2021 TEA SPONSORSHIP OPPORTUNITIES by Themed Entertainment Association

2021 Sponsorship Opportunities

RECONNECT. REENGAGE. REINVENT.

TEARING UP THE SCRIPT 2019 was a banner year for the TEA. We hit record highs for membership and revenue and grew our financial reserves. We hosted our most successful Summit and Theas to-date, staged three SATE conferences around the world, and honored our second slate of TEA Masters. Together, our divisions produced 110 events. On every level, TEA was fulfilling its newly stated purpose:

CONNECT. COMMUNICATE. CONTRIBUTE. Then came 2020. We all know what happened next… Out went the script. How would we continue to engage our members? Deliver value to our sponsors? Serve TEA’s mission? Within a week, we had the answer – TEA Digital. Through our 2020 virtual programming, we: CONNECTED more members digitally than ever before, offering global networking opportunities such as regional digital mixers, chat rooms, a free job board – even a Eurovision song contest. COMMUNICATED the spectacular creativity and talents of our members through programming such as the Thea Awards Digital Case Studies 2020 Series and “Meet the TEA Masters” sessions. CONTRIBUTED knowledge through our Wednesday Webinar Series on everything from to reinventing your career to the beauty of collaboration to creating Halloween haunts, drawing on the collective brain trust of our membership.

We’re still here — thanks to you. 2

TEA SPONSORSHIP OPPORTUNITIES 2021

OUR 2019-2020 TEA SPONSORS TEA GLOBAL PARTNERS

TEA CORPORATE SPONSORS

TEA GLOBAL SPONSORS THEA AWARDS DIGITAL CASE STUDIES CELEBRATION NETWORKING ROOM SPONSORS

TEA SPONSORSHIP OPPORTUNITIES 2021 TEA SPONSORSHIP OPPORTUNITIES 2021

TEA SPONSORSHIP OPPORTUNITIES 2021

In 2021 and beyond, TEA will: RECONNECT…members through digital and in-person events that celebrate divisional diversity but bring us together as a global community. Even more opportunities to network, learn, collaborate, and succeed.

REENGAGE…with members by creating and facilitating personalized,

REWRITING THE STORY We learned a lot from 2020. But we will not be defined by it.

REINVENT… the TEA with: ... new virtual programming, such as SATE Global… … with a series of regional in-person events, scheduled for late 2021… … with a renewed focus on issues such as globalization, professional development, mentoring, and Diversity, Equity, Accessibility, and Inclusion (DEAI)…

We are in the process of creating a bold vision for the future, reconnecting our members, reengaging our members with the Association, and reinventing how the Association does business.

divisionally relevant, two-way communications, both across the membership, and between members and leadership. Using a variety of new channels that can be accessed anywhere, as well as events such as our recent TEA International Board President’s Town Hall, we’ll ensure our member communication is actually member conversation.

… and with new leadership, when our Executive Director takes office later this year.

We’re an Association of storytellers. Now that we’ve torn up the script, let’s rewrite the story.

RECONNECT. REENGAGE. REINVENT. TEA SPONSORSHIP OPPORTUNITIES 2021

TEA SPONSORSHIP OPPORTUNITIES 2021

A WORLD OF BENEFITS

TEA offers a multitude of ways to attract member attention to your brand, including: • Passes to Virtual Events • Logo placement on TEA’s website, social media posts, newsletter, marketing collateral, event landing pages, and global events app • Splash ad and sizzle reel placement on virtual event platform • In-event mentions and thank yous from event hosts • Exclusive branded rooms during virtual events to display company materials and host networking mixers • “Presented by” marquee event sponsorship opportunities • Opportunity to introduce an event session or segment All of these sponsor benefits mean more opportunities to get your company in front of TEA professionals and industry influencers. The following pages detail the various ways that you can support the Association and become part of TEA’s (r)evolution.

We were disappointed this past year not getting to see all our friends in-person, but the TEA’s Thea Awards Digital Case Studies series exceeded our expectations. As a sponsor, Christie got a lot of air play and great visibility with the entire TEA community during the live case study as well as post-event. It was a great platform to convey the amazing benefits of some trail-blazing technology, as well as our passion and expertise in helping our customers create the world’s best visual experiences. More importantly, the enhanced networking opportunities provided to sponsors gave us the chance to answer individual member questions and to learn more about the TEA community’s needs and aspirations in terms of visual experiences.” – Larry Howard, CHRISTIE TEA Global Partner

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA GLOBAL PARTNER

TEA DIGITAL SPONSOR

Global Partners receive maximum marketing exposure before, during, and after every TEA event, as well as exclusive opportunities to host virtual networking receptions. With a TEA Global Partnership, all eyes are on you.

