Isuzu UK partners with Football Shirt Friday News

Isuzu UK has partnered with Football Shirt Friday to raise money for the Bobby Moore Fund in the battle against bowel cancer. As a result of this new partnership, Isuzu UK will be encouraging all employees and the publuc to donate, with a dedicated Cancer Research UK giving page. Additionally, each of Isuzu UK’s dealer network have a dedicated giving page, allowing dealers to assist with the fundraising effort. The grand total will sit on Isuzu FC (Football Community).

Football Shirt Friday is a national fundraising campaign by the Bobby Moore Fund, in support of Cancer Research UK, that aims to raise funds for research into bowel cancer and increase public awareness of the disease.

Within the company, Isuzu UK will be urging employees to swap their usual work attire for the campaign’s namesake football shirts, to further promote the cause.

The 2023 campaign will take place on April 21st and seeks to encourage as many people as possible to wear their favourite football shirts, and then share a photo on social media to spread the word and donate to tackle bowel cancer.

The Bobby Moore Fund was established in memory of Bobby Moore, who died of bowel cancer in 1993 at the age of 51. Over the past 30 years, the Fund has raised almost £30 million towards bowel cancer research.

George Wallis, Head of Marketing at Isuzu UK, said:

“By promoting this charitable campaign, we are trying to get as many people as possible to join forces against bowel cancer and make a meaningful impact through not just community spirit, but also a shared love of football. Getting the entire dealer network involved is proof that people can come together for the greater good.”