expressly to save its country’s beleaguered signature industry. With impeccable timing it struck gold with the launch of the Swatch in 1983. This success breathed new life into Swiss watchmaking and in due course led to the creation of the Swatch Group, the world’s largest watch manufacturer.

WhAT Goes Around Today the thirst for quality mechanical watches, both new and antique, has risen from the low-point of the 1980s. At the same time trends in watch design continue to reflect society, at present

The Passage of Time

“It wasn’t

until 1868 that

Patek Philippe of Geneva designed and manufactured the world’s ﬁrst watch made especially

for the wrist.”

1868 Patek Philippe makes first wrist watch. 1880 Girard-Perregaux produces wristwatch for officer of the Imperial German Navy. 1888 Cartier produces the first ladies wristwatch with diamond and gold bracelet. 1902 First Omega wristwatch - the world’s first industrially produced wristwatch. 1902 93,000 wristwatches sold in Germany. 1904 One of most famous early wrist watches appears – the Santos-Dumont by the house of Cartier. 1912 Movado makes army wristwatch with protective grid over the glass. 1917 Cartier introduces the Tank – still enjoying success today. 1917 British royal flying corps issued with wristwatches by Omega. 1918 Omega supplies US army with wristwatches. 1925 Patek Philippe produces the first wristwatch with perpetual calendar. 1927 First water resistant watch, the Rolex Oyster. Mercedes Gleitze swims across English Channel wearing one. 1933 First watch made for children by Ingersoll, featuring Mickey Mouse. 1936 Omega appointed official timekeeper at Olympic games. 1936 Hamilton supplies US forces with wristwatches. 1936 Omega and Breitling supply US RAF watches during war years.

mirroring the complexity and innovation of the internet age.

1945 Rolex Datejust is first watch with date display on watch face. 1946 Audemars Piguet produce thinnest wrist watch in world (1.64mm).

“Brands today often try to complicate matters, from excessive functionality and chronography (timekeeping and stopwatch) to showing the mechanics on the watch face,” says Hines. “Manufacturers like Greubel Forsey and Urwerk lead the way in this regard. At the same time one can observe how the essence of the watch continues to move with the times. When the world was feeling prosperous ﬁve years ago, watches got bigger. In the last two years they’re shrunk once more.”

1947 Tissot develops Navigator, self winding wristwatch with universal calendar. 1953 Rolex Submariner is produced, capable of hitting depths of 305m/1000ft. 1960 Bulova launches Accutron, the electric tuning fork watch invented by Max. 1969 Girard-Perregaux develops first massproduced quartz watch. 1969 Neil Armstrong wears Omega Speedmaster Professional on moon. 1971 Rolex Sea Dweller is produced, capable of going to depths of 1,220m/4,000ft. 1978 Vacheron Constantin Kallista sold for $5,000,000. 1983 Swatch is launched.

As men and women have become more equal, the separation between designs has diminished. Today it is perfectly normal to see a woman wearing a man’s watch, with brands making the more complex designs for both sexes. It is hard to imagine a time when owning a wristwatch was not the norm. The watch industry has come a very long way in a short time.

1984 Longines launches Conquest range, accurate to one minute in five years. 1987 Tissot introduces the two timer, a watch with both analog and digital displays. 1989 World’s most complicated watch, the Patek Philippe Caliber 89, sold for $3.2 million. It has 33 different functions and took nine years to complete. 1999 Watches that run on difference in temperature between air and wearer’s wrist launched by Seiko and Citizen. 1999 Casio creates first wristwatch with built-in GPS.

“I would sooner wear a skirt as wear a wristwatch,” said one 19th century gentleman, unburdened by our hindsight.

2001 GlucoWatch Biographer released, measuring blood-sugar levels for diabetics. m

2005 Seiko releases prototype of first E-ink watch, the Spectrum.

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The Retailers

RICH

LIST

2011 Retailers and those who have made fortunes from conventional high street selling still populate The Sunday Times Rich List, even though clouds are gathering over the sector.

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r Philip Beresford, who has compiled the list for 23 years, attributes the decline to the relentless rise of internet shopping and the proﬁttaking activities of shareholders in high street companies. Weakened operators are therefore failing, and there is talk in the City that another large one is about to fold, reports Beresford… “Internet retailers are the stars of the future,” he forecasts. “The end of the high street is in sight”. The new breed is thriving thanks to lower costs, good catalogues and fantastic, easy-to-use websites. For young customers a retailer has to be seen to be cool and up to date. Nick Robertson, the founder of Asos, Britain’s largest online-only fashion and beauty store, seems to have done it. He is credited with a £177m fortune, up by £123m since last year, and he stands at 389th in the list. Asos has achieved this for him with 8.3 million unique visitors monthly.

Johnnie Boden leads the retailers selling fashion to the second group, comfortable middle-class customers in Europe and the United States. “Boden’s customers are the country set and the Chelsea set, who take the family and the Labrador in the Volvo estate to picnic on the beach,” says Beresford. The ﬁgures impress. The Boden enterprise has more than a million customers, and Boden himself is worth £310m, up by £221m since 2010 and occupying 251st position. Yet, despite internet competition, there are booms as well as busts. Among the supermarket groups just observe Edwin J. Booth and his Booths shops in northern England, mainly Lancashire. Booth is not yet in the list but could reach it with the Waitrose winning formula. Waitrose has been incredibly successful through offering quality in more afﬂuent areas, and Booth does just that with supermarkets in lowunemployment market towns. He advertises quality goods, many produced locally, and aims to

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Micha Theiner/City AM/Rex Features

The other good grocery news is at the opposite end of the market. Malcolm Walker, the founder of the Iceland frozen food empire, has built a fortune on cut-price produce and deals. “He is good for austerity Britain,” says Beresford. Walker’s policy has earned him personal wealth of £166m, up by £9m and placing him 418th. This is a pattern reproduced in Scotland by Eric Herd, whose Farmfoods group is the UK’s second biggest frozen food retailer. He is said to be worth £129m, up £24m, and holding 559th place. Understandably, discount stores are also booming. The Wilkinson group is typical, having a strong balance sheet, practising good housekeeping and forging links with Chinese suppliers to keep down costs. Tony Wilkinson and family are put at 166th, with £480m, up £230m. Other discount store boomers are: Will Adderley and family, of the home furnishing group Dunelm (£675m, up £5m, 108th); Tom Morris and family, of Home Bargains (£460m, up £50m, 174th); Simon, Bobby and Robin Arora, of B&M Retail (£43m, up £298m, 230th); Chris Dawson, of Range (£304m, up £54m, 254th); Bruce Robertson (£129m, up £18m, 559th); and Chris

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and Laurie Edwards, of Poundworld (£80m, new to the list, 871st). The highest list place is taken by Galen and George Weston and family, who are ninth with £6bn. The Westons, £1.5bn better off than a year ago, attribute much of their wealth to Associated British Foods, whose flagships are Selfridges, Fortnum & Mason and Primark. They show no sign of wilting. The highest profile is owned by Sir Philip Green, who with Lady Green is said to be worth £4.2bn. Green’s fortune is £95m up and he is placed 13th. With the BHS and Arcadia groups in his hands, Green is considered to be at the cutting edge of fashion. His business is huge enough to benefit from economies of scale and is expanding overseas. But Beresford points out that even Green is complaining that times are hard! Another prominent name in the list belongs to Mark Fenwick, chairman of the eponymous stores, whose family wealth is calculated at £438m, up £18m and 185th. The compiler believes Fenwicks could take hits two years running and hardly notice them. He says: “The store is doing well in London because it attracts tourists, and the group has an “unbelievably strong balance sheet, stuffed full of cash”. It’s all due to good housekeeping in m previous years. By Brian Collett

Sir Philip and Lady Green Nick Robertson

John Alex Maguire/Rex Features

integrate his business into the community. “Watch out for him,” says Beresford.

Others in the list: Mohamed al-Fayed former Harrods owner (£1.3bn, up £650m, 46th). Lord Grantchester and the Moores family former Littlewoods owners (£1.2bn, unchanged, 53rd). Sir Ken Morrison and family former owners of the Morrisons supermarkets (£1.034bn, down £506m, 64th). Lord Sainsbury and family founders of the supermarket chain (£960m, up £60m, 75th). Christina Ong and family of Mulberry (£650m, up £540m, 114th). Philip Day of Borders (£300m, unchanged, 257th). Lord Alliance and family, of the N. Brown home shopping group (£290m, up £25m, 269th). Alisa Moussaieff and family of Moussaieff Jewellers (£220m, up £60m, 315th). Gerald Ronson and family of the Snax 24 petrol retailer (£220m, up £75m, 315th). John and William Asprey of the gunsmith and jewellery business (£160m, up £35m, 430th). Chrissie Rucker of the White Company, married to Nick Wheeler of Charles Tyrwhitt (£130m, up £20m, 537th). Lennie and Iain McGeoch of Mackays Stores (£122m, up 15m, 582nd). Richard Kirk of Peacocks clothing stores (£120m, up £20m, 583rd).

Julian Richer of Richer Sounds (£115, unchanged, 629th). Warren Haskins of the Haskins Group (£104m, £1m up, 692nd). George Davies founder of the Marks & Spencer Per Una range (£100m, down £20m, 703rd). Andrew Cohen of Betterwear (£80m, down £10m, 871st). Viscount Hambledon former owner of W.H. Smith (£80m, up £2m, 871st). Chris Watson of Chain Reaction Cycles (£75m, new entry, 927th). Charles Wilson of the Booker group (£72m, up £6m, 959th). Gerald Leake of J.H. Leake and Sons (£71m, up £2m, 965th). Lee Bushell of Guardian Law Services (£24m, up £18m, 13th in the young people’s section). Gordon Roddick formerly of The Body Shop (£50m, unchanged, 91st in the Scottish section). Frank Dunne of Dunnes Stores (£380, down £6m, 17th in the Irish section). Margaret Heffernan of Dunnes Stores (£323m, unchanged, 22nd Irish).

Sharon, Brian, Paul and Sean McMahon of Dunnes Stores (£304m, unchanged, 25th Irish). Anne Dunne of Dunnes Stores (£197m, unchanged, 38th Irish). The Mackeown family of the Musgrave Group (£131m, up £18m, 60th Irish). Peter J. and Mary Musgrave of the Musgrave chain (£121m, down £16m, 61st Irish). Feargal Quinn formerly of the Superquinn supermarket chain (£121m, down £6m, 61st Irish). Liam and Dermot KcKenna of Power City (£95m, down £11m, 76th Irish). Anthony, Patrick, Thomas and Liam Smyth of Smyths Toys (£85m, up £11m, 86th Irish). Hugh Kennedy of Curley’s supermarkets (£56m, up £19m, 134th Irish). Charlie O’Loughlin of Euro General Retail (£32m, new entry, 230th Irish.

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KAREN RUIMY From Finance to Flamenco and Philanthropy Most people who have a successful career in finance wouldn’t dream of quitting to follow their dreams. Karen Ruimy isn’t most people... She was a woman at the top of her game in the predominantly male world of finance, Karen Ruimy managed a successful brokerage in Paris, but her creative spirit was calling her. She tells us how she found the courage to follow her passion on a journey of self-discovery that has reaped many artistic and spiritual rewards. We arrive at Karen's elegant Belgravia office. The décor is typically chic and has an understated glamour, impeccable style and attention to detail, much like the responsive sophisticated woman we are about to meet. When you meet Karen Ruimy you are struck by her sincerity and openness, she is confident and articulate, and despite a long day of intense recording of her forthcoming album, her eyes are bright and alive. Karen Ruimy was born in Morocco, where she lived as a child. Later the family moved to France for Karen’s education. Growing up with academic parents, it was always expected that Karen would follow a similar path. An artistic career was just not something that was considered. She was encouraged to study hard by her father, but always found time for her hobby, dance. Karen studied in Paris at the prestigious Grande Ecole, gaining an MBA, and went to work in banking for CCF, Credit Commercial de France, in Mergers and Acquisitions.

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She soon moved to the rapidly expanding bond market, where she was hired by Finacor as a broker, working in options and bonds. “It was the beginning of the bond market in Paris. It was a very exciting time. The market was attracting a lot of really bright people, a lot of money. It was very challenging, tough, very fast paced, but you got results very quickly.” She loved her job. “I had a great time, I was super busy. My whole life was my job, it was fast and fun”. At first she worked in the pit, on the trading floor. “They put me down there to see how tough I was. It was very physical”. Toughing it out on the trading floor gained Karen respect from her more macho male colleagues. “ If you were a strong woman, then that made you a more interesting person to them”. After five years Karen became a director at Finacor, which at the time was the largest brokerage firm in France. However, after some time in this position, she found she was at a stage “whereby a lot of what I was doing was the same, it was interesting, but the same. I felt the need to evolve. Of course I could have continued, but deep down I knew that part of my life was drawing to a close, and I saw it as a spiritual calling; that it was the time to move onto something else”. She decided to quit her job, and took some time to think about what she wanted to do with her life, reading about the theories of

â&#x20AC;&#x153;Everyone has their own path. It takes time to rediscover who you are, and to find your callingâ&#x20AC;?. www.themarketmagazine.co.uk

Jung and the philosophies of the Eastern Masters. She read widely on spirituality and self-development, but she doesn’t subscribe to any one single philosophy. “Everyone has their own path. It takes time to rediscover who you are, and to find your calling. Truly being yourself is what makes us happy”. Karen put what she had learnt to good use, presenting self-development lectures and workshops in the USA for the next six years. Her studies and writings also led to the book The Angel’s Metamorphosis, which has been well received by readers in the UK, France and the US. We asked her about the book. She tells us The Angel's Metamorphosis is a collection of texts written in a poetic style. It is not a typical spiritual self-help book, it’s not telling you what to do or how to do it, it’s text that I have written to inspire myself, to develop and to become the person I truly am”. We asked Karen what is the basic tenet of her writing. “What I believe is that you come into this world as a soul, and then you are obliged to create a protective persona, a personality that fits the world. Over time you forget your true self, and start to believe that this external persona is the real you. The book aims to help you to get back to the purity of your feelings, emotion, intuition and your connection to your spirit. To get back to your true soul”. It was through her writing and self-reflection that Karen realised, that to be truly happy she had to express the artistic aspects of herself. “Growing up and working in finance, I never thought of myself as a dancer, even though

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I had been dancing flamenco since I was 20, but after my spiritual quest I thought, I am a dancer, it is my calling! I felt passionately about flamenco and I wanted to give it a chance, so I did”. Karen produced a flamenco show in Paris, which was a success, and not long after started working with a production company. This led to a dance show at the Folies Bergere, which later transferred to London’s West End. She is currently writing lyrics and working on tracks for an album that will be released in six months time and will be the basis of a new dance show. "I sing in all of my shows and I am really enjoying writing the lyrics. I have been extremely fortunate to have met some amazing musicians, including some fantastic guitarists, London really is heaven for music”. It is clear that Karen enjoys all that London has to offer, but where does she call home?

“I am of course attached to Morocco, the land of my birth, I know Paris inside out as I have spent most of my life there and I go there often to dance and see family and friends. But I love London and my home is here now, the spirit of the city is very cosmopolitan, creative and free and I feel very at home here”. We ask Karen if she sees herself as a dancer, singer, writer, or businesswoman. “ These are all things I have done at different stages of my life. You don’t have to be just one thing, but whatever I am doing, I give it 100%. I am an artist and when I’m in a business environment I’m a businesswoman. I think we all have different facets. It took me some time to realise that I didn’t have to choose and that I could be more than one thing”. Clearly Karen Ruimy is a very motivated person, and it’s not just her career that gets 100% effort. There are other issues that Karen is keen to tell us about, namely campaigning and fundraising for women and girls in

developing countries. She is passionate about supporting other women who are trying to improve their lives. She is currently working with several organisations in this field. Oxfam, “the Circle” and The GREAT Initiative are all making a real difference to womens' lives, empowering them to earn a living and giving girls the chance to have an education. They support programmes fighting HIV and AIDS, adapting to climate change and protecting womens' rights. Karen is a trustee of The GREAT Initiative, which she founded with broadcaster Mariella Frostrup, and human rights lawyer Jason McCue. The Gender Rights & Equality Action Trust is working to support NGO’s in Africa that are tackling gender inequality and improving women’s lives through education and empowerment. Karen and Mariella were recently in Liberia, where The GREAT Initiative is funding a

“Listen to yourself, trust your inner self, know that everyday is a new day and that everything is possible”.

