Consumer Viewpoint

When asked their thoughts on the role of dairy, Irish people say they are proud of dairy, of dairy farmers and agree that farmers are acting on sustainability and climate change issues.*

“Dairy farmers the length and breadth of Ireland are working hard to produce fresh and nutritious products in a sustainable manner. They are adopting new innovations and technologies for sustainable food production and focusing on ensuring that the land is preserved and properly cared for to leave it in a better state for the next generation. From the research findings, it is clear that Irish people are backing our dairy farmers; people possess an awareness of the work taking place, and equally, they value the enormous contribution that Irish dairy farmers play, in terms of producing healthy and nutritious food and acting as custodians of the land.”

Zoe Kavanagh, CEO National Dairy Council & Spokesperson, European Milk Forum

say farmers are managing their farms in a sustainable way for the next generation.

believe farmers provide safe, healthy and nutritious dairy products.

of people say they are proud of Ireland’s rich dairy history and heritage.

see dairy as part of a healthy, balanced diet.

The European Milk Forum (EMF) is a non-profit organisation which plays a vital role in driving the strategic development, management and exchange of integrated information initiatives on milk and dairy across Europe. Through a three-year EU funded campaign, ‘Dairy in a Healthy and Sustainable European Food System’, five national dairy boards in Belgium, Denmark, France, Ireland and Northern Ireland are working in collaboration to highlight the essential role of dairy in a healthy diet, while also reinforcing the dairy sector’s positive contribution to society and the environment through a sustainable, locally-produced food system. Join the conversation on Twitter @EUDairyIre

feel dairy is both sustainable and economically important for society.

of people recognise that our dairy farmers are taking action in relation to the environment.

say that Ireland is a suitable place for dairy production given its climate.

*Statistics from the European Milk Forum National Research June 2021 & NDC Dairy Sentiment Research Sept 2021.