The perfect entry-level sponsorship for those wanting to elevate their brand positioning. And with a maximum of three sponsor slots per event, you know you’re getting maximum marketing value with zero marketing clutter.

TEA GLOBAL SPONSOR

COMING LATE 2021: DIVISIONAL IN-PERSON EVENT SPONSOR

$50,000 - Renewal Discount Available

Starting at $500 per session

$7,500 - Renewal Discount Available Global Sponsors can be assured that, through multichannel messaging, TEA will keep their brand front and center all year long, all around the world.

THEA AWARDS DIGITAL CASE STUDIES SERIES SPONSOR This multi-session series of interactive digital sessions will honor the 27th Thea Award recipients. Support your colleagues, celebrate your projects, and recognize excellence. Presenting Sponsor $20,000 Celebration/Networking Room Sponsor $5,000 (one exclusive opportunity per solo block session)

Levels TBD

TEA values the health and safety of its members. Beginning late 2021, it is our desire to host regionally focused in-person events in Europe, Asia, and North America. These events will focus on reconnecting our members with diverse, industry-relevant content and knowledge sharing. All events will adhere to the TEA’s new “Policy on COVID-19 and In-Person Meetings and Events” as well as the applicable safety guidelines and restrictions in each event’s location. Sponsorship benefits will vary by level but will include tickets as well as brand recognition before, during, and after the event. Stay tuned for more information! For detailed descriptions of sponsorship benefits at each level, please see the Appendix.

TEA SATE GLOBAL 2021 SERIES SPONSOR SATE Global 2021, appropriately themed “REINVENTION,” will continue the standard for excellence established by TEA’s previous SATE conferences in North America, Asia and Europe and move it to a virtual setting, inviting the world to attend. If you’re a thought leader, a TEA SATE Global 2021 Series sponsorship is the opportunity for you. Presenting Sponsor Keynote Sponsor Segment Sponsor Conference Sponsor

$20,000 $10,000 $5,000 $2,500

TEA SPONSORSHIP OPPORTUNITIES 2021

HERE’S WHAT THEA AWARDS DIGITAL CASE STUDIES PARTICIPANTS HAD TO SAY:

“…given the circumstances, TEA couldn’t have done a better job! The whole process was very well communicated, very professionally prepared. Thanks to you all, it was great to see so many people engaged.” Ed Cookson Director, Sarner International Ltd. Thea Award Case Study Co-Presenter for The Fram Museum

“Truly, we are relying on this encouragement and sharing to hold on in this troubling time. Words won’t be enough to express our thanks.”

“Warm, generous, loving and inclusive. And I feel more personal and touching and intimate than if we had all been face to face! Great tribute to the whole themed entertainment family.”

Bingo Tso Senior Vice President/CTO, Advanced Communication Equipment (ACE International) Co. Ltd. Thea Award Case Study Presenter for The Legend of the Gods

Pat MacKay President & Consultant, Ones&ZeroesMedia TEA Peter Chernack Distinguished Service Award Recipient and Co-Host Thea Awards Digital Case Studies 2020

“Despite not being in person, there was an incredible warmth projected, by both on screen participants as well as those attending. While we all miss the gala event and the in-person contact, this format is actually very up close and personal in ways that you can’t do at a large gala.”

“Congratulations on putting on the TEA panels in these challenging times to help keep the community connected. Enjoying from my home office!” Roger Gould Creative Director of Franchise Management and Parks Integration for Pixar Animation Studios and Walt Disney Animation Studios Thea Award Case Study Co-Presenter for Nemo & Friends SeaRider

Patrick Gallegos Managing Principal, Gallegos Lighting Design Chair, TEA Past Presidents Committee

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA SPONSOR DELIVERABLES EXCLUSIVE BRANDED ROOM — Thea Award Digital Case Studies and SATE Global Showcase your brand, people, and personality with an exclusive branded room. Available to Global Partners, Global Sponsors, SATE Global Presenting and Keynote Sponsors, and Presenting Sponsor for Thea Awards Digital Case Studies.

Splash Ad on Virtual Event Mobile App

Put the power of your brand in the palm of attendees’ hands with a splash ad on the virtual event mobile app that links to your website. Available to Global Partners, Global Sponsors, and Digital Case Studies and SATE Global Sponsors.

