Limited Editions for Matchbox's 70th Anniversary News

Mattel is commemorating the 70th Anniversary of the Matchbox® brand and seven decades of die-cast adventures by reflecting on its legacy and looking to the future.

Conceived in 1953 by English engineer Jack Odell, a vehicle mechanic for the British Army in World War II, Matchbox reinvented the toy vehicle category with a revolutionary scale, affordable price, and mass availability. These early values of innovation, quality and realism continue to be upheld by the Matchbox brand 70 years later.

To celebrate, the brand is introducing a line of special limitededition vehicles. The celebratory line will include special 70th anniversary die-cast vehicles, featured in 7 different assortments across the Matchbox range, all honouring the anniversary with special platinum details.

These selections are a combination of collector favourites and iconic vehicles, spanning seven decades and regions around the world. The limited-edition line is just the first of many ways Matchbox will be celebrating with more announcements to come in July 2023.

“We are so excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world. We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.” more at » shop.mattel.com

The Mattel brand will celebrate its history while also looking toward the future by continuing its commitment to sustainability as a portion of the new 70th anniversary die-cast collection will be made from recycled zinc. Additionally, Matchbox is committed to integrating more electric vehicles and eco-friendly themes into products with a vision to make all toys and packaging from 100% recycled, recyclable or bio-based plastic materials by 2030.

With a RRP starting from £2.30 for a single die-cast vehicle, Matchbox toys are planned to be available in 2023 at Tesco, Sainsburys, B&M Bargain, Morrisons, The Entertainer and Toymaster stores.

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