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With Renée Zellweger and Mariella Frostrup for GREAT

“I cannot separate myself from the world. I believe in staying connected and compassionate”. women’s radio station. Radio Mama is a lifeline for women, in a society dominated by men, it is giving a voice to the voiceless. Radio Mama broadcasts 12 hours a day, giving women advice on health and legal issues, and playing music. Karen is part of “the Circle”, a group of influential women who have come together to use their high public profiles, skills and resources to raise money for Oxfam projects, helping women living in poverty around the world. The Circle hosts charity events and the funds raised support Oxfam projects in Africa, Asia and Latin America. Last year the Circle set up the Oxfam Curiosity Shop in Selfridges, which raised funds by selling items donated by celebrities like Annie Lennox, Elle Macpherson, Beyoncé and Dame Helen Mirren. She tells us she also supports an organisation called Bottletop, that sets up craft workshops in developing countries, providing employment for young people, and then sells their goods in shops in Europe and over the internet. Bottletop gives young people the opportunity to improve their own lives by learning skills and earning money, and then invests the profits back into the community to ensure a longer lasting and more sustainable impact. Karen is married with two sons and a daughter, so how does she manage her busy schedule and have time for her family?" I am a juggler!" she says. "This is quite normal for women who work and have families. I think the women of today have to have a 'seventh' sense on how to manage life. Naturally you take care of your children and your family but I do feel it’s about creating a balance between being a good mother and finding enough time for yourself and your needs". Karen is very hard working and dedicated. We ask her what inspires her and keeps her constantly motivated. She thinks for a moment and then replies. "On the charity

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side, I felt that it was time for me to give back because I am so lucky, I have a good life and we have freedom in this country. I want to give a hand to those who are suffering in the world and to try to raise awareness, that is my real driving force. When you know who you are spiritually, you know that we are all part of the same world, we are all equal. I cannot separate myself from the world. I believe in staying connected and compassionate". "I am also inspired by great art and I am driven by a passion to dance. I try hard to keep that inspirational mindset to create shows and music that I love and will t ouch people". We are coming to the end of the interview and we wonder what is she most proud of in her varied and interesting life? She smiles and says, "I am proud of having gorgeous and fun children, all of whom are so natural and ok with who they are, which I love. And also when I write a piece, a book or a song and it touches people in some way, that makes me feel good". For our final question we ask, if you could offer one piece of advice to those feeling unfulfilled and wishing to embark on a new career or life change, what would it be? She looks thoughtful and then replies. "Listen to yourself, trust your inner self, know that everyday is a new day and that everything is possible. Mix the two and you’ll create a life change. By believing you can do it, whatever it may be, you are transforming your life. Don’t talk to people, just do your thing". And on that note we take our leave. Having worked in banking, bond trading, writing, singing, dancing and charity work, Karen Ruimy really has had a fascinating and varied career so far. We can only imagine what the future holds in store for this m dynamic individual. By Gordon Ross and Christelle Villanueva

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Law Calling all website owners: your

may be overdone!

Commercial lawyer, Jo Tall, guides us through the new law and offers tips on how to comply before the Information Commissioner comes after us with heavy fines…

n 26th May 2011 a new law* came into force which applies to all website operators who use “cookies” to track their visitors’ movements and choices around their site. Sadly these are not the edible variety otherwise there wouldn’t be such a fuss! A cookie is a small ﬁle of letters and numbers downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device and will assist with logins or enhancing the shopping experience. Say you go to Amazon and browse books on travel to Eastern Europe. A cookie will ensure that next time you visit their site, titles are suggested to you on exactly that subject. Think of a cookie as a little piece of memory. The previous rule on using cookies for storing information was that you had to:

■ ■

tell people how you use cookies, and tell them how they could ‘opt out’ if they objected.

Many websites did this by putting information about cookies in their privacy policies and giving people the possibility of ‘opting out’. So they

basically kicked in automatically unless you objected. The new law requires website operators to make sure they have their visitors’ “informed consent” for the use of cookies. The changes aim to give users more choice and control over what information businesses and other organisations store on their computers and how they track users. Business groups and privacy watchdogs are divided, though, on exactly what “informed consent” means. Luckily, the Information Commissioner’s Ofﬁce (‘ICO’), the government body responsible for enforcing the law, has published a Guidance Note on what they expect website operators to do. However, the guidance is not deﬁnitive and leaves it up to organisations to decide how best to obtain the necessary consent. Thankfully, the ICO has given businesses a year in which to change their use of cookies to comply with the law before it will start to take enforcement action. What should you do now? 1. Establish what cookies, if any, you have on your website. You may have had the site developed for you, in which case you need to ask your website developer what cookies they used. 2. If you do have cookies, decide which ones are essential for your visitors’ use of your site. For example, a cookie that tracks what a customer puts in their

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COOKIES ALLOW A WEBSITE TO RECOGNISE A USER’S DEVICE AND WILL ASSIST WITH LOGINS OR ENHANCING THE SHOPPING EXPERIENCE. shopping basket would be considered essential and therefore may not need the customer’s express consent. A cookie that tracks that the customer had a good browse in home furnishings before going to children’s’ wear on the other hand may be considered intrusive and therefore require express consent. 3. Draw up a plan that shows that you are addressing the use of cookies and that you are putting into place a procedure to comply with the new law. This will be important if the ICO does come after you. 4. Establish how you will get a visitor’s consent to the use of cookies. One option would be to have a pop- up box that alerts users to cookies and asks them to agree. Alternatively, the ICO have said that getting users to agree to your Terms of Use/Privacy Policy would also work. However, instead of just displaying them as a link on your website, you would need to get them to tick a box, indicating their express acceptance of them. 5. Check that your Privacy Policy spells out exactly what information is being collected by cookies. The bottom line is that you need to be upfront with users about how your website operates. Some uses of cookies can involve creating detailed proﬁles of an individual’s browsing activity. If you are doing this, or allowing it to happen, on your website or across a range of sites, it is clear that you are doing something that could be quite intrusive – the more privacy intrusive your activity, the more priority you will need to give to getting meaningful consent,” the ICO guidance said.

“It might be useful to think of this in terms of a sliding scale, with privacy neutral cookies at one end of the scale and more intrusive uses of the technology at the other. You can then focus your efforts on achieving compliance appropriately, providing more information and offering more detailed choices at the intrusive end of the scale,” the ICO said. So in this ever-increasing age of Big Brother and seemingly unfettered trend towards monitoring all of our movements, I believe this law is a move in the right direction. It shows that not everything we do in the e-commerce space needs to be recorded or tracked. We should be free to shop as we please. Just imagine if there were cookie-type robots in real life that stepped out as we entered a shop. I have visions of a middle aged man entering a department store with his stout, middle aged wife and the robot exclaiming: “Ah, Mr Brown! I know last time you visited our shop, you spent half an hour in the lingerie department. Would you like me to take you straight there this time? We still have that little size 8 leopard skin number you liked.” Could lead to all sorts of interesting conversations with his wife … m

The Privacy and Electronic Communications (Amendment) Regulations 2011.See: www.legislation.gov.uk/uksi/2011/1208/ contents/made For the Guidance Note see: www.ico.gov.uk/~/media/documents/ library/Privacy_and_electronic/Practical_ application/advice_on_the_new_cookies_ regulations.pdf%20 For the Information Commissioner’s Office see: www.ico.gov.uk

Jo Tall is a commercial and IT lawyer with 20 years’ experience www.offtoseemylawyer.com

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Business

A changing

WORLD ORDER KPMG is working with the London Chamber of Commerce and other commercial organisations, on a series of trade missions introducing Small and Medium Enterprises from the South East to the opportunities available in the emerging economies. Ian Gomes examines the pros and cons of UK companies looking to do business with emerging economies such as Brazil and China.

hile the economies in the West remain fragile, aspirational businesses of all sizes are considering overseas opportunities as a critical part of their strategy, both in terms of attempting to minimise the effects of the economic downturn and building a strong platform for future growth. One of the things that became clear from the economic crisis is that global growth is dependent on major emerging countries like China and India continuing to grow at a significant rate. However, much of the global growth happening today is being supported by countries in Africa, Asia and South America, which have proven themselves to be more resistant to the economic crisis than many had assumed. Despite the growth opportunities, the competitive landscape in emerging markets can be daunting. Western business people must measure up to the strong financial resources, growing innovative power and international competition presented by emerging markets. Those who want to establish or expand business in emerging markets must study the markets and competitive landscape before drawing up their overseas strategy. Identifying and/or designing distribution channels and customer networks is critical. Identifying the less developed economic regions and harnessing their potential could be a winning strategy. The potential of these markets can be used to help businesses from the West with their growth agenda only through crystal clear focus, clearly defined goals and well executed strategies. Many emerging economies are reaching out to western developed nations for capital and technology.

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Governments are also investing heavily through stimulus programs to propel their economies. The standards of living are rising and with them, consumer demands. A huge new consumer class is evolving which may be ignored by western companies at their peril. Made-forwest products often out price themselves from this large consumer base. International companies that want a slice of the high-volume markets are wise to segment their product portfolio and adapt it to income groups. Industry and technology of the BRIC markets still lag behind in many areas, but investors can profit by “seizing the day”. The readiness for reform in many countries, an investor friendly environment and a strong domestic market are great attractions for the foreign investor. Countries like Indonesia or Vietnam promise stable growth due to their population dynamics. The opportunities lie more in the area of market potential than cheap labour. Business owners are advised to react to possible risks when running an active portfolio strategy. To explore new terrain it is best to enter the market step by step: first examine export possibilities, then acquire new customers through sales alliances, joint ventures and service partnerships, and with increasing knowledge of the market start to build up presence with acquisitions or greenfield investments. Direct market entry can be successful when suppliers acquire their customers in new regions through secure channels. While many western companies are still trying to redefine their market strategies, the wheel of globalisation continues to turn: up-and-coming emerging markets contest the role of big players like China, as cost and price leaders. Cheap producers increasingly

Good reasons to invest in developing countries

Good questions to help check strategies abroad

■ Lower production costs

■ What market entry strategy has the highest probability of success?

■ Use production capacities on location

■ What is the competition on location?

■ Tap new markets and increase sales opportunities

■ What infrastructure and work conditions does the country have?

■ Expand customer base

■ Where are the interesting markets?

■ Develop products suitable for the

market

■ Is the social environment of a speciﬁc location attractive enough for successful work assignments?

■ Draw on available market

■ How can the political and legal

knowledge of the target company

uncertainties be managed?

■ Participate in growth of second-tier booming markets

■ What are the ﬁscal consequences of the investment?

■ Secure access to cheaper energy

sources and raw materials

■ Build up research and development capacities in the target country

■ How will the production locations / businesses abroad be controlled and monitored efﬁciently? ■ What protection exists for intellectual property?

World's ten fastest growing economies IMF forecast for 2011-15 Average annual GDP growth, % 1 2 3 4 5 6 7 8 9

China India Ethiopia Mozambique Tanzania Vietnam Congo Ghana Zambia

10 Nigeria

9.5 8.2 8.1 7.7 7.2 7.2 7.0 7.0 6.9 6.8

Much of the global growth happening today is being supported by countries in Africa, Asia and South America, which have proven themselves to be more resistant to the economic crisis than many had assumed.

shift to neighbouring countries. Higher salaries and increasing inﬂation in China is endangering the cost leadership it currently enjoys. India too has challenges arising from poor logistics and inadequate infrastructure. Will these act as a brake on growth and per capita income and consumption? Whilst the West continues to have the edge, advances in innovation and technology are now also being incubated in major emerging economies. Emerging markets multinationals are making headway in new markets. At the same time, Western companies are in the process of learning from emerging market companies and integrating their cost and sales structures into their supply chains. These developments will ensure the survival of market dynamism and competition.

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Business

Mirroring The Art of

Body Language expert Carol Kinsey Goman, Ph.D. explains how this simple body language technique can benefit business relationships.

y husband and his father were talking in the kitchen when I walked into the room. I’ll always remember that sight: they were sitting at the table, mirror images of one another. Both men were leaning back with their hands behind their heads and their elbows wide apart, and both had their legs loosely crossed. They were deeply engrossed in conversation — totally oblivious to the physical postures they had assumed. I didn’t have to overhear what they were saying to realise that (at that moment) father and son were in total rapport! It’s called limbic synchrony, and it’s hardwired into the human brain.

Carol Kinsey Goman, Ph.D., is an executive coach, author and keynote speaker who addresses organisations, government, and business audiences around the world. She is the author of THE SILENT LANGUAGE OF LEADERS: How Body Language Can Help – or Hurt – How You Lead. For more information, contact Carol by phone: 00-1-510-526-1727, email: CGoman@CKG.com, or view her websites: www.SilentLanguageOfLeaders.com and http//:www.CKG.com.

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We all do it. Babies do it even before birth, where their heartbeats and body functions have a rhythm that matches those of their mothers. As adults, we do it when we are talking with someone we like, are interested in, or agree with. We subconsciously switch our body posture to match that of the other person – mirroring that person’s nonverbal behaviour and signaling that we are connected and engaged. When done with intent, mirroring can be an important part of developing business relationships. An effective

way to build rapport (or to increase a person’s comfort when they are resistant) is to utilise this technique. Mirroring starts by observing a person’s body posture and then subtly letting your body reflect his position. If his arms are crossed, then slowly begin to cross your arms. If he leans back, you do the same. In my work as an executive coach, I have even mirrored clients’ breathing patterns – inhaling and exhaling in sync with their rhythm. It’s a proven method. In a recent experiment, volunteers were (ostensibly) asked for their opinions about a series of advertisements. A member of a research team mirrored half the participants, taking care not to be too obvious. A few minutes later, the researcher “accidentally” dropped six pens on the floor. Participants who had been mimicked were two to three times more likely to pick up the pens. The study concluded that mimicry had not only increased good will toward the researcher (in a matter of minutes), but also prompted an increased social orientation in general. When using mirroring in a business setting, you will know that you have developed mutual rapport if your partner begins to mirror you in return.

Change your arm position and see if they will match your movement into the new posture. If you were to use this technique in a sales presentation, and your prospect subconsciously matched your body language, it would be a signal of trust and rapport. But if your prospect mismatched, you should consider the possibility that they aren’t yet convinced. The neuroscience behind limbic synchrony has everything to do with the discovery of mirror neurons and how empathy develops in the brain. In the late 1980s, researchers at the University of Parma in Italy found that the brain cells of a macaque monkey fired in the same way whether they were making a particular motion (like reaching for a peanut) or watching another monkey or human make that movement. In terms of motor cell activity, the monkey’s brain could not tell the difference between actually doing something and seeing it done. The scientists named those brain cells “mirror neurons.” In human beings, it was found that mirror neurons not only simulate actions, they also reflect intentions and feelings. As such, they play a key role in our ability to socialise and empathise with others. Before the discovery of mirror neurons scientists generally believed that we used analytical thought processes to interpret and predict other people’s motives and actions. Now, however, many have come to believe that we understand each other not by analysis, but through emotion. By reading body language signals (especially facial expressions) and automatically interpreting the emotion behind them, we get an intuitive sense of the world around us – without having to think about it. Here’s how it works in a corporate setting: mirror neurons fire when you see an emotion expressed on a team member’s face – or read it in

When using mirroring in a business setting, you will know that you have developed mutual rapport if your partner

begins to mirror you in return his or her gestures or posture. You then subconsciously place yourself in the other person’s “mental shoes” and begin to recall and experience that same emotion. It’s your mirror neurons that give you the capacity to experience the joys and sorrows of others and to connect with them on an emotional level. As a leader, mirroring team members’ facial expressions and body positions instantly communicates empathy and signals that you understand the feelings of

the people around you and will take those feelings into account as you decide how to respond. This also explains why mirroring and the resultant feeling of being “connected” is such a powerful part of building a m collaborative team.

If you have any questions about body language for Carol, please email her at info@themarketmagazine.co.uk. Subject: Body Language.

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Business

THE

FEAR FACTOR Removing the barriers to success

Why do some people show more courage than others? Why do some have the will and the grit to succeed while others fall at the first hurdle? Courage depends on having a clear vision of what you are aiming for and the motivation to achieve your goal. The difference between those who endure fear and act anyway, and those who don’t, lies in the intensity of the desire and the strength of their personal resilience.

am a great believer in empowerment through endurance in gaining self-belief by doing things that take us well outside our personal comfort zone. Some years ago I took part in a sponsored cycle ride across the Arizona desert in the USA. The terrain was difficult; it was blisteringly hot, dusty and windy. I can still remember the intense heat of the sun burning on my back as I climbed 20-mile hills, ridiculously slowly. I knew I wasn’t the fittest or the most experienced cyclist there – but I steeled my nerve to finish the course. I was determined not to show any weakness. I remember thinking, if

“Courage means being the only one who knows you’re afraid” 62

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I can do this, I can do anything. It was a life-changing experience. But that memory pales in comparison to watching Eddie Kidd on his mission to complete the London marathon. Known internationally for his skill as a stunt motorcyclist and for his near fatal accident, it is his courage in the face of his debilitating injuries that is breathtaking. Able to walk only ½ mile a day, choosing such an enormous challenge is a triumph of mental preparation over pain and risk. According to author and Holocaust survivor, Viktor E. Frankl, the people who died in captivity in concentration camps during WWII weren’t always the weakest. They were the ones who had lost their will. In extreme circumstances, courage means choosing to live and to continue to keep the greater vision in mind.

