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When w e live the lives we please, we shall be free men.....
The
Clothing: winter 2010-spring 2011
Warning: not all Ray Guns are created equal....
.
b i k e p h o t o g r a p h y c o m p a n y, t a k i n g p i c t u r e s o f everyday riders on every day trails.
The ethos behind the
MRG is simple, we can not
b e f u l l t i m e b i k e r s , s u r f e r s , s k a t e r s . We h a v e
jobs, and families and mortgages. But that doesn't make us dead. The MRG is about reminding people to get out there and try it. Its about reminding them that having the
best toys doesn't make you the b e s t p l a y e r.
Its
against corporate messaging for the
sake of it.
Sitting on a sofa is not, and never will be,
' Fr e e r i d e ' . . . . .
We d e s i g n o u r s e l v e s , u s i n g k i t u n t i l i t b l o w s u p , on sof tware you can bet is out of date. Because our message is simple.
Shirts don't make
h e r o e s . Yo u d o t h a t a l l o n y o u r o w n . Join the revolution. Cheers.
The MRG.
Who the Heck are the MRG MRG?
The Mighty Ray Gun started life as a mountain
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At some point in y our life your goin g to experience a unique moment. You will finally understan d that you really lik e something. When you have to make a conscious effort to find time to ride. Or organise a flock of people just so y ou can spend some tim e on your board; y ou will feel it. You no longer ride just be cause you can. Yo u fight to do it bec ause you love it. Rain, shine, snow or dir t. Suddenly you understand. It'll m ake you happy. Te ll the world.
ur old it's it's a Mall, if yo an ic r e m A r u g center. If yo e is a shoppin om h r u yo r e hopes. Somewhere nea of lies and fals l l fu is it , is at ever it to a precinct. Wh can buy things ou Y s. em it e' rts of 'life styl make you can buy all so u yo il ta n buy things to re ca to e ou n Y . ri er sh tt l fi make you In your loca n buy things to ca ou Y . er si make life ea on't need fatter. ements. You d at st e yl st fe li rofessional ence for these on't need evid egree to buy 'p d d g u n i yo r at te th ca a is g cutive' toy, or The tragic thin to buy an 'exe er oy l p em r u a letter from yo othing. You cookware'. buy lifestyle cl to d ar bo r u the yo ith out leaving scars or bring w r r u re yo lo ow xp e sh or 't need to ', surf god Sadly you don be a 'free rider to u yo g in m ai t procl ....... can buy a shir lling the truth te u yo e r A e. to stor trail from sofa
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So say you survive the dangerous mission to the mall. Say you earn the right to go about with your status as a 'Freerider' or Surf king emblazoned upon your body. You relax, take your eye off of the prize. You sit to rest. A comfy chair, a relaxing sofa...... The TV calls to you..... You loose sight of reality, you plan your days and nights around 'serial drama's'..... You slowly morph from fit to fat, your shoes are a long lost sight. The biggest slope you will tackle is the stairs, the biggest adrenaline a horror movie shriek. Don't do it. Walk past that sofa, shun that chair. You owe it to yourself. Be free......
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You need to. You deserve it. You've earned it. It costs nothing. It harms no one. Get Bored..
jobs we k r o w e said, w lm once i f s u o ed. a fam don't ne acter in r e a w h t c i s h ing ou ys Massag , As a fam n money to bu 's V T ear ers, 3D hate to sso mak ppy? e r p s E toys. ou ha make y e shiny h y t l h for l l a l e a r e ests wit u er g We hav ... But do they r e n din our sup . y r . . u . w . o o s y r h i f cha ses ore, or ntion o the atte gaps on the sh ur perma crea d l o h got yo uld you d huge xe iron u What co ow you hucke l e d ' l iona ;h longest eamer 'profess alue. t s nce of v u o y steamy r e ing ev ..... ith h it. Wr t just so. i w scars w e d e i l r t t d a n a b ear apon lse..... your we tubes. W e e s h o t thing e o t o h n n C e f d i , t t s ty gue the pain ner par n Scratch i d r e t a bet ride. Be
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No I remember it because when its wet and cold riding makes my 2 shoulder ache like a Mother *!%&er *!%&er. I still remember the shiny chrome wonderfulness, and the memories are fond to an almost wrong level. But that first ever busted collarbone is tattooed on my frontal lobe like a drunken sailors girlfriend girlfriend. On that fateful day I could have worn the right protective gear. I had the best advice possible, the watchful parents, the care giving mates. But I was young and brave. I was impetuous
and wild...... And yes I fast But now I healed fast. slow suffer slow.
*helmets help your brain stay in.
I remember my first proper BMX. Not because it was a wonderful shiny Chrome aero tubed goddess of track domination. And not because it was the first bike I ever won a race on.
Fortune Favours Th e Brave
I prefer body armour.
Admire them. Reminisce. But when all said and done armour is easier than arthritis. Would I have listened? Probably not, but I can try and pass the message on.....
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less travelled. Do you sit watching the films about mountaineers, explorers and adventurers
mouth agape? Do you sit in wonder at the exploits of those braver and more fool hardy than us? Do you buy combat trousers and Gore Tex boots in attempts to portray their rugged countenance? So did we. Then as ever we had a think about it. Whilst Chris Bonnington was hanging from the side of Everest, or Ranulph Fiennes was hiking to the North pole, neither of them were scraping baby vomit off of their last clean work shirt..........
We love a challenge. We pride ourselves in not giving up. Our roads may be flatter than the east side of the Eiger. We may have the option of Central heating from time to time. But that is what make us real heroes. We balance both. We earn our trail time. We sacrifice for our glory. Our roads are no less hard. Our roads are no lessMy road is peppered with tough choices and les s sacrifice. Our roads travelled. lead us
2
E=MC Mountain
Every
Counts
Do you know what the speed of light is? (299 792 458 m/s roughly, although its not really relevant but don't say we never teach you anything....) Do you know what the speed of sound is? (767mph..... See.)
Can you recite the periodic table or is it just a way to plot when in the month not to schedule boys night.... (Sorry girls, no offence meant. And believe us when we say we know fully well that boys have bad weeks too.....)
Nah, neither do we. We're no scientists. We're not physicists. But we do know that banging down the side of a mountain on a bike or board will focus your mind like nothing else.
E= M
Geeks need fun too....
Nothing else will fit in your head. It won't matter if your boss is an idiot. Your mortgage won't be in charge of the thought process. Reality will be decided turn by turn, drop by drop.
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fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you M know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the bravehIeprefer body armor take only T memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune . w w wE=MC2 if you ain't done it don't wear it get favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it skate if your happy and you know it surf E=MC2 if you ain't done it don't wear it get blasted bored my road is less traveled fortune favors the brave I prefer body armor take only memories leave only trails if your happy and you know it ride if your happy and you know it
Morality. Reality. Gravity.