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Let us understand the concept of “negative marketing” and how it works by analyzing some real-world examples Remember how Samsung has targeted Apple for a long time via its ads? In its recent ad for Samsung Galaxy Z Flip 4, it has once again mocked Apple for not having foldable iPhones asking its users to “get off the fence” This strategy aimed to persuade potential customers that the competitor's offerings are inferior, unreliable, or untrustworthy in some way and that the company using the negative marketing tactics offers a better alternative In 2016, Burger King in Queens covered itself with a giant white sheet bearing the words McDonald's on Halloween.

It was poking fun at the ghost of McDonald's at that fast food institution. Negative reviews, comparisons, and poor publicity are just a few examples of the many ways negative marketing can appear However, it can also be dangerous because it could go wrong and harm the reputation of the business adopting these strategies It can raise legal issues particularly if a legitimate company decides to sue the negative marketer if defamatory comments are untrue, unfounded, and misleading. Another aspect of the same is that companies can actually drill down to criticism and take it as a challenge to improve upon their products and services As

Domino’s did with a self-deprecating advertisement where it accepted a customer’s review that its pizza tasted like cardboard. You would be amazed to see how Domino’s used this as an opportunity to reinvent the pizza, and its sauces and market the same.

“The pizza turnaround” documentary connected the fast-food lovers to the brand building more trust and gaining millions of positive reviews. So, In conclusion, negative marketing might be detrimental or a chance to win back your target segment. It’s very subjective and dynamic. Anyways, do you consider this ethical? Or do you view it as an essential cutthroat method of marketing? I leave the answers to these questions to you