THE BARRIERS TO SUCCESS n Fear of feeling uncomfortable. One of the enemies of courage is being too comfortable. The safer you need to feel, the fewer calculated risks you are likely to take. Very few of the millionaires I know had a privileged upbringing; most had to develop personal resilience from an early age. They built their businesses and learned their trade through trial and error, training and hard graft. They are comfortable feeling uncomfortable – and have become used to coping with feelings of unease or fear.

“THE TIME TO SHINE IS WHEN IT IS DARkEST” BEAr GryllS

n A positive attitude. Courage has its roots in the attitude we choose day to day. How we respond to small difficulties affects how we react to greater adversity. Developing a ‘victor’ mentality means that when things go wrong, you are more likely to look your fears in the face, and react with, 'All will be well' rather than, 'I’m scared’ or ‘Poor me'. n Self discipline. Adopting a disciplined

n Fear of criticism and fear of failure.

If no-one ever criticises you, there are two likely reasons: either you are perfect (perhaps unlikely), or else you never take a risk, which means you may be falling short of your true potential. We never know what we are capable of until we try. Combating fear means learning to develop a tough hide. If you are more focused upon what other people think than on achieving your goal, you may be knocked off course. Even Mother Theresa couldn't please everyone 100 per cent of the time. If she couldn't, who can? THE WEAPONS OF COURAGE Resilience. The strongest weapon of courage is resilience, because to overcome your fear you have to know you will be able to bounce back from any outcome – even when you are at your lowest ebb. Courageous people try, and try again. The more they try, the more resilient they become. Resilience builds confidence through taking action. Over time, you will discover that no matter what happens, you’ll be okay; because you know you can deal with it. Some of the greatest business icons, including Walt Disney and Henry Ford, experienced bankruptcy before becoming successful – but that never stopped them having new ideas or starting up another business. Many Olympic medallists too, know all too well what it is like to lose it all and win again. Those who achieve the greatest success often have to overcome immense hurdles.

approach to life enables your auto-pilot to take over on those occasions when the going gets tough. Those who develop self-discipline put the needs of the goal ahead of immediate gratification. That means they make constant progress – and it also means they don’t stop to question whether they want to do something. If it needs doing they will just get on with it. n Assessing risk. Courage helps you to take the leap, but you also need to assess the risks associated with what you are doing –and prepare for the consequences. Be realistic – but don’t let over-preparation stop you from taking a chance. n Fear. It is natural to feel uneasy in the face of experiencing something unknown – but adrenaline can be a valuable weapon. It keeps us alert, encourages us to raise our game, and puts us in a frame of mind for fight and survival. If you desire the outcome enough, you will find the courage to look fear in the face in order to achieve success.

BEV JAMES is founder and MD of The Entrepreneurs’ Business Academy, a joint venture with James Caan, and MD of The Coaching Academy – the largest coach training provider in the world. She is a Millionaires’ Mentor and a serial entrepreneur. www.the-eba.com www.bevjames.com

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Business Mind your thoughts and

CHANGE YOUR miNd Why do some people have more self-belief than others? Why do some people ‘get on with it’, while others prevaricate? Is self-belief innate within us, or is it a skill that can be learned?

s a coach, a lot of my work focuses on confidence building. My extensive work with senior managers and business leaders over the years has shown me that everyone suffers from self-doubt from time to time – the differences lie in our ability to vocalise our fears and take action to overcome negative beliefs.

EvEryonE suffErs from sElfdoubt from timE to timE...

Successful people tend to share a positive mindset. They set personal goals and are quick to take action. Whether CEOs, small business owners or entrepreneurs; business leaders have several core traits in common: first, they are decisive and action-orientated; secondly, they set clear, measurable goals; thirdly, even if they don’t always know how they are going to achieve their goal, their expectation is that they will find a way. But even those with self-belief doubt themselves sometimes. Those at the top are expected to be ‘ultra’ confident, to have all the answers – and they expect that of themselves too, so there are few people (if any) to whom they would choose to speak about their concerns; and that can be dangerously isolating. Our beliefs develop from a complex mix of our attitudes, values, memories, decisions, internal mind-talk – and the impact of our personal environment. We really are what we think. Without selfbelief we are more likely to procrastinate, make poor choices, lack accountability, or

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even fall into a state of victim mentality. Those who over-prepare for action or look unrelentingly for the reasons why something may fail, also lack self-belief. What is the solution? If self-talk is becoming negative, how can we change? The answer is to challenge our fears and take positive action; to overcome any limiting beliefs that are holding us back. Easy to say, but sometimes harder to achieve. The great news is turning negative thoughts or attitudes into positive ones can be quick and easy. It all depends on the motivation of the individual and their willingness to give the concept a try. Much has been written about ‘acting as if’ you have already succeeded, or reciting affirmations to help change your state of mind. Sometimes my clients resist those things as they don’t feel authentic. However, these two actions are an extremely powerful starting point for change. It’s really important to understand that often, when a limiting thought enters our head, nothing has actually changed except our point of focus. We have taken our eye off what we are looking to achieve and instead, have allowed doubt or negative selftalk to creep in. That affects not only our thoughts, but our body language, posture, what we feel, how we view the situation in that moment, the things we say to ourselves – and therefore the outcome as well.

The following are simple coaching techniques to turn negative thoughts into positive beliefs: n Stop. Take a breath. Adjust your

posture. Notice how your stance has changed since a limiting belief appeared. Ask yourself, “How do I want to feel instead of worried/ anxious/fearful?” Name your feeling and then stand up, walk around and sit back down in a way that reflects that mindset.

Over 90% of what we fear never actually happens. By acknowledging the ten per cent possibility and preparing for it in case it happens, it becomes easier to take practical actions towards the successful outcome you desire. By changing your self-belief, you literally change your mind.

PAM LIDFORD is a fully qualified coach, BTEC and NVQ assessor, Thought Field Therapist and Master Practitioner in NLP.

n Change

your point of focus - literally. We usually look down when we are unhappy and up when we are more confident.

n Identify your limiting belief (for

example, “My business is going to fail”). Then ask yourself, “What’s the worst that could happen?” “How can I prevent this happening?” “If it still happens how could I handle it?” “What could the positive outcomes be?” “Who could I ask for help if I need it?” You will have other questions of your own. In looking at your core fear or problem in the face, and preparing for it you will change the way that your brain perceives the problem and will literally alter your mindset in preparation for action. n Speak to someone you respect (whether

a friend, a colleague, or a qualified coach). By vocalising what is going on, it becomes easier to reframe the outcome. n Take action. Action is empowering

because it brings about change. It is always the main route to overcoming limiting beliefs and unhelpful habits of behaviour. The clearer you can be about what you want and why you want it, the easier it will become to break the achievement of your goal into manageable chunks and start working towards it, one step at a time.

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Business

Dress to

impress n What are your clothes saying about you? n What 3 words would people use to describe your

appearance? n Do the words reflect your brand and your

business as well as you? n Are they the words you want them to use?

t is a truth not universally acknowledged that we judge each other initially not by what we say, but by how we look. How we dress sends a powerful message about our level of competence as well as our self-confidence. During the first minute of meeting someone we analyse every detail of information we receive. We make unconscious judgements about age, background, interests, family, and material worth. We ask, “Is this person like me? Are they different to me?” Some conclusions will be accurate and some will not, but they can be hard to shift. Imagine the scenario. It is rush hour; commuters are heading towards their trains. A woman is rushing along the platform wearing scuffed shoes with worn down heels; a shirt that is too tight, with gaping buttons; hair

unkempt, nails scruffy; eyebrows frowning, with a bulging briefcase and papers in a supermarket carrier bag. You form an impression – and yet you know nothing about this person other than what you are seeing. A couple of steps behind, walking with relaxed purpose, is a woman wearing polished shoes, a shift dress with a signature necklace and a stylish jacket, hair immaculately in place, nails manicured, with a slim and tidy bag. Both of these individuals could be excellent at their jobs – but the second person conveys a message of confidence and competence because he or she is relaxed and has paid attention to the detail of their appearance.

There is little point in spending hundreds or thousands of pounds on a stylish corporate identity if you look as if you have spent less than £10 on your appearance. Image coaching can have a powerful impact on total business performance. My work is all about making sure that my clients wear clothes in colours that complement their personality, in styles that suit their height and body shape, and are suitable for their work and environment. I want people to feel self-assured on the inside and to look confident and feel authentic on the outside. Reinforce your personal brand Style choices are not only for women. Men can show their colours and individuality through their socks, cufflinks, shoes and other accessories. Those who prefer designer brands and subtle styling define themselves by the qualities of the brands they choose to wear. David Beckham epitomises this. Richard Branson is a style natural too. You rarely see him in a business suit. His image is down-to-earth and relaxed. Deceptively casual – always well groomed. At the other extreme is Boris Johnson, whose hair is very much a part of ‘brand Boris’ but whose scruffy dress sense has undermined his credibility on occasion. During the months leading to the American election, Barack Obama was filmed on the campaign trail. His

image sense was a revelation. Whether suited and booted at 7am for a formal press call or with shirt sleeves rolled up and jacket off for a relaxed chat to children in a kindergarten, he made sure that his clothes did not get in the way of his message. He remained genuine and authentic. Subtle changes in his dress code said, “This is who I am”. Hillary Clinton’s approach was to be perfectly coordinated at all times. Her look was almost a uniform, which enhanced her natural authority but gave little away. Margaret Thatcher bought her clothes in bulk shopping trips from well-known British companies and her take on power dressing became the template for women rising through the political and professional ranks. Condoleezza Rice has a kind of quiet power – "she’s just fashion enough to let you know that she’s interested but never so overwhelmed by the fashion that you think she’s not serious" says Michael Kors. And what about that First Lady Michelle Obama? She says "If I can have a style impact, I want women to feel good about themselves and to have fun with fashion". I couldn’t put it better or more effectively! People may forget names but they will often remember something distinctive about your appearance or what you are wearing. Make sure that they remember you appropriately. I once listened to a man give a speech while wearing a cartoon tie. He was conveying a serious message, but it was hard to take him seriously because there was a mismatch between what he was wearing and what he said. It is important to always make sure that you are wearing the outfit – rather than the outfit wearing you. There is no need to suppress who you are – but dress to suit your environment rather than just yourself, at work. Be colour conscious ■ Red shows confidence and energy – too much is aggressive ■ Yellow and orange are positive, happy colours that work in moderation. ■ Blue, black and cream are safe neutrals. ■ Browns and purples suit everyone ■ Too many pastel shades will make you invisible.

First impressions are lasting impressions Body language, eye contact, facial expressions, personal grooming, and the style of your handshake all send messages. The general rule of thumb is, watch how others behave and match them. Then you can’t go far wrong.

■ Body language – give others space so they don’t

feel threatened ■ Eye contact is important, but some cultures like

more than others. Don’t stare. ■ Good grooming matters. Untidiness suggests

that you ‘can’t be bothered’ and will undermine your credibility. ■ Smile – you will be noticed. ■ Be yourself – focus on other people, listen, breathe and smile.

ANN SKIDMORE Managing Director, Ann Skidmore Associates Ltd, is an EBA expert www.the-eba.com www.annskidmorecmb.co.uk

The most important rule of all is: “Dress the body you’ve got – not the one you want.”

www.annskidmore.com

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Business

What happens when Social Media

GOES WRONG? Every business guru under the sun is currently extolling the virtues of social media. Even Lord Sugar is a Twitter addict. But what do you do if it goes wrong? What happens when a dissatisfied customer starts complaining ‘loudly’ online? What happens when you build a brand de-vangelist who just doesn’t like what you stand for? In this article we will look at what happens when the social become unsocial!

oogle is not just a search engine. It’s a reputation engine. As a starting point, go and Google your name and your brand name. What do you see? Is it all good or are there some things you would prefer were not there? While you are online, also have a look at search.twitter.com. Is anyone making your ears burn? The first stage of online reputation management is to know what people are saying. Easy tools to use are Google Alerts, which you can find by simply ‘Googling’ it and also TweetBeep.com. Google alerts will simply send you an email when it finds your keywords mentioned in any websites it finds. These keywords can be your product name, brand name or your name. We have had occasions where people have been talking about us in internet forums and Google alerts has bought it to our attention, allowing us to join in the conversation. TweetBeep is a similar kind of service but for Twitter. It will monitor when people are talking about you and contact you. Invaluable for keeping ‘in the know’.

We have had occasions where people have been talking about us in internet forums and Google alerts has bought it to our attention... 68

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There are also free Twitter tools such a TweetDeck which will allow you to monitor Twitter by setting up custom searches. This is simply done by adding a new column based on a search. You are then able to enter a keyword and TweetDeck will notify you every time that keyword is mentioned on Twitter. One of the searches I often use is for my own name. If someone writes a post with my Twitter name @guylevine in it, I am automatically notified by twitter, but if someone were to just mention Guy Levine I would not be notified, however this custom search picks it up. Although we are talking about online reputation management, we also want to make sure we are receiving lots of alerts from the positive work we are doing. Therefore, make sure you ‘brand’ every piece of digital content you have. So pictures, text and videos should all have reference to your brand or product names to ensure your online visibility. If the worst happens and you do find negative information you should follow these steps: 1. Is there merit to the issue? Was it your fault? Are they right? 2. If it is not correct, it’s time to offer facts and ask for a correction to be made. 3. If it was correct, try and engage in a discussion. 4. You should have a statement prepared to go on your blog or website.

Often people who have a grievance just want to be heard. Having a conversation will allow some of the ‘heat’ to disperse! The worst move is to threaten with legal action as it just builds the tension. To become a true social maven there are four key points. The ﬁrst is to listen to what people say. In fact, it is always good to listen ﬁrst to get a grip of the language of the conversation. The second is to talk to those concerned like they are people. Social Media is about the people, and tweets that only sell often lead to bad press and sentiment.

said about you. There are tonnes of folk-law stories about kids being turned away from university interviews because someone has found something inappropriate on Twitter. Whether this is true or not, do they never check the comments that people are leaving? Build your online brand and nurture it… Most importantly protect it, because you never want to be in a position where it bites you on the behind!

GUY LEVINE is MD of Return on Digital and

Try to engage people and build relationships, because simply chatting with the thought leaders in your business space will often get you noticed. Finally, and most importantly, always, always measure what is being

an EBA Millionaire Mentor. www.the-eba.com www.returnondigital.com

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to the same point. The mobile phone achieved this in 14 years, the iPod in seven, and Facebook in only five years! These productivity tools put in the hands of individuals, as opposed to the state or governments have created mass prosperity – a phenomenon that Proffesor Iqbal Quadir has charted in his work at the MIT Legatum Center and through Grameenphone, the leading telecommunication operator in Bangladesh.

Julie meyer

Discusses how fast moving technological developments effect trust, prosperity and society.

acebook, while still growing in absolute numbers, is starting to see the first signs of people wearying of it. With worldwide user numbers nearing 700 million, it has reportedly lost 100,000 British users overall in May and six million in America, who also closed their accounts last month. Us non-digital natives gave a quiet "Hurrah!". The ‘public/private’ mental switch that I have as a 44 year old doesn't seem to exist for the twenty somethings, there is often no distinction between ‘active or passive’. It may be an intimate birthday party of ten, but don't expect the photos to not appear on someone's twitter account. Everything is fair game!

We Will have the equivalent of a former 20,000 years of progress this century. the speed at Which technology is invading our lives is that fast... It took 89 years for the fixed line telephone to achieve an adoption of 150 million users, but only 38 years for the television to get

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Ray Kurzweil in his book, The Singularity is Near, states that we'll have 20,000 years of progress this century. The speed at which technology is invading our lives is that fast. And the reason for this is that technology expands exponentially whereas our minds think linearly. Hence the cascading 89, 38, 14, seven and five years of adoption of new devices. There are many implications for this crossover point that Kurzweil describes as – ‘the singularity’. One of the most important is that we, humanity that is, need to decide the ‘rules of engagement’ in a world where we can be nearly limitlessly connected, but there is no active/passive nor public/private switch. What are the rules of the road? What if I feel that an experience we share is private but you don't? As Barbara Streisand found out when she tried to suppress information about the location of her house, she created more publicity around it. The recent spate of super injunctions are silly as the identities are known immediately online. The world is now global, open, real-time, interactive and transparent. But is it necessarily high in corresponding levels of authenticity and trust? Are we moving towards those ideals or further away from them? If trust can't build up slowly due to repeated positive interactions because everything is moving so quickly, then how do we show our authenticity and know yours? The world has gone network. Networks are at the core of every business, community and government

today. In a networked world, you can't impose yourself. A stick doesn't work; a carrot will. Those parties who create inclusive models have legitimacy whether political parties, industry leaders in business, or mums at the Parent Teacher Association. All innovation keeps coming back to one glaring truth from which we can't escape: we can invent and innovate, but unless we use our innovations and inventions to create something bigger than ourselves, where more people enjoy prosperity, where the value of the network is rooted in the individuals it serves, then we will be slaves of the next iPod, Facebook, or TV. Technology overtakes us, or we tame it for a greater good. Productivity tools and technology are not amoral. We are moral creatures. The same connectedness that we achieve artificially by living on Facebook and Twitter either engages us into something for the public good, or we get swallowed up in irrelevant nudges and pokes.

