2015 PR Year End Report
Presented by:
Table of Contents Galt Marketing Calendar Ambi Marketing Calendar Press Materials Reps/Retailer Communications Media Coverage Social Media
Marketing Calendars
Galt 2015 Calendar
Ambi 2015 Calendar
Press Materials
Ambi Toys 2015 Collection Highlights
Baby Gift Set- A collection of give of the most popular Ambi toys in a gift pack. It includes Lock A block, Humpty Dumpty, Twin Rattle, First Keys, and Trumpet. Ages 3M+, MSRP: $41.99
Peek a boo Ted- A teether with rounded shapes for baby’s hands and mouth. A gentle push on the head activates the eyes and ted hides behind his hands. Then, up he pops with a little squeak! Ages 6M+, MSRP: $8.99
Activity Case- A colorful activity center with six activities for little hands to explore, it encourages manual dexterity and the learning of cause and effect. Press the button and it squeaks, pull back the blue bird to chime the bell, slide the mirror to see who’s hiding underneath. Ages 6M+, MSRP: $24.99
Humpty Dumpty- Roll Humpty Dumpty away and he will come back automatically. His rolling action both entertains and encourages pursuit. Ages 10M+, MSRP: $15.99
Magic Man- A uniquely constructed colorful and captivating roly-poly toy will perform incredible feats of balance as it freely rolls along any smooth surface. Ages 12M+, MSRP: $13.99
Activity Tower- A stacking toy with an activity in each section plus two rattle sounds. Move the balls around the spiral maze, blow the horn, turn the clicking wheels and press the squeaky top! Ages 12M+, MSRP: $27.99
Dazzle Ball- This amazing ball not only shakes, rattles, and rolls, it also becomes five separate toys with each toy encouraging exploration and discovery. As different skills develop, a whole new world will unfold for both child and parent. 18M+, MSRP: $17.99
Duck Family- Three little ducklings hide inside Mother Duck, this happy family swims together to delight a child at bath time. Ages 12M+, MSRP: $15.99
Peter Penguin- A new bobbing bath time friend with floating arms and a movable head and neck that extends in the water. Ages 12M+, MSRP: $19.99
Fishing Boat- A special fishing boat for non-stop bath time fun, the steering wheel doubles up as a life ring in case the captain falls overboard. The masts become a fishing game for two and all the little fishes can be stored underboard in a secret hatch. Ages 24M+, MSRP: $21.99
One Man Band- A cheery little musician with a drumstick in one hand, a double-ended whistle in the other, and a tummy drum filled with beads. His head turns and makes a gentle ratchet sound and his little hat is a bell. Ages 12M+, MSRP: $20.99
Tommy Toot- A pocket-sized friend who may be taken anywhere, this happy little chap will whistle when you blow into his hat. Age 12M+, MSRP: $5.50
Cool Cat- The perfect purring companion providing endless entertainment and interaction for both parent and child. The head spins and the body bobs when this little car is rolled around the floor. Ages 10M+, MSRP: $12.99.
Lock-up Garage- A lockable garage with three vehicles to put in, take out and match to the doors. The vehicles are easy for a young child to grip as they go on an imaginary journey. Ages 12M+, MSRP: $29.99
Designer Toys by Ambi: Bird and Fish Bath Toys- These designer toys by Ambi are beautifully shaped to delight both babies and parents alike as they float and bob on the water at bath time. Ages 18M+, MSRP: $12.99 each.
Galt Collection Highlights
Playnest Dino- A big colorful dinosaur with a Playnest body for babies and toddlers, a young baby will be attracted to Dino’s friendly face and bright colors. The Playnest has a soft quilted center for baby’s comfort and the fabric cover is machine washable. Ages 0M+, MSRP: $64.99
Fill n Spill Picnic Basket- a soft picnic basket to fill with a sandwich, cake, apple, and drink. Spill out the soft toys and start again. A young child will enjoy carrying their basket of goodies and having and imaginary picnic. Ages 9M+, MSRP: $20.99
Tiny Trike- A Galt classic and favorite of many generations of young children, the Tiny Trike is an idea first ride-on toy for a young child to discover the freedom of movement. Ages 12M+, MSRP: $59.99
Tray Puzzles- In Farm Faces or Jungle Faces, the 3 piece tray puzzles encourage early sorting and matching skills as the inner pieces sorted by shape, color and size to fit into each animal face tray. The chunky, tactile pieces are the perfect size for little hands to hold and manipulate. Ages 2YRS+, MSRP: $7.99 per set.