Splash Ad in Digital Rooms Keep your company top-of-mind with a splash ad, which will appear in the virtual rooms for Thea Awards Digital Case Studies and SATE Global. Available to all Global Partners, Global Sponsors, SATE Global and Thea Awards Digital Case Studies sponsors. Logo, Ad and Video Clips in TEA Sponsor Reel Give your brand some sizzle with inclusion in the TEA Sponsor Sizzle Reel, which will appear in the Thea Awards Digital Case Studies and SATE Global virtual rooms. Available to Global Partners, Global Sponsors, and Case Studies and SATE Global Sponsors.

TEA SPONSORSHIP OPPORTUNITIES 2021

CONTENT FOR EVERY INTEREST. LEVELS FOR EVERY BUDGET. 2020 BRAND EXPOSURE BY THE NUMBERS: 6,700

Global Members (including 471 new members in 2020)

TEA Digital Events

5,000

TEA Digital Attendees

28,000+ Social Followers

TEA SPONSORSHIP OPPORTUNITIES 2021

Logo and name recognition for 3 TEA 2021 Digital Series Events (Thea Awards Digital Case Studies, TEA Digital, SATE Global) as well as the Virtual Member Meeting and Thea Awards Press Announcement Prime visibility as sponsor category on all virtual event marketing on social media promotions, sizzle reel, program, email campaigns and marketing materials. Listing in all TEA Connect e-Newsletter distribution, with links to your TEA member profile Listing on TEA Website homepage under sponsor category with links to your TEA member profile Logo presence for sponsorship category on event landing page for promotions prior to digital series events Mention and Thank You from host of virtual events Session introduction by Sponsor company representative to welcome attendees, scripted in collaboration with TEA HQ Visibility on marketing collateral promoting specific TEA Digital Series Events. Sizzle reel and logo presence on digital event platform (SATE, Case Studies only)

THEA AWARDS DIGITAL CASE STUDIES CELEBRATION NETWORKING ROOM SPONSOR

TEA DIGITAL SPONSOR: PRESENTING (MAXIMUM 3 PER EVENT)

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SATE GLOBAL SERIES: PRESENTING SPONSOR

SATE GLOBAL SERIES: KEYNOTE SPONSOR

SATE GLOBAL SERIES: SEGMENT SPONSOR

SATE GLOBAL SERIES: CONFERENCE SPONSOR

THEA AWARDS DIGITAL CASE STUDIES SERIES: PRESENTING SPONSOR

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GLOBAL PARTNER

GLOBAL SPONSOR

CORPORATE SPONSOR

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Visibility on marketing collateral promoting TEA Digital event. (Single event, not series) Digital series event platform visibility via splash ads in digital event app and in upper right corner of digital rooms for event site during live sessions and pre-recorded sessions with hyperlinks Series passes to Thea Awards Digital Case Studies, SATE Global

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Full page ad in digital Thea Awards Program (eligible for upgrade) 1/2 page ad in digital Thea Awards Program (eligible for upgrade) Push notification (1) during SATE Global and Thea Awards Digital Case Studies saying "Thank you to our generous TEA Global Partners and Sponsors" Push notification (1) during event to announce special hosted session Push notification (1) during event to announce sponsor presence Marketing collateral to say "Event name presented by Sponsor name" Exclusive branded virtual room for series events, (SATE Global and Thea Awards Digital Case Studies) to display company materials, host networking events (w/HQ approval) and encourage open conversation Shared TEA Sponsor resource room with group sizzle reel and place to upload your company marketing materials ONE (1) Dedicated blog post about sponsor's company and recent work/developments, posted to the TEA website and shared on social media FOUR (4) Social media marketing (all channels) "Thank you to our sponsors" with logos or company name Logo and Listing on TEA website sponsor page Logo in the TEA Global Events App Inclusion on the Digital Case Studies Sponsor sizzle reel

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Segment Sponsor recognition on all marketing materials

TEA SPONSORSHIP OPPORTUNITIES 2021

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SATE Global Series: Exclusive single segment sponsor for Storytelling, Architecture, Technology or Experience, with 1 minute virtual introduction to the sponsored segment by company representative

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TEA SPONSORSHIP OPPORTUNITIES 2021

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• Maximum of 3 rooms available for Thea Awards Digital Case Studies, 4 rooms available for TEA SATE Digital, first come first serve.

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WHAT TEA SPONSORS ARE SAYING... “At Bezark, we’re huge believers in the power of our community. That’s why we were excited to sponsor the Thea Awards Digital Case Studies conversation with Nancy Seruto. We’ve gotten so much great feedback from that event that we’re looking forward to future opportunities to sponsor more wonderful TEA activities!”