Even in my favourite film, The Matrix, love is the force that conquers the profoundly rational and techno-driven reality! There's a profound battle underway in the world today between people who are hardwired around power. That operating model spits out a "I win, you lose" mantra. It's actually "I win, you lose, and I don't care". Some of us say, there is another way. I can win, and you can win too. There's enough success out there for all of us to be successful. We must realise, though, that it's harder to achieve. You have to think more profoundly in engineering that multiple win. Those who are wired only for power may try to trip you up along the way. But ultimately, an abundance mentality is worth fighting for in our lives. It is what makes us human. And I think it’s what makes life beautiful. m Julie Meyer Chief Executive, Ariadne Capital Ltd One of INSEAD's Top 50 Who Changed the

There has been much derision of the financial engineering and greed that led to the downfall of care home operator Southern Cross. But too early have people suggested that care for the elderly can't be left to the private sector. Consider Mike Parson's Barchester Healthcare Group, or Ali Parsa's Circle Partnership. Forty nine percent of Circle's ownership is held by their employees. The NHS could also create these types of mutualised local systems, but it seems that no politician has had the courage as yet to look at new models.

World, and a World Economic Forum Global Leader for Tomorrow, Julie Meyer is one of the leading champions for entrepreneurship in Europe. With over 20 years investment and advisory experience helping start-up businesses, she is the well known founder & CEO of Ariadne Capital, Managing Partner of the Ariadne Capital Entrepreneurs (ACE) Fund, founder of Entrepreneur Country, co-founder of First Tuesday and a dragon on BBC's Online Dragons’ Den.

I feel that each one of us has a unique contribution to make to the world. Personally, I don't believe we should allow free riders in society. Everyone, no matter what his or her talents, where they hail from, or how much they earn ought be compelled to work towards making this a better world. The connectivity that we enjoy - realtime information, effortless travel, cheap communications – surely must serve the end by helping us all to deliver our unique contributions to the world.

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Tech and

gadget Our pick of the latest innovations for work, home or play

Time…

Brighten…

Vita Audio and Selfridges have teamed up to release a special edition of the audio manufacturer’s highly acclaimed R1 MkII range of DAB radios. Launched specifically for the summer market (think: Glyndebourne, Henley or languorous summer picnics), the limited edition R1 has been made completely portable with an optional carry case and rechargeable battery pack. Just 2,000 units will be released worldwide, with each individually numbered. Finished in a sleek piano lacquer in the same striking yellow Selfridges is so well known for, the new R1 will be available exclusively through the London store and other carefully selected outlets at a recommended retail price of £179.99. www.vitaaudio.com.

Receive…

Denon has unveiled its new line-up of advanced AV receivers. According to the manufacturer, the AVR-3312, AVR-2312 (pictured) and AVR-1912 have each been designed to offer unprecedented networking capabilities, flexibility, performance and reliability, with a strong emphasis on “out of the box” ease-ofuse. Each comes with a host of next-generation lifestyle features, as well as sleek new Denon aesthetics with a newly designed front panel and thinner profile. All models have AirPlay built-in to enable music streaming from iTunes libraries and Apple iDevices. The £799.99 AVR-2312 and £499.99 AVR-1912 are available from the end of June, with the AVR-3312 set to follow later this year. www.denon.com.

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While the latest Alliance timepiece from Victorinox remains true to its core values – a serious, function-driven, Swisscrafted watch – the new range incorporates a modern twist. Brand new is the presence of only three Arabic numerals on the face – at three, six and nine o’clock. Elsewhere, raised and sharp-edged markers indicate the hour. Dial styles, meanwhile, reflect the essentialist design philosophy – lacquered black but not glossy; silver, satin-finished; or slate grey, matte-finished. Water resistant to 10 atm (100m/330ft), there is the option of a soft leather strap (in black, charcoal grey or camel) or a classic bracelet in three-link steel. The Victorinox Alliance Chronograph shown here with anthracite dial and stainless steel bracelet retails for £685.00. www. victorinox.com.

Revolutionise…

KEF has unveiled the world’s first “single apparent source” loudspeaker following five years of testing, analysis and experimentation by its UK-based research and development team. According to the manufacturer – currently celebrating its 50th anniversary – with the KEF Blade speaker it is “impossible to determine where one driver stops working and the next begins”, meaning the resulting sound-field is “astonishingly convincing”. The Blade speakers will be available to order from KEF retailers from July/August, priced £20,000. For the full spec, visit www.kef.com.

Integrate…

Loewe is introducing a new range of 3D TVs called ‘Individual Compose’ to the market. A 46-inch-set priced at £4,100 will be launched first, swiftly followed by 40-inch and 55inch models. Each will offer a 500GB DR+ hard disk so you can record and playback 3D content or stream it to another 3D-compatible Loewe TV. In addition, the Loewe MediaPortal will provide access to all home-network media, including digital radio stations and photos, music and video on external hard drives, as well as the web. According to Loewe, no other manufacturer has currently integrated more European content into its range. Each flat-screen model will be available for delivery in high-gloss white, aluminium black or silver. www.loewe-uk.com.

Playback…

Sparkle…

Anyone seeking an affordable gadget for playing all types of music and video formats on a high-definition TV could do worse than to look at the new £49.99 PicoHD5.1 portable media player from Crystal Acoustics. We’re told the tiny device – measuring 7.5cm x 6.5cm x 1.5cm and weighing just 60 grammes – will turn any USB memory stick or NAS drive into an entertainment source for your TV. And, say the manufacturers, it is the only model to offer a 5.1 audio output. We say: definitely worth a look. www.crystalaudiovideo.com.

Vita Audio has launched a special edition of its R4i sound system finished in a sparkling graphite high-gloss lacquer with silver-hue grilles. The beautifully crafted device, features a multi-format CD player, iPod dock, USB playback port, DAB, DAB+ and FM tuner, and auxiliary inputs combined with a powerful 80W audiophile-grade amplifier and speaker system. R4i has a recommended retail price of £629.99 and is available through selected stores, including John Lewis, Selfridges, Harrods, House of Fraser and The Conran Shop. www.vitaaudio.com.

Please send all new product releases and high-resolution imagery to Michele Martensen. Email: info@themarketmagazine.co.uk

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Employment ThERE is NO pOiNT aRRaNgiNg a mOTivaTiON pROgRammE if yOU caN’T cOmmiT TO iT LONg TERm...

he hostile economic climate has only fuelled this situation. Business owners are focusing on sales and keeping the company afloat whilst staff are facing disruptive working patterns and expected to put in even more hours. As a result, employee needs are fast falling down the agenda. Fostering a working environment that drives productivity, celebrates success and supports empowerment is one of the only ways to really give your business a competitive edge. Yet many senior managers make the mistake of thinking that it isn’t possible to achieve this level of success without financial incentives. In fact, the root of the problem lies, not in a lack of finance to reward staff, but a failure to recognise what drives them. Lesson 1: Not everyone is driven by money That’s right. Spend half an hour talking to your team and you will soon realise that financial incentives aren’t always at the top of employees’ wish lists. Training

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DOWN TURN...

Everyone knows that a business is only as good as its workers. It may be a cliché to some, but it’s also one of the golden rules of business success – and an adage that is often forgotten by good managers.

opportunities may motivate some; others may favour the introduction of flexi-time working arrangements. Without talking to your staff, you won’t know what drives them. If you don’t know what drives them, they will be more difficult to retain. Lesson 2: Get back to basics People don’t just need rewards, they need recognition. Managers tend to forget their staff when times are tough: they fail to congratulate someone for hitting a target or neglect to thank someone for working overtime on that important project. As a result, the conversation comes to a halt and the working environment can become incredibly frustrating.

Counteract this culture by reintroducing the conversation back into the workplace. Sit down with each employee and ask what it is they want from their job. Do it both on a one-to-one basis and a group setting to avoid ‘loud’ employees overshadowing the quieter workers – and appreciate their long term plans.

Lesson 3: Think outside the box There are many motivation techniques and initiatives worth considering, especially if you are on a budget. You should already have a good idea of what makes each of your staff energised by now, so consider work-based options such as offering training opportunities, allowing staff to shadow the boss for an afternoon or running team-based competitions to inject some enthusiasm. Other considerations include introducing employee discounts, arranging a monthly social, ‘dress down’ Fridays, participation in charity events or even buying breakfast on the odd occasion. These subtle changes can make a big difference. Before implementing an incentive, talk to your staff to get their input. Organising an outing that only one demographic is going to enjoy is hardly going to inspire the rest of the team. So be receptive to their needs and you’ll find it much more effective.

Lesson 4: Manners don’t cost a thing The harsh economic climate will have affected businesses throughout the UK, and put a considerable amount of strain on staff. You may have asked them to work late to complete an order or assume new responsibilities to make the department slicker. So when was the last time you thanked them for their effort? Each business will have its own company culture; the most effective will be those that appreciate both team work and individual contribution. Avoid creating a barrier between you and your staff – acknowledge them and their efforts. Don’t treat them like a number. Lesson 5: Stick your promises There is no point arranging a motivation programme if you can’t commit to it long term. As soon as you fail to deliver on your promise, it, and you will lose all credibility.

This situation can be addressed in two ways: effective planning and delegation. Reward schemes and motivation programmes are designed to acknowledge good work, so make sure they are achievable yet realistic. If you have a staff member who is a strong leader or someone who others respect, gain their support by delegating activities to keep the momentum. Final thoughts The issue of motivation can sometimes be a difficult topic. An unmotivated team is, typically, the result of a poor leader who has failed to recognise and address the needs of staff. But if you’re a strong manager, you’ll understand the importance of creating a good work environment and its impact on productivity. So don’t let employee needs slip down the agenda. Ensure their dedication is rewarded, and their efforts recognised. Only by doing so will you help your business to prosper and retain your star performers. m By Lucy Heskins www.webrecruit.co.uk

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Fashion

Work it Don’t get hot under the collar in the ofﬁce this month, keep your sartorial cool with our selection of smart summer work wear

Summer style

It’s time to get those legs out as tailored shorts, skirts and shift dresses are the best choices for balmy days in the office. Three-quarter length sleeves on jackets and tops and slim fitting Capri pants also work well whilst not showing quite as much flesh. Opt for light fabrics such as linen, cotton and silk and keep colours fresh and bright.

Elizabeth and James

Madison glasses £95 Elizabeth blazer £245 Tie front blouse £165 Jaques shorts £180 Lunge heel £230 www.elizabethandjames.us

Christian Louboutin 85 patent pumps £375 www.matchesfashion.com

Paul Smith Shi Shi laptop sleeve £115 www.paulsmith.co.uk

Sigerson Morrison Dark tan wedges £385 www.sigersonmorrison.com

Monica Vinader

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Jaeger Colour block dress £299 Seam trench £260 Shoes £260 www.jaeger.co.uk

Gold plated cuff £385 www.monicavinader.com

Elegance

Austin Reed

Yellow jacket £229 www.elegance.co.uk

Sharkskin dress £175 www.austinreed.co.uk

Elina Sleeveless blouse £159 www.my-wardrobe.com

Suits you

Mix and match with these stunning separates. From wide-leg Max Mara trousers to a signature Vivienne Westwood skirt or silk blouse, a few key items in your wardrobe will really lift your look.

Max Mara Wide leg trousers £159 www.matchesfashion.com

Vivienne Westwood

Philosophy skirt £146.99 www.julesb.co.uk

Little extras

An outﬁt isn’t complete without an accessory or two, and in the summer months these can afford to be a bit frivolous. The pansy print laptop case by Paul Smith is a pretty way to carry your work around, and the Christian Louboutin heels with their signature red sole will go with almost any summer outﬁt.

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Summer style

Yes, men can wear tailored shorts too! A longer length works best for the ofﬁce, worn with a smart jacket and shirt. If you’re not feeling that brave, keep an eye out for breathable suit fabrics such as cotton, linen, poplin and silk.

Jaeger Blazer £299 Chino shorts £75 Check shirt £85 Messenger bag £199 www.jaeger.co.uk

T-shirt £79 Kenzo Linen jacket £550 Paul Smith Linen trousers £170 Kenzo Tote £240 Polo Ralph Lauren www.houseoffraser.co.uk

House of Fraser

Paul Smith Multi-stripe tie £69 www.paulsmith.co.uk

Brera Eterno Chrono watch £650 www.matchesfashion.com

Simon Carter Menagerie cufﬂinks £49 www.mywardrobe.com

Little extras

Even if the rest of your ofﬁce wear is stuck in the middle of winter you can still lighten up your look with some summer accessories. These playful honeybee cufﬂinks by Simon Carter and the Paul Smith sky blue multistripe tie are just the thing.

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Paul Smith

Multi-stripe shirt £140 www.paulsmith.co.uk

Reiss Oakley shirt £79 www.reissonline.com

Maison Martin Margiela Leather lace-ups £244 www.matchesfashion.com

> >

Hugo Boss The James Sharp suit £429 www.hugoboss.com

Suits you

Break free of the black / navy colour palette for summer. Light grey, beige and white are all good options for the ofﬁce. A single breasted jacket worn open will round off the casual look.

Jaeger Ottoman trousers £160 Ottoman jacket £260 T-shirt £50 www.jaeger.co.uk

Austin Reed Beige suit £365 www.austinreed.co.uk

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Wine

Vineyard

Vacations The school holidays are fast-approaching leaving teachers footloose and fancy free for six weeks, and parents tearing their hair out. After the seemingly endless winter we have just endured, our pale English skin deserves its once-yearly opportunity to see the sun. However, lying on a beach in the hope of becoming a lobster isn’t everyone’s idea of a good time. If good food, good wine and beautiful scenery are high on your tick list, a holiday in a wine region could leave you counting down the days until next summer.

ine tourism is big business, which is no surprise since wine regions tend to offer beautiful surroundings, good food, and warm weather. Napa Valley wineries, a short drive from San Francisco, receive around four million visitors each year, spending their money in the tasting rooms, restaurants, hotels and the wider economy. Closer to home, Denbies Wine Estate in Dorking sells around two-thirds of its entire production directly from its cellar door, and welcomes 300,000 visitors each year. It’s no wonder there is a multitude of wine tourism options springing up, vying for your pounds.

This is perhaps the most breath-

taking wine region in the world

with the vineyards hanging precariously to the steep slopes that rise up from

the river...

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The New World has taken the lead in wine tourism, leaving France, Spain and Italy lagging behind. Australia, New Zealand, South Africa and Californian wines throw open their doors every day for tourists to take a vineyard tour, taste the wines and have a bite to eat; in many French regions, you have to make an appointment to taste the wines and may be offered a dry water cracker if you’re lucky! Nevertheless, things are improving in Europe, particularly with a rise in the number of organised trips, from wine cruises to cycle trips. However, organised tours aren’t for everyone and a DIY holiday incorporating some pool time and some vineyard walks might be more enjoyable than endless winery visits.

England If you aren’t fed up with the economic downturn, and the English weather, then you might be opting for the wallet-friendly stay-cation this year. The British continue to flock to the South West in search of sun, sea and sand, and Cornwall alone welcomes five million, mainly British, visitors each year. While there is a vineyard in Leeds, English grape growing is concentrated in the far south of the country and offer great day-cations. Cornwall’s Eden Project, for example, might be packed with coach loads, yet just 20 minutes away, you can escape to the tranquillity of Camel Valley winery. Jolly owner, Bob Lindo runs guided tours daily. It lies on the Camel cycling trail and is ideally placed for weary cyclists to stop off for a taste before getting (a little more unsteadily) back in the saddle. If you really want to immerse yourself in the vines, stay in one of the cottages in the vineyard, and go salmon fishing on the property. Sometimes the only way you can persuade your other half to visit a vineyard with you is with the lure of a pint at the end of the visit. Three Choirs in Gloucestershire has cottages on site and a micro-brewery too. The team run wine tasting classes as well as winery

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Cornwall’s Eden Project, might be packed with coach loads, yet just 20 minutes away, you can escape to the tranquillity of

Camel Valley winery. Jolly

owner, Bob Lindo runs guided tours...

tours. If you want to get your hands dirty, you can even pay for the privilege of pulling on your wellies and getting out into the vines before sitting down to a rather more civilised three-course meal and a few glasses of wine. Bordeaux Bordeaux has notoriously been a minefield for tourists to navigate. Beautiful chateaux with their gates firmly locked to interested visitors, appointments to be made and upon arrival, just one wine to taste, poured by a surly woman who looks like she’d rather be somewhere else. No wonder the wine trade has a stuffy image! But things are improving. Wineries are opening up their doors, there are new centres designed specifically with the wine lover in mind, and while there are certain estates that are still la-dee-da, you can actually have a holiday that exceeds your expectations. There’s a lot more to do in Bordeaux than just wine. One highlight is the gentle cycle routes in the Entre-deuxMers area. Pedal through vineyards and past ancient abbeys while someone transfers your luggage to the next B&B for you. What’s more, there are vast sandy beaches and marine reserves just an hour’s drive from Bordeaux city centre. Head to Lacarnau or Arcachon to get some sea air.

