Tweets

- Vyom Bhatnagar A love story of Brands: Pepsi and Regal Movies

It was 7 th of Jan, sometime close to 11 pm and while scrolling to Twitter, a small flash of tweet of Pepsi popped up which says, “To me you are perfect” and one can see a series of tweets from Pepsi and Regal Movies showing their flirtiest behavior.

This was the first time any brand is kind of doing this type of engagement with other brand that too on Twitter. Pepsi is known to these publicity stunts whether it is engaging a commercial war with Coca-Cola or having a friendly relationship with Pizza-hut.

This hilarious campaign went ahead, and in the end, both agreed that they love each other and there was a marriage proposal on the table by Pepsi too. This stunt has generated a huge publicity for both. People were very proactively suggesting both brands what to say next.

This 2-3 hour of Twitter campaign has generated some 4500 likes, 1100 retweets and 600 comments. The numbers are not interesting, but the content, context and concept is highly intriguing . This stunt has generated a huge publicity for both. People were very proactively suggesting both brands what to say next. This 2-3 hour of Twitter campaign has generated some 4500 likes, 1100 retweets and 600 comments.

RESULT