“It is a great honor for Panasonic to be a part of the Themed Entertainment Association as a global sponsor. Through attending a variety of TEA events and developing connections and friendships with the TEA management team and worldwide members, our eyes have been opened to new ideas and opportunities for our technologies to be put to use in supporting and developing immersive spaces worldwide.” – Chad Kunimoto, Panasonic, TEA Global Sponsor

– TEA Master Adam Bezark, The Bezark Company Celebration Networking Room Sponsor Thea Awards Digital Case Studies 2020

“Becoming a TEA Sponsor introduced hundreds of members to my brand. As a result, I hired exciting new talent, made promising connections, and learned innovative solutions that will help my business succeed.”

“I believe that sustaining our TEA Global Sponsorship will help my company be the first to seize new business opportunities after the outbreak.” – Jill Wu YAOX, TEA Global Sponsor

- YOU, YOUR COMPANY

“Digital sponsorship of TEA has allowed us to stay connected with our TEA family when we need them most. The continued educational programming and networking opportunities have allowed us to still feel connected to each other and the Themed Entertainment industry as a whole. The people and companies we have connected with via TEA on a global scale has been invaluable to us.”

RECONNECT. REENGAGE. REINVENT.

– Eric Cantrell, 7thSense Design, TEA Global Sponsor 18

TEA SPONSORSHIP OPPORTUNITIES 2021

APPENDIX: SPONSOR BENEFITS BY LEVEL TEA GLOBAL PARTNER

$50,000 - Renewal Discount Available Global Marketing Recognition • Prime visibility on as Global Partner on all virtual event marketing and TEA Connect e-Newsletter • Listing on TEA homepage and sponsor page as Global Partner • One (1) dedicated blog post about sponsor’s company and recent accomplishments • Four (4) social media posts featuring company’s logo or name “Thank you to our Sponsors” • Logo in global events app Event Recognition • Logo and name recognition for Thea Awards Digital Case Studies, TEA Digital, SATE Global, and TEA’s IAAPA North American Events (member meeting, Thea Award press announcement) • Logo presence on event landing page for digital event promotions • Mention and thank you from virtual event host • Visibility in marketing collateral for Thea Awards Digital Case Studies and SATE Global • Sizzle reel and logo presence on Thea Awards Digital Case Studies on SATE Global virtual event platforms • Splash ads in virtual event app and in digital rooms for Thea Awards Digital Case Studies and SATE Global virtual event sites during live and pre-recorded sessions • Five (5) passes to Thea Awards Digital Case Studies • Five (5) passes to SATE Global • Full page ad in digital Thea Awards program (eligible for upgrade) • One (1) push notification during Thea Awards Digital Case Studies and SATE Global with “thank you” message • Exclusive branded TEA Sponsors room during Thea Awards Digital Case Studies series and SATE Global for use to display company materials and host networking events 20

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA GLOBAL SPONSOR

$7,500 - Renewal Discount Available Global Marketing Recognition • Prime visibility on as Global Sponsor on all virtual event marketing and TEA Connect e-Newsletter • Listing on TEA homepage and sponsor page as Global Sponsor • Four (4) social media posts featuring company’s logo or name “Thank you to our Sponsors” • Logo in global events app Event Recognition • Logo and name recognition for Thea Awards Digital Case Studies, TEA Digital, SATE Global, and TEA’s IAAPA North American Events (member meeting, Thea Award press announcement) • Logo presence on event landing page for digital event promotions • Mention and thank you from virtual event host • Visibility in marketing collateral for Thea Awards Digital Case Studies and SATE Global • Sizzle reel and logo presence on Thea Awards Digital Case Studies on SATE Global virtual event platforms • Splash ads in virtual event app and in digital rooms for Thea Awards Digital Case Studies and SATE Global virtual event sites during live and pre-recorded sessions • Three (3) passes to Thea Awards Digital Case Studies • Three (3) passes to SATE Global • ½-page ad in digital Thea Awards program (eligible for upgrade) • One (1) push notification during Thea Awards Digital Case Studies and SATE Global with “thank you” message • Exclusive branded TEA Sponsors room during Thea Awards Digital Case Studies and SATE Global for use to display company materials and host networking events (see note in chart)