Useful addresses

www.camelvalley.com www.three-choirs-vineyards.co.uk www.tourisme-gironde.fr www.rvp.pt www.theyeatman.com www.napavalley.com

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It would be rude to go to Bordeaux and not do any wine tasting. If you want to get the basics of wine tasting so you look knowledgeable at the region’s tasting rooms, the Bordeaux wine school runs daily crash courses in wine, while Bordeaux’s tourism office runs daily tours to different vineyard areas from the city centre, opening doors to chateaux that might otherwise have been closed. The best place to start your research is at www.tourisme-gironde.fr, which has an English site if you’ve forgotten all your GCSE French. Porto and the Douro Valley Jose Mourinho might see himself as the

man who put Porto on the map after his unfancied side took the European Cup in 2004 but famous names like Croft, Taylor’s and Graham’s are the true international stars of this Portuguese city. Since the eighteenth century, Port has matured in the city’s cellars before being shipped to all corners of the world. Many are lured to the city by a tour of a port lodge and tasting some top drops but it didn’t become European City of Culture just for making good plonk. On the banks of the river Douro, Porto is an intriguing mix of new and old. The historic city boasts a wealth of characterful quarters, squares, gardens and markets. Vila Nova de Gaia, another city in its own right, lies on the opposite river bank and is home to the region’s historic port lodges. Beaches and traditional fishing villages are just a short bus ride away from the city centre, and the seafood is divine. Treat yourself and stay at the city’s new luxury hotel, The Yeatman. Each of the 82 rooms have been personalised by a different Portuguese wine producer so you may end up sleeping in a former wine cask. The Vinotherapie Spa within the hotel also offers barrel bath treatment and grape scrubs! Hire a car and wind your way up the Douro, or better still jump on the scenic train, to spend a few nights at one of the region’s vertiginous Port lodges. This is perhaps the most breathtaking wine region in the world with the vineyards hanging precariously on the steep slopes that rise up from the river. The best way to see it is by taking a cruise along the river. Pack your swimming togs and take a refreshing swim in the Douro. There are many wineries that offer accommodation with stunning views, great wines and a real sense of tranquility. The Port Wine Route site www.rvp.pt offers more information. m By Rebecca Gibb

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Fidel Castro

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Gérard

Rancinan is a photographer…

Gérard Rancinan is perhaps France’s best know photographer. His Striking photograph of Claudia Schiffer adorns our front cover this month and his work has regularly been featured in Time, Life, Sports Illustrated, Paris Match, Vanity Fair and the Sunday Times Magazine. He has photographed the rich and famous, artists, politicians, heroes; everyone from the Pope to Fidel Castro….

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alented, hard-working and ambitious Rancinan started out, at age 15, as a dark room technician on a provincial newspaper in Bordeaux, by the age of 18 he was the youngest photojournalist in France. He was signed up by the Sygma Press Agency, and was sent all around the world to document strikes, riots, wars, and revolutions. In the three decades as a press photographer he covered landmark events such as the bloody civil war in Lebanon, earthquakes, Solidarity protests in Poland, and riots in London.

"The phoTographer musT disappear, and leT The image Tell iTs own sTory" Rancinan photographs “the good and great”, artists and poets, politicians and religious leaders. He says that they have more soul. “ I only photograph people I admire” he says. Some of his most iconic photographs have been his portraits of Fidel Castro, the Dalai Lama, and Rev. Desmond Tutu.

When asked about his war photography, he is modest and says, “ I am not one of the best war photographers”, and goes on to praise the work of war photographers James Nachtwey and Donald McCullin.

As a portrait photographer he says, “ I don’t want to shoot a good picture. I don’t want to shoot a nice picture. I want to take a real picture! I want to see the soul of the people I photograph.”

As a press photographer he sees himself as a witness to events. “You learn a lot about humanity and the world as a press photographer.”

He photographed the Dalai Lama in the Himalayas at dawn. Rancinan says he felt rather worried about suggesting any poses or ideas, but the Dalai Lama took him by the hand, and they talked for 20 minutes before doing the picture.

He continues “The most important thing about a press photographer, is to present the subject. The photographer must disappear, and let the image tell its own story”. Since 1975 his press photography has been published around the world, and has won him numerous prizes, including four prestigious World Press Awards. He has now moved from press photography to doing art and portrait photography.

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He goes on to tell us how lucky he feels to get to spend time with such figures. “It is like a dream to spend two hours on top a mountain with the Dalai Lama… I get to spend time with these icons like the Dalai Lama, the Pope, and Fidel Castro. Rancinan photographed Fidel Castro, in Cuba looking out to sea towards America.

The image of Castro standing on a rock with a dark and brooding sky behind him is extremely powerful and dramatic. While driving to a photo shoot with Desmond Tutu they stopped at a cemetery. The Archbishop wandered off and spent some time amongst the graves while Rancinan set up the shot. When he returned Rancinan noticed that Desmond Tutu was crying. The graves were of children shot dead during anti-apartheid riots. Tutu said, “ I am carried on the shoulders of children”. For Rancinan it was a very moving experience. Other assignments that were meaningful to Rancinan include, his work for Time magazine to commemorate the 60th anniversary of Hiroshima. This was a major assignment, and he spent some considerable time in Japan. He has worked everywhere from Poland to Algeria, China to the USA. It’s just as well he likes to travel. “I’m lucky. I love to travel, I love to take aeroplanes. I like to have breakfast in Paris, lunch in New York, and dinner in Japan!”

Yan Pei Ming

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Le Radeau des illusions (The Raft of Illusions) Asked how he feels about the artist as a celebrity, he says “This is a problem today with some artists, they want to be stars. It should be about their work, not all about them. The work is the most important thing” He goes on “I love artists who have worked over a long period, Like Picasso and Louise Bourgeois. It’s incredible; you can see their work progress, with different work from different periods. I love it. Even younger artists like Damien Hirst’s work have progressed. His early work was strong, and who knows what incredible work he’ll be producing in 10 or 20 years time.” We asked him why he chose to photograph Claudia Schiffer wearing a newspaper. He answered that he didn’t want to do a fashion shoot photo of her in a pretty dress, because everyone has seen that before, so he dressed her in a newspaper instead. He felt it was also

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Rancinan is proud to say his photos are a single shot, artfully composed, not a collage of several images put together using photoshop ... symbolic of her as being part of the whole system that is the media. “The newspaper only cost £1. This dress was the cheapest dress she had ever worn!” Over the last few years Rancinan has been working on a trilogy of work, called ‘Metamorphoses’. The first part of which was exhibited in 2009, at the Palais de Tokyo, in Paris. In these works he deals with the big issues facing humanity, like war, overpopulation, greed, vanity and obesity.

The works are inspired by his work as a war photographer, where he got to see humanity at its most extreme. ‘Metamorphoses’ consists of very large format photographs featuring striking groups of suitably costumed actors, carefully posed and theatrically lit. Standing in front of these works you would think you were looking at a classical painting by Delacroix or Velázquez, but on closer inspection the figures in the painting are in modern garb, and the themes are the issues facing society today. The classical looking images

ACKERMANN MODERN Sir John Lavery R.A Bay of Tunis - Morning Oli on canvas 33’’ x 24’’

Arthur Ackermann Ltd 27 Lowndes Street London SW1X 9HY 020 7235 6464 art@arthurackermann.com www.arthurackermann.com

Monica Bellucci

are littered with modern-day references, such as Coke bottles, cheerleaders, Mickey Mouse, TV evangelists and Kalashnikovs. His work ‘Raft of the Illusions’ is based on the 19th century painting ‘the Raft of the Medusa’ by Géricault, which has been modernized by Rancinan to show desperate modern day economic migrants trying to reach Europe. The models he chose for the shoot were all recent immigrants to France.

Les Trois Grâces

“ I don’t want to shoot a good pIcture. I don’t want to shoot a nIce pIcture. I want to take a real pIcture! I want to see the soul of the people I photograph.” lighting technicians to make-up artists and hairdressers.

themes, shocking imagery, and profusion of colour and detail.

His picture The Big Supper is a modernday reworking of Da Vinci’s The Last Supper. Photographed in LA, the picture is populated with Hells Angels, chubby strippers and cheerleaders, tucking into hamburgers and shakes, all blessed by a messianic burger-flipping cook.

These projects are complicated to plan and shoot, fortunately Rancinan works with his longtime collaborator, Caroline Gaudriault who manages the complex photo-shoots, along with a team of young enthusiastic staff.

If you want to see some of Rancinan’s work, there is an exhibition at the Opera Gallery this September. On show will be a selection of recent works, including his portraits of Damian Hirst, American artist Paul McCarthy, and the Chinese artist Yan Pei-Ming.

Other works include Rancinan’s version of Henri Matisse's "Dance," Renaissance paintings, and Velazquez's 1656 masterpiece "Las Meninas" — which Rancinan transforms into a satire on society’s obsession with youth.

Rancinan is proud to say his photos are a single shot, artfully composed, not a collage of several images put together using Photoshop. With so many people involved in the production of the photographs, it is an expensive business.

These works are complex tableaux staged in elaborate theatrical sets, populated by dozens of actors and models.

He uses traditional methods to produce his photographs and shuns Photoshop and inkjet printing.

There are a lot of people working on these big set pieces, from set-dressers and

His work is popular with galleries and collectors alike, for it’s contemporary

Asked about what he is proudest of in his 40-year career, he is very definite in his response. “ I am proudest of the standard of my work. It’s always been the same quality throughout my career. I’m also proud that good collectors and good museums buy and show my work “ he goes on “ I’m lucky, I’m still as excited about photography as on the first day, at the beginning of my career.” m By Gordon Ross

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Gallery view 92 www.themarketmagazine.co.uk

1. NICK WALKER, V for Vandal, 2011 - Oil on canvas - £ 40,000. www.operagallery.com 2. ZOOBS, Clubs Scroll, 2011 - Photography and acrylic on canvas - £ 16,000. www.operagallery.com

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1. Arched Embrace oil on canvas 71 x 71 cm. www.albemarlegallery.com. 2. Nude with Horse II oil on canvas 76 x 61 cm. www.albemarlegallery.com. 3. Figure with Pigeon II oil on canvas 122 x 91 cm. www.albemarlegallery.com.

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Design

Made in

Brunel

Uxbridge isn’t somewhere you’d necessarily associate with cutting-edge design, but you’d be wrong, as it’s home to Brunel University, and their world-renowned School of Engineering and Design.

runel University was set up in 1966 to carry out research and teaching that was of direct benefit to British industry and society, and that is still the case. Good design and engineering are vital to British industry, to improve our competitive edge in the everchanging global marketplace. Brunel University is one of the UK’s leading research and teaching centres for engineering and design. There are a wide range of disciplines taught there, everything from robotics and automation, to brand development and packaging design.

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The courses are taught by industry experts, and there is an emphasis on students producing practical designs. As Paul Turnock, the course director for industrial and product designs says, “Having an idea is great, but at Brunel that’s not enough. Our students have to be able to develop those ideas into functional design that work.” The courses involve design projects in association with manufacturers, and combined with work placements, Brunel’s students are well prepared for the real world of design and manufacturing.

The old barge-house at London’s Oxo Tower was the location for the recent exhibition “Made in Brunel”, an annual showcase of the brightest designs by Brunel’s graduates. The products and concepts in the exhibition are divided into four categories. Humanistic innovations are designed to improve the lives of people. They include designs for a hand sanitation station, toys for autistic children, a female specific bicycle saddle, and protective headwear for people with epilepsy. Sustainable innovations are designed to reduce environmental

impact. They include designs for improved solar panels that follow the sun, sustainable supermarket buildings, and products designed to encourage recycling. Technical innovations relate to improvements in manufacturing processes, materials and electronics. The projects on display showed how to improve existing inventions. There was a design for a heat engine that can extract useful energy from waste heat, a sticky tape dispenser with improved ergonomics, and a puncture-proof bicycle tyre. Digital innovations relate to online and multi-media concepts.

There was a range of projects on show, including virtual reality storytelling and an online driving school website. There are hundreds of designs on show, and on the following pages we bring you some of the brightest and best. Having seen the quality of projects produced by these students, it is no surprise that Brunel’s design graduates are heading out to jobs with some of Britain’s top companies. m By Gordon Ross

www.brunel.ac.uk www.madeinbrunel.com

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EL-1 Electric Tricycle.

Noppan Kaewkanjai Integrated Product Design MSc tor_econ@hotmail.com The EL-1 is a low cost electric tricycle aimed at use in developing countries, where motorbikes are a major form of transport, carrying several people and goods, or acting as a taxi. Recent improvements in electric motor and battery technology are giving increased power and range to these types of vehicles, and as they are battery powered there are no tail-pipe emissions at all. The tricycle design provides more stability than a bicycle, as does the low centre of gravity of this trike. In the event of a collision the roof assembly will act as a roll cage, protecting the user. For convenience there are two storage areas, below and behind the seat.The design uses the minimal amount of materials and components, and engineers out complex joints and moulded parts; to lower the manufacturing cost and make it affordable to consumers in developing countries.

Hand Sanitation Station

This hands-free sanitation station has been designed for use by commuters at subway stations and transport hubs.The two metre tall installation allows up to four people to sanitise their hands at the same time. It automatically dispenses a dose of sanitising gel to eradicate harmful bacteria and viruses, picked up using public transport.The hands-free action prevents contamination spreading between users of the device. The aim of the sanitation station is to prevent the spread of infections, and cut down on the number of sick days among commuters.

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Green Light Hybrid Lighting System

Lucy Kierans Industrial Design & Technology BA www.lucyellendesign.co.uk

Sze Yin Kwok Integrated Product Design MSc kwokyin7@gmail.com Green Light is a sustainable hybrid lighting system that provides both daylight and LED lighting. The system is designed to bring light into windowless interior rooms, or to boost the light levels in dark rooms of buildings in crowded cities. The system would be useful in lighting buildings with deep floor plans, like office buildings or factories. Sunlight is collected by solar collectors mounted on the building’s roof or external walls, from there is it piped through fibre-optic cables to the buildings interior. Fibre-optic cables are flexible and very efficient at conducting light. Lamps in the room diffuse the light, creating a warm natural glow.At night or on cloudy days sensors automatically switch on low energy LED lights in the lamps to supplement the daylight. The system offers substantial energy savings, as daylight is free!

Sticky Tape Dispenser. Harrison Williams Product Design BSc www.ausendesign.com

Following discussions with an online bookstore, Harrison Williams realized there was a need for an improved sticky tape dispenser. The current design is found in every packing department and warehouse across the country, and is poorly designed, putting undue stress on the users wrist and tiring the muscles in the lower arm. In this new design the user holds the body of the tape gun itself, the weight is transferred to the arm more effectively, resulting in far less stress on the users wrists. A push button action cuts the tape, another innovation that reduces stress on the wrists. The new design is easier and more comfortable to use, and less likely to cause repetitive strain injuries.

Improved Sterling Engine.

James Willson Industrial Design & Technology BA www.i3design.com Sterling engines are extremely efﬁcient, almost silent, and have few moving parts to go wrong. Unlike the combustion engine in your car, there is no combustion taking place inside a Sterling engine, instead they are heat engines, simply powered by a temperature difference. In a Sterling engine a mass of air is moved between a hot chamber and a cold chamber, causing the air to expand and contract, which runs the engine. Since they were invented by Scotsman James Sterling in 1816 they have found few applications, despite being potentially much more efﬁcient that internal

Female-speciﬁc bicycle saddle

Katy Koren Product Design BSc. katy.koren@gmail.com After a bruising 400 mile bike ride from Edinburgh to London, Katy Koren was inspired to tackle the problem of bicycle saddles speciﬁcally designed for women. Conducting her own research using women of various sizes, she arrived at a curved design that compliments the shape of a woman’s pelvis, and carries her weight evenly over a larger area. The saddle is carried on torsion springs, which allow the saddle to tilt forward with the cyclist, for greater comfort. As well as considering anatomy and comfort, her design also had to take into account weight, streamlining, functionality, safety, and ease of manufacture. The saddle comes in a range of sizes, and stiffness in the springs, making it suitable for a variety of body shapes. Katy is approaching potential manufacturers with her design, and hopes to have it made in Britain.

combustion engines. This improved Sterling engine designed by James Willson, features an ingenious mechanism that allows the engine to run at optimum power output over a range of temperatures, without the use of electronics.Powered by the sun, Sterling engines could be used to run cooling and ventilation systems in homes and industry. They could power water pumps in developing countries. Powered by waste heat at power stations, Sterling engines could run cooling systems or generate electricity.