Giant Floor Puzzle in Construction Site Design- This puzzle has 30 pieces including 8 templates in the shape of vehicles. There are so many interesting things to find in the puzzles, children will return to them over and over again. The large, easy to handle pieces are made in thick board with a wipe-lean surface. Ages 3-6YRS, MSRP: $17.50
First Lacing Pictures- Children will enjoy threading the colorful laces through the holes in these fun animal pictures. The pictures are made from sturdy board and the colored laces are chunky for young children. Ideal for travel, this fun lacing activity will encourage manual dexterity and creative skills. Ages 3YRS+, MSRP: $9.99
First Mosaic Pictures- A fun activity to encourage manual dexterity, color, and shape recognition as children match the foam ties to the colored shapes in the pictures to create 6 colorful mosaics. No glue required, ideal for travel. Ages 3YRS+, MSRP: $9.99
Water Magic Dinosaur & Jungle pads- Six reusable pictures on thick board to color with the water pen. Fill the pen with water and use to reveal the hidden picture. The pictures will disappear when dry so they may be used over and over again. Ideal for travel or for use at home. Ages 3YRS+, MSRP: $9.50
Travel Foil Art- Features 8 foil art pieces with 12 assorted foil sheets. Peel off a section from the picture, place the foil over the sticky area and rub with a finger. Lift up and her foil transfers to the picture to create a sparkly masterpiece ideal for travel. Ages 6YRS+, MSRP: $6.99
Flip Jewelry- Create fun necklaces and ring by combining picture- changing discs with assorted beads. Amaze your friends when they see the pictures change on your jewelry. Fun to make, and cool to wear! Ages 5YRS+, MSRP: $7.99
Dino Wind-ups- Create 3 cool wind-up dinosaurs; simply slot together the plastic pieces around the wind-up mechanisms. Wind up and watch them go with amazing life-life movements. Ages 6YRS+, MSRP: $7.99 Media Contacts: Ayana Meraz ayana@mosstucker.com Liza Grando liza@mosstucker.com
Trade Show Press Board:
Reps/Retailer Communications
Summer Activity Special: Sent 6/29/15 & 7/2/15
Galt Toys Fall Toy Preview: Sent 9/11/15
ABC Kids Show Invite: Sent 10/16/15
Good Housekeeping Awards Announcement: Sent 11/18/15
Holiday Sprint to the Finish Contest: Sent 11/26/15
Hong Kong Trade Show Invite: Sent 12/17/15
Media Coverage
*Over 155,000 Readers/Subscribers
*Over 285,000 Unique Monthly Visitors
*Over 55,000 visitors monthly
*Over 1.8 Million Visitors Per Month
*Over 35,000 Copies Distributed
** Over 250,000 visitors
** Over 67,000 visitors per month
* ASTRA Issue, June 2015
** Over 256,000 views
** Over 250,000 views
*Over 950,000 Monthly Visitors
*** Over 870,000 visitors
*** Over 852,000 followers!!
*** Over 72,000 views
*** Over 986,000 monthly visitors
*** Over 67,000 views
*Over 950,000 Monthly Visitors
*Over 2.4 Million Monthly Visitors
*Over 2.4 Million Monthly Visitors
*Over 2.4 Million Monthly Visitors
*Over 2.4 Million Monthly Visitors
* Over 300,000 Monthly Visitors
*Over 500,000 Monthly Visitors
*Over 400,000 Monthly Visitors
*** Over XXX Views
*Over 350,000 Monthly Visitors
* Over 750,000 Views
* Over 1.6 million Subscribers on YouTube
*Over 1.7 Million Print Readers, 2 Million Online Visitors
*** Over 63,000 Visitors
*Over 170,000 Unique Monthly Visitors
*Over 20,000 Unique Monthly Visitors
*Over 500,000 Monthly Visitors
*Over 2 Million Monthly Visitors
*** Giveaway shared on Social Media Accounts, with over 1.2M Twitter followers and over 98k likes/followers on Facebook
Awards Mega Marble Run, Good Housekeeping Award * 2.8 Million Print Readers, 4 Million Online Visitors
Ambi Fishing Boat, Best Toys of the Year Award 2015 * Over 1.7 Million Print Readers, 2 Million Online Visitors
Oppenheim Toy Portfolio Awards * 1.6 Million Online Visitors
Ambi Duck Family
Ambi Activity Tower
Ambi Magic Man
Ambi Ted Triple Teether
* 1.6 Million Online Visitors
Ambi Bath Duck
* 1.6 Million Online Visitors
Ambi Humpty Dumpty
Ted & Tess Carousel
* 1.6 Million Online Visitors
Ted & Tess Carousel
PAL Award
* Over 250,000 Online Visitors
Ambi One Man Band
Social Media Coverage
*Galt North America: Facebook Page
*Galt Toys US: Instagram Account