TEA SPONSORSHIP OPPORTUNITIES 2021

THEA AWARDS DIGITAL CASE STUDIES SERIES SPONSOR PRESENTING SPONSOR - $20,000

CELEBRATION NETWORKING ROOM SPONSOR - $5,000

• Logo presence for sponsorship category on event landing page for pre-event promotion

• Branding on TEA official post-session live Q&A room • Logo presence for sponsorship category on event landing page for pre-event promotion

• Visibility on marketing collateral promoting Thea Awards Digital Case Studies Series • Sizzle reel and logo presence on Thea Awards Digital Case Studies Series virtual event platform • Splash ads in event app and in digital rooms for virtual event site during live and pre-recorded sessions • Mention and thank you from Thea Awards Digital Case Studies host

• Visibility on marketing collateral promoting specifically sponsored Thea Awards Digital Case Studies Series session • Sizzle reel and logo presence on Thea Awards Digital Case Studies Series virtual event platform • Splash ads in virtual event app and in digital rooms for event site during live and pre-recorded sessions • Two (2) passes to Thea Awards Digital Case Studies Series

• 2-minute virtual segment/session introduction by your company representative welcoming people to the event • Five (5) passes to Thea Awards Digital Case Studies • One (1) push notification to announce sponsor presence • Marketing collateral to say Thea Awards Digital Case Studies Series, presented by [Sponsor]” • Exclusive branded room during Thea Awards Digital Case Studies Series for use to display company materials and host networking events

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA SATE GLOBAL SERIES 2021 SPONSOR PRESENTING SPONSOR - $20,000

KEYNOTE SPONSOR - $10,000

• Logo presence for sponsorship category on event landing page for pre-event promotion

• Visibility on marketing collateral promoting SATE Global Series

• Visibility on marketing collateral promoting SATE Global

• Sizzle reel and logo presence on SATE Global virtual event platform

• Splash ads in virtual event app and in digital rooms of virtual event site during live and pre-recorded sessions • Mention and thank you from SATE Global Series session host • 2-minute virtual segment/session introduction by your company representative welcoming people to the event

• Splash ads in event app and in digital rooms for virtual event site during live and pre-recorded sessions • Mention and thank you from SATE Global host • 2-minute virtual segment/keynote introduction by your company representative welcoming people to the event. • Four (4) passes to SATE Global Series

• Five (5) passes to SATE Global Series

• One (1) push notification to announce sponsor presence

• Exclusive branded room during SATE Global Series for use to display company materials and host networking events

• Marketing collateral to say “SATE Global, presented by [Sponsor Name]” • Exclusive branded room during SATE Global for use to display company materials and host networking events

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA SATE GLOBAL SERIES 2021 SPONSOR SATE SEGMENT SPONSOR - $5,000

CONFERENCE SPONSOR - $2,500

• Logo presence for sponsorship category on event landing page for pre-event promotion

• Visibility on marketing collateral promoting SATE Global Series

• Sizzle reel and logo presence on SATE Global virtual event platform • Splash ads in event app and in digital rooms for virtual event site during live and pre-recorded sessions

• Sizzle reel and logo presence on SATE Global virtual event platform

• Mention and thank you from SATE Global Series session host

• Splash ads in event app and in digital rooms for event site during live and pre-recorded sessions

• Three (3) passes to SATE Global Series

• One (1) pass to SATE Global Series

• One (1) push notification during event to announce sponsored SATE segment • Exclusive single segment sponsor for Storytelling, Architecture, Technology or Experience, with 1-minute virtual introduction of the segment by company representative • Segment sponsor recognition on all materials

TEA SPONSORSHIP OPPORTUNITIES 2021

TEA DIGITAL WEBINAR / MIXER SPONSOR

REGIONAL IN-PERSON EVENT SPONSOR

STARTING AT $500 PER SESSION

TBD – AVAILABLE LATE 2021

Event Recognition • Logo presence on event landing page for digital event promotions

TEA values the health and safety of its members. It is our desire to

• Mention and thank you from virtual event host • Visibility on marketing collateral promoting specific

TEA Digital event

host signature in-person events in late 2021 – one in each of the Association’s major international regions (Europe, Asia, and North America). All events will adhere to the TEA’s new “Policy on COVID-19 and In-Person Meetings and Events” as well as all applicable safety guidelines and restrictions in the event locations.

In-person event sponsorship benefits sponsorship benefits will vary by level but all will include tickets as well as brand recognition before, during, and after the event.

Stay tuned for more information!

TEA SPONSORSHIP OPPORTUNITIES 2021

Themed Entertainment Association P: +1 818 843-8497 teaconnect.org info@teaconnect.org