Savills Sunningdale Mount Lodge, London Rd Sunningdale SL5 0EP

01344 626162 sunningdale@savills.com

savills.co.uk

IMPRESSIVE PERIOD HOUSE sunningdale, berkshire 3 reception rooms ø 6 bedrooms ø 6 bathrooms ø games/cinema room ø gymnasium ø heated swimming pool ø mature, secluded grounds ø garage ø overlooking prestigious golf course Guide £4.65 million Freehold

Savills Sunningdale Mount Lodge, London Rd Sunningdale SL5 0EP

01344 626162 sunningdale@savills.com

savills.co.uk New Instruction

BEAUTIFUL COUNTRY HOUSE IN C. 4 ACRES WITH POOL chobham, surrey 3 reception rooms ø 5 bedrooms ø 3 bathrooms (2 en suite) ø annexe with sitting room, kitchen, bedroom and shower room ø sauna and swimming pool ø grounds c. 4 acres ø double garage Guide £3.3 million Freehold

Property

European Investing in a

Holiday Property

Europe offers a plethora of property investment opportunities in a range of appealing locations, from current travel favourites to up-and-coming property hotspots. Whether you’re looking to buy property to use as a personal holiday home, or for buy-to-let rental purposes, Rachel Newcombe explores some of the options available.

Turkey One of the newer European destinations favoured by investors, Turkey is recovering well from the initial effects of the recession on its property market. “The Turkish Land Registry has declared there’s currently a housing deficit of some 250,000 units per annum for the next five years, which bodes well for future investors,” comments Loxley McKenzie, managing director of Colordarcy Investment. “It’s worth remembering there’s no capital gains tax after five years on unlimited properties and with growth currently hitting 15% per annum, this has to be the strongest European real estate market today.” Loxley suggests that Istanbul is the place to buy if you’re keen to buy-to-let, as good quality housing is in demand. If you’re looking for a holiday home to use yourself or rent out for holidays, then Loxley recommends the Dalamn-Fethiye area. “It has more flights from Europe throughout the year than any other Turkish resort and has some of Turkey’s best beaches.” A new Hilton Hotel and golf

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resort are currently under construction there, plus several new marinas are planned. “Villas with private pools start from just £130,000, with rental returns backed by leading international tour operators.” On the market: A four bedroom, three bathroom detached villa in the village of Kemer, 20 minutes from the coastal resort of Fethiye in Turkey, is on the market for £130,000. The property is on a large plot with private pool, benefits from mountain views, and has full air conditioning and central heating (reference 2148647). Contact: Oceanside Properties Tel: 0845 520 3030 www.oceanwideproperties.co.uk

A three bedroom triplex terrace style villa on a beach side complex in Calis is on the market for £105,000. The property comes with all furniture and appliances and is fully set up for rentals, making it a great buy-to-let opportunity (reference 2156202). Contact: Oceanside Properties Tel: 0845 520 3030 www.oceanwideproperties.co.uk

“THE TURKISH LAND REGISTRY HAS DECLARED THERE’S CURRENTLY A HOUSING DEFICIT OF SOME 250,000 UNITS PER ANNUM FOR THE NEXT FIVE YEARS, WHICH BODES WELL FOR FUTURE INVESTORS”

The Rumeli Fortress, Istanbul, Turkey.

French Alps.

Bellagio, Italy on Como lake

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EVEN IN SOME OF THE MOST SOUGHT AFTER REGIONS OF ITALY, SUCH AS THE POPULAR LAKE COMO AREA, IT’S STILL POSSIBLE TO PURCHASE A PROPERTY FOR UNDER €300,000...

Italy “Italy’s magnetic charm keeps it consistently high on the property investment ratings,” says Fran Kruc, CEO of Cocoon Sacconi. But if you thought the established and popular Italian property market instantly makes it expensive, that’s not necessarily the case.

Lake Como, Italy

Malta

Marsaxlokk Harbour, Malta

Malta Part of an archipelago of islands in the Mediterranean Sea, Malta is located about 60 miles south of Sicily. The small island is popular with tourists and holiday homeowners alike, who appreciate the low crime rate, Mediterranean lifestyle and small population on the island, and it’s well served by regular ﬂights from the UK. “The economy has managed to weather the recent global economic storm and the real estate market is already in growth again,” explains James Vassallo, senior manager at Tigne Point. For those renting out a property in the area, a two bedroom apartment can fetch as much as £800 a week during the summer months, which could be a good return on an investment. At Tigne Point in Sliema, major construction began in 2002 to transform the former British Army barracks into a wealth of new accommodation and lifestyle facilities. The attractive development successfully bridges the gap between the old and new Malta and offers a luxurious lifestyle.

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On the market: A beautiful three bedroom corner apartment with contemporary furnishings, which has acted as a show home, is on the market for €945,000. It has 230 sqm of living space and 28 sqm of sheltered front verandah, plus a 15sqm sunny terrace overlooking Piazza Tigne. The next phase of properties, released in early autumn, are due to include one bedroom apartments for £200,000. Contact: Tigne Point Tel: 00345 2065 5510

www.tignepoint.com

A three double bedroom country residence in the village of Siggiewi, is on the market for £1,740,00o. The property is ﬁnished to a high standard throughout and is located in a quiet rural area enjoying outstanding country views. With landscaped gardens and a sizeable pool area, central courtyard, hall, large living area, dining room and modern ﬁtted kitchen. All of the bedrooms are ensuite with wide sunny terraces. Further complimenting this property is a 2 bedroomed annex and 2 car garage. Contact Pierre Faure Real Estate, Tel:+356 21 388 399 /401, www.pierrefaure.com

Even in some of the most sought after regions of Italy, such as the popular Lake Como area, it’s still possible to purchase a property for under €300,000. Despite the global economic issues of the last few years, Italy has remained an attractive location for tourists and visitor numbers increased during 2010. Property prices have stabilised and inheritance tax has been abolished, making the location a tempting one for buyers. Buying property in Italy is relatively straightforward and, subject to meeting the requirements, it’s possible to obtain a mortgage of up to 65% of the value of the property. On the market: One and two bedroom apartments are available at Sala Comacina, one of the most sought after areas of Lake Como, on the central Western shore. The spacious apartments are in a small residence of 14 and beneﬁt from either a terrace, garden or both, plus shared use of a swimming pool. They’re within an hour of Milan’s Malpensa airport. A one bedroom apartment costs from €225,000 and a two bedroom apartment from €280,000. Contact: Casa Travella Ltd Tel: 01322 660988 www.casatravella.com

A restored four bedroom (all ensuite) house, situated only 10 minutes from the town of Peccioli in the Valdera is on the market for €780,000. The country house has a lovely swimming pool and is set within 5000 sqm of land. It’s an ideal base for visiting many Tuscan towns and wine growing areas and has lovely views across the countryside. Contact: Alfa Immobiliare Tel: 0039 331 6605161 www.alfaimmobiliare.com

MAJOR VISITOR ATTRACTIONS, IMPROVED INFRASTRUCTURE AND NEW AIRPORTS ARE ALL FACTORS THAT CAN HELP BOOST AN AREA AND MURCIA IS A PRIME EXAMPLE...

France One of the more established European property markets, France continues to be popular with UK property buyers who favour the easy access and convenience of its location. In fact, according to the latest Knight Frank Global House Price Index, France saw a 9.5% annual increase in prices in the last quarter of 2010, compared to the same period a year ago.

Murcia, Spain

Spain For investors keen on investing in up-and-coming areas, then there are still locations within the established Spanish property market looking promising. Major visitor attractions, improved infrastructure and new airports are all factors that can help boost an area and Murcia, in southern Spain, is a prime example of a contender. The new Corvera airport being built near Murcia City is expected to triple the number of visitors to the region. Another notable development is the construction of the Paramount Studios theme park in Murcia, which is providing employment for over 20,000 people and is expected to attract three million visitors per year. “According to the Housing Ministry in Spain, the region of Murcia was the ﬁfth most affordable area of Spain and one of only ﬁve regions that saw price increases in the last quarter,” commented James Dearsley, European sales director at Atlas International. On the market: A three bedroom detached Neptuno style villa located on the Camposol Golf resort close to the seaside town of Mazarron is on the market for €159,000. The recently

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modernised and redecorated villa is set on a plot of 290sqm and beneﬁts from a rooftop solarium with mountain views (reference: NED64). Contact: Mercers Tel: 0845 017 7805 www.spanishproperty.co.uk

A detached Vieira villa, located 20 minutes from the location of the Paramount Theme Park, and within walking distance from Camposol Golf Course, is on the market for £108,780. It has three bedrooms, two bathrooms, a roof terrace and private garden, plus use of a shared pool. Contact: Atlas International Tel: 0800 653 0874 www.atlasinternational.com

A nine bedroom historic ﬁnca, in La Palma, Mercia is on the market for £1,335,450. A colonial estate having it’s origins in 1829, when it was built as residence for Marquesa DoÃ±a AntoÃ±ita. The centre of the building complex is the main patio giving access to some 13 individual and reception rooms. Covering an area of 600 m2. The main tower and the pidgeon tower overlook the palm and lemon gardens and have open views to the surrounding farmland. The 17.000 m2 of private land is fully fenced by a massive wall with three access gates. The property has a private electricity and water supply. It is an ideal place to keep horses. Contact: Quality Homes La Manga, Tel : +34 968 33 86 66, www.qualityhomes-lamangaclub.com

“The near double digit annual price increase is highly indicative of the robust nature of the French property market,” said Steven Worboys, managing director of Experience International. “One of the key appeals of investing in France is the leaseback program, which offers the best of both worlds with guaranteed rental returns for 18 years as well as personal usage options. Returns may not be as high as some emerging markets, but they’re reliable, giving investors that all important peace of mind.” On the market: One, two or three bedroom apartments at Les Terrasses D’Helios, a leaseback development in the ski resort of Flaine, are available from €237,000. They offer stunning views of the Grand Massif ski area and are great for use in both the summer and winter months. Contact: Experience International Tel: 0207 321 5858 www.experience-international.com

Another type of investment opportunity is available in the form of a luxurious ﬁve star hotel suite in the Halcyon Retreat Chateau de la Cazine. Set in 90 hectares of countryside 45 minutes from Limoges international airport, suites are available on a fractional ownership basis for £25,000. It comes with a minimum guaranteed rental return of 5%. Contact: Barrasford and Bird Worldwide Tel: m 0800 1301 101 www.bandbw.co.uk By Rachel Newcombe

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Life on the

Ocean Waves The World is the only private residential community-at-sea where its residents may travel the globe without ever leaving home. Since it first set sail in 2002, The World has visited over 800 ports in approximately 140 countries, with a continuous worldwide itinerary that enables the vessel to span the globe every two-to-three years…

While sailing on an inﬁnite voyage around the globe, residents can relax in their own sanctuary at the end of each day, in comfort and surrounded by their own books, photographs and personal belongings 108

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love the idea of traveling the globe, experiencing the planet in all her beauty and wonder. I would treasure the dramatic, frozen beauty of Antarctica and the magic of exotic Paciﬁc Islands. I would relish the adventure and breathtaking scenery. However, I will never go on such a trip, at least not for any length of time. The reason being, I need my creature comforts, my own possessions around me, my clothes in my wardrobe, my own kitchen to cook in and most importantly, my own bed to fall asleep in at the end of the day. I will never truly experience the planet, because I like the comfort and privacy of my own home too much. Or that was what I thought before I was invited to visit The World, (the largest privately owned residential yacht on earth) when she was docked at Greenwich. I must

add here that I have never been on a cruise because the idea of forced entertainment, predictable food and cramped cabins has zero appeal to me! But as soon as I stepped aboard and became aware of the quality and sheer size of this beautiful private yacht, I changed my mind about the idea of life at sea. The World has the feel of a top five star hotel and the facilities are superb, with world-class restaurants and stylish bars, a Banyan Tree Spa, (the only one of its kind at sea), a fully equipped fitness centre with personal trainers, a full-size tennis court and two pools. There is also a golf area with a residential golf pro, who will help improve your game on the putting greens, chipping areas and state of the art golf simulator. I met with the resident golf pro Damon Allard on my visit and he explained the unique service to me. “This is a one of a kind golfing environment for both a

teaching professional and clients alike. My clients become my golfing ‘partners’ pretty quickly. I see them at least weekly and some every day for lessons or even just socially. Of course the best times are the truly memorable rounds we play on some of worlds most exclusive, beautiful or simply unusual courses in existence. I really think it is a privilege to work in this way and everybody thoroughly enjoys the golfing experiences available" he said. The major draw for golfers is the opportunity to play in an impressive number of countries and world-renowned courses that are visited on The World’s exclusive continuous global itinerary. The World’s golf club functions as a bespoke concierge programme offering instruction, coaching and arranging golf experiences ashore, which allow residents and guests to advance their game under the guidance of experienced pros, while playing the world’s premier golf venues. So, how many enjoy this wonderful experience? Currently 130 families call one of the 165 luxury apartments home, onboard The World whilst on various legs of her voyage. A diverse group of residents from 19 countries own the

homes onboard and share interests in world cultures, history, adventure, and exploring fascinating destinations. They circumnavigate the globe following an itinerary that they select. In-depth expeditions and experiences are complemented by world-class amenities and impeccable service. The World’s 2011 itinerary includes extended visits to 53 countries chosen by the residents. Highlights include Monaco, Cape Town, Istanbul and an 18-day Madagascar expedition where experts lead the residents through the region’s rich history, culture and geography. The notion of travelling the globe, exploring and experiencing so much and yet returning to the comfort of your own personally interior designed home is certainly very appealing. Indeed, you may hike in the Corsican mountains by day and then delight in a restful night’s sleep on one of the ship’s ultra-comfortable Bali beds. Enjoy a sunset camel safari in Australia and then relax on your private balcony listening to the gentle hum of the ocean. Or befriend penguins during an afternoon in Antarctica and then

reflect on the experience with friends and neighbours whilst enjoying an evening meal in your own apartment prepared to your personal specifications by an onboard chef. While sailing on an infinite voyage around the world, residents can relax in their own sanctuary at the end of each day, in comfort and surrounded by their own books, photographs and personal belongings. That for me is the most appealing factor of all. The Residences range from studios to expansive three-bedroom units and a palatial six-bedroom penthouse suite. Residences are approximately priced between USD $825,000 and USD $7.7 million. There are a select number of Residences currently available for resale. Annual maintenance fees m are additional. For more information contact Jayne Alexander at The Dovetail Agency +44 (0)20 7016 6740 www.aboardtheworld.com By Ian Larby

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WIN

Win a fabulous two night stay in the River Suite of one of Londonâ&#x20AC;&#x2122;s most exclusive hotels This fantastic prize includes a three-course dinner with wine, breakfast and two treatments in the Day SPA. Hotel Verta is the first integrated hotel heliport solution in Europe. The suites with infinity baths overlook the Thames. There are 66 beautifully designed rooms, two levels of subterranean SPA Verta and the Patrisey restaurant which has the most amazing view from where you can spot who is coming into the capital! Hotel Verta has managed to capture the spirit of the Jazz Age, that defined the golden era of aviation. The stunning interior is complemented by key pieces from the areaâ&#x20AC;&#x2122;s local heritage, including books and maps. SPA VERTA cocoons guests in a luxurious, rejuvenating environment offering an outstanding subterranean hydrotherapy pool. There are rich, jewel-like thermal treatment rooms; tropical rain showers and heated loungers; perfect to relax and dream of warmer climes. All day dining

with traditional English and modern European dishes is available in the elegant Patrisey Restaurant (an AngloSaxon name for Battersea). The restaurant features floor to ceiling windows, giving fabulous views as you dine. The Vertilon bar and lounge on the mezzanine level is glamorous and contemporary, with gold and black marble and striking lighting creating a destination bar on the South bank of the Thames where you can relax with a champagne cocktail. To enter, please email your name, address and telephone number to info@themarketmagazine.co.uk, entitling the subject, Hotel Verta. Good luck!

