INNOVATION, in its purest form, occurs when improvements are
made to an existing product, process or service. At SHOEI, we strive
to make improvements every day of the week across all facets of
our business. You see, 60-plus years of success and achievement in
designing and manufacturing premium motorcycle helmets doesn’t
just happen by accident. Through hard work, fearless determination,
perseverance, sacrifice, passion, and—most of all—love of what
we do, we at SHOEI never stop innovating.
For 2018, thanks to incredible advancements in technology and
an intimate knowledge of what our loyal customers and talented
professional riders demand out of their equipment, we are proud
to introduce two all-new, state-of-the-art helmets to our premium
lineup. The NEOTEC II and VFX-EVO are the next-level of modular and
motocross helmet technology, and are already creating an exciting
buzz worldwide. Turn to pages 32 and 50, respectively, to learn more
about SHOEI’s latest, groundbreaking innovati
