3 minute read
VODANA Modern Day Wife Asks
Q. Tell us about the mission of VODANA.
Our mission is to help everyone find their own beauty and identity through hair. Hair is so much more than just a look. As anyone who has gotten a good, or bad haircut knows, even a slight change could impact the whole vibe. Hair says a lot about you as we can get as creative as we want with our hair in ways that we can’t change any part of our body. In a way, hair is a message and sign of our identity that we send out to the world. By making various hair styling tools that everyone finds easy to use, VODANA would like to contribute to how women express who they are and expand their identity. As a result, we were able to win numerous awards in Korea and China including ‘First Brand Awards 2023’, and ‘Cosmopolitan Beauty Awards’.
Q. What is your most popular product?
I would say Glamwave curling iron is our mostknown product. We were able to win the ‘Best Product of the Year’ and ‘Korea YouTuber’s Awards’ in 2020 with Glamwave curling iron. There is countless organic content among Korean beauty influencers with its quality and design because we never compromise product quality.
Glamwave curling iron comes in 3 different barrel sizes for every hair type and 6 colors (pink, lavender, black, white, creamy blue, and ivory). We put our 29 years of experience and know-how into our products. We were able to make parts of the product smaller which leads to lighter and better styling. Also, there is a specially designed micro gap between the barrel and clamp so that there is no snagging during styling. Last but not least, with our specially coated ceramic barrel, Glamwave curling iron minimizes heat damage compared to regular ceramic hair irons.
With all these great qualities, we were able to gain public trust in Korea. Based on this, we started to expand our market into the USA!
Q. What is the best feature of your products?
We put our 29 years of experience and know-how into our products. I can proudly say that our products are technically different from regular hair irons in the market. Firstly, we have our own subsidiary manufacturer to make VODANA-only products. Our manufacturer has 3 hair iron-related patents. With our research on the hair industry, our products have excellent temperature control compared to other hair irons. Also, VODANA products minimize heat damage with our specially coated ceramic barrels/heat plates. We even asked H University in Korea for an experiment on heat damage. We tried Glamwave curling iron and other curling iron on hair 1,000 times and 3,000 times each to compare the result. Below is the hair condition before and after 3,000 times. And you can clearly see the difference ;)
Q. What women have inspired you and why?
All women who strive to diligently and beautifully draw their own lives inspire me, but I must say that our team members have been my greatest source of inspiration. As a female, Asian-owned brand, we started small, but now we are leading the Korean hair styling industry. Without our amazing team members, VODANA could have never reached where we are today. At present, VODANA has a workforce that is 80% female and ranges in age from 20 to 50. I draw my inspiration from team members who demonstrate an unwavering commitment to producing products that meet customer needs and result in their satisfaction. Their tireless efforts toward creating the best outcome possible serve as a driving force in my life.
I admire these amazing women and how we inspire each other throughout our journey together. I hope to maintain this healthy work relationship we have and continue to make VODANA one of the best hair brands in the world.
Q. You are launching a new hair iron, can you tell us more about this item?
We are very excited to launch a limited edition of Triple Flow hair waver, which is the Triple Flow hair waver, Spring Edition! I know I mentioned that Glamwave curling iron is our most known product, but Triple Flow hair waver is our most popular product in the US! And our newest and limited edition of the waver launched on March 8.
The Triple Flow hair waver creates beautiful and big waves with its 2 embedded big barrels. This Spring Edition has 2 big and embedded 1.6 inch barrels which create natural waves regardless of hair type. It comes with 1 hair clip, 1 hair comb, and 1 heat-resistant silicone end cap for the product. All our products are free voltage so you can keep your beautiful hairstyle in any country you visit! The barrels are of course specially coated with ceramic which minimizes heat damage, and they are embedded, unlike the regular 3barrel curling iron! So that you can enjoy lighter, easier, and safer styling. Please visit our Amazon store for more info!