All entries must be received by Monday 19th September 2011

market the

Terms and Conditions Entries must be made in accordance with the competition instructions. They are invalid if they are received any later than the specified closing time (which shall be London date and time). There will be no cash or other alternative to the prize offered and prizes are not transferable. Where applicable, prize winners will be responsible for organising valid passport(s) and for securing any necessary visas or complying with other regulation. They are also strongly advised to take out adequate insurance and health advice. Dates, destinations and other specific details of a prize are subject to availability. Market Publishing Ltd will not be liable for any circumstances beyond its reasonable control that prevent the competition being fulfilled, a winner or winners being chosen, or any prize being taken up or fully enjoyed by a winner. Market Publishing Ltd excludes liability to the extent permitted by law for any cost, claims or losses howsoever caused that arise by reason of any personâ&#x20AC;&#x2122;s entry into a competition or the award, or non award, to them of a prize. In the event of any error, whether printing, technological or otherwise, which affects the competition in any way, the Judges reserve the right to administer the competition as though the error had not occurred. If any winner of a competition is unable to take up a prize for any reason, or if Market Publishing Ltd has not been able, after making reasonable efforts, to make contact with the winner, Market Publishing Ltd reserves the right to award that prize (without notice to the first winner chosen) to an alternative winner, in which case the first winner chosen shall not be eligible for any share of the prize whatsoever. Market Publishing Ltd shall not have any liability in such eventuality.

Health

foods for

focus

Wandering thoughts and a foggy mind are a prevalent problem in today’s demanding world. Whether we are driving a vehicle, doing a presentation, working a 12 hour day, taking care of a loved one or trying to multi task them all, in times of high pressure, what and when we eat often falls way down the list of priorities.

Omega three and six found in oily fish, nuts and seeds, help to nourish the cells in your brain and nervous system... 112

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nfortunately our ability to cope and function optimally can slide if we don’t fuel ourselves appropriately. What we eat, or don’t eat, can directly affect how we concentrate and focus on the tasks at hand, yet while we select clothes that fit and flatter us and medicines that treat us, why do we so often choose foods that undermine our physical and mental performance rather than support it?

leaving you crying out for another “hit” to overcome the mental dullness that quickly creeps up. Instead, complex carbohydrates like wholegrains, fruit, vegetables and pulses release their energy more gradually, so choosing these and reducing refined carbohydrates such as cereals, white bread, white pasta, white rice and baked goods with added sugar could help to tune-up your focus.

The brain consumes more glucose than any other organ so fuelling it regularly is essential. To put it simply, we put petrol in a car to make it go and we need fuel to make us go, so skipping meals might be time saving but not brain saving! Some foods are better at fuelling the brain than others, however. Starting your day with a sugary cereal (read the label, most cereals have added sugar) might promote a feeling of well being and wake up our senses, but in fact high sugar foods are energy stealers and the effects will be shortterm leading to slumps and mental fogginess. Caffeine does the same, promoting short term mental clarity, concentration and even enhanced performance but as your body starts to detoxify it, withdrawal symptoms arise

Fat is equally important. Your brain is 70% fat and needs certain types of fat to function optimally. Saturated, trans and hydrogenated fats (i.e. margarines, spreads, butter, dairy produce and red meats) are not your brains best friends but the essential fats, Omega three and six found in oily fish (i.e. salmon, mackerel, sardines, fresh tuna and herring) nuts and seeds (e.g. walnuts, almonds, pumpkin and hemp) help to nourish the cells in your brain and nervous system. To further avoid the brain drain make sure you are eating enough protein each day to provide amino acids, your brains ultimate best friends. Along with oily fish, nuts and seeds, add in eggs, quinoa, pulses, lean mean and poultry to your

If youStatistics only make say one that change in your diet,

diet to get a good variety of the key brain boosting amino acids.

increasing the amount of water you drink

Wholemeal toast with nut butter, scrambled eggs, smoked salmon or oat-based muesli are great brainpower breakfasts. Smoked mackerel & beetroot, or a tuna nicoise salad at lunch and a lean grilled chicken breast with three different types of green vegetables for dinner could help to renovate your concentration for the day.

(ideally 2.5ltrs per day)

could help sharpen up your focus...

Lastly, dehydration can be the cause of a foggy head so if you only make one change in your diet, increasing the amount of water you drink (ideally 2.5ltrs per day) could help sharpen up your focus. Keeping a food and focus diary for a week can give you greater awareness of how and what you are eating could be affecting how you feel and help motivate you to make changes. Here is an example of one I give to my clients but just keeping a note pad or a list on your laptop works just as well.

Date & Time:

What I eat/drink:

How I feel:

7.30 a.m.

Coffee, muffin

groggy and tired (6)

8.30 a.m.

Coffee, chocolate biscuit

Irritable (8)

10 a.m.

Tea, biscuit, apple

Can't concentrate (9), headache (6)

12 midday

Bowl of pasta, coffee

Tired (8), anxious (7)

Monday 18th

So often the foods that are most convenient and the ones that we tend to lean on to help us get through the day, arenâ&#x20AC;&#x2122;t actually benefiting us as well as we might think. Making changes to our diet can be challenging and require time, thought and organisation. Nevertheless, the benefits to the way we think and feel far outweigh the effort required. Paying a little more attention to what and how we eat might just help us to stay mentally alert and focused in hectic times. m

For further information on the effects of food and mental health visit the Food for the Brain Foundation at www.foodforthebrain.org By Amelia Freer, FdSc, Dip ION, mBANT Nutritional Therapist For More information visit information@stephen-price.com www.stephen-price.com

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113

Health

Are you

fit 4business? FOCUS AND CONCENTRATE TO ACHIEVE! From my background in sport I know just how important focus and concentration is, whether it be the long winter months of mundane relentless laps on a rowing lake, hours on the rowing machine, or the high pressure of a World Championship, or Olympic final where seconds count and you only have one opportunity to produce the goods. The parallels are clearly the same in many areas of business.

y name is Toby Garbett and my background in the world of health and fitness originates in the cut-throat world of Olympic rowing where the time and effort you put in is precisely what you get back. The margins for success and failure in the world of sport come down to hundredths of a second. This can be likened to the width of an apple and in 2002 cost me a gold medal, this equated to just 0.02 of a second! I was a World Champion in the preceding years and went on to represent Great Britain at the Athens Olympics. In business, you may or may not be accountable for business being won or lost by fractions of a second but being as fit as you can be, mentally and physically, could help you win, or stop you from losing that important contract! I now thoroughly enjoy bringing my experience, understanding and motivation to assist others in the office or at home as a personal trainer.

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When I was an athlete and felt at my most pressured I would take myself off to a quiet place and perform some simple breathing exercises accompanied by some positive mental thoughts of me executing a win successfully. The truth is that I still do this in business now, especially before a presentation or an important meeting.

Tip one: Breathe right Take yourself to an environment that you feel comfortable in â&#x20AC;&#x201C; maybe a walk in a park, sitting or even lying down in a quiet office. Start by focusing on your breath, inhale through your nose with your hands on your ribcage, so you can feel it expand and then exhale through the nose only. Accompany this style of breathing with long inhale breaths from the tummy and long exhale breaths expelling all the air.At this point donâ&#x20AC;&#x2122;t feel you have to breath in straight away, but pause at the bottom of the breath and your body will tell you when to inhale again. Over a period of time the gaps between breaths will increase as you begin to relax and gain focus.

FOCUS LF! YOURSE

Tip two: Imagery Accompany the above with a positive thought. This could be imagery of you nailing the best interview or presentation, or it could be as far back as a wonderful childhood memory giving you a sense of well-being.

Tip three: Winning Once you have practiced both of these individually, for maximum effect try one and two at the same time to put you in a â&#x20AC;&#x153;winningâ&#x20AC;? frame of mind which will then put you in the environment to perform at your best.

Tip four: Power stance One of the most important areas to focus on, is how your posture makes you feel in a business situation. Posture is very important, so whether you are standing or sitting, try to imagine a helium balloon is lifting you up from the back of your head, this will cause you to stand or sit with your back straight and your shoulders back. Furthermore it will show others that you are self-assured and mean business, this will help to increase your confidence and therefore your clarity and focus.

For more information on how to get in the zone contact Toby on tg@tobygarbett.com. www.tobygarbett.com Toby is the EBA Fitness consultant and personal trainer.

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Real Business Each month we speak to the owners of startups and growing businesses about their strategy and vision.

Thepromakeupshop and Safe Beauty Association Describe your business and your target market Thepromakeupshop sells disposable mascara wands, disposable makeup brushes, applicators and hygiene tools and accessories for the beauty and cosmetics industry in order to help prevent infection through cross-contamination and bad hygiene practice. You wouldn’t share your toothbrush and you would demand a doctor uses a new syringe to take blood, but in the beauty industry it seems anything goes and I want to change the way the industry works by ensuring the tools are easily available with training and education. What makes your business unique? Our range of products and understanding of the industry. I spent over 20 years in international marketing and business, so to really understand the industry, I retrained as a makeup artist and worked behind the scenes in order to plan the business, ﬁnd out the issues, the gaps and also to learn what it’s like to try and make a career in this competitive industry. What has been your proudest day in business? When one of the world’s biggest cosmetic brands placed an order for over one million “Big Bertha” disposable mascara wands. What has been your hardest business day? Driving to a trade fair at 4am on a freezing January morning, hauling goods to the stand and working straight through to 7pm, returning to the ofﬁce to restock, reload and starting all over again at 5am the next day. I felt I was in a scene from the movie “Ground Hog Day”.

Antonia Hawke Who or what is your biggest inspiration? Anita Roddick of The Body Shop. She realised 17 years after starting The Body Shop that she had built a company with a conscience, not a business selling body lotion, but a brand that was changing lives and empowering people through education and support. I wish I had met her. If you had a business slogan what would it be? “Love me, then dump me” Where do you hope to be in five years time? Seeing a changed industry that respects the health and hygiene of its customers whilst focusing my efforts on education and training through The Safe Beauty Association. I want to have made a difference rather than look back and say “I wished I’d tried”. What advice would you give to a budding entrepreneur? A dream will stay a dream until you write it down and then it becomes an objective. With an objective, you can make a plan and turn that dream into reality. Antonia Hawke ahawke@thepromakeupshop.com T + (44) 20 3178 2960 F + (44) 20 3178 2961 www.thepromakeupshop.com

What is the most important lesson you have learned in business? Have a backup plan and work with people who are brilliant at what they do. Don’t worry if they know more than you, or are smarter than you, recognise you need help and that you can’t do everything well. Hire the best of the best if you can. Who or what is your biggest influence? My late grandmother and my parents.

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James Caan’s EBA – Passionate about your success.

Love Smoothies Describe your business and your target market Love Smoothies is the leading frozen fruit smoothie brand in Europe. We supply individual sachets of mixed frozen fruit, NFC (Not From Concentrate) juice, branded biodegradable disposables and marketing materials to our customers enabling them to offer the best fresh smoothies on the market. International business now accounts for 35% of our revenue and we export to a wide variety of countries from Ireland to Lebanon, Spain to Nigeria. Domestically, we supply everyone from gym chains (Virgin Active, David Lloyd, Esporta) and Spas (including Champneys) to business & industry sites (such as Citigroup, Credit Suisse, Saatchi & Saatchi) to leisure venues (including Chelsea Football Club and Wentworth Golf Club) and Universities (including Cambridge and Imperial College) as well as cafes, bars, restaurants and hotels. What makes your business unique? OUR PRODUCT – We only use the highest quality fruit, sourced from the same 13 farms around the world. The fruit is picked and frozen within two hours enabling us to offer seasonal fruits all year-round. Then we work with a top chef and a leading nutritionist to develop the best tasting smoothie recipes available. OUR SERVICE – products can be copied fairly easily but it’s hard to replicate great service. So we are very customer focused and always go the extra-mile. OUR BRANDING – We have built a premium brand that really stands out for its clarity, freshness and irreverent tone of voice. What has been your proudest day in business? The day I received our end of year accounts and we’d ﬁnally made a decent proﬁt. Twelve months prior I had changed the business model and unfortunately I had to lay off some employees which is always hard, particularly when you are a small team.

Who or what is your biggest influence? My wife has her own company (www.amoralia.com) so she totally understands the highs and lows of running a business. She’s a great sounding board and despite operating in different markets, there are many parallels between the two businesses. Who or what is your biggest inspiration? To build a business that lasts and that I can be proud of. If you had a business slogan what would it be? Live Fast, Love Smoothies Where do you hope to be in five years time? I would like to have grown Love Smoothies substantially and still be involved with the business, but I would like to use my experience to start new ventures too.

What has been your hardest business day? A customer looked me in the eye and said he’d pay us, but deep down I knew he wouldn’t. Then he vanished owing us a considerable sum of money which jeopardised the business. I wish I’d handled the situation differently.

What advice would you give to a budding entrepreneur? In your projections under-estimate your turnover and proﬁt and over-estimate the time and cost necessary to get there. If the business model still looks attractive then great, if not perhaps it’s time to go back to the drawing board.

What is the most important lesson you have learned in business? Cash is King! It doesn’t matter how well your business is going to do in the future if you can’t pay your bills today. More businesses fail for lack of cash ﬂow than lack of proﬁt – and trust me, it’s hard to get good credit lines when you are desperate.

Richard Canterbury MD – Love Smoothies richard@lovesmoothies.com Tel: +44 (0)20 7378 8332 Mob: +44 (0)7971 101 616 www.lovesmoothies.com Twitter@LoveSmoothies

James Caan’s EBA – Passionate about your success.

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keen on nowadays. This is because if I do have an accident, my older bones won’t knit so well together and I might be left with a wonky nose. I did start wearing false eyelashes on a daily basis, until one of the teachers at my son’s school pointed out that I had a spider in my eye.

Annabel Giles Attempts to update her look...

Even though I am technically a middle-aged woman, I do like to keep down with the kids. Or is it ‘get’ down with the kids? Oh, whatever. (See?!) In a desperate attempt to hang on to my disappearing youth, and in an even more desperate attempt to stop all the youths disappearing, I try to stay abreast of the latest trends. (Not the music, mind you, because I just can’t get into the wrap and drumming base and Our ‘n’ Bee; to me, a garage will always be a safe place to park one’s car).

VintAGe! Of cOurse, the Old eleGAnt film stAr lOOk, i’d lOOk GreAt in thAt! A flOrAl frOck with A bOuffy skirt, A little GrAce kelly cArdi... I have my limits, of course. You’ll be glad to know that I don’t wear my jeans halfway down my legs, exposing my Marks & Spencer knicker label. I don’t want to run the risk of them falling down completely while I’m standing in the fish queue at Waitrose. Neither do I stagger along the street falling over point on those skyscraper heels that girls are so

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I contemplated hair extensions, but they don’t make them with telltale streaks of grey, and my hairdresser said he couldn’t possibly match their colour without making me look like a drag queen. I had my teeth whitened; it looked like I’d eaten a bottle of Tipp-Ex. The last straw came when I was struggling to get the change out of my purse with my long acrylic nails, finished with a flawless French Manicure. As we waited for me to pick up the coins, I got chatting with the shop assistant. She suggested I seek work as a porn star, my target market being men with a penchant for Older Women. Now that I was classified as a fetish, I knew it was time to change my look. As you may know, I live in Brighton, selfproclaimed On-Trendiest City in the UK. The ‘Only Way Is Sussex’ look clearly wasn’t working for me, and so I embarked on a trip round the Brighton Laines looking for the latest thing. Vintage! Of course, the old elegant film star look, I’d look great in that! A floral frock with a bouffy skirt, a little Grace Kelly cardi, 50s sunglasses, job done! And it should be cheaper than buying new, and more quirky, and better for the planet too. As the country’s first ever Green constituency, it made perfect sense to be wearing recycled clothes around Brighton. Well. For a start, “people were smaller then”, as a bored shop assistant (wearing nothing matching) informed me. They were indeed, about a size 8, and shorter too. No Lycra either. (I had to buy those pedal pushers because I’d ruined them). Another shop had bigger sizes, because the larger ladies of the time had been forced to take up dressmaking. Floral marquees, I called them.

I actually tried on a beautiful printed silk tea dress. I could have overlooked the armpit rotting from other people’s sweat, the disintegration of the petticoat, the faint odour of dead lady, if it hadn’t been for the price tag - £275!!! I could have a few new ones for that.

I looked round the shop. It was a riot of boiler suits and leg warmers, ra-ra skirts and tie-neck blouses. The other customers were pulling out geometric creations on hangers that I’d hoped I would never see again. Feeling rather sick, I left the shop.

I looked round the shop. It was a rIot of boIler suIts and leg warmers, ra-ra skIrts and tIe-neck blouses... The third store looked a little more me; elegant, classic, bejewelled in places. Until I looked a little closer… There, on the rails, were not one but two outfits which I had hanging in my wardrobe at home. What?!

Only to return the next day with armfuls of my clothes! We did very good business, thank you very much, and I left the shop with a whole new budget for a whole new look.

I don’t know about you, but I like to keep it simple. It’s just a well-cut pair of jeans and a white blouse for me these days… m

“Excuse me, this is a vintage shop, isn’t it?” I asked. The assistant turned to face me. She reminded me of someone. “Yes, we specialise in the 1980s,” she replied. So they did – her bejacketed shoulders were nearly touching the walls. “But the 80s isn’t vintage!” “Oh it is, the students love it!” she said. I remembered who she reminded me of… Me, in the 80s! Old enough now to be the students’ mother…

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Books of the month Our pick of the literary releases...

Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers, edited by Steven Heller & Lita Talarico.

These designers use their sketchbooks for recording their ideas, dreams, and the world around them. They serve as a laboratory for developing projects before they reach their ﬁnal ﬁnished state; and as such they give a glimpse into the creative process of these talented individuals. Included in this anthology are designs from ad campaigns, book illustrations,

Published by Taschen. 544 pages. 38 x 29 cm. Hardcover. £35

Most of us know Dennis Hopper as the actor who was in Easy Rider and Blue Velvet, but for most of his career he was also a keen photographer. At age 18, Hopper acted alongside James Dean in Rebel without a Cause, and it was Dean who encouraged Hopper to take up photography. In this book we are treated to a collection of pictures of some of the pop culture movers and shakers of the 1960’s. Martin Luther King, Timothy Leary, Allen Ginsburg, Andy Warhol, and the Grateful Dead all appear in this book. There are photos of Ike and Tina Turner in the recording studio, John Wayne and James Dean on set, Jane Fonda at the beach, and Pop artist Roy Lichtenstein in his studio.

Published by Thames & Hudson. 352 pages. 922 illustrations, 654 in colour. 30 x 22 cm. Softcover. Price: £ 24.95 www.thamesandhudson.com

Few people get to see inside the sketchbooks of designers and illustrators. We normally only see the ﬁnal product on the pages of our books and magazines. This book features reproductions of pages from the private sketchbooks of over 100 top illustrators and graphic designers from around the world.

Dennis Hopper Photography 1961-1967. Forward by Tony Shafrazi.

cartoons, and travel journals. The styles illustrated in this book are as varied as the artists. There are doodled letters, cartoon drawings, photos, and sketches of all kinds. The illustrations are accompanied by concise and informative texts detailing the artists’ creative development, their design philosophies, techniques, and visual inﬂuences. Websites for all the designers are given at the end of the book, so you can explore their worlds further.This is a great source of design inspiration for anyone working in graphics, illustration, or if you are just interested in design.

With a movie-acting career that spanned 5 decades, Hopper’s acting roles were diverse, and saw him playing everything from a Nazi on the Twilight Zone, to a hippy biker in the cult movie Easy Rider. He also was a screenwriter and director. As well as over 400 photos, there is an introductory essay by friend and gallery curator Tony Shafrazi, a complete biography of Hopper’s acting and directorial roles, and quotes from interviews with Hopper’s famous subjects and friends. We get to see inside the life and work of a fascinating American personality.

Bust: Greece, the Euro, and the Sovereign Debt Crisis. By Matthew Lynn. Published by Bloomberg Press. 282 pages. Hardback. £18.99

Matthew Lynn successfully blends financial history, politics, and current affairs in a book that is as much about the Euro, and the EU, as it is about Greece’s current financial state. The book is aimed at readers who are interested in current affairs and economics, and who want a better understanding of the whole Euro project, how it got to be in the mess that it is, and what might happen next. Clearly, Lynn is no fan of the Euro, and sets out a well-reasoned argument as to how a currency union for such diverse economies was bound to end in tears. The book is not entirely focused on Greece, but also talks about Spain, Ireland, the UK, Germany, and other European countries, and illustrates just how interconnected national economies are today. Lynn explains how government manipulation, cheap borrowing, unrestrained spending, and poorly regulated financial markets, have helped create the worst financial crisis to hit Europe since WW2. I feel the book would have benefited from discussing more about what the EU could do to reform the Euro, rather than just dismissing it entirely. Matthew Lynn is an experienced financial writer, who is a business and economics columnist for Bloomberg News, Moneyweek, and a contributor to the Spectator.

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The Car Book: The Deﬁnitive Visual History. Published by Dorling Kindersley. 360 pages. More than 2,000 colour illustrations. 30 x 26 cm. Hardcover. Price: £25

The Car Book really is the deﬁnitive history of the car from the very earliest cars of the 1880’s right up to today. The book looks at the car’s evolution decade by decade, with manufacturers and models from around the world. More than 2,000 cars are featured, with photos and speciﬁcations for each one. There is every car from A to Z, everything from an Adler to a Zündapp, a Lada to a Lamborghini, a Mazda to a Maserati. Muscle cars, hatchbacks, 4x4’s, utility vehicles, microcars, sports cars, family saloons and racing cars are among the types of cars featured. There are period photos, publicity shots and more in-depth features of particular iconic car designs, like the Citroen DS, De Lorean DMC-12 and the Bugatti Type 35B. The technical evolution of the motorcar is also featured, from early steam driven cars, right through to the hybrids of today. There are cutaways and explanations of technical features, a glossary of terms, and a complete index of all the cars and marques. This book is impressively comprehensive. The text is well written and informative. If you love cars, you’ll love this book.

The Rules of Management: A deﬁnitive code for managerial success. Second edition, by Richard Templar. Published by Prentice Hall. 221 pages. Paperback. £12.99

Richard Templar is a British author, who has written the best selling series of books, “the Rules of...”, which offer “Rules” to be successful in life, love, parenting and business. This is the latest edition of “The Rules of Management”. There is lots of good advice here, though some of it may seem obvious, but it is useful to see how it can be applied in management. The “Rules” are a series of strategies and tips for dealing with people in a constructive and productive way. Though the book is aimed at the work place, there is much in the book that could be applied in other areas of your life. There are 107 short rules of management, to help manage yourself and your staff. They offer practical help for a wide range of business and work situations. Each rule is described, along with a summary statement, to help you to remember the key points. Whether you are new to management or an old hand, there is plenty of useful advice here. I would recommend it for anyone who is new to managing people. The book is easy to read, concise, and clear. It’s great to read a management book that isn’t full of dull case studies, or stupid buzzwords, just sensible advice.

How to be a Social Entrepreneur: Make Money and Change the World, by Robert Ashton. Published by Capstone. 290 pages. Paperback. £14.99

In this book Robert Ashton suggests that, “In today’s world, the only way to bring about sustainable change is through being enterprising and entrepreneurial.” Ashton sets out a convincing argument for the benefits of social enterprise. He tells us how, as a social entrepreneur, you can build a successful business, and help people and the planet. “Social entrepreneurship is about utilising profitable business models to enable positive change in the world.” He tells us how, social enterprises and cooperatives provide a way of reconnecting communities, regaining local ownership and accountability. Social enterprises can provide social and environmental programmes that the government is unwilling or unable to provide. This book explains what social enterprises are, how they work, and offers practical advice to starting and expanding one. There is advice on everything from developing a business plan, finding funding, building a winning team, to structure and governance. Combining a shrewd business mind, with a wide breadth of experience and knowledge of the charity sector, Robert Ashton provides us with plenty of good advice and guidance.

Please send all new book releases and high-resolution imagery to Gordon Ross. Email: gordon@themarketmagazine.co.uk www.themarketmagazine.co.uk

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Helmut Joseph Collection of Porcelain Snuff Boxes

5 July 2011 Bonhams, London An unusual Schrezheim porcelain snuff box in the form of a pug dog is expected to fetch £12,000-£18,000 when it goes up for auction at Bonhams, New Bond Street, on 5 July. Created circa 1761-1770 and measuring just 9.3cm across, the box shows the crouching animal chewing on a bone, wearing a gilt-edged purple collar. Around 1740, a series of pug related items were designed as secret emblems for a German underground Masonic-styled lodge known as the ‘Order of the Pug’. Members were required to wear dog collars and had to scratch the lodge door to gain entrance. Initiates were said to have been blindfolded and led around a symbol-ﬁlled carpet nine times while the assembled ‘pugs of the order’ barked loudly and yelled ‘Memento mori’ or ‘Remember you shall die’. The pug box is just one of 80 porcelain snuff boxes from the Helmut Joseph Collection up for auction. Bonhams estimates the entire collection will fetch between £800,000 and £1 million. www.bonhams.com

Global diary

What’s on where 19th Century Paintings 13 July 2011 Bonhams, London Two paintings by the British maritime and ﬁgurative painter, Henry Scott Tuke (1858-1929) are to be sold at Bonhams’ 19th Century Paintings auction on 13 July. Both depict a young man seen from behind with the sea in the background. ‘Beach Study’ (pictured) has a pre-sale estimate of £30,000-£50,000, while ‘Back of a Boy Bather’ is expected to fetch £5,000-£7,000. Beach Study is one of the last paintings Tuke exhibited at the Royal Academy before he died in March 1929. Tuke was born in York, but began painting the ‘nude outdoors’ as a professional artist in 1886 after moving to Falmouth in Cornwall. He later moved to Newlyn, Cornwall, where he became part of the Newlyn School of painters. www.bonhams.com

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La Tomatina 31 August 2011

Buñol, Spain If you fancy a bit of fun this summer, then head to the small Spanish town of Buñol, near Valencia, where the annual festival of ‘La Tomatina’ or the ‘Battle of the Tomatoes’ takes place. Held each year on the last Wednesday in August, it sees more than 40,000 revellers hit the streets to throw hundreds of thousands of squashed overripe tomatoes at each other. The craziness, which begins around 11am and lasts for an hour, is a real spectacle that is believed to date back to the 1940s when a fight in the town led to local youths pelting tomatoes at each other from a nearby vegetable stall. La Tomatina has now developed into a weeklong event of celebrations leading up to the fight with a fiesta of parades, fireworks, food stalls and street parties. www.tomatina.es

Events and Auctions

Collectors’ Motor Cars and Automobilia

The Quail: A Motorsports Gathering

18-19 August 2011 Carmel, California An extremely rare 1954 AJS E95 ‘Porcupine’ motorbike is set to go under the hammer at Bonhams’ renowned automotive sale at Quail Lodge in Carmel this summer. Held in conjunction with the prestigious ‘The Quail: A Motorsports Gathering’, the sale is now in its 14th year and this time takes place during the most famous collector car event in the world – Pebble Beach Car Week. One of just four E95s completed, the Porcupine (nicknamed because of the spiked cooling ﬁns on its cylinder head) was created as a works racer by British manufacturer AJS. Bonhams describe it as one of the most legendary motorcycles in history owing to its brief, sunburst racing success and extreme rarity. “As far as motorcycles go, the Porcupine is at the very top,” said Bonhams CEO Malcolm Barber. “It is arguably the most beautiful, graceful and innovative racing motorcycle ever built.” The Porcupine is expected to attract bids upwards of $750,000. www.quaillodgeevents.com

1 July 2011 Goodwood Festival of Speed, West Sussex A rare 1954 Aston Martin DB2/4 Cabriolet (pictured), previously owned by legendary racing driver, Innes Ireland (1930-1993), will be one of the highlights at Bonhams’ annual motor car sale at this year’s Goodwood Festival of Speed. The recently restored vehicle has attracted a pre-sale estimate of £500,000-£700,000. Also going under the hammer will be a 1967 Lamborghini 400GT 2+2 once owned by Sir Paul McCartney. The right-hand-drive car, which has a pre-sale estimate of £100,000– £120,000, joins an impressive line-up that includes a classic Morgan 4x4 sports car, hand painted by the conceptual Danish artist Kristian von Hornsleth. Launched at the Lord Mayor’s Parade last year, the Morgan is the ﬁrst in a series of only ten cars painted by the artist and is expected to sell for between £40,000 and £60,000. Additional consignments include a 1925 Bugatti Type 35, which has a pre-sale estimate of £400,000£500,000, a 1937 Bentley 41/4-Litre Allweather Tourer by Vanden Plas (£130,000-£150,000) and a 1972 Ferrari 365GTB/4 Daytona, which is expected to fetch in the region of £210,000-£240,000.. www.bonhams.com

Master Paintings Week

1-8 July 2011 Mayfair & St James’s, London Now in its third year, Master Paintings Week – which sees 23 leading galleries and three auction houses collaborate during the week of 1-8 July 2011 – is becoming something of a key event in the art-world’s summer calendar. Appealing to collectors, curators and enthusiasts alike, the event showcases a selection of predominantly European paintings, dating from the 15th to the 19th centuries, coinciding with the ‘Old Master’ sales at Bonhams (6 July), Christie’s (5-6 July) and Sotheby’s (6-7 July). Each exhibitor, based in the heart of St James’s and Mayfair in London, will stage a special display or event in their gallery. All of the galleries are within walking distance of one another and will be open Monday to Friday from 10am to 6pm, Saturday 10am to 5pm and Sunday 12 Noon to 5pm. The auction houses will be open from 9am to 4.30pm Monday to Friday and 12 Noon to 5pm Saturday and Sunday. Further information can be found on the website www.masterpaintingsweek.co.uk Louis Jean François Lagrenée (1725-1805) Madonna with the Christ Child, Oil on canvas, 59cm x 74cm With very ﬁne carved and gilded Louis XVI frame, John Mitchell Fine Paintings

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September Next month in

Charley Boorman – We interview the actor turned writer and adventurer, and hear about his life on the road, being an ambassador for UNICEF, current projects and his plans for the future. Sebastian Conran – Son of Terence, elder brother of Jasper, we speak to the other famous designer of the Conran empire about his career, his passions and, of course, the world of design. Art Market update – Alessandro Lorenzetti reviews the art market and tells us what are the hottest investments and potential growth areas. More Distant shores – From Kenya to Mauritius, we can now have second homes in some of the most stunning locations on the planet. Rachel Newcombe discovers the most exotic property hotspots. Wine – As the 2011 Rugby World Cup draws nearer, Rebecca Gibb takes a look at the best choices offered by the host country, New Zealand. From Central Otago to the Northland wine regions, we hear which wines we should be cheering the teams on with! Watches as an investment – Continuing on from the history of watches, the second of our two–part series investigates the very best vintage and new timepieces that will keep good time and offer sound returns.

September issue - On UK newsstands on the 25th August 2011 Subscribe - www.themarketmagazine.co.uk

the market 69

advertising and marketing Creative thinking and critique from Dave Trott

CHANCE FAVOURS THE CONNECTED MIND Its mission is to use design to help create a better life for people in the third world. One of the main problems is infant mortality. A million premature babies die each year because they don’t have incubators. A neo-natal incubator is a sophisticated piece of technology costing around £25K each.

Dave Trott is Executive Creative Director at CST The Gate. www.cstthegate.com I’ve just seen a great TED talk by Steven Johnson. In it he makes the point that ideas usually aren’t ‘Eureka’ moments. Someone very rarely goes off alone and has a sudden flash of insight. More usually it’s a team game. It happens in a more crowded environment. With people talking and swapping ideas. Someone raises a problem. Someone suggests a solution. Someone shoots it down. Someone finds a way round the objection. Someone refines the idea. Everyone thinks about that. Eventually everyone agrees it’s a good idea. And off you go. Great ideas don’t come out of limbo. They come as solutions to problems. He gives a great example. Timothy Prestero runs a company called ‘Design That Matters’. This is a company staffed entirely by volunteers.

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The main problem is what happens when it goes wrong? No one knows how to fix it. Figures show that 98% of the incubators that break down never get repaired. So that defined the problem. How to build an incubator that people in the third world could repair. As always, the start point is to investigate the brief. So they went to rural communities to see what skills were available. Obviously there was little or no technology. No microwave ovens, no DVD players, no computers, no dishwashers, no washing machines, no fridges. But there was one thing that every community seemed to have. Pickup trucks. Four wheel drives. Vans. They all seemed to have vehicles of some sort. And because these vehicles were precious, they looked after them. They knew how to keep them going. Every local community knew how to repair cars and trucks. So the answer was obvious. Not easy, but obvious. Design an incubator that’s made from car parts.

That way, when it breaks down, the local mechanic can fix it. And that’s what Timothy Prestero’s team did. The incubator they designed looks exactly like the neo-natal incubator you see in our hospitals. But under the mattress it has two sealed-beam headlamps. These provide heat by warming the baby’s mattress, and by warming the air around the baby. The incubator has an automobile air-filtration system to clean the baby’s air. It has a ventilation-fan to circulate the clean air around the baby. It has a car reversing-alarm and indicator lights for warning signals, in case anything goes wrong. It runs off its own 12-volt car battery. It also has a car recharger in the base. And it has small, inflatable wheels that can be mended at any cycle repair shop. So any rural mechanic can fix this incubator if it breaks down. For me that’s how you analyse a problem. That’s how you define the brief. Gathering information. Working together. Opening things out, not closing things down. That’s how it should be. That’s form following function. And right now that car-parts incubator is saving little babies’ lives. To read more of Dave’s blogs visit www.cstthegate.com/davetrott

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